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    SUDHANSHU AGARWAL
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    The document discusses different elements of communication that can add persuasiveness: 1) Ethos uses credibility and authority to convince an audience. Examples include using doctors in ads or endorsements from famous athletes. 2) Logos appeals to logic and reason through well-reasoned arguments based on facts. It can use deductive or inductive styles of argument. 3) Pathos aims to evoke an emotional response in the audience to persuade them. It involves both triggering emotions and the intensity of the emotional response.

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    The art of persuasion

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    The document discusses different elements of communication that can add persuasiveness: 1) Ethos uses credibility and authority to convince an audience. Examples include using doctors in ads or endorsements from famous athletes. 2) Logos appeals to logic and reason through well-reasoned arguments based on facts. It can use deductive or inductive styles of argument. 3) Pathos aims to evoke an emotional response in the audience to persuade them. It involves both triggering emotions and the intensity of the emotional response.

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    © All Rights Reserved
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    Download as pdf or txt
    39 views7 pages

    The Art of Persuasion

    Uploaded by

    SUDHANSHU AGARWAL
    The document discusses different elements of communication that can add persuasiveness: 1) Ethos uses credibility and authority to convince an audience. Examples include using doctors in ads or endorsements from famous athletes. 2) Logos appeals to logic and reason through well-reasoned arguments based on facts. It can use deductive or inductive styles of argument. 3) Pathos aims to evoke an emotional response in the audience to persuade them. It involves both triggering emotions and the intensity of the emotional response.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    The Art of Persuasion

    Communication for Management Group Project


    ETHOS
    Vitamin water Ad in 2008:
    "Try it...it works for kobe"

    Ethos is that element of communication which adds credibility to


    the claim being made.

    Vitamin water is positioned as a health drink which keeps you fit and
    healthy.

    Sensodyne Ad:
    Doctor's image
    adds credibility to
    sensitivity
    protection claim.
    LOGOS
    convince an audience by using logic and reason
    A logic-based argument appeals to a person’s sense of reason
    Good logos-based rhetoric will persuade people because the argument is well-reasoned and based on fact
    There are two common approaches to logos: deductive and inductive arguments
    PATHOS
    Appeals to

    - Pathos aims to convince viewers by evoking an emotional response, also known as


    "the emotional appeal."

    - Dual components: it's "the emotional appeal," as well as the "quality/power" of the
    emotional response
    KAIROS

    What looks great when it is in black?


    .
    .
    PEOPLE!!!!
    TELOS
    the purpose or intention of an undertaking.
    It’s the central aim of a video, speech, social post, ad, or
    appeal of any kind.

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