YOUR COMPLETE GUIDE

Building a Brand on
Social Media
 WELCOME

Your branding is important whether you’re a

solopreneur growing a business or you have a 10 person
team. Here's a complete guide on how you can start
building a brand through social media.

Hello! We’re Andrew and Kathie, husband

and wife duo behind Bluchic.

Prioritizing your social media branding

will not only help you connect more with
your target audience, but it will also help
you be more strategic throughout your
entire business leading you to get better
results.

We recommend starting with this blog

post and use this free workbook as a

A ndr e w + K a t h i e guide to help you start building a brand

through social media.

So, get cozy and really allow yourself to

CO-FOUNDERS OF BLUCHIC
I NSTAGRAM: @HIBLUCHIC brainstorm your answers.

Let’s get started!

© BLUCHIC.COM
 YOUR COMPLETE GUIDE TO BUILDING A BRAND ON SOCIAL MEDIA

01. Identify The Right Platforms For Your Business

It’s important to know the right social platforms to participate on so you don’t waste
your coveted time. But how do you find the “right” social platforms for your business?
How do you figure out the voice you want to use throughout your writing and social
media? Here are a few questions to ask yourself:

1. What platforms does your audience use the most?

Instagram
Facebook
Tiktok

2. Where does your current traffic come from?

No current traffic , but for STYLEMECLAIRE Instagram, Facebook page and tiktok

3. What platforms do you competitors use?

Instagram and tiktok

4. What do you want to be known for?

Nail art
Minimalist nails
Affordable nails
Good customer service and timely delivery

5. How will you share your message?

Through video and photo content in an educational and informative way

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 YOUR COMPLETE GUIDE TO BUILDING A BRAND ON SOCIAL MEDIA

6. What value do you bring to your audience?

Good quality Press on nails

Saving them money ; the nails are reusable
Sharing motivational and inspirational messages to archive the It girl

7. What adjectives would describe your business’ culture?

Hardworking, organized, inspiring ,beautiful

8. How can you show authenticity in posts?

Through heartfelt captions,

Capturing and showing behind the scenes

02. Come Up With An Editorial Calendar

Now don’t shy away from this step. It may seem like a huge undertaking and too rigid
of a project, but determining the basics for your editorial calendar will help you be
clear on expectations. Here are some questions to consider:

1. How often will you post on each platform?

Twice a day on Instagram;one reel and a feed post

Once on Facebook
Once on tiktok

2. What type of content will you post?

Fun trendy and fashion and beauty inspired content

Trends
Educational and informative content

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 YOUR COMPLETE GUIDE TO BUILDING A BRAND ON SOCIAL MEDIA

3. What third-party content are you going to share?

Influencers or celebrity Nails

Boss babes and other women empowerment pages
Influencers I will reach out to

4. Who is in charge of finding/scheduling the content?

Claire is in charge of finding and scheduling content

5. What scheduling platforms will you be using?

Later

6. What value do you bring to your audience?

Beautiful nail art which complements their appearance

Reusable press on nails that in turn save them money
Inspiring and women empowerment driven content
Affordable press on nails at different prices

7. How can you be a thought leader in your industry?

Sharing educational content; eg easy nail designs you can do at home

Engaging with my followers and having a day for engagement on my page

© BLUCHIC • ALL RIGHTS RESERVED

 YOUR COMPLETE GUIDE TO BUILDING A BRAND ON SOCIAL MEDIA

03. Create Eye-catching, Share Worthy Visuals

Now the fun begins, creating amazing social media graphics! We suggest creating a
template for each social platform so you don’t have to reinvent the wheel every time
you need a new graphic! Here are some questions to answer:

1. How will these graphics be created? Canva, Photoshop, Illustrator, etc?

Canva , Lightroom

2. Who will create these graphics? Will you need to outsource?

I will create the graphics

3. Are you using stock photos, original photos, or graphics or a mix of all three?

All three , stock photos, original photos and graphics

4. How can your graphics stand out from your competitors?

Using the same background for all my posters

Using pastels and bold graphics
Having an easy logo

5. What filters/tone do you want your graphics to have?

Pinks and nudes

© BLUCHIC • ALL RIGHTS RESERVED

 YOUR COMPLETE GUIDE TO BUILDING A BRAND ON SOCIAL MEDIA

04. Start To Get Noticed

Now it’s time to get noticed! You’ll want to start to build real relationships with people
you admire and would want to work with in the future. Here are some questions to help
you get started:

1. What brands/influencers does my target audience follow?

_teenar_. Yasmin Af
Makeupby.emm
Zarilyn.zonroe
Natalie Tewa
Lavender Ikamar
Joannakiuthia

2. How can I partner with these brands/influencers?

Sending them Press on nails for free in exchange of a review

Pattering with STYLEMECLAIRE for fashion content and I add the nails

3. Who would I love to partner with?

At the moment no one I want to brand myself first

4. What hashtags does my target audience use and follow?

5. What excites my target audience the most?

Fashion and beauty; they follow trends and are fashionable and love to take care of themselves

© BLUCHIC • ALL RIGHTS RESERVED

 YOUR COMPLETE GUIDE TO BUILDING A BRAND ON SOCIAL MEDIA

05. Increase Engagement

While the algorithms are forever changing, engagement is still an important piece to
growing your brand on social media. Here are some questions you’ll need answer:

1. Who will be responsible for engagement? You or something you outsource?

I will be responsible for engagement, I will be promoting during the day and posing at night
I will also be sharing reels daily

2. How often will you engage with other users? How many times per day/week?

Daily but I will have a day where I go live or share something engaging on stories

3. How can you foster a community around your brand?

Using hashtags
Using client photos to share nail quotes

© BLUCHIC • ALL RIGHTS RESERVED

 YOUR COMPLETE GUIDE TO BUILDING A BRAND ON SOCIAL MEDIA

06. Analyze Your Work

You put in all that work and now it’s time to see what’s been working. We suggest
every quarter because sometimes you don’t know the return on something until weeks
or months down the road.

1. What types of posts got the most & best feedback?

2. What content gets the least & worst feedback?

3. How can you improve? What news ideas can you try?

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 Go get 'em!
Ready to convert more of your
social media followers into
paying clients or customers?

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