The three (3) levels of Communication

success
What is good communication in the 21sr century, how do we define it, what does it mean? How do we obtain
good communication skills in 21st century? What are good communication skills? Is it simply good or bad?

Are we either "good" or "bad at communicating? Are there levels of good? Or are there ways for us to think
about our own skill development, so that we can build on our skills over time and reach higher level of good we
think there are:

Three levels of Good Communication skills; Three ways for you to think about your own skills and pursue your
own skill development.

Level 1 : Professional Level communication

-Clarity

- Removing distraction, and audience will hear the communicator and they would understand what we are
saying easily.

- (defined by one simple word Clarity. We have eliminated the distraction we have stripped away anything extra
that doesn’t need to be there. And we have made our message simple and clear so that our audience is likely to
hear what we’re talking about. That's a good level to get a lot of people don't communicate at that level. It's
simple, it's clear wherein people will hear us. )

- That's great but there’s more for us to think about because we can make our message simple and clear but that
doesn't necessarily mean that our audience is going to care about it or interesting, which lead us to our second
level of communication. Which is

Level 2 : Leadership Level communication

- Message is interesting, not just simple and clear. Here audience will care more (to the message and the
communicator.)

- We have to understand our audience much better when communicating at this level.

-( now you're doing more than just making your message simple and clear. Here you're making it interesting(the
message). You're creating something that your audience is likely to cate about. They're connected to it, which
means you have to understand your audience at much higher level. That's a big jump from simply making it
simple and clear. Cause it added interesting, or becoming interesting and now audience are going to care. You're
communicating at a higher level )

Level 3 : Executive Level communication

- Able to_ Build Consensus

- Audience will act

- Here you have to_ Know your material, anticipate audience questions & Objections, provide details and
examples, and Deliver (message) with confidence and presence.

- (where now, here, you're doing more than just getting your audience to care, hence at this level you're being
truly persuasive. Now, you’re causing your audience to act. You're likely to get them to agree with you. You're
able to build consensus to get approval for your plan or your budget request. Also, to communicate at this level,
you have to have full command of the material ( the facts and the figures). You have to understand the audience
and be able to anticipate the questions and the objections. Need to be able to give relevant examples easily and
you have to deliver all of it with confidence and presence.)

In summary, 3 levels of communication. Professional level where it's simple and clear and your audience will
hear (you). Leadership level where now/here you're connecting it to your audience and more likely audience will
care (about you and the message you share). Executive level where you have such a command of the situation
that Audience will act, (you're much more likely to persuade them to act.

Three levels of communication for you to think about and a way for you to think about your own skill
development over time. Clarity-causing your audience to care then being truly persuasive .