STAY ZONE

A Project Report Submitted

in partial fulfilment of the requirement for the award of the degree

of
MASTER OF BUSINESS ADMINISTRATION
IN
DIGITAL MARKETING
Submitted by
Navneet Kaur (21)

Himalayan institute of management kala amb

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 Certificate of Training
This certificate has been awarded to Miss Navneet Kaur from Himalayan
insitute of management kala amb who has undertaken an internship program of 45
days from 01/02

15/08/2022 to 31/08/2022 in Digital Marketing Department from Solitaire Infosys

Pvt. Ltd.

During the tenure of this internship with us, we found the candidate self- starter and
hardworking. Also he had worked sincerely on the assignments and his performance
was satisfactory to be part of the team.

We wish the Candidate success for all the future endeavors.

For Solitaire Infosys Pvt. Ltd.

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 TABLE OF CONTENTS
S No. Description Page No.
1 Company Profile 07
2 Digital Marketing 08
3 Digital Marketing Strategies 09-10
4 SEO 11
5 Google Algorithm 12
6 Analysis Report 13-19
7 On-page Optimization 20-33
8 Keyword Ranking 34
9 Off-Page Optimization 35-40
10 References 41

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 CANDIDATE’S DECLARATION

I, Navneet Kaur hereby affirm that the work which is being presented in the
project report entitled “STAYZONE”, submitted at Himalayan institute of management
in the partial fulfilment of requirements for the award of the degree of MBA, is an
authentic record of my own work and that to the best of my knowledge and belief, it
contains no written material which has been accepted for the qualification of any other
degree or diploma of a university or other institution of higher learning except where due
acknowledgement is made. The project is carried out during a period from 15 September
2022 to October 2022 under the supervision of Mr. Mani Sharma.

Signature of student :

Name of student : Navneet Kaur .

Roll No. : 21014026013 .

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 ACKNOWLEDGEMENT

The success and final outcome of this project required a lot of guidance and
assistance from many people and I am extremely privileged to have got this all along the
completion of my project. All that I have done is only due to such supervision and
assistance and I would not forget to thank them.

I owe my deep gratitude to my project guide Mr. Mani Sharma, who is the trainer
in Solitaire Infosys Pvt. Ltd. and gives me an opportunity to do the project work there. He
took keen interest on the project work and guided me all along, till the completion of my
project work by providing all the necessary information required for it. I am extremely
thankful to him for providing such a nice support and motivation throughout.

I would not forget to remember Dr. Simarjeet Singh director of the Department
of HIMALAYAN INSTITUTE OF MANAGEMENT for his encouragement and
express my deep sense of gratitude. His valuable guidance and inspiration has been the
ones that helped me patch this project and make it complete.

Last but not the least, I would like to thank my family and friends for the support
and encouragement and strength they have given me continuously during the course of
work.

NAVNEET KAUR

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 COMPANY OVERVIEW

Solitaire Infosys Inc. was a dream came into existence over three years ago with a of
becoming a best IT service provider around the globe. Presently, Solitaire Infosys is already
leading the race with its competitors. Being nurtured by a team of experienced and sensitive
people we try to bond emotionally with our clients and love to go an extra mile to satisfy
their needs, which is the reason that we hold the edge in the league.
At Solitaire Infosys Inc. we provide the experience, expertise and capabilities that enable
organizations to accelerate their service processes, deliver more service value and realize
breakthrough results in the markets they serve. Now our clients not only appreciate our
comprehensive range of services, our innovative, streamlined and cost effective solutions,
but more importantly, they appreciate our high level of excellent customer service which is
unparalleled in the industry.

SOLITAIRE INFOSYS is a leading Software and Web Application Development Company,

based in Mohali (Chandigarh), that provides high quality comprehensive services to
enterprises across a wide range of platforms and technologies. Our major areas of expertise
are in providing quality, cost effective software or web development services. Services
Offered: * IT Consulting, Software Design & Prototyping * Custom Software Development,
Software Testing & QA Services * Web Application Development, Application Support &
Software Maintenance * Web Designing Solutions (Graphics, Brand & Logo Designing) *
Web Development Solutions (PHP, .Net, HTML, C++, Java) * Mobile Application
Development (Android, Ios) * Internet Marketing (SEO, SEM, SMM)

Website
http://www.slinfy.com

Industry
IT Services and IT Consulting

Company size
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 2-10 employees
268 on LinkedIn Includes members with current employer listed as Solitaire Infosys
Inc, including part-time roles.

Headquarters
Mohali, Punjab

Founded
2011

Specialties
Software Development, Mobile Application Development, Website Design and
Development, Search Engine Optimization, Social Media Optimization, Search
Engine Marketing, Graphic Design, Logo Design, CMS Development, and
Mulitmedia Designing

CONTENTS: 1. Introduction

2. Search Engine Optimization (SEO)

3. Technologies in Digital Marketing

4. What is SEO

5. Google Algorithm

6. Analysis Report

7. On Page Optimization

8. Keyword Ranking

9. Off Page SEO Work

10. References

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 PROJECT STAYZONE PVT.LTD.

https://www.stayzone.com

1. INTRODUCTION:
Stayzone holiday homes in Trivandrum have fully furnished, fully air-conditioned
studio, one bedroom and two-bedroom apartments at the heart of MG road,
Trivandrum. They want to provide online service and they want to get high keywords
ranking on their products. Client want to get high ranking in Search Engine (Google).
For these keywords

• guest house in trivandrum

• hostels near technopark Kazhakkoottam trivandrum
• holiday homes in trivandrum
• service apartments near technopark Kazhakkoottam trivandrum
• men's hostel near technopark trivandrum
• house for short term rent in Trivandrum
• rooms for daily rent in trivandrum
• homestay in trivandrum
• house for daily rent in trivandrum
• Property Management Companies Trivandrum
• Property Management Services Trivandrum
• Real Estate Management Trivandrum
• Rental Property Management Trivandrum
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 • apartments in trivandrum
• holiday hostel in trivandrum 14
• homestay in trivandrum
• service apartments trivandrum
• daily or weekly rental homestay apartments in Trivandrum
• service apartments technopark
• service apartments kazhakkoottam
• service apartments technopark trivandrum
• guest house technopark trivandrum
• book service apartments trivandrum,
• guest house technopark, trivandrum
• quarantine corona isolation stay trivandrum
• quarantine stay in Trivandrum
• covid19 patients accommodation at trivandrum, kerala
• Best Property management services in Trivandrum
• budget hotel in trivandrum
• lodges in trivandrum
• hotel in trivandrum city
• stay in trivandrum Software/ Tools Requireme

2. WHY WE USE SEO?

 SEO is a rising field and it is gaining ground. More people are starting to realize that
the benefits of SEO are extremely high. Your competitors know this and are starting to
take advantage of it. If your competitors are using it then they will appear before you
on Google and get all those hits that can lead to sales before your website will. Even
if your

site offers better services or prices. Hiring a better SEO company or investing in a
skilled SEO Staff.

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  SEO is a marketing discipline focused on growing visibility in organic (non-paid)
search engine results. SEO encompasses both the technical and creative elements
required to     improve rankings, drive traffic, and increase awareness in search
engines.
 SEO will give you results (not immediately but rather quickly) and as be exactly what
is company needs to rank above your competitors in the google rankings.
 
 SEO can bring it thousands upon thousands of visitors to your website a day. This may
put your company in a position of needing to expand to a larger web server to
accommodate the traffic and sales to your website. Your customers may recommend
you a product or service that they were looking for when they visited your website.
SEO is a really great investment for your company and could be what you need to take
it to the next level.

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3. TECHNOLOGIES IN DIGITAL MARKETING:

 ONLINE ADV: Online advertising is any type of marketing message that

shows up with the help of the Internet. That means it could appear in a web
browser, search engine, on social media, on mobile devices, and even in email.
 SEO: SEO stands for Search Engine Optimization, which is the practice of
increasing the quantity and quantity of traffic to your website through organic
search engine results.

 SEARCH ENGINE MARKETING: SEM refers to the set of tools,

techniques and strategies that help optimize the visibility of websites and web
pages through search engines. In short, the goal of SEM is to appear better
positioned among Google's search results and other similar sites. 

 SOCIAL MEDIA MARKETING: Social media marketing involves using

social platforms as channels for brand promotion, target audience growth,
driving website traffic, and increasing sales. Social platforms are the center of
SMM.

 EMAIL-MARKETING: Email marketing is a way to promote products or

important for customers’ acquisition and retention.

 CONTENT MARKETING: Content marketing is a strategic marketing

approach focused on creating and distributing valuable, relevant, and consistent
content to attract and retain a clearly defined audience — and, ultimately, to
drive profitable customer action.

 WEB ANALYTICS: Web analytics is the collection, reporting, and analysis

of website data.  The focus is on identifying measures based on your
organizational and user goals and using the website data to determine the

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 success or failure of those goals and to drive strategy and improve the user’s
experience.

 MOBILE MARKETING: Mobile marketing is any advertising activity that

promotes products and services via mobile devices, such as tablets and
smartphones. Mobile marketing makes use of features of modern mobile
technology, including location services, to tailor marketing campaigns based on
an individual's location.

 AFFILIATE MARKETING: Affiliate marketing is an advertising model in

which a company compensates third-party publishers to generate traffic or leads
to the company’s products and services. The third-party publishers are affiliates,
and the commission fee incentivizes them to find ways to promote the company.

 GOOGLE ADSENSE: AdSense (Google AdSense) is an advertising

placement service by Google. The program is designed for website publishers
who want to display targeted text, video or image advertisements on website
pages and earn money when site visitors view or click the ads.

4. OBJECTIVE OF DIGITAL MARKETING:

Brand Awareness
If your business is small or limited to a smaller area, you can use digital marketing
methods to grow your brand’s name. It will increase your business reach and a large
number of people will get to know about your business name and profile

Lead Generation
 If your business is getting less number of leads and you are not gaining any kind of
profit or very marginal profit throughout the whole period, you need to concentrate on
lead generation techniques. It will surely help you to get a high amount of leads which
will fill your email list of potential customers and you will definitely have a much
better conversion

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Promotion for new products & services
Planning to launch new products or services in the market? Then, your digital
marketing objectives should be related to promoting those products and services

Target Customers
Increasing your business to new customers will significantly help in the increase of
profit shares. You can opt for this objective if you already have a great client base and
you want to get more clients, customers in your business to expand it.

Retaining Old customers

Sometimes you do not have all the necessary things to expand or gather new
customers to your business. And you also do not want to lose your regular and
potential customers who are loyal to your business.

Increase Sales/Profit
One of the major objectives of digital marketing is to increase the number of sales of
your products and services. Ultimately it will increase the wealth of your business and
your profit.

Expand Market
 If your business is doing well in a particular area and it is getting a good name &
fame in its neighbour areas. You should definitely focus on expanding your hands to
other parts also.

More Website Traffic

Increase your website traffic, rank in google with the help of different techniques of
digital marketing like SEO, OFF-Page SEO etc.

Improve User Experience

Reduce the bounce rate of your website, use digital marketing techniques to engage
more audience on your website. Create a better website structure and customer
feedback arrangement.

Less Costly
Running Cost of Online Marketing Ads is almost ¼th of the Offline Marketing
because through digital marketing you can directly target to potential audience at right
location

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BENEFITS OF DIGITAL MARKETING:

Better Growth Options For Small business: The importance of digital marketing for
business lies in the option to select our method of marketing as per our budget and reach a
wider audience at a lesser cost.

Higher Conversion Rate: The businesses that are opting for digital marketing are able to
measure the conversion rate through real-time using a simple method. That is identifying the
percentage of viewers who get converted into leads and then subscribers and in the end
finally purchasing the service or product. SEO, Social media marketing and Email marketing
are methods which have a high conversion rate as they are able to generate a quick and
effective communication channel with the consumer.

Low cost: In any marketing campaign, cost is a key factor that must be considered as it
affects the company’s budget. Businesses can avoid the high cost of marketing that is
associated with traditional forms of advertising by embracing internet marketing and
blogging. Internet marketing is way cheaper than television and radio ads.

Global reach: Internet marketing provides businesses with a wide base of customers for
their services or products. With the internet, all types of businesses, from multinationals to
small and medium enterprises, have access to millions of prospective customers.

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Builds lasting relationships: As long as your business has an online presence, your
customers will always find you. With internet marketing, suppliers can easily access the
email addresses or contacts of both the prospects and the buyers. Businesses can use this
information to send updates to their customers regarding special discounts, new products or
services, new coupons and products available. Furthermore, businesses can continue
interacting with their clients after the sale.

1. WHAT IS SEO?: SEO stands for Search Engine Optimization, which is the

practice of increasing the quantity and quantity of traffic to your website
through organic search engine results.

Search engines such as Google and Bing use bots to crawl pages on the web, going from
site to site, collecting information about those pages and putting them in an index. Next,
algorithms analyze pages in the index, taking into account hundreds of ranking factors or
signals, to determine the order pages should appear in the search results for a given query.

TYPES OF SEO:

1. ON-PAGE OPTIMIZATION: On-page SEO relates to the content on your

website. It includes strategies to optimize an individual page on a website. These
factors help search engines understand the topic of the content and see that the
website is a valuable source that people would want to find. This type of SEO
includes:

 Keyword research: Finding the best keywords to target on a page of content

 Content creation: Publishing high-quality content focused on target keywords
 Keyword optimization: Using the target keyword in all the right places and using
good meta tag SEO.

2. OFF-PAGE OPTIMIZATION: Off-Page optimization techniques  help

strengthen the influence and relationship of the website has with other websites.
Most off-site SEO relates to high quality backlinks.

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5. GOOGLE ALGORITHM:

Google algorithms are a complex system used to retrieve data from its search index and
instantly deliver the best possible results for a query. The search engine uses a combination
of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its
search engine results pages (SERPs).

In its early years, Google only made a handful of updates to its algorithms. Now, Google
makes thousands of changes every year. Most of these updates are so slight that they go
completely unnoticed. However, on occasion, the search engine rolls out major algorithmic
updates that significantly impact the SERPs such as:

 Fred Panda
 Rank Brain Humming Bird
 Penguin Pigeon

6.ANALYSIS REPORT:

Website Audit Report- (https://www.stayzonetrivandrum.in)

This report will include rank of the website and recommendations

accordingly.

Domain Statistics Of Website :

A Domain Age 2Years 1Months 26 Days

B Alexa Rank 468301
C Moz Rank 2
D Page Authority 20
E Domain Authority 14

Analysis:
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As per the analysis above regarding the domain statistics, we have noticed that Alexa rank is
468301, Domain Authority 14, Page Authority 20 Rest other stats like Moz rank of website
is 2 . Overall Domain visibility stats are poor at this time.

Recommendations:
As stated above, we need to do quality off-page optimization for its better Alexa ranking and
page rank which in return will also improve its trust flow. We will do link building by
creating theme-based links to high quality websites and quality backlinks which will come
up with more improved results in its domain statistics and that helps to make strong identity
of website in Search Engine.
Crawl Statistics Of Website:

Yahoo 41
Google 121
Bing 43

Analysis

Website having 121 indexed pages on Google. 43 indexed pages on Bing and 96 on Yahoo.
We will make quality links to index more pages for our website.

Recommendation

As per regarding the Indexability concern of website, it has come up with 121 Indexed pages
and on Google which indicate good sign for getting leads, traffic. I will work to make
website Indexability count better on other search engines too.

Crawl Availability Of Website:

DNS Errors NA
Server Errors NA
Not Found Errors NA

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Analysis: We need Google Webmaster and Google Analytic access to check these errors,
We will check these errors ones your website is verified is with webmaster and analytic.
Please share Google analytic access on “mani.sharma120@gmail.com”.

Accessibility Of Website:

Presence of Robots.txt File Presence

HTTPS Presence
XML Sitemap Presence
Site Architecture Good
Site Load Speed Good

Analysis: Robots.txt, HTTP status code and XML Sitemap is present in our website.
Loading speed within3.13 Second which is good.

Recommendations: No changes required for the time.

Indexability of Website:

Indexed Pages 121

Page Searches Found
Brand Searches Found
Search Engine Penalties Need webmaster Access
Cache 20JUL2021 08:50:50GMT

Analysis: As per regarding the Indexability concern of website, It has come up with 121
Indexed pages and Need to check Google penalties from Webmaster too. No cache found,
need to fetch website in Google webmaster tool.

Recommendations: I will work on pages to improve the Google Index Status. The tasks
come under: Targeting the all required pages of website. New pages optimization, Content
optimization. Next Reputation we will focus and work on strategy to make the recognized
brand on Internet, regarding cache I will fetch website on Google webmaster tool.

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Off -Page Ranking Factors:

SNO. Parameters Status

A Website Grade 74
B Backlink Profile 146
C Domain Moz Rank 3.2
D Indexed Pages 85
E Alexa Traffic 18,115,29

Analysis: As I have analysed currently our website Alexa traffic is 18,115,29. need to
create quality back-links for website increase website quality.

Recommendations: For improvement of website we will do theme based Off Page Tasks
that will improve the traffic of your website and Quality off-page work will increase the
more site linking of website.

Mobile Responsive Website:

Today No doubt that this is very important part of optimization. When a website
is responsive, the layout and/or content responds or adapts based on the size of screen they
are presented on. A responsive website automatically changes to fit the device you’re
reading it on. Typically there have been four general screen sizes that responsive design has
been aimed at: the widescreen desktop monitor, the smaller desktop (or laptop), the tablet
and the mobile phone.

Analysis: As per analysis, our website is mobile responsive website.

Recommendations: Our website is mobile responsive website so don't need to change

anything.

On-Page Ranking Factors: On-Page factors are the aspects of a given web page that
influence search engine ranking. There are several on-page factors which we will optimize

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here to know the current on-page status of the website that affect search engine rankings.
These includes:-

S no. Parameters Status

1 Content Overview Not Good
2 URL Structure Good
3 URL Based Duplicate Not Found
Content
4 Meta Title Tags Found
5 Meta Description Tags Found
6 Image name and Alt Tags Found
7 Google Webmaster Not Found
8 Google Analytics Found
9 Image Favicon Found

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Content Overview:

One of the most important aspects of a website is web content and it is the one of the reason
that people visit your website. Not only for people, is web content also extremely important
for search engines as well. Good web content should contain the keywords you wish to target
so that it makes it easy for search engines to index your page and should contain all the
required information that users mostly look for.

Analysis: This section analyses how well you’ve identified and targeted the keywords that
people use to find your website. While the site does an excellent job of targeting brand
terms, and individual posts rank well for their page topics.

Recommendation: No duplicate content found, that’s great. Need to keep updating the
website with fresh content on time to time. It is good for better crawling and indexing point
of view.

URL Structure:

A site’s URL structure is extremely important to both users and search engines. Poor URL
structure can prevent pages from being indexed and lower your click-through-rate (CTR). It
is extremely important that URLs be readable, user friendly, and that they contain the
keyword of the page. Always separate keywords with dashes, not underscores.

URLs should also be relatively short, with 100 characters in length being the current SEO
best practice.

Analysis: URLs are often responsible for the majority of duplicate content on a website
because every URL represents a unique entry point into the site. If two distinct URLs point
to the same page (without the use of redirection), search engines believe two distinct pages
exist. Our website is working good with single url.

Recommendation: No Need to do anything. Our website URL is SEO friendly.

Meta Titles:

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After the URL, the second most important place on a page to have the keyword is the Title
tag. The Title tag is the first description of the page that search engine users will read, and it
is extremely important to both users and search engines that it contain the keyword they are
searching for. This will not only help to improve rankings, but can significantly improve
your click-through-rate as well.

A proper Title tag will:

• Be 15-65 characters in length (50-65 is ideal).

• Be unique to that page “don’t use the same title tag on multiple pages.
• Use the keyword that page twice if space permits "once at the start, followed
by separator such as a colon, hyphen, or pipe, and then once again in a call to
action!. If the character limit prevents the use of the keyword twice, use it once
in a good call to action, with the keyword as close to the beginning of the Title
tag as possible.

Analysis: Meta Tags are found in our Website.

Recommendations: Will work on some meta tags according to keywords.

Meta Description:

While Meta description tags are not a factor in the ranking algorithm, They are used as the
description searchers will see in the search engine results. Having the keyword used properly
in the Meta description tags can increase the likelihood that users will click on the link to the
page if the keyword usage matches their search query.

Meta descriptions should adhere to the following guidelines:

• Be unique and relevant to that page.

• Be written as descriptive ad text, with a call to action.

• No more than 320 characters in length including spaces and punctuation.

• Contain 1-2 complete sentences with correct punctuation, and no more than 5
commas.

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 • Use the keyword once per sentence, as close to the start of each sentence as possible.

Analysis: We can add few keywords as per targeted page .

Recommendations: Need to add more keywords in Meta descriptions, it will help website
to get rank better on Google or other platforms.

Image Names and Alt Tags:

For the benefit of search engines, code compliance, and visually impaired users, every image
MUST have an ALT tag. The ALT tag should accurately describe the image, and should
contain a keyword but only if the keyword is relevant to the image as well.

Analysis: No changes Required for the time.

Recommendations: No changes Required for the time.

Google Webmaster Verification Code:

Webmaster code on your site will ensure that you are running a healthy website with the
utmost efficiency.

Basic Benefits:

 Access to search statistics on Google

 Latest data regarding incoming links and internal links

 Sends notification if your site has any crawl errors (misdirecting) and/or
malware (spam, viruses, etc)
 Shows you keywords you are targeting and how effective they are
 Insights into crawling and indexing activity on the site

23
Google Analytics:

Google Analytics can be a valuable tool for monitoring and tracking the efficiency of your
online campaigns and get the best results in your marketing efforts.

Analysis: Not found Provide me Google Webmaster and Analytic access on

mani.sharma120@gmail.com.

Image Favicon:

The favicon.ico file is a little picture e.g. with a logo of a company which is placed just
before the Internet URL in your web browser.

Analysis: Image Favicon icon is not present in website.

Recommendations: Favicon is are small icons that appear in your browser's URL
navigation bar and can give brand identity to website and make it easy for users to navigate
to website among a list of bookmarks, will try to insert it.

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7.ON- PAGE OPTIMIZATION:

 Robots.txt File: The robots.txt file is present and there is no changes in the file.

 Sitemap: The sitemap is present in the file. And no changes in the file.

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 Site Load Speed: Loading speed within 3.13 Second which is good.

 Index-Pages:
As per regarding the Indexability concern of website, It has come up with 85 Indexed
pages and Need to check Google penalties from Webmaster too.

26
Brand Searches:

 Cache:

27
 URL Structure:

28
  Meta Title Tags:

On Page Activity:
29
Deliverabl Remar Description
e in On- ks
Page SEO
Targeted Done A Keyword is a word or phrase - typically a phrase of two or
Number of three words - which has been identified as one which potential
Key Phrases customers use when they are searching the internet.

Initial Review Done we provide to client a report on particular website in which all
& Analysis parameters’ are given on which website tested or checked.
In-depth Site Done Site analysis is a preliminary phase of architectural and urban
Analysis design processes dedicated to the study of the climatic,
geographical, historical, legal, and infrastructural context of a
specific site

Content Done Duplicate content generally refers to substantive blocks of

Duplicity content within or across domains that either completely match
Check other content or are appreciably similar. Mostly, this is not
deceptive in origin

Initial Done Analyzing backlinks is a messy and time-consuming business.

BackLinks When we perform SEO penalty assessments and link pruning
Analysis services for our clients, the most tedious part is manually
evaluating the individual backlinks.

Google Done A Google Penalty is the negative impact on any Website's

Penalty Check Search Engine Ranking Position impact based on updation
released by Google in their search algorithms and/or manual
review.
Reason of Penalty are...

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 Buying Backlinks from Bad Sites
Duplicate Content
Keyword Stuffed Content

Title Tag Done The <strong>title</strong> tag is required in all HTML

Optimization documents and it defines the title of the document. This tag
displays the page title in browsers toolbar and in the search-
engine results (SERPs).
It also provides a title for the page when it is added to
favourites. A descriptive <strong>title</strong> tag is
important in helping search engines determine your web
page&#39;s relevancy for certain keywords.
Meta Tags Done The meta description tag is meant to be a short and accurate
Optimization summary of your page content. This description can affect
your search engine rankings and can also show up directly in
search engine results (and affect whether or not the user clicks
through to your site).

SERP Done Check how your page might look in the Google search results
Analysis page (SERP&#39;s). A Google search result uses your
webpage title, URL, and meta-description in order to display
relevant summarized information about your site. If these
elements are too long, Google will truncate their content, so
you are advised to set your webpage title under 70 characters
and your webpage description under 160 characters in order to
optimize readability.

H1 Header Done This indicates if any H1 headings are used in your page. H1
Tag headings are HTML tags than can help emphasize important
Optimization topics and keywords within a page.

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H2 Header Done This indicates if any H2 headings are used in your page. H2
Tag headings can be helpful for describing the sub-topics of a
Optimization page.

Robots.txt Done Check if your website is using a robots.txt file. Search engines
Creation/Anal send out tiny programs called spiders or robots to search your
ysis site and bring information back so that your pages can be
indexed in the search results and found by web users. If there
are files and directories you do not want indexed by search
engines, you can use the "robots.txt" file to define where the
robots should not go.<br />These files are very simple text
files that are placed on the root folder of your website:
www.yourwebsite.com/robots.txt.<br /> There are two
important considerations when using "robots.txt":<br /> - the
"robots.txt" file is a publicly available file, so anyone can see
what sections of your server you don&#39;t want robots to
use;<br /> - robots can ignore your "robots.txt", especially
malware robots that scan the web for security vulnerabilities;

HTML & Done This test will check if your website is using a "sitemap" file:
XML Sitemap sitemap.<g class="gr_ gr_7 gr-alert gr_spell undefined
Contextual Spelling ins-del multi Replace" id="7" data-gr-
id="7">xml</g>, sitemap.xml.gz or <g class="gr_ gr_8 gr-
alert gr_spell undefined ContextualSpelling ins-del
multiReplace" id="8"
data-gr-id="8">sitemapindex</g>.xml.<br />Sitemaps are an
easy way for webmasters to inform search engines about pages
on their sites that are available for crawling. In its simplest
form, a sitemap is an XML file that lists URLs for a site along
with additional metadata about each URL (when it was last
updated, how often it usually changes, and how important it is,
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 relative to other URLs <g class="gr_ gr_9 gr-alert gr_gramm
undefined Grammar multi Replace" id="9" data-gr-
id="9">in</g> the site) so that search engines can more
intelligently crawl the site.

Broken Links Done Check your website for broken or dead links. This tool scans
your website to locate internal and external broken links that
are not only frustrating to your visitors, but damaging to your
websites overall ranking with the major search engines.

Make SEO Done Check if your webpage URLs are SEO friendly. In order for
Friendly URL links to be SEO friendly, they should be clearly named for
Structure what they are and contain no spaces, underscores or other
characters. You should avoid the use of parameters when
possible, as they are make URLs less inviting for users to click
or share. <a
href="https://support.google.com/webmasters/answer/76329">
Google&#39;s suggestions for URL structure</a> specify
using hyphens or dashes (-) rather than underscores (_). Unlike
underscores, Google treats hyphens as separators between
words in a URL.

Images and Done Check images on your webpage for required alt attributes. If
Alt tag an image cannot be displayed (wrong source, slow connection,
etc), the alt attribute provides alternative information. Using
keywords and human-readable captions in the alt attributes is a
good SEO practice because search engines cannot really see
the images. For images with a decorative role (bullets, round
corners, etc) you are advised to use an empty alt or a CSS
background image.

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 Inline CSS Done Check if your webpage is using old, deprecated HTML tags.
Test These tags will eventually lose browser support and your web
pages will render differently. Check this <a
href="http://www.w3schools.com/tags/default.asp"
target="_blank">list</a> with all HTML tags.

Google Done Check if your page is connected with Google Analytics.

Analytics Google Analytics is the most popular analytics package for
websites, this tool provides you with great insights about your
site visitors, demographics and very comprehensive metrics
that help you analyze every aspect of your site. It is a good
practice to use analytics in order to learn how your visitors
behave and gain tips on how to continuously improve your
website.

Favicon Test Done Check if your site is using and correctly implementing a
favicon. Favicons are small icons that appear in your
browser&#39;s URL navigation bar. They are also saved next
to your URL&#39;s title when bookmarking that page and
they can help <a
href="http://www.seositecheckup.com/articles/86"
target="_blank">brand your site</a>, making it easy for users
to navigate to your site among a list of bookmarks.

JS Error Done Check your source code for JavaScript errors. These errors
Checker may prevent users from properly viewing your pages and
impact their user experience. Sites with poor user experience
tend to rank poorly in search engines.

Social Media Done Check if your page is connected to at least one of the most
Check important social networks. Social signals are getting

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 increasing importance as ranking factors for search engines
because it leverages the social intelligence (via our
interactions) to determine more accurate relevancy for
searches. That&#39;s why connecting your website to a social
network is a must nowadays to make sure your site is social
enabled.
Website Page Done
Load
Optimization
Website Done Content optimization gives you the insight to create relevant,
Content engaging content by adding relevant keywords to the pages of
Review the website will help you increase SEO rankings, drive more
online traffic and boost conversions.

Sitemap Done Google Webmaster provides you the detailed reports about
Submit in your pages' visibility on Search Engine. It also helps for better
Google website indexing and checking erros in website.
Webmaster
Sitemap Done It helps for better websites indexing and checking errors in
Submit in websites.
Yahoo/Bing
Webmaster
Keywords Done Keyword Density is known as the number of times a keyword
density Set or phrase used in a page compared to the total number of
words present in it. While writing an article/content for you
business page you have to make sure that your content is rich
in keywords.

Internal link Done A good internal links structure includes a complex system of
structuring & interlinking on a site that that includes types of internal links:
optimization
35
 Navigational links serve to put a website’s navigation into a
structured order. These can include menu links, sidebar links
or breadcrumb links.
Footer links are often sitewide links that serve as a sitemap
and help new users find quick access to the most valuable
pages on a site.
Contextual or editorial links are links located in the body of a
page and surrounded by relevant copy

Google & Done We will check the Google webmaster account to track the
Bing performance of your website on Google Search Engine.
Webmaster
Tools
Directory Done Check if your server allows directory browsing. If directory
Browsing Test browsing is disabled, visitors will not be able to browse your
directory by accessing the directory directly (if there is no
index.html file). This will protect your files from being
exposed to the public. Apache web server allows directory
browsing by default. Disabling directory browsing is generally
a good idea from a security standpoint.

Server Done Check if your server&#39;s signature is ON. A server

Signature Test signature is the public identity of your web server and contains
sensitive information that could be used to exploit any known
vulnerability, so it&#39;s considered a good practice to turn it
OFF as you don&#39;t want to disclose what software
versions you are running.

Safe Done Check if your website is listed with malware or phishing

Browsing Test activity. Any site containing malware or suspicious for phising
activity is seen as a threat and risk to the online community

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 and hence will get a a lower ranking. This test checks if the
most relevant online databases that track malware and
phishing list your website.
Disallow Done Check if the robots.txt file is excluding some parts of your
Directive website. Search engines will look for a robots.txt file in the
Checker root of your domain whenever they crawl your website. The
Disallow directive is used when you want to advise a search
engine not to crawl and index a file, page, or directory.

No Follow Done Check if your webpage is using the Nofollow meta tag. This
Tag Checker tag will tell search engines not to crawl any outgoing links
from your webpage.

Disallow Done Check if the robots.txt file is excluding some parts of your
Directive website. Search engines will look for a robots.txt file in the
Checker root of your domain whenever they crawl your website. The
Disallow directive is used when you want to advise a search
engine not to crawl and index a file, page, or directory.

Safe Done Check if the robots.txt file is excluding some parts of your
Browsing Test website. Search engines will look for a robots.txt file in the
root of your domain whenever they crawl your website. The
Disallow directive is used when you want to advise a search
engine not to crawl and index a file, page, or directory.

Server Done Check if your server&#39;s signature is ON. A server

Signature Test signature is the public identity of your web server and contains
sensitive information that could be used to exploit any known
vulnerability, so it&#39;s considered a good practice to turn it
OFF as you don&#39;t want to disclose what software
versions you are running.

37
 Directory Done Check if your server allows directory browsing. If directory
Browsing Test browsing is disabled, visitors will not be able to browse your
directory by accessing the directory directly (if there is no
index.html file). This will protect your files from being
exposed to the public. Apache web server allows directory
browsing by default. Disabling directory browsing is generally
a good idea from a security standpoint.

Google & Done We will check the Google webmaster account to track the
Bing performance of your website on Google Search Engine.
Webmaster
Tools
Internal link Done A good internal links structure includes a complex system of
structuring & interlinking on a site that that includes types of internal links:
optimization Navigational links serve to put a website’s navigation into a
structured order. These can include menu links, sidebar links
or breadcrumb links.
Footer links are often sitewide links that serve as a sitemap
and help new users find quick access to the most valuable
pages on a site.
Contextual or editorial links are links located in the body of a
page and surrounded by relevant copy.

Keywords Done Keyword Density is known as the number of times a keyword

density Set or phrase used in a page compared to the total number of
words present in it. While writing an article/content for you
business page you have to make sure that your content is rich
in keywords.

Sitemap Done It helps for better websites indexing and checking errors in

38
 Submit in websites.
Yahoo/Bing
Webmaster
Sitemap Done Google Webmaster provides you the detailed reports about
Submit in your pages' visibility on Search Engine. It also helps for better
Google website indexing and checking errors in website.
Webmaster
Website Done Content optimization gives you the insight to create relevant,
Content engaging content by adding relevant keywords to the pages of
Review the website will help you increase SEO rankings, drive more
online traffic and boost conversions.

8.KEYWORD RANKINGS:

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Ranking in SEO refers to a website position in the search engine result page. There are
various ranking factors that influence whether a website appears higher on the SERP based
on the content relevance to the search term, or the quality of backlinks pointing to the page.

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9.OFF-PAGE OPTIMIZATION TASKS:

1.Social Bookmarking:

Social bookmarking is a great traffic-boosting SEO strategy because it's easy, effective and

trendy. There are many techniques on which website keyword ranking depend upon. Like a
Website structure, website content, website design, on- page optimization etc.

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2.Classified Submission:

It is also a type of advertising in the newspaper. Classified posting is much cheaper than any

other advertisements done by companies. Further to that, the Classified Submission Sites is a
platform where folks can buy and sell anything.

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3.Image Sharing:

Image Sharing is currently a famous method to get backlinks and traffic. It is one of the
useful off-page SEO technique by which one can promote their brands or website to
different image sharing websites.

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4.Blog Posting:

Submitting a blog to a search engine is commonly parallel to the method of submitting a

website. There are still positive different procedures, which if properly taken into account
would enable you to get your blog indexed more proficiently. You should submit your blog
site maps to blog directories that feed google the grades for its blog search.

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5.Blog Promotion:

Blog promoting means to promote your blog by post ads and backlinks of the blog on high
quality websites. By promoting our blog, we can increase the traffic on it.

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6.Business Listing:

A business directory is a website or printed listing of information which lists

businesses within niche based categories. Businesses can be categorized by niche, location,
activity, or size. Business may be compiled either manually or through an automated online
search software.

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7.Search Engine Submission:

Search engine submission is an effective tool of web promotion. It refers to the

direct submission of a website to a search engine. It is a form of internet marketing that helps
a webmasters increase the rankings of a web pages or pages.

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8.Directory Submission:

Directory Submission is the main source to increase backlinks for your website, watch this
video and know how to do it. It provides a service to it’s users to submit their website or
blog URL to the best suitable category according to their website’s business.

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9.Article Submission:

Article submission can be one of the most successful. Article submission generally refers to

the writing of articles that are relevant to your online business and then getting them added
to the popular article submission directories.

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10.Profile Creation:

Profile creation is a finest way for business endorsement on the web. Profile creation is one
link building method in which we create profile in different platform’s website such as
forum sites, social networking, web 2.0 websites etc.

11.Ping Submission:

In SEO, pinging means to tell search engines about your newly created backlinks so that
they are crawled and are counted. Ping submission is helpful for crawling the website and for
updating the information in search engines .The main purpose of pinging your backlinks is to
get them indexed faster by the search engines you target, so they can pass link equity faster
than they would anyway.

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12.Doc Sharing:

They allow users to upload documents in a variety of formats, including Word (*.doc) Open
Office Word (*.odt) and the venerable PDF (*.pdf) Now most people use document sharing
sites for, well sharing documents with friends and family, or finding papers and research
documents.

GOOGLE PENALTY:

A Google penalty means your site is either no longer listed on search results, or that your
ranking for your targeted keywords has dropped dramatically. When your site gets a Google
penalty, your target audience can’t find you.

A Google penalty is a punishment against a website whose content conflicts with the
marketing practices enforced by Google. This penalty can come as a result of an update to
Google's ranking algorithm, or a manual review that suggests a web page used "black hat"
SEO tactics.

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10.REFERENCES:

 www.google.com
 www.firewall.cx
 www.wikipedia.com

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