Let’s Write an Impactful

Business Plan!

&

Interpersonal
Communication Intro

English for Career Course

 What is a Business Plan?
There is consensus over the concept of Business Plan representing
a formal, written statement of the goals of a new venture,
and an overview of the original strategy that will be followed to achieve
them.

a business plan is a document that you

prepare to demonstrate that the founding
team has the right mindset to venture into a
new opportunity.
 TYPICAL ELEMENTS OF BUSINESS PLAN

1. Executive Summary
2. Vision and Mission Statement
3. Company Profile and List of the Team
4. Market Summary
5. Opportunities
6. Business Overview & Business Concept
7. Goals and Objectives
8. Financials
9. Risk and Rewards
10. Key Issues

3
1. Executive Summary (write in at least 3 paragraphs)
 It is on overview of your company, brand, and office location.

 It also contains general information of your company by stating

OPPORTUNITY: what’s background in starting your company (changes or
problems in the society) and product’s/ service’s benefits as the solution.

 If there are some types of products/ services you sell, you can tell briefly
in this part.

 The reasons why the costumer should buy your products or use your
services
2. Vision and Mission Statement
 The mission statement summarizes a company's purpose in one or two
paragraphs: why it exists.

 It's usually made up of a general description of the organization, its

function, and its objectives.

 The vision, on the other hand, talks about what the company aspires
to be in the future.
 Mission statement
At Contoso, we empower organizations to foster
collaborative thinking to drive workplace innovation.
We believe that a company should act as a
community and use tools to communicate quickly
and efficiently.

20XX Contoso business plan 7

3. Company Profile and List of the Team
 Describe in detail the profile of the company; when it started, where, and
how far it goes.
 List CEO and key management by name.
 Include previous accomplishments to show that these are people with a
record of success.
 Summarize number of years of experience in this field.
Management team

Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing

20XX Contoso business plan 9

The team

Felix Henderson Kiana Anderson

Project Manager Office Manager

Taylor Philips Isabel Garcia Tyler Stein

Marketing Manager Copywriter Intern

Natasha Jones Jordan Mitchell

Human Resources Junior Designer

20XX Contoso business plan 10

Project Team Roles and Responsibilities

[Full Name]
Project Manager

[Full Name]
Administrative
Assistant

[Full Name] [Full Name] [Full Name] [Full Name]

Member Role Member Role Member Role Member Role
4. Market Summary
• Summarize your market in the past, present, and future.
• Review those changes in market share, leadership, players, market shifts,
costs, pricing, or competition that provide the opportunity for your
company’s success.
• You can provide charts or diagrams for this data.

• Market Target
• Describe the market target of your products/ services; to whom are your
products/ services targeted? Why are they?

Remote work is more popular
than ever, and companies are
thinking about tools that create
effective communication
across teams.
20XX
Market summary
Market trends will continue rising Our product cost is low, which
based on projections, which gives us a market advantage.
provides an opportunity for
greater business reach in
the region.
Contoso business plan 13
5. Opportunities
• Identify problems and opportunities.
• State consumer problems, and define the nature of product/service
opportunities that are created by those problems.
• Problems: Write a little more detail than you provided in the Executive Summary about the problem you
are solving. What do your customers need? Do they need a better product, a cheaper product, or just a
store in a better location? Describe why customers will want to buy from you.
• Solutions: Provide additional detail, beyond what you wrote in the Executive Summary, about your
product or service. What is unique and special about your company that’s going to set it apart from the
competition?
 Opportunities
Market gap Costs
Few, if any, products on the market help customers Loss of productivity costing consumers thousands of
like we do dollars

Customers Usability
66% of US consumers spend money on multiple Customers want something that is easy to use
products that only partially resolves their issue

Financials
Millennials account for about a quarter of the $48
billion spent on other products in 2018

20XX Contoso business plan 15

6. BUSINESS OVERVIEW AND CONCEPT

• Describe your products or services more detail

• Summarize the key technology, concept, or strategy on which your business is based.
 Business overview

20XX Contoso business plan 17

20XX Contoso business plan 18
 Business concept
Using our next-generation data architecture, we
help organizations virtually manage agile
workflows. We thrive because of our market
knowledge and the great team behind our
product.
Here are some steps to organize to market our
products:
1. Use the social media advertisements
2. Add more promotional values for customers

20XX Contoso business plan 19

7. Goals and Objectives
 List five-year goals.
 State specific, measurable objectives for achieving your five-year goals.
 List market-share objectives.
 List revenue/profitability objectives.
Goals and objectives

Draft blueprints Run focus groups Gather feedback

Feb 20XX May 20XX Oct 20XX

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Test design Launch design Deliver to client

Feb 20XX July 20XX Dec 20XX

20XX Contoso business plan 21

8. Financial Plan
 Outline a high-level financial plan that defines your financial model and
pricing assumptions.
 This plan should include expected annual sales and profits for the next three
years.
 Use several slides to cover this material appropriately.
Financials

Key metrics Revenue by year

$40,000
Gross Net
Clients Orders
revenue revenue
$30,000

20XX 10 1100 $10,000 $7,000

$20,000
20XX 20 200 $20,000 $16,000

20XX 30 300 $30,000 $25,000 $10,000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

20XX Contoso business plan 23

Financials table
YEAR 1 YEAR 2 YEAR 3 DELTA

Income

Users 50,000 400,000 1,600,000

Sales 500,000 4,000,000 16,000,000

Average price per sale 75 80 90

Revenue @ 15% 5,625,000 48,000,000 216,000,000

Gross profit 5,625,000 48,000,000 216,000,000

Expenses

Sales & marketing 5,062,500 38,400,000 151,200,000 70%

Customer service 1,687,500 9,600,000 21,600,000 10%

Product development 562,500 2,400,000 10,800,000 5%

Research 281,250 2,400,000 4,320,000 2%

Total expenses 7,593,750 52,800,000 187,920,000

20XX Contoso business plan 24

9. Risks and Rewards
 Summarize the risks of the proposed project and how they will be
addressed.
 Estimate expected rewards, particularly if you are seeking funding.
 Risks and rewards
Risks Rewards

New feature updates may First on the market

not be popular with
Good publicity for the
customers
product so far, and we can
Lack of staffing in key build momentum from
roles could delay product that scenario
launch
Product testing with high-
Product will have more value clients have shown
features which may no issues
require additional learning
for customers

20XX Contoso business plan 26

10. Key Issues
 Near term
 Identify key decisions and issues that need immediate or near-term
resolution.
 State consequences of decision postponement.
 Long term
 Identify issues needing long-term resolution.
 State consequences of decision postponement.
 If you are seeking funding, be specific about any issues that require
financial resources for resolution.
 Key issues
Near term Long term

Need funding in key Need larger office space

roles
Additional employees
Lack of staffing will will require on-site office
cause product delay workspace

20XX Contoso business plan 28

 Writing a Business
Plan Practice
This session, you will be divided into a
group and do the following tasks:

1. Discuss with your team on the

business possibility/ opportunity that
you can create in this situation.

2. Design the products/ services of your

company

3. Put your concept into a Business Plan.

You can use the Worksheet 4 on
Business Plan template that has been
provided by the lecturer.

20XX Contoso business plan 29

 2022

Interpersonal Skills
in the Workplace

2022 Differentiate between positive and negative

interpersonal skills in a variety of workplace
settings
 2022

Interpersonal Skills
…include anything from
communication to listening skills,
and from attitude to deportment.

….help employees to be productive

and effective communicators

…assist to reach goals effectively.

2022
 Communication Page 05

Verbal Non-Verbal
Listening
Gestures
Speaking
Posture
Reading
Facial Expressions
Writing

2022
2022

Component of Effective
Communications
1. Sender/ encoder
2. Message
3. Channel
a. Voice
b. Written Text
c. Visual Images
4. Receiver/ decoder
5. Feedback

2022
2022
Listening and Understanding

Hearing vs. Listening

Effective Listening Skills
• Concentration
• Avoiding distractors
• Avoiding interruption
• Asking for clarifying details
• Giving feedback
Page 08
2022
Listening and Understanding

Barriers to Listening
• Interruption
• Prediction of message
• Blocking message due to
personal views
• Inability to hear
• Distracting mannerisms
• Non-understanding
• Wandering thoughts Page 08
 Constructive/ Destructive 2022

Feedback
Constructive:
• Private
• Address behavior- not person
• Specific
• Positive
• Suggest actions to solve problem

Destructive:
• Public
• Address personal character
• General
• Delayed
• Negative
• No solutions offered
2022
 2022

Positive/ Negative Response to Feedback

• Positive
• Make sure you understand
• Identify solution
• Take action
• Negative
• Defensiveness
• Denial
• Emotional display

2022
 2022

Effective and Ineffective Handling Complaints

• Ineffective handling
• Neglecting
• Denying
• Debating

• Effective handling
• Ask for an informal meeting
• File a complaint properly in a letter
2022
• Turn to outside agencies
2022

Treatment of Co-Workers

• Etiquette
• Privacy practices
• Gossip
• Professionalism
• Avoid comparisons
• Workload
• Salary
• Treatment of co-workers
Page 11
2022
Actions to Demonstrate
Respect
• Diversity
• Language
• Disability
• Religion
• Gender
• Age
• Race
• Appearance
• Benefits of Diversity Page 11

• Encourage Respect for Diversity

Post-zoom Activity

Written-group:
With your group, make a group role-play concept of business situation in
your company. This concept will become your scenario for the Final Exam.
Therefore, please make sure everyone contributes to the ideas of the
concept. This task covers 5% of your score.

You can use Worksheet 4 to do the task.