Informatica 9 Enabling the Data Driven Enterprise

Massimo Miazzetto Alistair Seaton November 24 2009

Informatica
The #1 independent leader in Data Integration
$500 2008 Revenue: 4-year Average Growth Rate: Customers: $456 million 20% per year 3,790+ $350 $300 $250 $200 $150 $100 2004 2005 2006 2007 2008 $450 $400

84 of Fortune 100 87%+ of Dow Jones Government organizations in 20 countries 400+

Partners:

Major SI, ISV, OEM and On-Demand Leaders 1,600+

Employees:

Informatica Product Roadmap

Advancing The Platform With Continuous Innovation
Informatica 9 Q4 2009
Agent Logic Acquisition Q3 2009 AddressDoctor Acquisition Q2 2009 Applimation Acquisition Q1 2009 Informatica 8.6.1 Q4 2008 Informatica 8.6 Q2 2008 Q4 2007

Enabling the Data Driven Enterprise

Active DI, Identity aware Event Processing

Enriched Global Address Validation Application Information Lifecycle Management Business Glossary, ICC Manageability

Real-time Edition, Collaboration Tools, Native DQ B2B Data Exchange, B2B Data Transformation

Information Technology
Today, Data Matters Most

Investments

Value

The Data Driven Enterprise: Maximizing the Business Value of Data

Barriers to Becoming Data Driven

Data is not timely

BI Application

Customer Service Portal

Sales Automation Application

CUSTOMER

CUSTOMER

PRODUCT

CUSTOMER

CUSTOMER

ORDER PRODUCT

INVOICE PRODUCT

ORDER INVOICE

ORDER INVOICE

ORDER PRODUCT

Barriers to Becoming Data Driven

Data is not timely Data is not trustworthy

BI Application

Customer Service Portal

Sales Automation Application

CUSTOMER

CUSTOMER

PRODUCT

CUSTOMER

CUSTOMER

ORDER PRODUCT

INVOICE PRODUCT

ORDER INVOICE

ORDER INVOICE

ORDER PRODUCT

Barriers to Becoming Data Driven

Data is not timely Data is not trustworthy Data is not relevant
CUSTOMER

BI Application

Customer Service Portal

Sales Automation Application

CUSTOMER

CUSTOMER

PRODUCT

CUSTOMER

ORDER PRODUCT

INVOICE PRODUCT

ORDER INVOICE

ORDER INVOICE

ORDER PRODUCT

Business

IT

Informatica 9 Enabling the Data Driven Enterprise

SOA-Based Data Services

Make Data Timely

Informatica 9
Pervasive Data Quality

Make Data Trustworthy

Business- IT Collaboration

Make Data Relevant

Informatica 9 Enabling the Data Driven Enterprise

SOA-Based Data Services

Make Data Timely

Informatica 9
Pervasive Data Quality

Make Data Trustworthy

Business- IT Collaboration

Make Data Relevant

Problem: Integration Hairball Data Infrastructure is Brittle, Slow, Costly

Hard to find the relevant data you need No reuse of data across applications Applications are impacted when data sources change Difficult to manage data SLAs and policies

BI Application

Customer Service Portal

Sales Automation Application

CUSTOMER

CUSTOMER

PRODUCT

CUSTOMER

CUSTOMER

ORDER PRODUCT

INVOICE PRODUCT

ORDER INVOICE

ORDER INVOICE

ORDER PRODUCT

Frustration with delays in leveraging data. Limited business agility.

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Informatica 9 Solution:
SOA-Based Data Services
SOA-Based Data Services provide the means to read and write all enterprise data, based on real-world representations, and deliver it to applications exactly as needed, in a timely, trusted and manageable way.
Data Services
Rules Rules Rules

Multimodal data provisioning services Universal data discovery services

Customer

Order

Product

Policy-based data services governance

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Multimodal Data Provisioning

BI Application

Customer Service Portal

Sales Automation Application Web Services

Model as business entities Build once, deploy for all applications Deliver data in any way
CUSTOMER ORDER PRODUCT INVOICE

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Multimodal Data Provisioning Services

Logical Data Objects & Universal Data Discovery
Model logical data objects representing familiar business entities Protocol-agnostic provisioning to deliver data in any way it is needed Insulate consuming applications from change Universal Data Discovery

Customer Report-- BI

Customer Service Portal

Web Services

Customer
Customer Logical Data Object Product Orders Payment Delivery
Customer Accounts Customer Orders & Products Customer Payments

CRM

Dramatically reduce time it takes to get the right data into Finance ERP applications.
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Policy-based Data Services Governance

Single point of management
Portal DWH

Declare policies and rules around data Manage SLAs for data quality, freshness, privacy, etc. Single, centralized point for policy management Mask sensitive data for regulatory compliance

Request Response

Freshness & Quality Policies

Customer
Product Orders Payment Delivery

Batch

Customer Accounts

Customer Orders & Products

Customer Payments

CRM

Lower the cost of maintenance. Finance ERP Reduce the risk of SLA or regulatory compliance violations.
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Informatica 9 Enabling the Data Driven Enterprise

SOA-Based Data Services

Make Data Timely

Informatica 9
Pervasive Data Quality

Make Data Trustworthy

Business- IT Collaboration

Make Data Relevant

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Problem: Ad Hoc Data Quality Hard to find the problems, hard to fix them
Dont have the right tools for the business users Dont have a comprehensive approach
CUSTOMER CUSTOMER PRODUCT CUSTOMER CUSTOMER

BI Application

Customer Service Portal

Sales Automation Application

ORDER PRODUCT

INVOICE PRODUCT

ORDER INVOICE

ORDER INVOICE

ORDER PRODUCT

Unable to apply and standardize data quality rules across applications

Bad data flows from application to application, causing projects and processes to fail. Poor data quality costs millions.

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Informatica 9 Solution:
Pervasive Data Quality
Unified role-specific tools for all stakeholders Comprehensive support for all data and all purposes Open to all applications
Business Analyst/ Data Steward Line of Business Manager

IT

Centralized Data Quality Rules

Rules Rules Rules

Data Quality

Customer

Order

Product

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Informatica 9 Enabling the Data Driven Enterprise

SOA-Based Data Services

Make Data Timely

Informatica 9
Pervasive Data Quality

Make Data Trustworthy

Business- IT Collaboration

Make Data Relevant

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Problem: Delays and miscommunication between Business and IT

I need a report with customer spend by product and region which includes the customers from the new acquisition 1. Access data on systems 2. Consolidate data into DW 3. Merge data 4. Apply data quality rules

Business Analyst

Customer on-boarding must be completed quickly so we can immediately provision new services purchased online

1. Transfer data from server 2. Import data to ERP 3. Integrate ERP & CRM data 4. Synchronize with Apps
IT Developer

Business and IT use standalone tools Tools not designed for collaboration Multiple versions exist of requirements, Business specifications, rules, & want knows what they other metadata

The

but cant get it.

IT is not 100% clear on what needs to be done

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Informatica 9 Solution:
Business-IT Collaboration

Business Manager

IT Developer

Business Analyst

Business Empowerment IT Productivity High Fidelity Collaboration

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Business Empowerment
Simple-to-use browser-based tools
Designed for the tasks and skills of business data stewards and analysts Purpose-built, web-based UI for fast ramp-up Scorecarding & trending View business, not technical, representations Interact with data directly through profiling, rule validation, and scorecarding

Business Manager

Analyst & Steward

Work with relevant data to meet business needs while reducing reliance on IT
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IT Productivity
Cross-enterprise common metadata

Shared business & technical metadata Unified data quality, data integration, data profiling rules

Common Metadata

Improve productivity by working on unified metadata with fit-for-purpose tools

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IT Productivity
Role-based perspectives
Different perspectives of same metadata IT sees views designed for developer
Business Manager Developer & Architect Analyst & Steward

Business sees views designed for analyst & steward

Common Metadata

Improve productivity by working on unified metadata with fit-for-purpose tools

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High Fidelity Collaboration

No loss of relevant information within project lifecycle No loss of relevant information across projects & as changes occur Bookmark & share work Include comments and instructions

Business

IT

No misinterpretation of requirements & specifications, to ensure project success

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Informatica 9: Enabling the Data Driven Enterprise Comprehensive, Unified, Open, Economical Platform
SOA-Based Data Services
Universal data discovery services Multimodal data provisioning services Policy-based data services governance

Make Data Timely

Pervasive Data Quality

Make Data Trustworthy

Unified role-specific tools for all stakeholders Comprehensive support for all data and all purposes Open to all applications Business empowerment IT productivity High-fidelity collaboration

Business- IT Collaboration

Make Data Relevant

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Visit www.informatica.com/9 for more info

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