Slide: business description

Experiencing new things makes for remarkable memories. Following the Coronavirus prompted
lockdown, the number of online subscribers to movie platforms rapidly increased. This has led
people to become accustomed to watching movies at home rather than going to the cinema.
However, the experience that you get watching a certain movie in your living room is nowhere
near the experience that you get in the cinema. The munching of popcorn, discussing different
scenes in muffled whispers, and the perfect sound system and lighting are all factors that make
the cinema experience exceptional. Therefore, we created a business plan that would allow this
cinematic experience to be brought to one’s doorstep. Our business basically provides a service
of setting up all the necessary equipment such as the high-quality projector, sound system,
lighting, and even blankets and snacks at the vicinity of one’s home. This business is not only for
households, public places that have a venue can also use this service to create a movie event on
sunsets or any other occasion.

Slide: marketing strategy

Our marketing strategy is mostly based on social media platforms such as Instagram, YouTube,
and Facebook. We also aim to collaborate with local bloggers and influences who have an
audience that would be interested in our services.

Slide: services and products

We offer 3 different packages
Each package has a different scale and different quality of resolution offered to the customer.

Basic package: only offers the screen and projector (including sound system and lighting)

Premium package: offers a bigger screen and projector including seating and blankets and
different kind of snacks (customer’s choice)

VIP package is mostly for a bigger scale, best screen resolution and quality with more snacks
and more comfortable seating

Slide: (jareb eemela table) Management

Staff needed:
General Manger: needed to overlook on the daily operations.
Marketing department (2-3 people): needed to advertise the company’s service.
Technicians (4 people): needed for everything related to the installation of the screen,
projector, lighting, and sound system. 2 technicians are needed for every installation.
Accounting department (2 people): responsible for all the accounting processes of the company
(transactions).
HR department (2 people): needed for proper recruitment of all departments, also to help the
company grow in the future.
Van Driver (2 people): needed to take the technicians to the customers’ households with the
equipment.
Slide: Location

As for our location, we do not need any specific location. What is needed is a headquarters for
the departments’ offices and a room to store all the company’s inventory.

Slide: System, Security, Policy, and insurance

A specific system must be installed to download the movies in the projector itself and not on a
hard disk.

The company will have a strict policy against any sort of trial from the customer to copy the
movie.

All the company’s equipment which are being installed in households will be insured in case any
sort of damage occurs.

Slide: Business Process

Customers book their desired package through Toters or our website based on availability
The staff will confirm the order if feasible and prepare everything based on the option that the
customer chose.
Payment is done right after the installment of all the equipment, or online when the booking is
confirmed. A deposit is also taken in case of any damage of the company’s property (projector,
screen, etc.…)
The staff will give the customers some instructions about everything related to the system and
equipment. The customers can contact the staff at any time after installment in case of any
malfunction or error that may occur.
The staff will come the next day to uninstall everything and make sure all the equipment
function properly. If no damage has happened the deposit will be returned fully to the
customer.