99 DESIGNS BRIEFING

LOGO & BRAND GUIDE (PLATINUM CONTEST)

Our Brand & Business

Ryte is on a mission to become a market leader in the field of Website User Experience.
It is our goal to make it simple for anyone worldwide, from global brands to small business owners to
perfect their Website User Experience.

Our Design Goal(s)

Our current brand has remained somewhat stuck in our early founding years.
We are growing quickly and we are on a mission to become the leading platform in the field of Website
User Experience globally.

To support our mission and our can-do attitude, we want our logo and brand to be
bold, loud, daring. We want it to be instantly recognizable so that it rises above our
competition. We encourage you to think wild, bold and crazy.

Our Target Audience

We target a wide variety of industries.. Our sweet spot is the ecommerce industry, but we have brands
across all manner of industries including finance, publishing, automotive, sports, food and beverages etc.

In those industries, we address persons with direct responsibility for the performance of its website or
content.

➢ Technical SEO
➢ Marketing Responsible
➢ Content Marketer
➢ Web Developer
➢ Managing Directors

Our Brand Values

The brand values of simplification, empowerment, and curiosity describe our identity and define who we
are. While these brand values must guide the Ryte brand design and its look and feel, there are three
important factors to consider:
Global: Our design must appeal to an international audience (North American, European and Asian
markets).

Scalable: Our design must incorporate the ability to be scaled and adjusted into different directions as the
company grows and innovates at speed.

Sustainable: Websites contribute to carbon footprints, sSo making websites more efficient is also an
environmental imperative. Whilst we do not aim to be recognized as a "green company" by design, if the
brand reflects our commitment to sustainability -- so much the better.

Other important considerations

Web Content Accessibility Guidelines:

We tell other companies how to optimize their website. As a result, we would like you to adhere to best
practice guidelines relating to colors, contrast and readability.

Quick overview on key points of Web Content Accessibility Guidelines here:

https://www.upbuild.io/blog/color-contrast-seo/

Current status Do’s and Don’ts

Logo Our current logo reflects our heritage.
The diamond symbol was the logo of the previous
incarnation of the company and represents a
superhero icon (we had a superhero avatar, Mr
Ryte, to help website owners on “their mission).
Now it is time for something new.
As part of the brand evolution, we want to
evolve/change the logo. Feel free to think
about the logo in
We like the idea of being able to create an
emoji from the logo.
Finally, the logo must not contain green
coloring, which is close to the color RGB (14,
229, 170).

Font Our main font is Nunito Light, which is used in We like our font, its simplicity. But you can
light regular and black within a message hierarchy. choose another one if it fits better with your
design concept.

Brand Color Our design offers three primary brand colors. The
Ryte blue is the leading brand color. It’s the main
color that is used in designs. Our green is used for
call-to-action, buttons and other color accents.
Do not use the color combinations
orange/black or yellow/black. Further, yellow,
orange, red-brown or coral may not be the
lead color.

Avatar Mr Ryte and the superheroes. These superhero We are open to any ideas of
illustrations you will see in the existing brand Avatars/Illustrations that bring our brand to
manual and occasionally on the web are no longer life..
to be used
Examples / What we like from the B2B industry

1. https://www.personio.com/

Why we like it: clean design, simple color palate, use of illustrations, as opposed to stock photography,
great use of their yellow color splash to highlight key points.

2. https://www.bitsandpretzels.com/

Why we like it: take a look at the logo here. At a glance it perfectly expresses the core essence of the brand.
The pretzel is combined with digital elements to create a strong logo mark that can be used with or without
the accompanying name “Bits & Pretzels. The chosen font complements the contours of the Pretzel shape.
The yellow is strong, bold and fresh.

3. https://mailchimp.com/

Why we like it: use of a font that is instantly recognizable and connects/reflects their brand well. A great
monkey/chimp illustration used in the logo and in variations elsewhere. Very clean, very simple illustrations,
supported by outstanding copy/slogans/statements.

Further Sources of Information

● Our Newsroom
● Ryte Social Media Channel LinkedIn
● Create your Ryte free account here