MROAR - Konkan Division

MROAR – KONKAN
Issue – 2020 Meticulous Business Plans

MROAR KONKAN – MBP
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TABLE OF CONTENTS
1. KONKAN AS A LOCATION ON BUSINESS _________________ 8
1.1. RESOURCES AVAILABLE _______________________________________ 8
1.2. ENVIRONMENTAL ANALYSIS ____________________________________ 8
1.3. EXISTING INFRASTRUCTURE ____________________________________ 9
1.3.1. ROAD CONNECTIVITY ______________________________________ 9
1.3.2. RAIL CONNECTIVITY _______________________________________ 9
1.3.3. AIR CONNECTIVITY _______________________________________ 10
1.3.4. WATER AND PORT CONNECTIVITY____________________________ 10
1.3.5. HOSPITALS ______________________________________________ 11
1.3.6. BANKS _________________________________________________ 11
1.3.7. GOVERNMENT INITIALISATION ______________________________ 11
2. GEOGRAPHY AS A MARKET ___________________________ 12

2.1. GEOGRAPHICAL OVERVIEW ____________________________________ 12
2.1.1. AREAS NEARBY __________________________________________ 13
2.2. DEMOGRAPHICAL ANALYSIS ___________________________________ 13
2.2.1. POPULATION CENSUS _____________________________________ 13
2.2.2. RELIGIONS ______________________________________________ 14
2.3. ECONOMICAL OVERVIEW ______________________________________ 14
2.3.1. AGRICULTURE AND FARMING _______________________________ 14
2.3.2. EDUCATION _____________________________________________ 14
2.3.3. TOURISM _______________________________________________ 15
2.3.4. ADMINISTRATION ________________________________________ 15
2.3.5. INDUSTRIAL DEVELOPMENT ________________________________ 16
2.3.6. POWER STATIONS ________________________________________ 16
2.3.7. MANUFACTURING _________________________________________ 16
2.4. BUSINESS ENVIRONMENT _____________________________________ 16
2.4.1. ETOP ANALYSIS __________________________________________ 16
2.4.2. PESTEL ANALYSIS ________________________________________ 17
2.4.2.1. POLITICAL __________________________________________ 17
2.4.2.2. ECONOMICAL _______________________________________ 17

2.4.2.3. SOCIAL ____________________________________________ 17

2.4.2.4. TECHNOLOGICAL ____________________________________ 18
2.4.2.5. ENVIRONMENTAL ____________________________________ 18
2.4.2.6. LEGAL _____________________________________________ 18
2.5. MARKET DYNAMICS __________________________________________ 18
2.5.1. GROWTH DRIVERS ________________________________________ 18
2.5.2. OPPORTUNITIES __________________________________________ 19
2.5.3. CHALLENGES AND THREATS ________________________________ 19
2.6. DEMAND-SUPPLY MATRIX: MAJOR PRODUCTS _____________________ 20
2.7. UNTAPPED MARKET OPPORTUNITIES ____________________________ 20
2.7.1. FOR EXISTING PRODUCTS __________________________________ 20
2.7.2. FOR NEW PRODUCTS ______________________________________ 20
2.8. POTENTIAL BUSINESS DOMAIN _________________________________ 21
3. GLOBAL AS AN EXPORT MARKET ______________________ 22

3.1. EXISTING MARKET OPPORTUNITIES _____________________________ 22
3.2. POTENTIAL MARKET OPPORTUNITIES ____________________________ 22
3.3. UNTAPPED MARKET OPPORTUNITIES ____________________________ 22
3.4. POTENTIAL BUSINESS DOMAIN _________________________________ 22
4. TOP 10 POTENTIAL BUSINESS IDEA ____________________ 23

4.1. FLOATING RESTAURANT ______________________________________ 24
4.2. BACKPACKER’S HOSTEL CHAIN _________________________________ 25
4.3. FRUIT PROCESSING __________________________________________ 26
4.4. FISH PROCESSING ___________________________________________ 27
4.5. BIODEGRADABLE BAMBOO PRODUCTS ___________________________ 28
4.6. HERBAL PLANT PROCESSING ___________________________________ 29
5. MBP ANALYSIS ____________________________________ 30

LIST OF TABLES
NO TABLE OF FIGURES ENTRIES FOUND.

LIST OF FIGURES
FIGURE 1 ENVIRONMENTAL ANALYSIS................................................................... 9
FIGURE 2 MAP OF KONKAN ................................................................................ 12

ACRONYMS
Acronym Description
APAC Asia-Pacific
EU European Union
FDA Food and Food and Drug Administration
POC Point-of-Care
POCT Point-of-Care Testing
R&D Research and Development
ROE Rest of Europe
ROW Rest of the World
U.K. United Kingdom
U.S. United States
WHO World Health Organization

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1. KONKAN AS A LOCATION ON BUSINESS

Konkan division, also called the Konkan Coast or Karavali is the name given to a stretch of rugged
western coastline of India from Raigad to Mangalore. The division comprises of 7 districts. The
word Konkan means corner (kona) and piece/part of earth (kana).
1.1. RESOURCES AVAILABLE

• Konkan is well known for its natural beauty and that’s the reason the region is referred as
naturally gifted. Konkan's greenery, coconut trees, beautiful virgin beaches, waterfalls,
mountains and lush green valleys will definitely provide a rich and pleasant experience for
the traveler.
• Most of the district area is covered by dense rain forest, and are suitable for habitant of
wild animals.
• The warm and humid climatic conditions are quite favorable for Horticulture, e.g. Mangoes,
Kokam, Cashew Nuts, Coconuts, Strawberry, etc. Even Rubber and cotton plantation is
successfully practiced in some areas.
• There are two major cropping seasons the Kharif (monsoon) and Rabi (winter). Some of
the crops here are conventionally grown in Konkan region. Cereals like rice, jowar, maize,
ragi, kodra, vari, cotton, etc; Pulses like gram, mung, tur, udid, kulthi, wal, chawali, etc;
Condiments and Spices like betel nuts, coriander, chilies, clove, nutmeg, black pepper,
etc. and other oilseeds.
• Minerals like china clay, Chromite, Bauxite, Graphite, Mica, Iron ore, Mangenese ore,
Granite, Steatite, etc. are also found in this region.
• Various herbs and medicinal plants are also found in the forest near the western ghats.
• Three major soil types found in South Konkan region:
o Laterite and lateritic soils
o Coastal alluvial soil
o Coastal saline soil
1.2. ENVIRONMENTAL ANALYSIS

➢ The The climate is Hot and humid in Konkan region.
➢ April is usually the hottest month.
➢ July and august are wettest month of the year.

• March - June
Summer • Avg temp. 32°C-40°C
• June - September
Monsoon • Avg rainfall: 300-900mm annually
• October - February
Winter • Avg temp.15°C- 25°C
FIGURE 1 ENVIRONMENTAL ANALYSIS
1.3. EXISTING INFRASTRUCTURE

1.3.1.ROAD CONNECTIVITY
• The Konkan can be reached by road without much hassle on the part of the tourists
as the place is connected to the other parts of the country very well. There are
many options that can be availed by the visitors.
• The division is well connected by roads with other major cities like Mumbai, Pune,
Nashik, etc.
• Three main highways that run parallel to the Konkan Coastline, all the way from
Mumbai to Goa are NH66 aka Mumbai-Goa Highway, NH48 aka Mumbai-Bangalore
Highway and SH4 which is Konkan Coastal road that runs along Konkan coastline
from Alibaugh to Goa.
1.3.2.RAIL CONNECTIVITY
• In 'Konkan railway' - the rail route that connects Mumbai (Bombay) with the entire
western coast of India. 741km long Konkan railway travels through the states of
Maharashtra, Goa and Karnataka, starting just after the Roha railway station (75
km south of Panvel in the suburbs of Mumbai) in Maharashtra and ending at the
Thokur railway station near Mangalore in southern Karnataka.
• There are fifty-six stations on the entire line. Although the route is currently a single
line, KR and South Western Railway lines run parallel from Majorda to Margao in
Goa, making that section a double line.
• Work on doubling of the 46-km stretch between Roha and Veer is expected to
complete soon.

• Electrification of the entire Konkan Railway route is in progress at an estimated

cost ₹1,100 crore, and will be completed by December, 2020.
• Konkan Railway Corporation Ltd is planning to complete the construction of 10 new
stations, including two in Karnataka.
• Kankavali railway station (Sindhudurg) is also a major train station within the
Konkan region which is 49 Km away from the main tourist area. Another well-
accessible railway station is at Nandgaon railway station at a distance of 42 Km.
• Also, RORO (Roll on-Roll off) train services in Konkan has been resounding success.
Here, loaded trucks are directy carried by railway wagons to their destinations. It
has reduced the number of accidents pollution and time taken.
1.3.3.AIR CONNECTIVITY
• Sindhudurg Chipi airport is has become operational making it the first in coastal
Konkan region.
• Lokmanya Bal Gangadhar Tilak Ratnagiri Airport in Mirjole, Ratnagiri is expected to
be operational soon.
• The closest air terminal to the Konkan region is at Dabolim in the popular beach
destination of Goa. One can also land at the Mumbai International airport or Pune
international airport and then travel by road or rail to the desired destination.
• Apart from that, there is Navi Mumbai International Airport too nearby the Konkan
division.
• Aurum Venture, which is building a 5 million sq ft IT park called Q PARĆ at Ghansoli
in Navi Mumbai
• K Raheja Corp, which is one of the largest commercial office developers in the
region and operates three IT parks under the Mindspace and Gigaplex brands, is
adding 2-3 million sq. ft to its portfolio.
• More than 70 large IT and financial companies, including Accenture, L&T Infotech,
Capgemini, UBS and Axis Bank, operate out of these parks.
• List of IT parks in Navi Mumbai: Sigma IT park, Vishwaroop IT park, Millennium
Business Park, Airoli Knowledge Park, International Technology Centre (ITC) Park.
1.3.4. WATER AND PORT CONNECTIVITY

• A roll-on-roll-off ship—popularly called RoRo—which can accommodate cars and
private buses, is likely to be launched between the Mumbai Port Trust (MbPT) and
Mandwa/Dighi soon.
• The Ro-Ro will have space for 10 buses, 40 cars and 250 passengers and reduce
the journey to an hour.

• The Water Transport Authority has started Ferry services across the coastal region-
to Konkan from Mumbai, available from Bhaucha Dhakka – Ferry Wharf to Deghi,
Dabhol, Jaigad, Harne, Srivardhan, Ratnagiri, Jaitapur, VijayDurg, Malvan,
Vengurle.
• Konkan division is connected to various ports which are used for export-import are:
JNPT, Mumbai Port Trust, Dighi Port, Jaigad Port, Mandava.
1.3.5.HOSPITALS
• In the southern districts of Konkan region, medical care is basic in many areas.
• There are equipment, good buildings and huge number of beds but medical
specialists resist to work in the districts of Konkan region (Ratnagiri, Raigarh,
Sindhudurg) due to low income and other health crisis.
• The northern parts (Mumbai city, Mumbai suburban, Thane) of Konkan region,
though, has better healthcare centers and hospitals with specialists’ doctors
available.
1.3.6. BANKS
• List of popular banks found in Konkan division are:
▪ Canara bank
▪ DNS bank
▪ HDFC bank
▪ Indian Overseas bank
▪ Laxmi Vilas Bank
▪ Maharashtra Gramin bank
▪ State bank of India
▪ TDC Bank
▪ Thane dist. Co-op Bank
▪ Union Bank
1.3.7. GOVERNMENT INITIALISATION

• This Various DPR have been prepared for different development projects which are
to be started in the Konkan region. Some of them are listed below:
• Development of Fishing Harbour at Karanja in Raigad District
• Development of Fishing Harbour at Versova in Mumbai Suburban
• Construction of passenger jetty & allied facility at karli, Tal-Malvan in Shindhudurg
• Tourism Jetty at Suvarnadurg in Ratnagiri District
• Construction of Ro-Ro jetties at Kharwadeshwari (Palghar) and many more.

2. GEOGRAPHY AS A MARKET
2.1. GEOGRAPHICAL OVERVIEW

Konkan Region is one of six administrative divisions of Maharashtra State in India. It is
the west division in the state, with an administrative headquarters in the city of Mumbai.
Konkan is a coastal strip of land which covers an area of about 30,746 sq. km. It is
bounded by the Western Ghats mountain range (also known as Sahyadri) in the east, the
Arabian Sea in the west, the Daman Ganga River in the north and the Gangavalli River in
the south. Maharashtra’s 720-km coastline and the adjoining area or 'Konkan' as it is
called, extends from Dahanu in the north up to Goa in south. It covers six maritime
districts namely Mumbai, Thane, Raigad, Ratnagiri, Sindhudurg and Palghar. Konkan is
well known for its natural beauty and is fast emerging as a favorite tourist destination.
Upper coast Thane and Raigad is known as North Konkan and lower coast Ratnagiri and
Sindhudurg is known as South Konkan.
FIGURE 2 MAP OF KONKAN

2.1.1.AREAS NEARBY
With Mumbai,
• Thane - 40 km
• Raigad - 120 km
• Ratnagiri - 330 km
• Sindhudurg - 481 km
2.2. DEMOGRAPHICAL ANALYSIS

2.2.1. POPULATION CENSUS
Konkan Division (2011) Total Male Female
Population 28,739,397 15,104,807 13,643,500
Literates 24,888,317 13,700,059 11,187,670
Children (0-6)
Average Literacy (%) 86.6 % 90.7 82.0
Sex ratio 894
Child Sex ratio 921
Population growth rate 14.9%
Approx. population (2019) 33,021,567
• Estimated Population 2016-17 (UHP Survey) 14,69,302.

• Navi Mumbai Population 2019 –1.69704 Million. (estimated).
• Population Density (Census data-2011) 10,315 persons per sq. km.

2.2.2. RELIGIONS
• People living in Konkan region are mostly known as Konkanis.
• Main religions followed in Konkan region are: Hinduism, Christianity, Islam, Buddhism.
• Some of the Main Festivals celebrated in the Konkan area are: Diwali, Dassera, Gudh Padwa,
Ganesh Chaturthi, Narali poornima, Holi, Nag Panchami and Makar Sankranti.
2.3. ECONOMICAL OVERVIEW

2.3.1.AGRICULTURE AND FARMING
➢ Agriculture, farming, fishing, tourism, etc. contribute most to the economic
development of the Konkan division. Around 4384.54 sq. km of area in Konkan is under
irrigation.
➢ Endowed with laterite as well as alluvial soil, vegetables, millets and pulses are grown
in winter. In addition to these, Manga bamboo is being increasingly cultivated.
➢ Along with fruits, vegetable and cereals, various spices and nuts are also grown in
Konkan during suitable weather conditions.
➢ The estimated Gross Domestic Product (GDP) of Konkan region is Rs 6,73,657 crore
($94 billion). Konkan division accounts for 41% of Maharashtra’s GSDP.
➢ As a state, Konkan would be richer than West Bengal, Telangana and Rajasthan and
rank alongside countries like Cuba and have a GDP more than neighboring Sri Lanka.
➢ Maharashtra Industrial Policy-2019 has been launched to make the State global
investment, manufacturing and technology hub.
➢ Mukhya Mantri Saur Krushi Pump Yojana is being implemented in the State since
November, 2018. Under the scheme a target has been set for commissioning of One
Lakh Solar agriculture pumps in next three years.
➢ High Voltage Distribution System has been launched in May, 2018 with project cost of
` 5,048 crore for providing connections to about 2.49 lakh agriculture pumps.
2.3.2. EDUCATION
➢ Ratnagiri and Sindhudurg are part of Konkan Divisional Board. The number of schools
and junior colleges in Konkan division is less as compared to other divisions. There are
173 HSC colleges in this division.
➢ Apart from Mumbai, Konkan division has colleges offering specialization in various
fields such as pharmacy, fishery, farming, forestry and agriculture. Other colleges offer
medical, engineering and business degrees. Most of these colleges are affiliated to
university of Mumbai.

➢ People mostly prefer shifting to metropolitan cities for higher education because of lack
of better educational facilities in Konkan.
2.3.3. TOURISM
➢ Due to its natural and scenic beauty, beaches, coastal and marine areas, forts, forests,
wildlife sanctuaries, temples, etc., tourism sector contributes the most in the economy
of Konkan division.
➢ Government of Maharashtra has decided to develop tourist jetties in order to boost the
development of coastal tourism infrastructure.
➢ The Alibag, Nagaon, Kashid, Kihim, Revdanda, Murud, Srivardhan, Harihareshwar,
Bagmandla, Diveagar, Kelshi, Karde (Murud), Guhagar, Velneshwar, Hedvi,
Ganpatipule, Bhandarpule, Ratnagiri, Bhatye, Malvan, Tarkarli are various beautiful
beaches that can be found in the Konkan Division.
➢ In the Sahyadri Mountain and Konkan region, there are more than 100 forts are
located.
➢ The major temples of the Konkan region include Pavas, Parshuram, Chandikadevi
(Dabhol), Ganga, Dhutpapeshwar, Kunkeshwar, Redi Ganpati, Marleshwar etc.
➢ The rivers of the Konkan are short in length and have water during rainy season only.
Hence, waterfalls are active during rainy season and that attracts to the tourists
towards the region.
➢ Konkan region has the strength and opportunities for the sustainable tourism
development and no doubt, it will overcome on the weaknesses and threats of the
region.
2.3.4. ADMINISTRATION
➢ The Divisional Commissioner Konkan is the chief controlling Revenue Authority of the
Konkan Division of Maharashtra.
➢ He is the revenue head of Konkan Division and the controlling and supervising
Administrator of the Collectorates and Zilla Parishads in the District.
➢ He is also the Ex-Officio Regional Director of Municipal Administration and he controls
the Administration of Municipal Councils.
➢ The Divisional Commissioner discharges his work with the help of Additional
Commissioner and Deputy Commissioners by assigning various subjects to each of
them.

2.3.5. INDUSTRIAL DEVELOPMENT

➢ Maharashtra Industrial Development Corporation (MIDC) is a Government of
Maharashtra State body that looks after development of industrial belt in Maharashtra.
➢ The following are 9 Industrial area developed by MIDC in Konkan region:
o Mahad industrial area.
o Roha industrial area.
o Usar industrial area.
o Chiplun (Gane-Khadpoli) industrial area.
o Chiplun (Pohali / Kherdi) industrial area.
o Dapoli industrial area.
o Lote Parshuram industrial area.
o Ratnagiri industrial area.
o Sangameshwar Industrial area.
➢ There are total of 39269 MSMEs in Konkan Division excluding Mumbai.
➢ Thane district is industrially developed district. As it is very near to International
market city like Mumbai, all infrastructural facilities like Water, Electricity, State &
National Highway, Railways are available in the district.
2.3.6. POWER STATIONS

➢ Tarapur Atomic Power Station (T.A.P.S.) is located in Tarapur, Palghar, India. It was
the first commercial nuclear power station built in India.
➢ Jaitapur Nuclear Power Project is a proposed nuclear power plant in India. If built, it
would be the largest nuclear power generating station in the world by net generation
capacity, at 9,900 MW. The power project is proposed by Nuclear Power Corporation
of India (NPCIL) and would be built at Madban village of Ratnagiri district in
Maharashtra.
2.3.7. MANUFACTURING
➢ Konkan is a great area having a huge potential in terms of Industry, Tourism, Fruits
and horticulture, Minerals, Fisheries etc. It is very strategically located between
Mumbai the commercial capital of India and Goa the great tourism destination.
➢ Major groups of manufacturing industries are agro-based, forest based, textile, leather,
paper, non-metallic mineral, chemical, engineering and many more.
2.4. BUSINESS ENVIRONMENT

2.4.1.ETOP ANALYSIS
TABLE 1 ETOP ANALYSIS OF KONKAN

ENVIRONMENTAL NATURE’S
IMPACT ON EACH SECTOR
FACTORS IMPACT
Various sectors show great potential as the

Market industries and their products experience high
export demand.
Significant increase in service sector of the
Economic
region.
Advanced technologies have not yet been
Technological
accepted in the local region of Konkan.
Government is supportive in terms of
Political
development in the region.
Exports has high potential for variety of
International
products.
Subsidy and loans offered by government for
Legal
small, medium and large-scale industries
Locals are not too supportive for establishment
Social
of chimneys and pollutive industries.
2.4.2.PESTEL ANALYSIS
PESTLE analysis is one the significant and widely used tool or framework mostly by
organizations with the intent of considering the market environment before commencing
the process of marketing.
2.4.2.1. Political
• Government is supportive in terms of development in the Konkan region.
• Various plans and proposals have been introduced to improve the economy of this
region by developing the industrial, trade, educational and infrastructural sector.
2.4.2.2. Economical
• Konkan has huge share in the state GDP via agriculture, fishing, tourism,
farming and other activities.
• But due to lack of development in educational and industrial sector, people are
shifting to metro cities for quality education, better job opportunities and to
raise their standard of living.
2.4.2.3. Social
• Residents of Konkan and their descendants are called Konkanis.
• The Kokani People are a hearty, friendly and festive people by nature. Their
love for celebration is deeply rooted in their culture and it finds its expression
through the various festivals celebrated throughout the year.

• Since they are more attached to their tradition and culture, these people oppose
to anything that is supposed to harm or affect their land and lifestyle in general.
2.4.2.4. Technological
• Konkan being one of the major production areas in Maharashtra, people are switching
to newer technologies for optimum production.
• The traditional farming strategies is still being widely used because of lack of
technological awareness among old farmers. Though the young farmers are switching
to newer techniques to preserve unique diversity of the region.
• People are ready to welcome IT and IT-enabled services and the service industry
in general. Besides, they want the government to invest more in the tourism sector.
These would help to create more opportunities for the people.
2.4.2.5. Environmental
• With number of crops, vegetables and fruits being cultivated, Konkan
experiences all three weathers and has most suitable environment for farming
and cultivation.
• It experiences heavy rainfall during monsoon which is suitable for rice
cultivation and other cereals like bajra, paddy, etc.
• People of Konkan are more inclined towards preserving the natural beauty and
environment of this place by maintain and keeping the areas clean.
• Due to its climatic conditions, the tourists are mostly attracted to konkan during
monsoon and winter seasons to experience the scenic beauty, food and
adventures of Konkan.
• Sometimes uneven climatic changes lead to loss of resources and affects lives
of residents in the rural areas.
2.4.2.6. Legal
• Special Government policy, plans and implementation has important effect on
rate of growth and the geographical location of industries.
• Government Support available through State government schemes, Central
Government schemes and local body facilities.
2.5. MARKET DYNAMICS

2.5.1. GROWTH DRIVERS
• Easy connectivity via road and railways.
• Availability of manpower, raw materials and resources.

• Support from local people for development in IT/ITES sectors and

manufacturing industries.
• Various policies and initiatives have been taken by government such as:
o Policy Initiatives for Promotion of Electronics System Design and
Manufacturing Sector in India
o MAHARASHTRA IT & ITES POLICY-2015
o State Government`s Policy regarding setting up of Special Economic Zones
in Maharashtra, 2001
o Exemption from payment of royalty on minor minerals in MIDC area
o Industrial Policy of Maharashtra 2013
o Maritime Development Policy 2016
o Retail Policy 2016
o Single Window Policy 2016
2.5.2.OPPORTUNITIES
• Easy loan facilities for small and medium scale industries by MSFC (Maharashtra
State Financial Corporation).
• For manufacturing industries, local and legal support is available.
• Easy Water supply network.
• The MIDC scheme for technicians and the educated unemployed to start their
own industry
• The tourism sector is growing tremendously attracting a greater number of
tourists every year.
• Investment in agricultural tool production as farming still being one of the main
occupation of people of Konkan.
• Various projects have been initialized by government in the regions of Konkan
to increase the productivity in different areas.
2.5.3. CHALLENGES AND THREATS

• The Konkan is highly vulnerable to the impacts of climate change, primarily
because the Konkan's economy is so closely tied to its natural resources.
• Recurrent floods and drought in the plains, changes in summer and winter
temperatures, monsoon timings and unpredictable rainfall are affecting a wide
range of sectors, especially agriculture and horticulture.
• Big development projects causing pollution and deforestation are opposed by
the people of Konkan.

• Chimneys, pipelines and power projects are opposed by Konkani people as

these are supposed to harm the environment.
• Poor quality and congested roads.
2.6. DEMAND-SUPPLY MATRIX: MAJOR PRODUCTS
2.7. UNTAPPED MARKET OPPORTUNITIES

2.7.1. FOR EXISTING PRODUCTS
• Fishing
• Dairy Farming
• Food restaurant
• Eco-Tourism
• Horticulture
• Production of mangoes
• Ferry Services
• Poultry farming
• Goat rearing
• Fruits and vegetables farming
• Cotton production
• Banana chips manufacturing
• Layer poultry farming
• Rice processing
2.7.2.FOR NEW PRODUCTS

• Backpackers chain hostel
• Floating restaurant
• Medicinal Plants processing
• Online Medical & Healthcare centers
• Coconut processing
• Wood products
• Frozen fruits and vegetables
• Canning and processing of fish
• Agro-tourism
• Eco-tourism
• Ecommerce services

• Oilseeds processing
• Cold processing of spices
• Folk dance and food bar
• Star fruit processing
2.8. POTENTIAL BUSINESS DOMAIN

• Agriculture
• Manufacturing
• Processing of food items
• Tourism
• Hotels and restaurants
• Cottage and household industries
• Trade and commerce
• IT/ITES

3. GLOBAL AS AN EXPORT MARKET
3.1. EXISTING MARKET OPPORTUNITIES

• Fish and fish products
• Alphonso mangoes
• Fruits and vegetables
• Cereal products
• Fruit pulp processing
• Fruit juice
• Milk products
3.2. POTENTIAL MARKET OPPORTUNITIES

• Wheatgrass powder
• Wood and wood products
• Fruits and vegetables processing
• Meat processing
• Milk and milk products processing
• Cashew nuts processing
• Oilseed processing
• Spices processing
• Encapsulation of spices
3.3. UNTAPPED MARKET OPPORTUNITIES

• Banana powder
• Black plum seed processing
• Egg powder processing
• Frozen fruits and vegetables
• Wild Herbs processing
• Frozen meat (seafood)
• Custard apple powder
• Cold processing of spices
3.4. POTENTIAL BUSINESS DOMAIN

• Manufacturing and processing
• Farming

4. TOP 10 POTENTIAL BUSINESS IDEA
1. Frozen fruits
2. Canning or freezing of fish (commercial products-salted fish,)
3. Egg powder processing
4. Floating restaurant
5. Banana powder
6. Coconut processing
7. Herbal Processing
8. Backpackers hostel chain
9. Agro-tourism
10. Fruit processing -products jam/jelly/popsicles (kokum, star fruit & other fruits-
enlist)
11. Bamboo biodegradable products
12. Wellness center

4.1. FLOATING RESTAURANT

Business Concept SWOT Analysis
Strengths:
- Increasing disposable income
- No extensive training required
To start a restaurant floating on - Localized taste
water for exquisite riverside dining Weakness:
experience for customers. - Local people may not be very supportive
- Seasonal due to weather changes
Opportunities:
- Increasing number of tourists every year.
- Flexible business model
- Growing market demand
Threats:
- Natural calamities during rainy season
- Government’s regulations
Infrastructural Requirements
Land type: Waterside; Land required: 1000 sq. ft; Capacity: Not Defined
Material & Utilities: Food, Barge/Ship, Electricity, Water, Skilled labor, etc.
Key Details BCG Matrix
Particulars Amount
Fixed Capital 1 cr
Working Capital 36 lacs
ROI 38 %
BEP 4 years
According to MBSPL, the Indian food service industry’s market size is estimated to be at INR 4,23,865
crore in 2018-19 and it is projected to grow at a CAGR of 9 per cent for the year 2019-23. Thus, this
business belongs to STAR section of chart.

4.2. BACKPACKER’S HOSTEL CHAIN
Strengths:
- Increasing number of travelers
- Access to Better facilities
To start a backpacker’s hostel - Better fooding and lodging facilities
chain to provide accommodation -
Weakness:
service for travelers at affordable - The count of tourists is not same for the entire
year.
prices.
Opportunities:
- Need for flexible accommodations
- Affordable prices
- Better security.
Threats:
- Local households providing shelter to tourists
Land type: Commercial/Replenished Building; Land required: 1000 sq. ft; Capacity: 1/bed
Material & Utilities: Furnitures, Electricity, Water, Staff, Food, games, internet, etc.
Particulars Amount
Fixed Capital 35 lacs
Working Capital 4.5 lacs
ROI 22.22%
BEP 3.5 years
According to MBSPL, hotel industry sees steady growth. More than one-third of the hotels saw an
occupancy of 70-80 per cent between 2018 and 2019.

4.3. FRUIT PROCESSING
To start a fruit processing business Strengths:

where various fruits that have high - Raw materials availability
- Increasing Demand for products
demand (Kokum, Mangoes, - High potential in the market
Bananas, Jamun, Starfruit, etc.) Weakness:
can be processed into products - High capital requirement
- Less network connectivity with the local population
(frozen fruits, juice, pulping,
popsicles, jam, etc.) and the by- Opportunities:
products can be processed too - Increased domestic and Export demand
- New technologies for processing are available
which will increase the shelf life og - Demand for processed byproducts
the products and can be sold in the Threats:
domestic and international market - Existing competitors
- Seasonal fruits
too. - Expensive technological advancements
Land type: Industrial; Land required: 0.5-acre Built-up area: 3850 sq. ft.
Material & Utilities: Raw materials, Machineries, Electricity, Water, Staff, Labor, Furnitures, etc.
Particulars Amount
ROI 35 %
BEP 4 years
According to MBSPL, India is the second largest producer of fruits and the global demand for tropical
fruit juices has been increasing for the past few years, the fruit processing plant has high potential to
succeed in the market. Thus, this business belongs to STAR section of chart.

4.4. FISH PROCESSING
Strengths:
- Wide availability
- High nutritional benefits
To start a fish processing business
where fishes would be canned or
Weakness:
freeze it could be preserved for a - High capital required
- Less support from people
longer time and increasingly used
for export potential.
Opportunities:
- Increasing demand for fish products
- Increasing awareness
- Export potential
Threats:
- Existing competitors
- Safety while handling fishes
Land type: Industrial; Land required: 3500 sq. ft; Capacity: 30ton/day
Particulars Amount
ROI 50%
BEP 3.3 years
According to MBSPL, Demand for fish & fish products is likely to rise due to increased product
consumption owing to health benefits, changing life style, increasing affordability, adoption of
sustainable fish farming techniques adopted by the manufacturers. Thus, this business belongs to
STAR section of chart.

4.5. BIODEGRADABLE BAMBOO PRODUCTS
Strengths:
- Easy Raw materials availability
- Wide range of products can be processed
To start bamboo processing unit
where bamboo can be processed
Weakness:
into biodegradable kitchen -
products (cutleries, straws,
knives, etc.), clothing, furniture,
Opportunities:
alcohol, charcoal, instruments, - Increasing demand for biodegradable products
etc.
Threats:
-
Land type: Industrial; Land required: 1-acre Capacity: Not Defined
Particulars Amount
Fixed Capital
Working Capital
ROI
BEP
According to MBSPL, biodegradable products are receiving huge demand in the industry due to plastic-
ban and the supply-demand gap is huge. So, biodegradable bamboo products can explore numerous
opportunities in the market. Thus, this business belongs to STAR section of chart.

4.6. HERBAL PLANT PROCESSING
Strengths:
- Easy Raw materials availability
- High medicinal value
To start herbs and medicinal
plants processing business where
Weakness:
the highly demanded herbs can be - Improper storage and processing of plants
- Limited market
processed into edible form
(powder, tablet, paste, etc.).
Opportunities:
- Export potential
- Institutional support
- Existing policies
Threats:
- Wild vegetation
- Issues with standardization of raw materials
Land type: Industrial; Land required: 0.5-acre; Capacity: Not Defined
Particulars Amount
ROI 34%
BEP 3.3 years
According to MBSPL, ayurvedic and herbal products are receiving high demand in the market and the
major factors are increased consumer awareness, health benefits coupled with increased affordability
among consumers. Thus, herbal plant processing business belongs to STAR section of chart.

5. MBP ANALYSIS

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MROAR - Konkan Division

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MROAR – KONKAN

Issue – 2020 Meticulous Business Plans

INDIA’S FIRST - START UP BUSINESS CONSULTANT

WE ARE - BUSINESS PLANNERS

WE PROVIDE - METICULOUSLY DESIGNED - UNIQUELY CRAFTED SOLUTIONS

© Meticulous Business Plans | projects@meticulousbplans.com Page 1 of 32

2. GEOGRAPHY AS A MARKET ___________________________ 12

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2.4.2.3. SOCIAL ____________________________________________ 17

3. GLOBAL AS AN EXPORT MARKET ______________________ 22

4. TOP 10 POTENTIAL BUSINESS IDEA ____________________ 23

5. MBP ANALYSIS ____________________________________ 30

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NO TABLE OF FIGURES ENTRIES FOUND.

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FIGURE 2 MAP OF KONKAN ................................................................................ 12

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FDA Food and Food and Drug Administration

POCT Point-of-Care Testing

R&D Research and Development

ROE Rest of Europe

ROW Rest of the World

U.K. United Kingdom

U.S. United States

WHO World Health Organization

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Copyright © 2020 Meticulous Business Plans.

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1. KONKAN AS A LOCATION ON BUSINESS

1.1. RESOURCES AVAILABLE

1.2. ENVIRONMENTAL ANALYSIS

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FIGURE 1 ENVIRONMENTAL ANALYSIS

1.3. EXISTING INFRASTRUCTURE

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• Electrification of the entire Konkan Railway route is in progress at an estimated

1.3.4. WATER AND PORT CONNECTIVITY

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1.3.7. GOVERNMENT INITIALISATION

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2.1. GEOGRAPHICAL OVERVIEW

FIGURE 2 MAP OF KONKAN

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2.2. DEMOGRAPHICAL ANALYSIS

Konkan Division (2011) Total Male Female

Population 28,739,397 15,104,807 13,643,500

Literates 24,888,317 13,700,059 11,187,670

Average Literacy (%) 86.6 % 90.7 82.0

Sex ratio 894

Child Sex ratio 921

Population growth rate 14.9%

Approx. population (2019) 33,021,567

• Estimated Population 2016-17 (UHP Survey) 14,69,302.

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2.3. ECONOMICAL OVERVIEW

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2.3.5. INDUSTRIAL DEVELOPMENT

2.3.6. POWER STATIONS

2.4. BUSINESS ENVIRONMENT

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Various sectors show great potential as the

• Residents of Konkan and their descendants are called Konkanis.