What are the major current and future trends impacting the industry

and company?
1. Environmentaltal analysis
https://pestleanalysis.com/what-is-environmental-analysis/
The environmental analysis entails assessing the level of threat or opportunity various
factors might present. These evaluations are later translated into the decision-making
process. The analysis helps align strategies with the firm’s environment
Some environmental analysis factors you can study are:
 Geographical location
 The climate and weather
 Waste disposal laws
 Energy consumption regulation
 People’s attitude towards the environment
If you are wondering how you can conduct an environmental analysis, here are 5 simple steps
you could follow:
 Understand all the environmental factors before moving to the next step.
 Collect all the relevant information.
 Identify the opportunities for your organization.
 Recognize the threats your company faces.
 The final step is to take action.
2. Trend analysis
Trend analysis is an analysis of the trend of the company by comparing its financial statements
to analyze the trend of the market or analysis of the future based on past performance results,
and it’s an attempt to make the best decisions based on the results of the analysis done.
https://www.wallstreetmojo.com/trend-analysis/

3. PESTLE
PEST analysis is a scan of the external macro-environment in which an organisation exists. It
is a useful tool for understanding the political, economic, socio-cultural and technological
environment that an organisation operates in. It can be used for evaluating market growth or
decline, and as such the position, potential and direction for a business.

Political factors.

These include government regulations such as employment laws, environmental regulations

and tax policy. Other political factors are trade restrictions and political stability.

Economic factors.

These affect the cost of capital and purchasing power of an organisation. Economic factors
include economic growth, interest rates, inflation and currency exchange rates.

Social factors.

These impact on the consumer’s need and the potential market size for an organisation’s
goods and services. Social factors include population growth, age demographics and attitudes
towards health.

Technological factors.

These influence barriers to entry, make or buy decisions and investment in innovation, such as
automation, investment incentives and the rate of technological change.

https://pestleanalysis.com/what-is-pestle-analysis/

4. Strategic demand analysis

 Is this an attractive market and can we use our bargaining power?
Are there any barriers to the competition?
Industry analysis- porter’s five forces analysis
https://www.businessnewsdaily.com/5446-porters-five-forces.html

The analysis peeks at the strength of 5 vital forces which affect business competition. The five
different forces are:

 Supplier power
 Buyer power
 Competitive rivalry
 The threat of substitution
 The threat of new entry

https://pestleanalysis.com/porters-five-forces-analysis/
https://www.cimaglobal.com/Documents/ImportedDocuments/
cid_tg_strategic_analysis_tools_nov07.pdf.pdf

How is the competitive structure of the market likely to evolve?

Competitive Life Cycle analysis
https://www.slideshare.net/masihnabizadeh1/competitive-life-
cycle-analysis

What market is the firm in and who are the players in these market?
1. Competitor analysis
A competitor analysis, also referred to as a competitive analysis, is the process of identifying
competitors in your industry and researching their different marketing strategies. You can use
this information as a point of comparison to identify your company’s strengths and weaknesses
relative to each competitor.
You can do a competitor analysis at a high level, or you can dive into one specific aspect of
your competitors’ businesses. This article will focus on how to conduct a general competitive
analysis, but you’ll want to tailor this process to match the needs and goals of your business.
A competitor analysis will:
 Identify your business’s strengths and weaknesses
 Understand your market
 Spot industry trends
 Set benchmarks for future growth
There are many ways to do a competitive analysis, but there are 4 basic steps:
 Identify your competition including direct competitors, indirect competitors, and
substitute competitors.
 Gather information on products, services, pricing, service area, reputation, and
marketing tactics.
 Compare the strengths and weaknesses of each competitor.
 Build on your competition’s strengths and weaknesses to create a competitive
advantage.
https://mailchimp.com/resources/what-is-competitor-analysis/

2. Game theory
Game theory is a theoretical framework for conceiving social situations among competing
players. In some respects, game theory is the science of strategy, or at least the optimal
decision-making of independent and competing actors in a strategic setting.
https://www.investopedia.com/terms/g/gametheory.asp#toc-types-of-game-theories
What is the firm’s mission and values? What do others expect of the
firm?
Stakeholder analysis

what are the firm’s unique resources and capabilities? how sustainable
are any advantages of these assets?
1. Capabilities analysis
https://businessanalyst.techcanvass.com/business-capability-
analysis/

3. Value chain analysis ( phân tích chuỗi giá trị)

4.
https://online.hbs.edu/blog/post/what-is-value-chain-analysis
https://www.businessnewsdaily.com/5678-value-chain-analysis.html
1. VRIO/VRIN
https://atpsoftware.vn/mo-hinh-vrio-la-gi.html
https://www.foodnews101.com/starbucks/solved-vrio-vrin-starbucks-
analysis/ (EXAMPLE)
Can the firm leverage assets across markets so as to improve their
postition in a market?
Portfolio planning matrices
https://tmarketing.vn/ma-tran-bcg/