SOCIAL MEDIA

IN DIGITAL BRANDING
WHAT
WHAT
SOCIAL MEDIA

Group of Internet-based applications that build

on the ideological and technological foundations
of Web 2.0, and that allow the creation and
exchange of user-generated content
 effect
SOCIAL MEDIA

ON DIGITAL BRANDING

11 22 33
Social media will Reach and It will impact on
create the “Social interaction of conversation of
Signal” that social media is consumers about
influence on the online public the brand
rank of brand relation affecting leading to the
searching leading on attitude brand awareness
to the increase of toward the brand on digital
digital branding
 IN SOCIAL MEDIA, BRAND
SHOULD UNDERSTAND THE
BEHAVIOR OF INDIVIDUAL TO
SOCIETY IS
SOCIETY IS
GAIN BENEFITS WITHOUT
VIOLATING PRIVCY INDIVIDUAL
INDIVIDUAL

3
USERS OF FACEBOOK

JUST
JUST % BELIEVE THIS SOCIAL
CAN PROTECT THEIR
PRIVATE INFORMATION
mobile
SOCIAL MEDIA ON
mobile
SOCIAL MEDIA ON

The content of social media is optimized

on mobile that users have the good
experience and engagement

The image of social media will be

clearer on mobile rather than
computer device

The usage of mobile device for social

media is more than computer
because of convenience
 reach
ON SOCIAL MEDIA

SEARCH ENGINE SOCIAL LISTENING

Advertisers can identify It helps the brand track

the keyword that the content, ideas or
internet users search in topic that customers
a specific time care about
 reach
ON SOCIAL MEDIA
S
SEEA
ARRC
CHH E
ENNG
G II N
NEE

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Google Trend can Content post The search
help advertisers on social can engine define
identify the real base on the the suitable
trend and search content topic for social
interested to match with content in the
keyword for the customer’s seasons or
users insight specific time
 reach
ON SOCIAL MEDIA
SO
S OC
C II A
A LL LL II S
STTE
ENN II N
NGG

11 22 33
Brands understand Brand can track Brands identify
more the insight the keyword and the influencers
and thinking of the reaction of on social media
customers about social audience toward target
brand and toward brand’s audience
competitors on activities
social media
 WHO
WHO IS ON SOCIAL MEDIA
FOR BRAND

BRAND SHOULD ATTRACT,

ENCOURAGE AND REWARD
FAN
FAN
WHO WILL HAVE THE POSITIVE
THEM TO ENHANCE THE LOYALTY
REVIEW AND ENGAGEMENT
WITH BRAND

INFLUENCER
INFLUENCER
THOSE WHO HAVE AN ABILITY TO
BRAND SHOULD ATTRACT,
ENCOURAGE TO BECOME
THE FAN
COMMUNICATE AND REACH THE
TARGET AUDIENCE
problem Is the advertiser only focus about
the quantity of indicators to assess
campaign

measure
SOCIAL MEDIA ACTIVITIES
The advertisers need to know the
audience, engagement, brand love
and the effect of social media on
business
 measure
SOCIAL MEDIA ACTIVITIES

11
Brand need to
identify the website
22
Brand should identify
the goal and role of
3
3
Brand should
understand how the
traffic from social social media in the indicators can help the
media and how campaign objective brand get the final
much from mobile goal
sentiment
A N A L Y S I S

PURPOSE
PURPOSE
11
Analyzing and assessing
about the context of public
opinion on social media

22
Understanding the emotion
and intention of audience on
social media
 sentiment
A N A L Y S I S

work however
however therefore
therefore
The social media Most of tools is Advertisers
tool will analyze simple and make should assess the
keyword, text and basic mistakes effectiveness of
language of users when they analyze social media tool
language
 algorithmsocial media

facebook
Will remove all the content
which is not interested to users
and organize the remaining
content based on relevancy

These social media will earn

money from advertisement,
because the brand content can not
reach toward target audience
 algorithm
social media

LIKE PAGES
ORGANIC
REACH = ORGANIC
CONTENT REACH

22
average
organic The brand need

=
reach Very few people to use and pay
who liked the for ads to

% page saw the ad

content
increase
impression
crisis
SOCIAL MEDIA

The Preparation on Social Media Crisis

21%

Majority of brands finds the

44% way to overcome the crisis.
However, just 21% want to
find the avoidance

35%

Avoidance Preparation Overcome

crisis
SOCIAL MEDIA
 HOW
HOW to avoid crisis
on social media

11 PLAN EVALUATION
Plan is evaluated
and approved by the
22 RISK FORECAST
Focus group is
made to discuss
33
SOCIAL LISTENING
All social plan
should start with
social listening to
manager, authority about the social
and deputy. plan and forecast identify the risk
the risk in plan Brands know
Plan should be
prepared and aware Social team more about the
of potential risk or should build plan competitor on
crisis to manage and social media
control risk
 HOW
HOW to avoid crisis
on social media

4
4 55 6
6
TRACKING RESPONSIBILITY RESPONSE
Social plan should Social team should Social team
be tracked by social identify the clear should track
team to avoid the responsibility and review all
crisis about tracking the response of
task to avoid the audience to
risk identify the
attitude and
sentiment
HOW
HOW to avoid crisis
on social media

77 TRAINING TEAM
Social team is
trained and
updated about the
8 PROCESS
The brand should
have a clear
process to identify
social policies and solve crisis
when it happens
Social team need to
be prepared the
protocol for reply
and answer
audience
 crisis
PLAN ON SOCIAL MEDIA

11 22 3
3
SPEED OF KEEP TRACKING
RESPONSE SILENT RESPONSE

Brand should Brand can ignore the After responding,

response quickly complaint if this brand should assess
and precisely when customer has audience’s attitude
the crisis happens complained constantly because they can
share our response
Voice is honest and Brand should consider
open with taking before brand decide to
responsibility and ignore the complaint
have solution
 crisis
PLAN ON SOCIAL MEDIA

4
4 5
5
TEMPORARY AMPLIFY
RESPONSE CRISIS

If it is the sensitive crisis, Crisis team should

brand should temporary have the key learning
response to confirm that after crisis to ensure
brand is solving problem that it will not happen
again
Brand should prepare
about the temporary
response to apply
immediately
THE END