29/11/22, 20:22 MA-system Beer Game

Thank you for playing !

In large distribution networks it isn't easy to make supply meet demand.

During this session you may have felt frustrated as other players weren't able to deliver, or ordered too much.

The most important part of this game is to analyse the mechanisms behind those difficulties, and how we can overcome them.

Global results
Cost : throughout the session your supply-chain required €370,730.

Service level : during 35 weeks at least one of the stakeholders had backlog. That's 100% of the session time.

Good point however : the retailer was never out of stock, so your beers were always available for sale.
Variability : the biggest order was sent by the wholesaler on week 20 : 99pcs.

See below an aggregation of your stats.

Stock Orders Cost

177 pcs

Compare with another game 

()

https://beergame.masystem.se/game/-NI4sH0pVhuFZOBBEtGy/debrief#manufacturer 1/3
29/11/22, 20:22 MA-system Beer Game

The bullwhip effect

Supply-chains may reach a situation where :
Stakeholders alternate between phases of over-stock and out-of-stock.
These variations increase as we move up the chain from consumer to raw-material suppliers.

Can you identify this phenomenon in the graphs below ?

106 pcs €8,270

Retailer

99 pcs €32,860

Wholesaler

28 pcs €315,900

Distributor

https://beergame.masystem.se/game/-NI4sH0pVhuFZOBBEtGy/debrief#manufacturer 2/3
29/11/22, 20:22 MA-system Beer Game

212 pcs €13,700

Manufacturer

To go further..
In what ways did the structure of the game influence the results ?

How can real supply-chain cope with these issues ?

A few items to help the discussion :

Lead-time
Batches
Minimum order quantity (MOQ)
Shipment capacity

Safety stock
Industrial flexibility
Lean manufacturing
Forecast accuracy & frequency

Price fluctuations & promotions

Local optimization
ERPs
E-Commerce

Try to play a new game while allowing the communication between players : back to the main page.

https://beergame.masystem.se/game/-NI4sH0pVhuFZOBBEtGy/debrief#manufacturer 3/3