PROGRAMMING

SOURCE OF CONTENT

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Agenda
01
Syndication

02
Commissioning

03
In-house Production

04
SYNDICATION
 WHAT IS SYNDICATION?

Content syndication is the practice of leasing the right of a show/program to

multiple television stations/ radio stations, streaming platforms or website.

Syndicator Syndicated program Buyer

Licensor Licensed program Licensee

Through syndication, programs have the potential to reach as many audiences

as possible and also extend its life cycle.
 WHY DOES SYNDICATION WORK?

Licensor Licensee Advertisers

• Additional source of
revenue.
• Promote the cast
outside of the territory.
• Promote the IP for
L&M business.
• Fill programming line- • Effective product
up without having to • advertising through
produce everything. sponsorship and
• Reasonable product placements.
programming costs
• Introduce foreign
famous/quality shows
to local audiences.
Netflix invested hundreds of million USD in South
Korea’s content.
 SYNDICATION CHAIN

Syndication chain includes producers, distributors, agents, buyers with the

support from content markets, B2B content platforms.

Producer Buyer

IP owner TV channels/network
Distributor/Agent
Radio stations
Streaming platform
Distribution company
 TYPES OF DEAL
Output deal
An agreement in which the buyer
commits to acquire all of the
content produced by the producer
for a certain period of time.
It’s usually a multi-year deal.
Package deal
This is the normal type of deal
in which a buyer acquire
selected shows/programs from
the distributor.
Volume deal
An agreement in which the buyer
commits to acquire a certain big
amount of content from a
producer/distributor for a period
of time.
Presale
An agreement in which the buyer
agrees to acquire shows/
programs that haven’t been
produced or haven’t been
available yet.
 FORMAT LICENSE

• License format only, not a ready-made program.

• Licensor needs to have production capability to produce the local version of
the format.
• It’s more success-guaranteed as the format is already an established or
famous one, but the license cost and the production cost can be very high
to reach the required standard of the format.
 FORMAT LICENSE

Scripted format Non-scripted format

COMMISSIONING
 WHAT IS COMMISSIONING?

Commissioning is the process in which broadcasters select content ideas

and outsource content production to independent production houses. The
process can be different from broadcaster to broadcaster but it includes these
major steps:
• Receive pitches from from production houses and decide which project is
suitable for the channels and potential to get made.
• Greenlight the project, provide fund and control the financial aspects of the
project.
• Oversee production process, timeline and delivery.
 WHAT IS COMMISSIONING?

Commissioner/Commissioning editor: is the person with specialized skills

assigned to select program ideas and manage commissioning process.
• In big TV networks or streaming services, where they usually commission a
wide range of genres, there are commissioners for each genre, for example:
Drama commissioner, comedy commissioner, kid programs commissioner…
• Commissioners need to have guidelines for production houses to prepare the
pitches.
• Commissioner also collaborate with programming team/channel director for
telecast timeline and performance report.
 COMMISSIONING
Distopian society/Distopian future drama
 COMMISSIONING

TV series adapted from books/novels

 IN-HOUSE
PRODUCTION
 IN-HOUSE PRODUCTION

In-house production means the Radio station, TV channels, Streaming platforms

organize production on their own or from their own production company.

Certain amount of in-house production is required for Radio station and public
broadcasters to make sure it can serve public service and inform the publich
(through news programs, weather forecast to documentary….)
 IN-HOUSE PRODUCTION

News Entertainment Drama series

 RADIO
SOURCE OF PROGRAMS
 RADIO: SOURCE OF PROGRAMS

SYNDICATION

Music programming: Radio stations get recorded songs mainly from Record Labels,
distributors and sometimes directly from artists.
 RADIO: SOURCE OF PROGRAMS

PRODUCTION

News Music shows Other shows

• Daily news • Music chart • Talk shows

• Breaking news • Live music • Weather forecast

• Traffic live report … • Counseling shows

… …
RADIO: SOURCE OF PROGRAMS
See you next week!