PR MEDIA KIT

Hello Kitty lovers, we have some exciting news!

The success of our previous campaigns has led us to new heights and new opportunities
with NTUC FairPrice. We're super excited to announce our latest campaign, featuring a
selection of merchandise inspired by our childhood cartoon from Sanrio.

With over 40 years of history behind it, Hello Kitty is more than a character. It's an icon
with a global fan base that's been translated into so many languages, it would take a
lifetime to learn them all. Hello Kitty represents a sense of nostalgia for many people who
grew up with her. She is the world’s most famous friend that is known by everyone of all
ages. She speaks to each generation differently, but all generations can connect with her
in some way or another.

The Hello Kitty collection will be available exclusively at NTUC FairPrice stores throughout
Singapore from 1st December 2022 – 1st March 2023.
 The Hello Kitty Collection is inspired by the softness and subtle beauty of the cherry blossom.
The collection's sweet, yet understated decorative motifs make it a perfect companion for any place.
This beautiful collection brings everyone within reach of the exquisite, as well as its stunning life cycle.

Every year, the cherry blossom trees in Japan bloom, and everyone comes together to celebrate the
beauty of spring. This year, we are taking inspiration from the beautiful pink blossoms to bring you
our Hello Kitty Collection! The colour pink is so often associated with love and friendship, making it
the perfect choice for this collection. It's also timeless, as well as being one of the most versatile
colours around. There are times when you want to be a little more adventurous, and times when you
just need to relax. This collection is full of high-quality products that will make your life easier, and
help you relive some of your favourite memories.

Whether you're planning a tea party, or just want to brew your tea in style, Ceramic Teapot with Glass
Cup is the perfect addition to your kitchen. You can use it to have tea with your friends on a rainy day,
or just enjoy some time by yourself. You can also use the Ceramic Steam Pot 1.2 L Steam Pot to make
soup for your family – making it easier than ever to stay warm and cosy during those chilly winter
months! Beyond these great items, there are plenty more in this collection for everyone. The
purchase-for-purchase limited edition Hello Kitty-themed Collection will be available exclusively
through the NTUC FairPrice Loyalty Programme, where shoppers can collect 1 bonus point for every
$30 spent on a single receipt for in-store purchases.

MAHJONG SOLITAIRE SET – 152 TILES

Mah-jong has always been a common hobby among several Singaporeans.

It’s a game that’s loved by all ages, young or old. Mah-jong is a classic game that not only fosters
strategy but also togetherness and family bonding – which is crucial in a trying time like this.

This Hello Kitty Solitaire set is also unique as it is customized with adorable and classic Hello Kitty
elements on the packaging’s exterior as well as on the tiles. With its unique design, it’s a set that can
be collected and enjoyed by all Mah-jong enthusiasts, no matter their age.
 FOLDABLE LIGHT WEIGHT UMBRELLA

Foldable umbrellas are staple carry-on for those living in the Singapore climate.
So, what could be better than sheltering yourself from the rain or sun with a cute eye-catching
umbrella? It’s a convenient umbrella to carry along in your day-to-day bag, be it to work or school.
It’s bound to bring a smile to those around you on a gloomy day!

Its light weight & compact, sturdy aluminium frames are built to withstand strong winds.
Custom-made, 3D Hello Kitty Head handle in metallic gold finishing.

1.2L STEAM POT WITH 1PC BOWL

Steaming is a great way to cook your food without sacrificing the nutrients or the taste.
It is also one of the simplest ways to prepare your veggies after a long day of work.
Enjoy preparing and savouring a nutritious meal in this adorable Hello Kitty-shaped steam pot.

Size: 14cm x 10.5cm x 11cm

 BAMBOO HANDLE SERVING SET – 2PCS

Serve meals in style with these high-quality ceramic dishes that will add a lovely pop
of colour to the dining experience.

Bowl size: 16cm x 7cm

Plate size: 23cm x 21cm

CERAMIC CUP WITH COASTER & SILICON LID

Start your day with your every morning brewed coffee/tea or any favourite drinks
in this lovely Hello Kitty mug, 11oz. ceramic mug. Perfect for all hot & cold beverages.
High Gloss + Premium White Finish ORCA Coating. Microwave Safe.

Capacity: 400ML
 CERAMIC TEA POT WITH GLASS CUP

Grab a friend and settle in for a relaxing pot of tea.

The thick ceramic ensures your tea stays nice and hot for as long as possible, so regale away!

Tea Pot Capacity: 600ML

Cup Capacity: 400ML

STAINLESS FOOD CONTAINER - 2PCS

Serving bowls can be your best friend and the reasons are aplenty!
With the Hello Kitty prints, these versatile serving containers are aesthetically pleasing,
making your food presentation look extra appealing.

Material: Stainless Steel

 CERAMIC DINNERWARE – 3PCS

Serve up meals in style with these high-quality ceramic dishes that will add a lovely pop of colour to
the dining experience, they add an artistic flair to the presentation of meals. Ceramic glossy finishing.

Size: 20cm x 1.5cm &

23cm x 12.5cm x 6cm

350ML GLASS BOTTLE WITH FIGURINE + NEOPRENE POUCH

Each bottle features a 3D Hello Kitty figurine, having a swig of your cold or hot beverages
will leave you feeling like royalty every time. The perfect functional accessory to any great outfit,
you’re going to want to show this bottle off!

Size: 25cm x 6.8cm