 Comprehension

1. The main idea/ communicated message in the advertisement?

An advertising message is an idea an advertiser wants to communicate to their target audience. 

Its goal is to convince people to perform a certain action, such as registering, purchasing
something, or making a reservation.

2. What did you comprehend (get) from the message?

You can access Amazon Comprehend document analysis capabilities using the Amazon
Comprehend console or using the Amazon Comprehend APIs. The message is transfer of the
audience.You can run real-time analysis for small workloads or you can start asynchronous
analysis jobs for large document sets. 

 Connection
3. Did the communicated message made any connection with you?
1. Verbal Reasoning: It is the ability to logically understand the concepts and solve problems
expressed in words. Verbal reasoning tests the ability of extraction of information and
implications in a sentence.
2. Non-verbal Reasoning: It is the ability to logically understand the concepts and solve
problems expressed in numbers/letters/figures in combination with words. Non-verbal
reasoning tests the ability of deduction and induction of logic of information and
implications in a problem

4. Give two suggestions on increasing the connection in the advertisement.

3. The following attitudes, language, and behaviors will help facilitate connection. Recognize

varying connection needs. Be present in conversations. Develop the ability to empathize.
Develop the habit of emphasizing positives. Control your tone of voice. Negotiate
with the mindset to solve a problem rather than to win. Provide autonomy in execution.

 Credibility
 5. As a customer, do you find the advertisement credible?

Yes, advertising plays very important role for the producers and the sellers of the products,

because Advertising helps increasing sales Advertising helps producers or the companies to
know their competitors and plan accordingly to meet up the level of competition.

6.
Direct mail — Mail sent directly from you to your customers can be highly customized to suit
their nature and needs

E-mail messages — These can be wonderful means to getting the word out about your
business. Design your e-mail software to include a “signature line” at the end of each of your e-
mail messages. 

Magazines — Magazines ads can get quite expensive. Find out if there’s a magazine that
focuses on your particular industry

Newsletters — This can be powerful means to conveying the nature of your organization and
its services

Posters and bulletin boards — Posters can be very powerful when placed where your
customers will actually notice them

7.
. More often than not, customers will be very vocal about the things they want and need from a
company. This can range anywhere from wanting information about the services it provides to
questions they might have about a bill. For this example, let’s take a look at Maria. She has been
a very loyal customer to her insurance company for many years, but she has a problem. She is no
longer receiving communications from them in the mail. Instead, she’s only receiving emails,
which she doesn’t check all that often. The most commonly delivered customer communication
documents are invoices. Banks, insurance providers, utility companies, retailers, healthcare
providers – all of them send invoices to their clients regularly.