F-7-16

Unit Code: BCU 410

Unit Title: Entrepreneurship skills
Program(s): Bachelor of Commerce
Lecturer Name: Dr. Gitau Kamau
Lecturer Contacts: gitau.kamau@zetech.ac.ke Phone No.:0721319897
Consultation Hours Friday 8.00-11.00 am
Credit Hours: 3 Lecture Hours: 45

Pre-requisite Course: NONE

UNIT PURPOSE/DESCRIPTION
This course aims to provide students with an understanding of the nature of enterprise
formation and its management for growth. It introduces the role of the entrepreneur, the
entrepreneurial process, innovation and new product development, IP protection, business
development services, and business planning for a startup and scale-up. The course is
supposed to impart skills, competencies and attitudes necessary for founding an enterprise
and running it to its success.

Expected Learning Outcomes of the Course

By the end of the course, the learner should be able to:
i). Describe the entrepreneurial process.
ii). Discuss the concept of innovations and product development
iii). Identify requirements for establishing a successful business venture
iv). Write a competitive business plan

COURSE OUTLINE
Course outline
Sessions Topics Sub-topics (tasks, steps/guidelines and
sub-steps/sub-guidelines)
One Introduction to Task 1: Course Introduction
Entrepreneurship Task 2: Introduction of key concepts
Task 3: Entrepreneurship theoretical perspectives
Task 4: Role of entrepreneurship in an economy
5: Wrap up
Two Task 1: Introduction
Task 2: Entrepreneurial characteristics
 Task 3: Types of entrepreneurs
Task 4: Types of business registration
Task 5: Wrap up
Three The entrepreneurial Task 1: Introduction
process Task 2: The entrepreneurial process
Task 3: Ideation process
Task 4: Sources of business ideas
Task 5: Wrap up
Four Financing the startup Task 1: Introduction
business Task 2: Sources of finance
Task 3: Basic financial skills
Task 4: Financial reports
Task 5: Wrap up
Five EVALUATION CAT 1
Six Creativity, innovations, Task 1: Introduction
and entrepreneurship Task 2: Creativity process and techniques
Task 3: Innovations process
Task 4: New product development
Task 5: Wrap up
Seven Intellectual property Task 1: Introduction
(IP) Task 2: Types of intellectual property
Task 3: IP application in Kenya
Task 4: Guest presentation on IP
Task 5: Wrap up
Eight Business planning Task 1: What and why of business planning
Task 2: Types of business plans
Task 3: Business planning myths
Task 4: How to write a business plan
Task 5: Wrap up
Nine EVALUATION CAT 2
Ten Managing the start-up Task 1: Introduction
business Task 2: Managing Human Resources
Task 3: Marketing for the startup
Task 4: Managing for growth strategies
Task 5: Wrap up
Eleven Business support Task 1: Introduction
systems (BDS), and Task 2: Types of BDS
Contemporary issues Task 3: Entrepreneurship programmes
Task 4: Contemporary issues
Task 4: Wrap up
Twelve Start-up Pitch Task 1: Introduction
Task 2: Submit the business plan
Task 3: Present the Start-up pitch to an audition panel
Task 4: Respond to the audition panel
Task 5: Wrap up
Thirteen – End activities Presentations, Revision and Examinations
Fifteen

Teaching and learning Methodologies: Group activities, Class discussions,

Demonstrations, illustrations and role plays.
 ASSESSMENT
CRITERIA
Assessment Freque Percent
Type ncy age
Assignment 2 10%
CATs 2 20%
Final 1 70%
Examination
Total 100%

Instructional Materials/Equipment: Laboratories equipped with modern arrangements as

well as with the state-of-art facilities for entrepreneurship networking. Computer hardware
and software, handouts, Text books, white board marker

Core Reading Materials for the Course

Drucker Peter F. (2015) Innovation and entrepreneurship: Practice and principles. Routledge
lowe Robin (2016) Enterprise: entrepreneurship and Innovation: Concepts and
commercialisation. Routledge
Kamau, G. (201). Entrepreneurship demystified. Kijabe Printing Press
Recommended Reference Materials

Jan, U., Dominique, D., & Edward, E. (2017), Entrepreneurship, Cooperation and the Firm:
The Emergence and Survival of High-Technology Ventures in Europe, 2007. Wiley
Pub.
Course Journals

International Journal of Entrepreneurship and Innovation Management, ISSN: 1741-5098

The Journal of Entrepreneurship and Innovation in Emerging Economies, ISSN: 2394-9945
E-Resources
Chen, Y. & Yuan, Y. (2007). The innovation strategy of firms: empirical evidence from the
Chinese high‐tech industry. Journal of Technology Management in China, Vol. 2
No. 2, pp. 145-153. https://doi.org/10.1108/17468770710756095

Approval for circulation by:

Unit lecturer: Dr. Gitau Kamau. Signature:

……………………………………….
HOD : Henry Kiogora Signature:
………………………………………….