Sarswati Media PR & Advertising Agency 

Media Business Structure and Strategies

Submitted By - Submitted to -
MRS. Ritu
Aniket Gupta
Jaya dunge Bhavsar Paul
Bhumika Malviya
Puneet Ahuja
Introduction
Founded in 2015 as a Startup, Now Saraswati Media is a
leading new age Media Agency having a central office
based in Patna, Bihar and branch offices at Mumbai,
Kolkata, Noida & Ranchi.
Years of experience in Media buying both in Print and
Electronic media, Outdoor Promotions and Events has
helped us gain the trust of many organizations with
national and international repute for their media duties.
 Table of Contents

01 About Us 02 Our Services 03 Goals & Strategy

Organizational
04 Structure 05 Portfolio 06 CSR
 About us
Founded in 2015 as a Startup, Now Saraswati Media is a leading new age Media Agency
having a central office based in Patna, Bihar and branch offices at Mumbai, Kolkata, Noida &
Ranchi.

Years of experience in Media buying both in Print and Electronic media, Outdoor Promotions
and Events has helped us gain the trust of many organizations with national and international
repute for their media duties.

Our expertise also lies in media handling for Political Parties where we not only help our clients
with incisive data from on-ground for their war room strategies but also help them to manage
their PR activities for a better election campaign.
 What Sets Us Apart?

100% A critical Trusted

organic mission partnership
 Our Services
Print On-Air
Advertising
Media

Digital Online
Media Advertising
Creative
Services

Out of
Home Public
Relations
 Goals and Strategies

Mission-
Make a believable promise to the right
audience. Sometimes, when or where they
least expect it. Big ideas trump big budgets
every single time.
Vision-
They believe in taking a stance. An
unwavering position, an unequivocal
conviction. It drives their vision of building
and reinforcing consumer’s belief in a brand.

They have customized branding & media services

packages to suit the customer's budget and needs. Their
strength is highly professional and dedicated core team
which is expert in the media selection and confident of
providing the best edge over competitors with powerful
advertising solutions that carry impact and extra mileage
within the budget.
 ORGANIZATIONAL STRUCTURE

Contact Art Copy Research Office

Department Department Department Department Management

Public Production Media Accounting and

Relations Department Department Finance
Department Department

Advertising agencies always seem to find a way to evolve to meet industry needs. While handling various aspects of
advertising, promotion, and even marketing, these agencies’ typical structure hasn’t changed all that much however,
organization structure differs from agency to agency as per the functional areas & specialization.
 Marketing

Events Creative

360 Media
plan

Scheduling Management

Production
Works on AIDA Model

01 Awareness

02 Interest

03 Decision

04 Action
 Our SWOT Analysis

Weaknesses Opportunities

Strengths Threats
 Portfolio

Real Estate
Retail FMCG

Education Corporate Services

 Our Clients
They work closely with a wide range of clients from different sectors and regions across public sector, private
sector and local and national. Few of the great clients they have worked with are:
Marketing Icon Pack
Thank you