C h u p a Chups

Ideas For
Consumer
Engagement
1.METAVERSE IDEAS
To celebrate the Friendship day, Chupa Chups May release a game: The Game, a video
game the users have to travel across the globe in find for the Chupa Chups exclusive
gifts and nfts, in the findings he/she may also take the help of their friends as he/she
traverses the virtual world and journeys to vibrant locations across the globe in search
of exclusive gifts and collectible merchandise for its avatar. Each clue/gifts/merchandise
unlocks a story and the location for the other clue. Players can collect the exclusive
gifts/mercendise for their avatar. This is related to their theme that is forever fun…

The Idea is a bit Similar to a game that LOUIS VUITTON build to celebrate their founder
200th birthday.

The link for this game is below :-

LOUIS THE GAME

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2.METAVERSE IDEAS
Name- Chupa Chups verse (Chupa Chups theme is karte raho fun-funna fun /forever
fun)

Life is boring /there is no fun at all the but their will we fun this time. The idea is you can
have fun in our metaverse that is Chupa Chups verse(this is basically company’s theme
park).In this users will experience fun (they can get rid of their low intensity/their daily
boring life.) It is designed exclusive for you. It is basically in space. In this the users are
able to access all the games, fun, adventure in the Chupa Chups verse and can enter a
new world that is exclusive designed for them.

In this you can have mouthwatering adventures, talk to their friends, play with their
friends and can also make new friends. There will we playgrounds, music room in which
you can play and sing anything what you want. And also can win prize.

The Idea is a bit Similar to a park that Wendy have build.

The link for this game is below :-

WENDYVERSE
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CONTEST OR GIVEAWAY
Click your funny photos/video doing anything funnier and send it to us and get a chance
to win a gift hamper and the top 6 will get a Chupa Chups gift voucher and the top video
will get featured in our social media platforms.

PHOTO/ VIDEO CAPTION CONTEST

Caption contests are perfect for creating direct engagement with your audience. They’re
simple: post a picture and ask your users to add the perfect caption.
Because the winner is often decided based on quality, it brings out the best in the
entrants. You can judge the winner yourself or tell the users to like for their favorite
caption, with the winner being the person with the most likes.
Caption contests also encourage engagement between users. You’ll often see your
followers replying to captions they enjoyed, which can serve to build a community
around your page.

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CONTEST OR GIVEAWAY
We are conducting Giveaway as we celebrate 10k insta followers and to thank you for
your love and support in this adventure we are conducting a giveaway

For a chance to win the gift hampers follow the given steps below:
1. Be sure you are following our Instagram pg.
2. Like this post.
3.Comment below and tag your friend (to increase your chance of winning you can
comment as many time as you wish by tagging all your friends.)

The Idea has been used by many brands for their consumer engagement

The link for this is given below :-

Giveaway contest

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 TAG YOUR FRIEND
Ultimately the aim of Instagram giveaways is to bring new viewers to your page. Why not
have your followers do it for you? All you have to do is tell people to tag a friend (or two,
or three) in the comments to enter your contest.

Doing this gives the tagged friends a notification, leading them to the comment
they’re tagged in as well as your post. Oftentimes it will lead to the tagged friend
following your page – and maybe even tagging some new friends of their own as
an entry.

For a chance to win the gift hampers follow the given steps below:
1. Be sure you are following our Instagram pg.
2. Like this post.
3.Comment below and tag your friend (to increase your chance of winning you can
comment as many time as you wish by tagging all your friends.)

The Idea has been used by many brands for their consumer engagement

The link for this is given below :-

Giveaway contest 6
 SHARE THIS POST
We are conducting Giveaway as we celebrate 10k insta followers and to thank you for
your love and support in this adventure we are conducting a giveaway

When someone shares a post via the repost app or to their stories you’re notified of it
on Instagram. It provides a savvy way to run an Instagram giveaway. Create a contest
post and tell your followers to share it via Repost or to their stories.

It’s super easy to track entries and pick a winner. More importantly, it gets your post
shared around in massive quantities. This puts more eyes on your contest and therefore
your page.

We’re baaaack, giving out today. Share this post with a vibey GIF + drop your handle in
the comments below. You could win $500 and many more exciting prices.

Must follow @Chupa chups. No purch nec. Ends 10/7. Link in bio for official rules.

The link for this is given below :-

Share This post contest

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HASHTAG CONTEST
Like many social media platforms, Instagram’s algorithm and user interface utilize
hashtags.

Given how easily they compile posts that fall under similar topics, they make for a great
way to host giveaways. Like a user-generated content contest, hashtag giveaways
require entrants to post to their page or stories under a specific hashtag (you determine
what that is yourself).

LIKE Chupa Chups has done many hashtag in the past like IMAGINEER(IMAGINATION +
ENGINEER ) and FRANKSTER(FRIEND + PRANKESTER) we can do these ideas or the new
ideas for influencing the users for the cool and the fun part. The participant will have to
share their funny story using a hashtag. There may be a few rules

1. Like our post and follow the @Chupa Chups Instagram account.

2. Share your funny videos/photo(s) to your feed with #FRANKSTER and Forever Fun
in your caption.

3. Share and tag the Chupa Chups account to your main grid or story for bonus entries
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PRODUCT INTO A CHALLENGE
IDEAS(CREATIVE VIDEO CONTEST)

This May be for any game that is like in our insta pg or any other game that we can
launch for user engagement and it will we conducted online and the game contest will
be for like 10-15 days the top 3 scorer/performer will get a chance to featured in our
social media handles and win existing prizes.

Or we can like make a competition for the creative video contest. This can also be done
and execute digitally.

This approach is followed by brands for users engagement and the link is given below.

product into a challenge

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T H A N K
Y O U