Name: 513 Abdullah Muhammad 19u00513

Section: H
Lahore School of Economics
Industrial Marketing
Assignment 1

The market attractiveness depends on several factors such as five force model which consists of
bargaining price of supplier and buyer, barrier to entry, competition level and available
substitutes of product. Other than it has market share, market growing chances and how much in
demand is that product. Industry attractiveness is also based on PESTLE: political situation and
government regulation on industry operation, economic condition talks about inflation which
affects buying behavior also what is the disposable income of consumers and finally cost push.
Technology means how much advancement is which helps in manufacturing and whether it
results in economies of scale. What are the legal requirements for a company to start and is the
registration process easy or need too many documents.
These above are factors which effect industry attractiveness.

Strength of strategic business unit can be measured by seeing on product market share,
uniqueness and sustainable competitive advantage.
GE matrix allow to know where to invest and tells whole portfolio in a grid form.