Course Code : BMK310/03

Course Title : Retailing

Prerequisite(s) : BBM104/03 Principles of Marketing
Level : Higher
Credit hours :3
Duration of course : 1 semester

Course Coordinator
Ms. Yap Li Lian
MBA (Marketing Management) CQ University, Australia
Postgraduate Diploma in Management, CQ University, Australia

Retailing will allow students to learn about the process of strategic decisions first before moving
on to decision implementation. The implementation decisions of retailing are broken down into
merchandise management decisions and store management decisions, just as in a real retailing
setting.

Learning Outcomes
After successfully completing this course, students should be able to:
1. Design retailing strategies in terms of customers, competitors, channel, location,
merchandising, store layout and retailing mix to the business organization
2. Present retailing solutions to the business organization.
3. Propose retailing strategies solutions to the business organization.

Topics
1. Introduction to Retailing
2. Understanding Customer Behaviour and Retail Location
3. Operationalizing and Managing Retail Business
4. Merchandise Management and Pricing
5. Communicating with Customers

Main Reference

Berman, B. & Evans, J., (2020) Retail Management: A Strategic Approach, 12th Edition,
Pearson

Levy, M. (2018) Retail Management, 10th Edition, McGraw Hill

Lumen Learning (2019) Retail Management.

https://courses.lumenlearning.com/wm-retailmanagement/