Republic of the Philippines

NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY

Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

SAN ISIDRO CAMPUS

UNIT 5
Thinking Globally

Mid-term Requirement
Service Marketing (Elective 13)

Fernando, Rechelle C.
BSBA MM-4A

Transforming Communities through Science and Technology

 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

SAN ISIDRO CAMPUS

UNIT 5- Thinking Globally

Overview
This chapter focuses on the global marketing for all

Lesson Objectives

At the end of this chapter, you will able to know;

• Global Marketing and;
• Benefits of global marketing

Lesson Proper

Global Marketing For All

The global marketing for all involves planning, producing, placing, and promoting a business’
products or services in the worldwide market. Global marketing is a specialized skill. If
marketing professionals do their job properly, they can catapult their company to the next
level.

There is significantly more to global marketing than simply selling goods and services
internationally. It is the process of conceptualizing and subsequently conveying a final
product or service globally.

Global marketing is adjusting a company’s marketing strategy to the specific needs of international
consumers. Global marketing aims to reach a wider audience in the worldwide market

Benefits of Global Marketing

Beginning a global marketing strategy may seem daunting, but the positives significantly outweigh
the concerns, including;

Transforming Communities through Science and Technology

 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

SAN ISIDRO CAMPUS

Increased Revenue Stream

If done correctly, there is potential for a positive financial return

Larger Audience Reach

The critical consideration is to ensure you are marketing correctly to your audience

Build Reputation
The expansion into a global market leaves your business with the esteemed title of an international
company

Market Insights
Expanding globally can bring valuable marketing insights to your business

Secure Global Market Success with Bureau Works Localization

Management Platform
Localization can help your marketing team adapt a product or service translation to a target market

SUMMARY

The development of global marketing has been brought about by a number of variables both
exogenous.International business uses global strategies to design, introduce, distribute, promote,
and maintain its products. Dimensions of the global marketing concept include product design, p
ackaging and labeling, brand name selection, warranty presence or absence, advertising strategy i
n each country, and after-
sales service support. The international enterprise must select the level of standardization and cus
tomization for each dimension

REFERENCE
"What is global marketing? Definition, meaning and examples"
https://marketbusinessnews.com/financial-glossary/global-marketing/amp/

"The Benefits of Global Marketing with the Biggest Impact - Bureau Works"
https://www.bureauworks.com/blog/the-benefits-of-global-marketing-with-the-biggest-
impact/

Transforming Communities through Science and Technology

 Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

SAN ISIDRO CAMPUS

"What is Global Marketing? Process, Examples, Advantages & Explanation"

https://www.marketing91.com/what-is-global-marketing/

Activity

Name:
Course/Year/Section:

True or False

___1. The development of global marketing has been brought about by a number of variables
both exogenous
___2. Build reputation is expanding globally can bring valuable marketing insights to your business

___3. Larger audience reach is the critical consideration is to ensure you are marketing correctly to
your audience
___4. The global marketing for all involves price, product, promotion and place and of a
business’ products or services in the worldwide market.

___5. Increase revenue scream if done correctly, there is potential for a positive financial retur

Answer Key

1. True
2. False/ Market insight
3. True
4. False/ planning, producing, placing, and promoting
5. True

Transforming Communities through Science and Technology

Republic of the Philippines
NUEVA ECIJA UNIVERSITY OF SCIENCE AND TECHNOLOGY
Cabanatuan City, Nueva Ecija, Philippines
ISO 9001:2015 CERTIFIED

SAN ISIDRO CAMPUS

Transforming Communities through Science and Technology