Business Name: CHEWPAPIE

2.3. MARKETING PLAN: PRICE

1. 2. 3.
___CHEWMANGOES_ ___CHEWMALLOWS___ ___CHEWNANA______

Cost ₱462 ₱327 ₱344

The price that customers are willing

to pay ₱30 to ₱35 ₱25 to ₱30 ₱25 to ₱30
₱15 for toppings (optional) ₱15 for toppings (optional) ₱15 for toppings (optional)

Competitors’ prices ₱59 to ₱80 ₱49 to ₱60 ₱50 to ₱70

Reasons for setting this price Based on the willingness of the To have a affordable price that To be informed and budget
consumers to pay. our consumer will buy our our products for the costing.
products.

Discounts will be given to the First 10 Customer will get 10% Buy 4 pcs for 89 to 99 pesos only Buy one chewnana or
following customers discount. for Tropa and Family. chewmallow pie get one free
toppings for students.

Reasons for giving discounts To attract new and repeat To gain costumer loyalty. For them to save money and
customers. to market our products.

Credit will be given to the following Schools, Loyal customers, and Schools, Loyal customers, and Schools, Loyal customers,
customers consumers who are willing to consumers who are willing to and consumers who are
pay. pay. willing to pay.

Reasons for giving credit To have more sales and to gain To have more sales and to gain To have more sales and to
loyalty. loyalty. gain loyalty.
Business Name: PIPIMBAP
2.3 MARKETING PLAN: PRICE
Cost
The price that customers
are willing to pay
Competitors’ prices
Reasons for setting this
price
Discounts will be given to
the following customers
Reasons for giving
discounts
Credit will be given to the
following customers
Reasons for giving credit
Business Name: BUNCHILICIOUS
1.
SILOG PIPIMBAP
₱438
₱60 to ₱79 for 6 pcs.
₱100
Based on the willingness of
the consumers to pay.
First customer will acquire
10% discount.
To attract new and repeat
customers.
Schools, Loyal customers,
and consumers who are
willing to pay.
To have more sales and to
gain loyalty.
2.
TOCIMBAP
₱488
₱69 to ₱80 for 6 pcs.
₱110
To have a affordable price
that our consumer will buy
our products.
First 10 customer will have
10% discount.
To gain costumer loyalty.
Schools, Loyal customers,
and consumers who are
willing to pay.
To have more sales and to
gain loyalty.
3.
BEEF PIPIMBAP
₱567
₱90 to ₱100 for 6 pcs.
₱120
To be informed and budget our
products for the costing.
Buy 2 pack of pipimbap for
₱200
For them to save money and to
market our products.
Schools, Loyal customers, and
consumers who are willing to
pay.
To have more sales and to
gain loyalty.
2.3 MARKETING PLAN: PRICE

1. 2. 3.
UBE BUCHI CREAM CHEESE BUCHI YEMA BUCHI

Cost ₱221 ₱258 ₱230

The price that customers ₱10 per piece, ₱50 for 6 pcs. ₱12 per piece, ₱60 for 6 pcs. ₱10 per piece, ₱50 for 6 pcs.
are willing to pay

Competitors’ prices
Reasons for setting this
price
Discounts will be given to
the following customers
Reasons for giving
discounts
₱134 for 8 pieces ₱169 for 12 pieces ₱250 per box
Based on the willingness of the To have a affordable price that To be informed and budget
consumers to pay. our consumer will buy our our products for the costing.
products.
First 10 Customer will get 10% Buy 8 pcs for 89 to 99 pesos Customer who will purchase
discount. only for Tropa and Family. 20 pieces will have 20%
discount.
To attract new and repeat To gain costumer loyalty. For them to save money and
customers. to market our products.

Credit will be given to the
following customers
Reasons for giving credit
Schools, Loyal customers, and
consumers who are willing to
pay.
To have more sales and to gain
loyalty.
Schools, Loyal customers, and
consumers who are willing to
pay.
To have more sales and to gain
loyalty.
Schools, Loyal customers,
and consumers who are
willing to pay.
To have more sales and to
gain loyalty.