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Yes+Bank+Case Learning
Yes+Bank+Case Learning
Before nationalization people did not have easy access to bank so nationalization helped in spreading the banks. Banking sector before 1990 reforms: y y y y High entry and exit barrier Homogeneity Highly concentrated Natural monopoly of public sector banks due to large size and spread
What was the strategy adopted by Rana Kapoor for yes bank to enter the market?
He focused on Bridging the gap in terms of service. He did not go for retail banking or the mass customer but focused on serving priority sector (small and medium enterprises, agriculture, life sciences, telecommunications etc.).This gave him support in terms of Government s assistance. Funding the sunrise sector which was ignored by other banks. Selected corporate banking as the niche market. He focused on commoditization i.e. non-marketing services. He had an edge over other banks due to latest technology. He hired (poached) highly experienced people from various industry segments by giving them power to take decisions independently. He employed Knowledge bankers who could serve advisory to the clients. He focused on short-run approach
What could have been the negative side of Rana Kapoor s entry strategy?
y y y y He focused on sunrise sector that was not yet evolved and thus took high risk. As he did not adopted retail banking and had a limited number of branches, the Bank lacked accessibility. Expensive HR. Small product profile.