University of San Carlos of Guatemala

Engineering School

School of Science

Technical English 4

Professor: Inga. Soraya Martínez

Final 5

Written Report

Student´s name ID
Jaime Belarmino Alvarado Arana 200817302
William Roberto Escobar Osorio 201503518
Miamin Eliel Barrios Arrivillaga 201603016
December 29th, 2021
 1. Index

2. Introduction 3

3. Objectives 4
General 4
Specific 4

4. Project 5
How to present a project 5
Brainstorming 5
Canva 6
Strategic planning 7
Vision 7
Mission 7
Values 7
Objectives 7
Strategies 7
Tactics 7
Plan 7
Marketing plan 7
Logo 7
Slogan 7

Conclusions 8

Annexes 8

References 9
 2. Introduction
● Context:
Currently, due to the pandemic, many people need high resolution web cameras,
unfortunately most laptops have very low quality cameras and due to this demand there
has been a shortage of them causing their price to increase considerably. That is why we
decided to create a product that allows us to mount an old cell phone on top of our
computer monitor to use its camera as a webcam using applications such as iVCam and in
this way you can have a video quality similar to a high-end webcam while spending only a
small fraction of its price.

● Population Targeted:
This product is aimed at school or college students who have online classes and they
cannot buy expensive products. Thinking about them we’ve decided to create a cheaper
alternative that they can use to be present at classes and participate in their different
activities.

● Institutional framework
3D Corporation is a small company, located in the town of Guatemala city. This company is
dedicated to the elaboration and commercialization of different products made by means
of 3d printing, the main product is a support for the phone, which allows the use of the
phone as a WebCam.
Their products are marketed all over the country by different online sales.
Regarding its structure, the company has a group of 3d printers, located in Guatemala
City.The organization is made up of a human team of four people.
They currently organize their activities in four departments corresponding to the area of
design, production, administration and delivery logistics.
 3. Objectives
General
● Position in the market in the sale of products made through 3d printing in Guatemala
during the first year.

Specific
● Increase sales of our main product by 20% in the next 3 months
● Obtain 10% more profits, during the first quarter of the year, to increase our work team
from 4 to 10 people.
● Increase the number of followers on social networks by 50%, from 50 to 1,500 followers on
Facebook and from 300 to 4,500 on Twitter, in a period of 2 months.
 4. Project

How to present a project

Brainstorming

We decided to make a product using 3d printing to obtain a prototype. The chosen product was a
cell phone holder that is placed on top of a computer monitor to be able to use it as a webcam.
This idea came from brainstorming since we wanted a product that solves a problem. Currently
due to the pandemic, many people need high resolution webcams which have increased their
value considerably, so this product allows you to use the camera of an old cell phone that you have
at home and obtain results similar to a high-end webcam spending a low amount of money.
Canva
Strategic planning
Vision
To be an innovative company that provides simple solutions to simple problems around the world
while taking care of your money and the environment.

Mission
To help people around the world who cannot afford to pay for a high quality webcam and
contribute to the reduction of global electronic waste

Values
1.Efficient

2.Innovation

3. Social and environmental responsibility

Objectives
Strategies

STRENGTHS OPPORTUNITI STRATEGIES PURIFICATION OF

ES STRATEGIES

● Sustainability ● Enter new ● Advertising ● Marketing strategy

● Accessible markets ● Digital ● Partnership strategy
raw material ● Implementa marketing with ● Machinery strategy
● Low tion of new the inbound ● Sales contracts
investment technology methodology strategy
● Customer ● Product ● Expand the
bonding with network of
innovative contacts
material ● Product sales
over the internet

WEAKNESSES THREATS
 ● New product ● Direct
● Cheap competence
product (poor ● Change in
quality the needs
customer and
idea) preferences
● Without ads of
● It cannot yet customers
be used for and
mass consumers
production

CHARACTERIZATION OF THE STRATEGIES

IMMEDIATE MEDIUM TERM LONG TERM

● Marketing strategy ● Partnership strategy ● Machinery strategy

● Workforce ● Sales strategy
Marketing plan
LOGO

SLOGAN
Perfection with reliability
Conclusions
● A business strategy encompasses the choices and actions taken to increase revenue,
improve brand recognition, attract customers, and maintain a competitive advantage.
● The components of a business strategy include a vision, values, tactics, a resource
allocation plan, and metrics that measure performance.
● SWOT analysis is used to map workflows, identify inefficiencies, and prepare for
challenges.
● A business strategy is important for planning, charting strengths and weaknesses,
increasing productivity, streamlining leadership activities, and maintaining a competitive
advantage.
Annexes

Figure 1: Front view rendering of Smartmount installed on top of monitor.

Figure2: Back view rendering of Smartmount installed on top of monitor.

Figure 3: Render of the prototype

Figure 4: Rendering of the prototype with a smartphone mounted to use the front camera as a
webcam.
Figure 5: Rendering of the prototype with a smartphone mounted to use the back camera as a
webcam.

Figure 6: Load concentration analysis of the monitor mount using Autodesk Fusion 360.
Figure 7: Photo of the Biqu B1 3D printer we used to manufacture the prototype.
References
¿Qué es la impresión 3D?: Programa Para Impresora 3D. Autodesk. (2021, September 24).
Retrieved December 29, 2021, from https://www.autodesk.mx/solutions/3d-printing

7 Digital Marketing Strategies & How to Launch Yours in 2021. (s. f.). WebFX. Retrieved December
29, 2021, de https://www.webfx.com/digital-marketing/learn/digital-marketing-strategies/

Thingiverse.com. (n.d.). Modular Mounting System by HeyVye. Retrieved December 29, 2021, from
https://www.thingiverse.com/thing:2194278