BM - Qualitative project

Nodes\\Autocoded Themes

Name Description Files References

Associations 0 0

Childhood 1 1

Family 0 0

Nostalgia 1 1

Attributes 0 0

After taste 1 1

Deciding factors 0 0

flavour 3 6

Halal 1 1

Premium 1 1

price 3 8

Pricing 1 1

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Name Description Files References

sweet 3 12

sweet things 1 2

Awareness 0 0

baskin 2 5

favourite brand 1 1

favourite brand (2) 1 1

favourite flavour 1 1

icecream brands 2 3

mainstream brands 1 1

mexican brand 1 1

omore 3 6

peshawari ice cream pista 1 1

Peshawri Icecream 1 1

premium ones 1 1

Soft Swirl 1 1

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Name Description Files References

Consumption occasions 0 0

family outing 1 2

Festive 1 1

happy 2 6

meal 1 1

mood 1 1

shopping 1 1

Travelling 1 1

Desserts 0 0

cake 3 11

chocolate 3 11

desi dessert 1 1

fancy desserts 1 1

favourite dessert 1 1

generally consumer desserts 1 1

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Name Description Files References

premium dessert 3 6

sweet dessert 1 1

warm desserts 1 1

word dessert 1 1

packaging 5 22

Appealing 1 1

blue packaging 1 1

box 3 6

colour 4 6

display on packaging 1 1

icecream scoops 1 1

premium packaging 1 1

product packaging 2 3

quality everything 1 1

tiramisu packaging 1 1

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Name Description Files References

Premium 5 18

Dark theme 1 1

Exclusive 2 3

fullfillment 1 1

good icecream 1 1

Mood 1 1

Premium desserts 2 2

premium flavours 1 1

premium occasions 3 6

premium taste 1 1

Presentation 1 1

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