WHY RE/MAX?

WHY RE/MAX: INTRODUCTION

NOBODY LUXURY/
SELLS MORE COMMERCIAL

PRODUCTIVITY PROFESSIONAL
DEVELOPMENT

GLOBAL
GIVING BACK
REFERRALS

LEAD
GENERATION TECHNOLOGY

BRAND ENTREPRENEURIAL
INFLUENCE FREEDOM
 WHY
* RE/MAX Network, 2014
RE/MAX?
100,000 agents around the world have asked

What themselves this same question.

are In the following pages, you’ll learn what they

YOUR have: More than any other real estate network,

numbers? RE/MAX provides the essential tools, services

and support to help you achieve your goals –
and pursue the life you want.
* RE/MAX Network, 2014
Make your next career step the best you’ve
ever made.

Asking “Why RE/MAX?” is

just the start of what could be
a life-changing conversation.
THE HISTORY OF RE/MAX

* As of April 1, 2015

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 WHY RE/MAX? RE/MAX RE/MAX
GLOBAL NETWORK

NOBODY
(OUTSIDE U.S. & CANADA) (ALL)

21,865 98,010
SELLS MORE TOTAL TOTAL

REAL ESTATE
2,050 4,782
2014
AGENT COMPETITIVE EDGE
COUNT
NET GAIN NET GAIN
What drives your success? We

THAN RE/MAX
asked 200 elite producers about
10.4 % 5.1 %
YEAR IN INCREASE INCREASE
what helps them the most.*

REVIEW
Top 5 Advantages at RE/MAX:

1 Brand power/name recognition

OFFICE
2,512 6,751
When you join the longtime leader in home sales, you gain an
incredible competitive edge. GLOBAL
(OUTSIDE U.S. & CANADA)
COUNT
TOTAL TOTAL
2

3
Reputation and credibility
Quality of agents
4 Complete agent development
With more than 40 years of expertise, stability and success, the FRANCHISE
SALES 1
482 767 5 R4® Convention and other events
RE/MAX brand opens doors. Then you do the rest – with the The RE/MAX network, now in over TOTAL TOTAL
95 countries, enjoyed another
confidence and support that comes with having a powerhouse strong year in 2014, setting the
* From an April 2015 survey of RE/MAX Diamond Award Club
($1 million GCI) and Chairman’s Club ($500K GCI) members.
brand behind you. stage for a dynamic 2015.

Once again, Sales Associates

200,000+ 1.4 m+
RESIDENTIAL TOTAL TOTAL
If you like being on a winning team, around the world demonstrated TRANSACTION
what’s possible when experienced, SIDES
you’ve come to the right place. productive agents use the many 10.0 15.0
unique competitive advantages AVERAGE PER AGENT AVERAGE PER AGENT
of the RE/MAX brand.

Sales leadership by total residential transaction sides. Nobody in the world sells more
real estate than RE/MAX.

ALL FIGURES ARE FULL-YEAR OR AS

COMMERCIAL
TRANSACTION
SIDES
6,000+ TOTAL
27,000+ TOTAL
LEADING A RE/MAX LIFE
OF YEAR-END 2014, AS APPLICABLE.

©2015 RE/MAX, LLC. Each office independently owned and operated. Worldwide sales leadership by total residential transaction sides.

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WHY RE/MAX?

PRODUCTIVITY $108,041 $105,355

IS CONTAGIOUS
2014 average RE/MAX 2014 average RE/MAX
commissions in the U.S. commissions worldwide

GOOD HABITS
RE/MAX is where good agents become
Do you spend time wisely? Top
great, and great ones become even better.
producers know what to do, and
what not to do, every day.1
It’s the right choice for anyone who’s The productivity gap among brands becomes clear
driven to raise their game. Put yourself into with data from large U.S. brokerages. 2 Their Top 3 Daily Activities:
an energized, collaborative culture and Average transaction sides per U.S. agent2 Prospect and generate leads

16.6 RE/MAX
1
there’s no limit on what you can achieve.
2 Set priorities

The result? The ability 3 Follow up and communicate

to pursue the lifestyle 13.6 Prudential Top 3 Things They Avoid:

you want. 10.4 Realty Executives
1 Administrative tasks
9.0 ERA
8.5 Coldwell Banker/NRT 2 Gossip
7.6 Berkshire Hathaway 3 Negative people

7.8
HomeServices
7.5 Century 21
6.8 Real Living 1
From an April 2015 survey of RE/MAX Diamond Award Club
everybody else ($1 million GCI) and Chairman’s Club ($500K GCI) members.
6.7 Keller Williams
6.7 Better Homes &
Gardens 2
Based on 2015 REAL Trends 500 data, citing
2014 transaction sides and sales volume for
6.1 Sotheby’s the 1,460 largest participating U.S. brokerages
THE POWER OF MANY 7.4 All others (ranked by transaction sides).

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 WHY RE/MAX?

REFERRALS
CAN GO
ANYWHERE
BUSINESS EXCHANGE 1
When we asked elite producers
about their No. 1 source of new
business, there was a clear top
People move across town. They move across the country. And they move – or answer: Referrals.
buy second homes – around the world. At RE/MAX, this presents unlimited 1
From an April 2015 survey of RE/MAX Diamond Award Club

referral opportunities. Your market becomes the entire world, with a skilled ($1 million GCI) and Chairman’s Club ($500K GCI) members.

professional at the other end of the deal.

When you establish yourself as a go-to agent for referrals in your market, you
can create a whole new stream of possible business.

There’s no corporate fee or interference with RE/MAX referrals.

You choose the agents (or they choose you) and set your terms.
INTERNATIONAL WHY RE/MAX

57,945 19,161 22,849

* * *

potential referral agents in the potential referral agents in Canada potential referral agents in nearly 100
United States (where RE/MAX is No. 1 by far) countries outside the U.S. and Canada

* As of Q1 2015

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WHY RE/MAX?

FEE-FREE Honey, great news.

LEADS
We’re having twins!

CONVERT THEM!

DELIVERED After you receive a lead or referral, your

next move makes all the difference.

AROUND
My big promotion
finally came! 3 Keys With Leads and Referrals:

THE WORLD
1 Follow up with every lead and
referral.
Reach out immediately.

EVERY DAY
2

We finally saved enough for 3 Keep in touch.

that new vacation home.

Through global.remax.com, RE/MAX agents

receive the leads on their own listings, as well as
referrals from RE/MAX agents around the world Investing
seems promising.
– with no fees added on from RE/MAX.

At RE/MAX, you are able to easily THE RE/MAX BUSINESS CARD

connect with business opportunities

from around the globe. My company needs me
to relocate overseas.

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 WHY RE/MAX?

EVERYONE
KNOWS
YOUR NAME WINNING COMBO

When you merge a powerful global

brand with great personal marketing,
you create something special.
When you connect your name with the RE/MAX
Balloon, one of the most iconic images in real estate, 4 Key Marketing Moves:
your visibility rises higher and higher.
Include valuable, relevant
RE/MAX is the No. 1 name in real estate* thanks in part information in your marketing.

to decades of extensive advertising. At just about every Create and share original content,
turn, potential clients find RE/MAX ads – across TV, confirming your expertise.
radio, print, outdoor signage, the Web and social media. In social media, focus on the
platforms you care about most.
As a result, buyers and sellers know RE/MAX long Be genuine. All the time.
before they’re ready to move. And that’s good news
for every agent.

When people think real estate, they

think RE/MAX* – and they think of you,
the local agent.

* MMR Strategy Group study of unaided awareness among buyers,

sellers, and those planning to buy or sell; asked, when they think THE SIGN OF A RE/MAX AGENT
of real estate brands, which ones come to mind?

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WHY RE/MAX?
Earn the CLHMS designation through
RE/MAX University®

YOU CAN
FIND YOUR
Market yourself and your listings
with the distinctive branding of
The RE/MAX Collection

NICHE Enjoy worldwide listing syndication on

websites including theremaxcollection.com
and global.remax.com
LUXURY INSIGHT

The RE/MAX Collection® and RE/MAX

Commercial® offer specialized tools, Network with other luxury professionals
advertising programs and business at The RE/MAX Collection Luxury Forum,
theremaxcollection.com | Fine Homes & Luxury Properties held annually
development for professionals working
in luxury and commercial real estate.
THE RE/MAX COLLECTION
Agents in these areas also enjoy the many Ranked as one of the Top 25 Commercial
other advantages of the RE/MAX brand Real Estate Brokerage Networks by
National Real Estate Investor magazine
and global network. COMMERCIAL INSIGHT

Distinctive branding, tested systems RE/MAX closed more than $9 billion in

commercial sales and lease volume from
and powerful resources create an edge more than 25,000 transactions in 2014
for luxury and commercial specialists.

Commercial-specific development
opportunities through RE/MAX University

WHO IS RE/MAX COMMERCIAL?

Annual RE/MAX Commercial Symposium

brings together commercial professionals
remaxcommercial.com | A Better Way in Commercial Real Estate from around the world

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WHY RE/MAX?

PROFESSIONAL
DEVELOPMENT
COUNTS COMPREHENSIVE
AGENT DEVELOPMENT

Do you have easy access to

specialized courses? It can make
With RE/MAX, you receive more than training and education; you gain
High-quality content fuels the annual R4 Convention, which also a big difference.
access to complete agent development. features globally recognized speakers and personalities, and the
chance to network and exchange referrals with RE/MAX colleagues RE/MAX University Designations:
This approach has no end. Throughout your RE/MAX career, you’re from around the world. There’s nothing quite like R4. 1 CIPS (International)
exposed to ongoing opportunities to grow and improve your business. 2 CCIM & ACP (Commercial)
3 CLHMS (Luxury)
The award-winning RE/MAX University® (RU) provides tools, resources
and programming for continual growth. Through RU, you can access 4 And more...
live sessions, web-based programs, the most relevant designation
courses and more than 1,000 on-demand videos
CONVENTIONS
covering almost every aspect of real estate.

With RU, you can develop

your skills anytime, from
virtually anywhere.

THE R4 EXPERIENCE

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WHY RE/MAX?

BECAUSE
YOU
CARE GOOD DEEDS

Everyone knows that charitable

acts are good for the soul. But
they’re also good for business.
At RE/MAX, helping others is what we do – and it
doesn’t end with home sales. 4 Reasons to Give Even More:

1 People want to do business with

Through the Miracle Home and Miracle Property
professionals who care.
programs, you can easily make a donation to
your local Children’s Miracle Network Hospital 2 You generate consistent, positive
after each closed transaction. This way you – visibility in the community.
and your clients – play a role in helping sick 3 You meet great folks who turn
children get better. into clients.
4 You truly help people, which is
To date, RE/MAX agents have donated always a good thing.
more than $138 million to the charity.
Source: Inc. Magazine

RE/MAX Agents Put

Their Money Where
the Miracles Are.

PROUD PARTNERS WITH CMN

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 Global Education RESAAS – Global Referral Exchange
WHY RE/MAX? RE/MAX Design Center
Access and customize professional
marketing materials for print, video, email

OUR TECH
and online promotions.

CONNECTS YOU
RE/MAX Mainstreet®
Your hub for all things RE/MAX. Find
logos, marketing materials, event schedules,
RE/MAX products and much more.
SMART MOVES
With RE/MAX, you have an entire suite of cutting-edge technology RESAAS® It’s not enough to have a website
resources at your fingertips. The Global Referral Exchange, powered and social profile. You also need a
by RESAAS.com, provides international
strategy.
You can access powerful lead management systems, refer clients to RE/MAX agents with tools to gain referral
agents and offices around the world, create professional marketing business, receive leads, market listings 4 Strategic Tech Steps:
and stay top-of-mind with clients.
pieces, earn a certification and much, much more.
1 Blog often

It’s all designed to save you time, boost your business Global Education 2 Create custom graphics
Access a wide variety of career-enhancing Automate your tweets
and make your life easier.
3

education via a social learning platform.

4 Create community pages
Training is offered through specific
groups, or “communities,” based on
From “Secrets from a Social Media Master” from ABOVE,
language and audience. the RE/MAX magazine

RE/MAX University®
Comprehensive online real estate business CONNECT WITH US:
development – when you want it, where
Global Listings
you want it.
global.remax.com

Above Magazine
ABOVE® magazine
abovemag.remax.com
The RE/MAX online publication, filled with
tips and strategies for your business.

Through the Global Property Search on global.remax.com, your

eCare Help Center
clients can see what their money can buy – all around the world!
Expert solutions to your tech questions
and concerns, 24/7.

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WHY RE/MAX?

YOU’RE
IN CHARGE
OF YOUR
BUSINESS
Who knows how to best run your business? You do.

Entrepreneurs thrive at RE/MAX. In fact, the entire model is

built upon supporting those who desire the freedom to carve
their own path.

The goal is to empower you with incredible tools and

resources – not restrict you with bureaucracy,
regulations and directives.

At RE/MAX, you’re in business

for yourself, but not by
yourself.

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