REACH BRAND GUIDELINES STRATEGY 1

[brand_guidelines]

Updated:05/10/2022
REACH BRAND GUIDELINES 2

[contents] Brand Strategy

Brand Platform 05
Brand Values 08
Messaging Pillars 11
Audience Segmentation 16
Messaging Segmentation 17
Brand Tone & Voice 18

Brand Identity
Primary Logo 22
Logo Lockups 24
Logo Color 25
Logo Dont’s 26
Alternative Logos 27
InReach Badge 30
Color Palette 31
Typography 34
Photography 38
Illustration 42
Identity System 44
Identity Examples 47
Brand Strategy
Brand Platform
REACH BRAND GUIDELINES STRATEGY 5

Brand Essence

Make
A brand essence is an idea at the heart of the company,
a feeling that motivates us to turn outward in the
service of others. While it may never become a tagline,
it should be a statement that feels authentic to
employees and customers alike.
Blockchain
[Boring]
At Reach, our brand essence is “Make Blockchain
Boring,” a oft-spoken vision for the company.
“Boring” means a lot of things—accessible,
functional, ubiquitous, standard—all of which we
aspire blockchain to become.

In order for Reach to accomplish its goal to make

blockchain a technology that benefits everyone, it
needs to become simpler, easier to access, and....well,
a bit more boring. We’ll know we’ve done our job
when there’s nothing all that noteworthy about our
brand presence.

Accessible = Accessibility to blockchain

Functional = Fixing broken systems

[Boring]
Ubiquitous = Widespread and commonplace

Standard = Synonymous with “blockchain”

REACH BRAND GUIDELINES STRATEGY
Brand Attributes
Inclusive
We want blockchain to be an
opportunity for everyone, from any
People don’t fall in love with businesses; they fall in love personal background or level of
with personalities. A brand creates trust when it can
communicate with a certain type of personality with technical competency.
which its customers can relate.
Creative
Building something special requires
new approaches and novel ideas. We
embrace the open-mindedness and
courage it takes to do something
that’s never been done before.
6
Fun-loving
If we’re not enjoying our work, we’re
doing something wrong. Life is too
short to put on airs, and we believe
the best way to build community is
to not take ourselves too seriously.
Visionary
Blockchain applications have
dramatic implications for the future
of technology and commerce,
many of which we’ve only begun
to imagine. Keeping our eyes on
long-term effects, both positive and
negative, helps guide our work today.
REACH BRAND GUIDELINES STRATEGY 7

Brand Archetype

A brand archetype guides how a brand relates to its

customer. In our case, we’re a magician—a mentoring
guide who helps our hero become a better version of
themselves. In all that we do, Reach must focus more
on the user and what they can accomplish than on
promoting itself.

Magician
CHARACTERIZATION
Vision, intuition, transformation

HELP US
Transform ourselves

BRAND EXAMPLE

Apple
Brand Values
REACH
Our R.E.A.C.H. Values
R E
Relentless
energy
EXTREME OWNERSHIP
We own all aspects of our work and take
full responsibility for the results of our
individually assigned tasks. If something
can be made even just a little better, we
go the extra mile by taking initiative or
asking for help.
EAGER LEARNERS
A learning mindset trumps ingrained
knowledge. As a team, we must be
humble, curious, open-minded, willing to
ask hard questions, and able to provide
feedback. We test ideas in real life, adapt
new information, and repeat.
BRAND GUIDELINES
Excellence
through failure
FAIL QUICKLY, PIVOT DECISIVELY
We learn quickly from mistakes and
are decisive in how we move forward.
We stay agile and nimble at all levels of
the business, seeking feedback quickly
to reduce the cost of experimentation.
We minimize complexity and strive for
simplicity.
NOT AFRAID TO TAKE RISKS
Everyone on our team has permission to
fail, to be wrong, and to change their mind
or approach without judgment. That’s
a crucial part of progress and achieving
excellence in our fast-paced industry.
STRATEGY
A C
Assume
positive intent
WE’RE COACHABLE
To improve on a daily basis, we must get
comfortable with requesting and receiving
feedback. We provide candid feedback with
kindness and support, with the end goal of
helping each other succeed. Genuine, well-
intentioned feedback is a gift.
SEPARATE EGO FROM IDEAS
Challenging assumptions and seeking
the best path requires that each team
members ideas should be discussed openly
and even debated—silent disagreement
is unproductive. Ideas have nothing to do
with an individual’s identity or inherent
value.
Caring is sharing
WE GIVE A DARN
We care about doing all aspects of our jobs
to the best of our ability, no matter how
mundane. There’s no task that’s beneath us.
BUILD FOR USERS
If it’s not useful for the customer, there’s
no value in pursuing it in our product or
business.
ELEVATE EACH OTHER
We lift ourselves by supporting and
lifting our colleagues. We openly share
information.
PUT “WE” BEFORE “ME”
We put aside self-interest and act for the
greater good of Reach. When the team wins,
we all win.
9
H
Honest as heck
HONEST AND TRANSPARENT
We say things as they are, no matter
the audience. We don’t misrepresent
our achievements and we’re open about
challenges we’re facing. Mistakes openly
shared are shared learnings.
WE ARE ALL ACCOUNTABLE
We do what we say we will do. We take
responsibility for solving unforeseen
challenges and asking for help when
needed. Individual accountability allows
us to grow proactively as opposed to
reactively.
REPUTATION OVER PROFIT
We’ll sacrifice profit any day to protect
the Reach brand for employees and
customers.
Messaging
REACH BRAND GUIDELINES STRATEGY 11

Brand Pillars
With different audience segments and a broad offering
of products & services, it can sometimes prove difficult
to ensure consistent marketing messages.
Messaging Pillars create structure for our messaging,
helping us tell a cohesive brand story while still
addressing the specific needs of an audience in a
particular marketing channel.

1 Unblocking
Blockchain
2 Smarter, Safer, 3 A Foundation 4 Decentralizing
Faster of Support Opportunities

SUMMARY SUMMARY SUMMARY SUMMARY

Reach is an accessible blockchain development
platform.
Combining familiar syntax with compiling and
deployment tools, the next generation of Dapps
are being launched on Reach.
Instantly familiar and blockchain agnostic,
Reach helps development teams focus on
business logic and produce more secure code,
with less time and resources.
With documentation, training, and support for
internal teams, Reach is helping build a better
blockchain one developer at a time.
The vision for blockchain is enormous, but
getting started can be daunting.
We’re working to make the opportunities and
benefits of blockchain available to everyone

FEATURES FEATURES FEATURES FEATURES

Developer-friendly JavaScript syntax Live streams, spaces Company history
Smarter syntax Automatic formal verification Events, Summit, BaseCamp Company vision and values
Safer verification Blockchain-agnostic compiler Bounty Hacks, Hackathons Job listings
Shorter development timelines Deployment tools Algorand Scout Fund
Reach Labs

PROOF POINTS PROOF POINTS PROOF POINTS PROOF POINTS

Platform integration logos Statistics of time saved, lines of code, etc Testimonials Team bios
Reach Labs project logos Case studies Partner logos Videos of Chris and/or Jay speaking
REACH BRAND GUIDELINES STRATEGY 12

MESSAGING PILLAR

1 Unblocking
Blockchain
HEADLINES BENEFIT COPY

Unblocking Blockchain Reach is an accessible blockchain

development platform.

Removing roadblocks to blockchain Combining familiar syntax with compiling and

deployment tools, the next generation of Dapps
A developer-friendly blockchain platform are being launched on Reach.

Making blockchain normal

PRODUCTS & FEATURES PROOF POINTS

Developer-friendly Integration logos

Smarter syntax Reach Labs logos
Safer verification
Shorter development timelines
REACH BRAND GUIDELINES STRATEGY 13

MESSAGING PILLAR

2 Smarter,
Safer, Faster
HEADLINES BENEFIT COPY

Smarter, Faster, Safer Instantly familiar and blockchain agnostic, Reach helps
development teams focus on business logic and produce
more secure code, with less time and resources.
Smarter, safer, and faster blockchain
development

A scaleable blockchain strategy PRODUCTS & FEATURES PROOF POINTS

JavaScript syntax Data points & statistics

Automatic formal verification
Blockchain-agnostic compiler
Deployment tools
REACH BRAND GUIDELINES STRATEGY 14

MESSAGING PILLAR

3 A Foundation
of Support
HEADLINES BENEFIT COPY

Together, we’ll go far With documentation, training, and support for

internal teams, Reach is helping build a better
blockchain one developer at a time.
Let’s build together

A blockchain block party

PRODUCTS & FEATURES PROOF POINTS
Building a development community together
Live streams, spaces Testimonials & ratings
Events, Summit, BaseCamp Partner logos
Building developers, teams, and communities
Bounty Hacks, Hackathons
Building Web3 one developer at a time Algorand Scout Fund
Reach Labs
REACH BRAND GUIDELINES STRATEGY 15

MESSAGING PILLAR

4 Decentralizing
Opportunities
HEADLINES BENEFIT COPY

Opening the door to blockchain The vision for blockchain is enormous, but getting started
can be daunting.

Unlocking opportunities through blockchain We’re working to make the opportunities and benefits of
blockchain available to everyone.
Thinking bigger for more people

PRODUCTS & FEATURES PROOF POINTS

Company history, vision, values Team bios

Job listings Chris & Jay videos
REACH BRAND GUIDELINES STRATEGY 16

Audience Segmentation
Reach has multiple audiences, each with their own segments and clearly define their unique needs. For
concerns. To speak in a convincing and compelling these audience segments, Reach and its products and
manner, it’s important to delineate between our user services are positioned with nuanced differences.

MORE TECHNICAL LESS TECHNICAL

AUDIENCE SEGMENT
Builders Stakeholders Consumers

• Full-stack dev professionals and students • Entrepreneurs, investors • Non-technical

PROFILE
• Technical co-founders and leadership • Educators: Bootcamps, academia • Focused on application
• Alternative protocol founders • Large corps, non-profits/gov.

CONCERNS What is the best way to build a Dapp and find What is the safest, fastest, cheapest way to find Is this Dapp safe to trust with my information?
career opportunities in blockchain? blockchain talent and build a scaleable product?

For engineers sorting through all the new
REACH POSITIONING
technologies and approaches to building Dapps,
Reach is a development & training platform
for build smarter, safer, and faster, backed by
a team that believes blockchain should be an
opportunity for everyone.
For org. leadership seeking dev talent and the
safest, most efficient way to build a blockchain
team, Reach is a development platform &
education community, training engineers to
build smarter, safer, and faster, backed by a
team that believes blockchain should be an
opportunity for everyone.
For Dapp consumers who worry about the
security of their information, the Reach badge
is a familiar and comforting sight that signals a
high technical standard has been met, backed
by a team that believes blockchain should be an
opportunity for everyone.
REACH BRAND GUIDELINES STRATEGY 17

Messaging Segmentation
To maintain consistent brand messaging while still rearrange the messaging pillars in our marketing
addressing the needs of different audiences and materials. This allows us to tailor our messaging while
the content dynamic of different channels, we can telling a cohesive brand story.

ADDRESS AUDIENCE PRIORITY SUPPORTIVE MESSAGING

FIRST MESSAGING PILLAR SECOND MESSAGING PILLAR THIRD MESSAGING PILLAR FOURTH MESSAGING PILLAR

Builders Unblocking Smarter, A Foundation Decentralizing

Blockchain Safer, Faster of Support Opportunities

Entrepreneurs Unblocking A Foundation Smarter, Decentralizing

Blockchain of Support Safer, Faster Opportunities

Consumers Decentralizing Smarter, A Foundation Unblocking

Opportunities Safer, Faster of Support Blockchain
Brand Tone & Voice
REACH
Brand Voice
As a brand, how we say something is as important as
what we say. The volume, tone, and vocabulary we use
in our messaging conveys attitude and personality. If
we’re consistent and intentional in our use of
language, we can create a recognizable and
convincing brand voice.
BRAND GUIDELINES
Technical, not “techy”
EVEN ROCKET SCIENTISTS START
SOMEWHERE
While it’s important to convey to our
engineering audience that we know our
stuff, we don’t need to convey our expertise
through jargon-thick language.
SHORTER IS BETTER
Our aim is to make our content easy to read.
Simple headers, short sentences, short
paragraphs, and formatting devices like lists
help a user to digest information faster.
When introducing a name of a technology,
process, or idea, take care not to overload a
sentence with too many terms. Communicate
as simply as possible without speaking down
to our readers.
Our users have varying levels of engineering
experience. Write in the most elementary
of language that is appropriate for the
piece of content. Remember, though, that
more advanced content may have a higher
threshold for “layman’s terms” than
beginner content.
STRATEGY
Lighten the mood
with friendly humor
SPEAK THEIR LANGUAGE
Humor is one way we convey mastery of our
subject matter. Memes, classic pop culture
references, easily deciphered inside jokes—
finding opportunities to insert a joke is a
great way to show creativity and warmth.
TACTFUL, TASTEFUL, TRANSPARENT
Take care not to employ humor that is
disrespectful of others or too esoteric—
our sense of humor should put our readers
at ease.
DON’T FORCE IT
Avoid being clever just for the sake of it. If a
joke or pun makes copy harder to understand
then it’s best to leave it out. Forced humor
can be perceived as insecure.
19
Focused on outcomes
HIGHLIGHT CREATIVE OUTPUTS
When describing features and processes,
be sure to point to the outcomes and benefits
that the reader would appreciate. Remember
that our audience includes newcomers
who might not infer certain applications
of a technology unless it has been
illustrated clearly.
LET THEM JUDGE FOR THEMSELVES
When speaking to a technical audience,
respect their experience by giving clear
descriptions of products and use cases, then
stop short of forcing a personalization with
“you” and “your”—this can be perceived
as too “salesy.” Present the benefits and
features and allow internalize it on their
own terms.
Brand Identity
Logos
REACH BRAND GUIDELINES IDENTITY 22

Logo

The Reach primary logo is the visual anchor for our

brand identity. In order to communicate its credibility,
care must be taken in branded materials to present
it consistently and ensure it draws sufficient
visual interest.
REACH BRAND GUIDELINES IDENTITY 23

Logo Sizing

Allow the Reach primary logo enough clearance

relative to other visual elements, thus ensuring both its
legibility and perceived importance in a page layout.

CLEAR SPACE
MINIMUM SIZE
0.40 IN / 100 PX
REACH BRAND GUIDELINES IDENTITY 24

Logo Lockup

When combined with partner logos, the Reach

primary logo should be given appropriate spacing
per the following guidelines for landscape or stacked
logo applications.
REACH BRAND GUIDELINES IDENTITY 25

Logo Colorways

Ensure legibility of the Reach primary logo with high

contract color treatments. As much as possible,
restrict logo and background colors to the color
palette shown here.

BLACK ON WHITE WHITE ON BLACK

WHITE ON PURPLE PURPLE ON WHITE PURPLE ON SKY

RED ON SKY WHITE ON RED RED ON WHITE

REACH BRAND GUIDELINES IDENTITY 26

Logo Don’ts

The intended form and contrast of the Reach primary

logo should be respected and not manipulated for
DON’T STRETCH DON’T TILT DON’T ADD A STROKE
applications not designated in these brand guidelines.
Do not disproportionately stretch the logo, add
effects or alternative colors to the logo, rotate the
logo, or reconfigure the pairing of the Reach symbol
and wordmark.

DON’T ADD A SHADOW DON’T VARY SIZING DON’T USE MULTIPLE

COLORS

DON’T PLACE IN A SHAPE DON’T REVERSE SYMBOL DON’T ADD GLOW EFFECTS
PLACEMENT
REACH BRAND GUIDELINES IDENTITY 27

Logo Stacked

In rare instances when a more square application

is needed, the symbol can be placed above the
wordmark in the proportions and utilizing the clear
space shown here.

CLEAR SPACE
MINIMUM SIZE
0.25 IN / 50 PX
REACH BRAND GUIDELINES IDENTITY 28

Shorthand Logo

In applications for which very little space is available

(e.g. a web browser tab favicon), the Reach shorthand
logo ought to be used. As with the Reach primary logo,
adhere to the defined color guidelines.

CLEAR SPACE MINIMUM SIZE

0.25 IN / 20 PX
REACH BRAND GUIDELINES IDENTITY 29

Wordmark Logo

The Reach wordmark is set in our brand typeface Reach

Favorit, with special attention given to the capital R—a
very technical rendering for an engineering audience.
Take care to allow of adequate clear space and avoid
scaling the wordmark smaller than the defined
minimum size.

CLEAR SPACE
MINIMUM SIZE
0.25 IN / 50 PX
REACH BRAND GUIDELINES IDENTITY 30

Reach Badge

The “Built [in] Reach” badge should distributed to

appropriate Reach partners and used in one-color
applications, thus allowing for maximum legibility and
recognizability at small sizes.

CLEAR SPACE

MINIMUM SIZE
0.5 IN / 70 PX
Color
REACH BRAND GUIDELINES IDENTITY 32

Primary Colors White

HEX: F2F2F2

HEX: FFFFFF HEX: CCCCCC

C:0 M:0 Y:0 K:0 HEX: 999999

PANTONE: WHITE

HEX: 666666

HEX: 333333

A consistent and tactful use of color is an important

part of establishing a recognizable brand. The primary Black
color palette should be used for the majority of color
HEX: 241f21
treatments in brand materials.
C:0 M:0 Y:0 K:100
PANTONE: BLACK

HEX: F2B5B5 HEX: B5B0F0

Sky
HEX: ED9191 HEX: 8F87E8 HEX: D1E3F0

C:16 M:4 Y:2 K:0

HEX: E86B6B HEX: 6B5EE0 PANTONE: PMS 2707

Red Purple
HEX: E04747 HEX: 4536D9

C:7 M:87 Y:74 K:0 C:81 M:78 Y:0 K:0

PANTONE: PMS 1787 PANTONE: PMS 2369

HEX: AB3636 HEX: 3329A3

HEX: 702424 HEX: 241C6E

HEX: 381212 HEX: 120D38

REACH BRAND GUIDELINES IDENTITY 33

Secondary Colors HEX: A6F0D9 HEX: A1BFE3 HEX: F0D4CC HEX: 99C9C4

HEX: 7DE8C4 HEX: 70A1D6 HEX: E5BDB0 HEX: 66ADA6

HEX: 4FE0B0 HEX: 4082C7 HEX: DEA696 HEX: 33948A

Green Dark Blue Nude Dark Green

HEX: 24D99E HEX: 1261BA HEX: D6917D HEX: 00786B

The secondary color palette should be used sparingly C:64 M:0 Y:55 K:0 C:89 M:65 Y:0 K:0 C:15 M:49 Y:49 K:0 C:87 M:32 Y:62 K:14
when highlights and color-specific communications PANTONE: PMS 2413 PANTONE: PMS 2144 PANTONE: PMS 479 PANTONE: PMS 626
are necessary.

HEX: 1CA378 HEX: 0D4A8C HEX: A16E5E HEX: 00594F

HEX: 126E4F HEX: 0A305C HEX: 6B4A40 HEX: 003D36

HEX: 0A3629 HEX: 05172E HEX: 36241F HEX: 001F1C

HEX: FFB2CC HEX: A6D4FA HEX: FFF5B8 HEX: FCC799

HEX: FF8CB5 HEX: 7ABFF7 HEX: FFF091 HEX: FCA866

HEX: FF669C HEX: 4DA8F5 HEX: FFEB6E HEX: FA8C33

Pink Blue Yellow Orange

HEX: FF4082 HEX: 2194F2 HEX: FFE54A HEX: FA7000

C:0 M:88 Y:20 K:0 C:71 M:36 Y:0 K:0 C:2 M:5 Y:82 K:0 C:0 M:69 Y:100 K:0
PANTONE: PMS 213 PANTONE: PMS 2171 PANTONE: PMS 7404 PANTONE: PMS 1575

HEX: BF3061 HEX: 1A70B5 HEX: BFAB38 HEX: BA5400

HEX: 802140 HEX: 124A78 HEX: 807326 HEX: 7D3800

HEX: 400F21 HEX: 08263D HEX: 403812 HEX: 401C00

Typography
REACH BRAND GUIDELINES IDENTITY 35

Aa
Typography

The shape and nuance of letterforms is one way a

brand identity creates a unique personality.

The Reach typographic palette is grounded in

Reach Favorit, a typeface customized to the brand
and with character that helps communicate our
technical expertise.

When using Reach Favorit fonts, typing

OPTION+SHIFT+K will product the Reach primary
logo in-line.  Favorit
Favorit Bold Bold Italic
Favorit Medium Medium Italic
Favorit Regular Regular Italic

Favorit Regular Mono

REACH BRAND GUIDELINES IDENTITY 36

Typography Usage

Unlocking Blockchain
HEADLINE PRIMARY: REACH FAVORIT BOLD

The variety of headlines and copy blocks in marketing

Smarter, Safer, Faster

materials require different typographic treatments to
create an appropriate hierarchy of information and to
ensure legibility. Identify the typographic style that
best fits your content and page layout.
HEADLINE SECONDARY: REACH FAVORIT MONO

Measuring programming progress by lines of code is like measuring aircraft building

progress by weight. (Bill Gates) Software is like sex: It’s better when it’s free. (Linus
Torvalds) Most of you are familiar with the virtues of a programmer.

PARAGRAPH EMPHASIS: REACH FAVORIT BOLD

The most amazing achievement of the computer
software industry is its continuing cancellation of the
steady and staggering gains made by the computer
hardware industry. (Henry Petroski) A great lathe
operator commands several times the wage of an
average lathe operator, but a great writer of software
code is worth 10,000 times the price of an average
software writer. (Bill Gates) Come to think of it, there are
already a million monkeys on a million typewriters, and
Usenet is nothing like Shakespeare. (Blair Houghton)

PARAGRAPH: REACH FAVORIT REGULAR

If builders built buildings the way programmers wrote programs, then

the first woodpecker that came along would destroy civilization.
PARAGRAPH MONO: REACH FAVORIT MONO
REACH BRAND GUIDELINES IDENTITY 37

Typography System
[GLYPH 3] OPTION+SHIFT+K

When communicating the names of programs and

events, a bracket system can be combined with
the Reach primary logo or the Reach wordmark in
[labs]
isolation. Make sure to use Reach Favorit Mono when
implementing the bracketing system. Remember to [GLYPH 1] [GLYPH 2] REACH FAVORIT MONO
use OPTION+SHIFT+K to produce the Reach primary SHORTHAND WORDMARK
logo in-line.

[in] [in]

[labs] [labs]

[summit] [summit]
REACH BRAND GUIDELINES IDENTITY 38

Typography Alternates
USE ROBOTO FOR ANDROID & GOOGLE APPS

Roboto AaBbCc
Roboto Mono

San Francisco AaBbCc

In instances like email, Google Slides, App design, etc., USE SAN FRANCISCO FOR IOS & APPLE
Reach Favorit may not be an option to choose from.
In these cases we recommend using the suggested
alternates for screen or in print.

San Francisco Mono

USE ARIAL AS A SYSTEM FONT

Arial AaBbCc
Arial Regular

USE HELVETICA AS A SYSTEM FONT

Helvetica AaBbCc
Helvetic Regular
Photography
REACH BRAND GUIDELINES IDENTITY 40

Photography

Photographic imagery is a perfect opportunity

to showcase the feeling of productivity and
lightheartedness. Lighting should high-key and
colors should be light and neutral. Interiors should
be lit naturally when possible. Highlight “slice-of-
life” moments with subjects finding enjoyment in an
aspirational work setting.

Natural Lighting

Spontaneous Poses

Tell a Story

Diverse Models
REACH BRAND GUIDELINES IDENTITY 41

Monotone
Photography

As a variation of photographic treatments, the Reach

brand colors can be applied as monotone. Be sure to
choose quality images and edit appropriately so as to
represent a wide range of tonal values—highlights, mid-
tones, and shadows.

Purple [HEX: 4536D9]

Red [HEX: E04747]

Sky [HEX: D1E3F0]

Black [HEX: 241F21]

REACH BRAND GUIDELINES IDENTITY 42

Stylized
Photography

Additionally, monotone, duo-tone, and black & white

photography can be combined with solid backgrounds
in the Reach brand colors. As with monotone images,
be sure to choose quality images and edit appropriately
so as to represent a wide range of tonal values—
highlights, mid-tones, and shadows.

Purple [HEX: 4536D9]

Red [HEX: E04747]

Sky [HEX: D1E3F0]

Black [HEX: 241F21]

Illustration
REACH BRAND GUIDELINES IDENTITY 44

Illustration

The use of illustration in the Reach brand should

be secondary to other visual elements. Just as our
technology is an abstraction of other languages, our
illustrated pieces should be abstractions and avoid
describing any scene in detail, lest we convey too
specific of an application. These abstracted landscapes
also serve as a metaphor of mountaineering,
journeying, and, well...reaching.

Geometric Shapes

Organic Lines

Stay Abstract

Use Brand Colors

Identity System
REACH BRAND GUIDELINES IDENTITY 46

Logo Pattern System

Arranging the Reach logo geometric elements in a
repeated pattern can be used as an illustrative element.
Take care to obscure the logo shapes enough that the
image does not read simply as a large Reach logo.
REACH BRAND GUIDELINES IDENTITY 47

Logo Shape System

A crop of the geometric logo elements rearranged
at large scale can be employed as an illustrative
treatment. Take care to obscure the logo shapes
enough that the image does not read simply as a large
Reach logo.
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Questions?

hello@reachplatform.com