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other industries?", Journal of Corporate Real Estate, Vol. 7 Iss 3 pp. 258-270 http://dx.doi.org/10.1108/14630010510631036
Linda Too, Michael Harvey, Eric Too, (2010),"Globalisation and corporate real estate strategies", Journal of Corporate Real Estate, Vol.
12 Iss 4 pp. 234-248 http://dx.doi.org/10.1108/14630011011094676
Anna-Liisa Lindholm, Kari I. Leväinen, (2006),"A framework for identifying and measuring value added by corporate real estate", Journal
of Corporate Real Estate, Vol. 8 Iss 1 pp. 38-46 http://dx.doi.org/10.1108/14630010610664796
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porate real estate industry in India and com- Driven by Western companies’ requirements
pleted a Master of Property at the University of for efficiency and effectiveness, a trend towards
Melbourne that focused on corporate real es- outsourcing of business activities to India and
tate. He has hands-on experience in corporate other low-cost countries commenced in the
real estate in India and Australia, and his re- early 1990s and has continued to grow at
search interests relate to the effect of outsourc- a surprisingly fast pace. In a relatively short
ing on these property markets. timeframe India has become a global hub
for back-office services, although the effect on
Dr Richard Reed (MRICS, AAPI) is a senior the urban cities is yet to be fully com-
lecturer in property at the University of Mel- prehended. As American and European com-
bourne and has conducted research into a panies continue to relocate their information
diverse range of property related topics. His technology services and other back office works
research interests are focused upon property to the subcontinent, there has been a consider-
investment issues, corporate real estate and able flow-on effect on Indian corporate real
the role of valuation. He is the editor of the estate.
Australian Property Journal and has published in This paper addresses two key questions.
numerous Australian and overseas journals, and Firstly, the factors important for Western com-
presents regularly at local and overseas con- panies’ outsourcing of organisational activities
ferences. In addition, it is an active member of to India, and secondly, the effect of business
Royal Institution of Chartered Surveyors (RICS), outsourcing on corporate real estate locational
Property Council of Australia (PCA) and the requirements in India. A survey of corporate
Australian Property Institute (API). real estate representatives in India and the UK
was conducted with the results providing an
Christopher Heywood is a University of Mel- insight into the present state and possible future
bourne PhD candidate and researcher in Cor- direction of outsourcing for India. This research
porate Real Estate and Facilities Management in presents a unique insight into the impacts of
the Faculty of Architecture Building and Plan- Western business outsourcing on corporate real
ning. He is an active member of the Corporate estate in India, and presents findings that are
Real Estate committee at the Property Council useful to both organisations seeking to relocate
of Australia. His academic research career fol- business activities to India and for property
Journal of Corporate Real Estate lows 15 years in professional architectural prac- market analysts looking to understand drivers
Vol. 7 No. 3, 2005, pp. 234–245.
䉷Emerald Group Publishing tice involved in many commercial, educational behind this sustained demand for Indian cor-
Limited,
1463–001X and institutional projects. porate real estate.
Page 234
Naidu, Reed and Heywood
Keywords: corporate real estate, India, forming the Indian economy, making it
business process outsourcing, demand one of the fastest growing economies in
drivers the world.3 India’s attractiveness has been
also enhanced due to rapid improve-
ments in its infrastructure. In turn, busi-
INTRODUCTION ness outsourcing to India has influenced
Western (multinational) companies are the country’s traditional employment base,
driven by the need to improve organisa- the composition of property markets and
tional efficiencies and effectiveness. Out- the structure of its cities.4 As a result of
sourcing of organisational activities has this activity, the real estate suitable for
often been suggested as a means of corporate purposes (corporate real estate5)
reducing organisational costs, providing in India has changed substantially.6
flexibility in dealing with change in the Typical of the business outsourcing
business cycle, and capturing innovation. considered here is the locating of software
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The impact of business outsourcing on corporate real estate in India
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Naidu, Reed and Heywood
Figure 1 Major
Indian cities where
outsourcing is being
undertaken
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south and the suburban business districts and Secondary Business Districts (SBD) of
of Bandra-Kurla complex, Andheri-Kurla Gurgaon and Noida, with Gurgaon has
complex, Powai and Malad in the north. experiencing a substantial increase in ‘A’
Suburbs in Mumbai have seen an upsurge grade office supply. Noida continues to
in commercial space supply over the past witness the development of small build-
few years with IT/ITES companies driv- ings built on industrial and institutional
ing the market, especially in the central lands, primarily for companies in the
and northern suburbs (7). The majority of IT/ITES sector. Overall Gurgaon and
the new demand in CBD has been for Noida continue to remain the favoured
office space for companies that essentially location for IT/ITES companies20 (7).
need to be closer to the government
offices, stock exchange and financial (c) Bangalore — The Silicon Valley of
institutions. Asia
With a population of approximately 6
(b) Delhi — The political capital and million, Bangalore is the fastest growing
power centre city in India. The city experienced rapid
The Delhi commercial market comprises economic growth during the 1990’s,
largely of the CBD of Connaught Place where the liberisation of the economy
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The impact of business outsourcing on corporate real estate in India
has since transformed the city from in the commercial real estate sector during
a retirement destination to a business the past couple of years, primarily due to
powerhouse that is arguably the leading IT and ITES sector.
information technology centre in Asia and
one of the top 10 hi-tech cities in the
world; a distinction shared with Salt Lake RESEARCH DESIGN AND
City, Seattle, Boston, Tel Aviv and METHODOLOGY
Singapore. The city was also rated the To ascertain the driving factors in loca-
number one city in India to live and work tional aspects of Indian corporate real
in by Business Today.21 estate a written survey was sent to
New commercial supply in Bangalore fifty professionals in India and the UK
continues to be meeting the demand of employed in, or connected to the cor-
the growing IT/ITES industry, with porate real estate industry in India. The
demand in the CBD mainly from start-up questionnaires were distributed in July
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companies, entrants in the Indian market 2004 with a 30% response rate achieved.
and those requiring liaison offices in the The respondents in India were executives
centre of the city. It appears that ranging from facility managers, project
Bangalore is the preferred destination for mangers, corporate architects, real estate
IT/ITES companies.22 Bangalore offers research consultants and business develop-
substantially lower priced real estate along ment professionals, both from the service
with a lower cost of living than Delhi and and client side of the industry. The
Mumbai. Furthermore, it also has a questionnaires sent to the UK were to
readily available pool of educated labour executives working in the client side of
due to an agglomeration of education the industry who are actively involved in
establishments. These, coupled with the opening up office spaces in India.
climatic conditions, are the primary
reasons why Bangalore is considered the
‘Silicon Valley of Asia’.23 OBSERVED TRENDS
All participants agreed with the following
(d) Chennai statement and confirmed there had been
Chennai commercial market comprises a trend in corporate real estate outsourc-
the CBD of Guindy and the SBD of ing in India since the development of
Old Mahabalipuram Road (IT Corridor). computer technology.
The IT/ITES sector continues to be the
main demand driver in the city, and ‘‘There has been an observed trend of
companies have located in areas where corporate real estate outsourcing in In-
ready-to-move-in office space is available. dia. Do you agree with this statement?
Demand for commercial office space con- If so, why or why not?’’
tinues to be for quality buildings and is
concentrated around South Chennai.24 This was due to major Western multi-
national companies (MNCs) shifting their
(e) Other cities operations to India, which in turn in-
Two other cities on the list for companies fluenced the growth of the real estate
opening offices in India are Hyderabad, sector. In addition, most respondents in-
called India’s ‘Cyber City’, and Pune cluded reasons why corporate real estate is
called India’s ‘Silicon Alley’.25 Both cities being outsourced to India. Reasons for
have also experienced substantial growth this trend were listed as:
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Naidu, Reed and Heywood
4
Grading
0
Software IT enabled Back BPO's Call Hardware Medical Other
Services offices Centres
Types of activities
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— demand from MNCs for quality serv- Overall, the key reasons observed by the
ice to match international standards; participants as to why Western corporate
— (a) long term cost savings, (b) a real estate was outsourced to India could
specialist approach, (c) sophisticated be summarised under three main areas: (a)
management systems and (d) utilisation cost issues, (b) specialisation and service
of global best practices; issues, and (c) best practice issues.
— the cost effective solutions that India
offers investors;
— (a) Low-cost labour, an (b) uncompli- BUSINESS ACTIVITIES OUTSOURCED
cated employment structure and TO INDIA
(c) government policies regarding The participants were asked to rank in-
privatisation; dividual business activities that are out-
— (a) comparatively inexpensive real es- sourced to India based on a Likert scale,
tate and start-up costs, and (b) a large with 1 being least important and 5 being
pool of educated English speaking most important with the following selec-
people; tions available: software, IT enabled services,
— the expansion of existing companies in back offices, Business Process Outsourcings, call
India; centres, hardware, medical or other.
— (a) lower long-term overall costs and The responses are summarised in Figure
(b) mobility, agility and scalability; 2 below, where the major business ac-
and tivities being located in India are the
— corporations viewing India as a loca- Business Process Outsourcings (BPO’s) and
tion for back office or non-core func- back office operations, followed by call centres,
tions that do not have a material effect IT enabled services and software development.
on the business, where the fundamen- To a lesser extent it was noted that
tal reason for this use is driven by the hardware and medical activities were also
huge cost differences in the labour locating in India, although to a substan-
market. tially smaller degree. No responses were
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The impact of business outsourcing on corporate real estate in India
Grading
3
0
Real Estate Low-cost Skilled Government Infrastructure Service Other
costs Labour English Incentives Levels Factors
speaking
people
Important factors
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received for the category of Other as all vantages and future considerations. The
outsourcing responses were addressed by responses are summarised below under
the first seven categories. these three headings.
Advantages
PRIMARY FACTORS FAVOURING
BUSINESS OUTSOURCING Real Estate Costs
This question identified the primary fac-
tors favouring business outsourcing to In- — cheaper than Europe and North
dia, in order of importance. Respondents America, although comparable to
ranked these factors and also added their Philippines, Brazil and China;
comments on those factors. The factors — availability of ‘A’ grade real estate at
offered were real estate costs, low-cost labour, minimal costs; and
skilled English speaking people, government — real estate costs equate to only 10 to
incentives, infrastructure, service levels, and 25% of the decision to open operations
other factors. in India.
The results are summarised in Figure 3,
with low-cost labour coupled with skilled Low-cost Labour
English speaking people identified as the
two main factors that have fuelled out- — skilled labour coupled with limited
sourcing to India. Other factors of sig- pro-labour laws in service agree-
nificance are real estate, government policies, ments.
infrastructure, and service levels. In a similar
manner to the previous question, no other Skilled English Speaking People
factors were nominated as being of any
importance. — speaking the language holds a substan-
However, some participants expressed tial advantage over other neighbouring
their views on factors considered in countries such as China, where more
business outsourcing. These responses ‘non-speaking’ back office functions
varied in terms of the advantages, disad- are expanding;
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Naidu, Reed and Heywood
— existence of neutral accents, combined to India are based on the business itself
with low-cost skilled English speaking and not restricted to cost savings provided
labour; and by real estate.
— pool of intellectual English speaking
people.
PREFERRED LOCATIONS FOR
Government incentives CORPORATE REAL ESTATE
The literature has reported the cities that
— greatly assists a corporation’s decision are preferred locations and indicated
and considered a huge bonus; intra-city locations that are places where
— import and export excise duty corporate real estate for outsourcing is
waivers; located. This research investigated the
— lower infrastructure tariffs; and current preferences in the quality of real
— inexpensive land made available, estate as well as locations within cities in
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The impact of business outsourcing on corporate real estate in India
Grading
3
0
Grade ‘A’ Grade ‘B’ CBD Suburban Others
Spaces Spaces Location Location
Type of locations
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— Now suburban in future secondary process outsourcing, back office and call
cities will see growth; centres were the most likely types of
— CBD — Finance/legal and business activities being relocated to
retail/young employee based India. The primary reason was the
companies; and availability of low-cost, skilled, English-
— Suburban location, larger corporates speaking people, where India has a
and ITES sector. definite advantage over the other low-cost
countries like China and Philippines.
In the view of participants the suburbs are Business process service levels were also
increasingly becoming the favourite des- one of the factors considered by com-
tination due to modern facilities in terms panies locating these operations in India,
of the building and parking, and also for real estate costs and government incen-
government subsidies. They were also tives were not as important in the
of the view that IT and ITES sectors decision. However, these were considered
preferred suburban locations to set up a bonus.
their offices and CBD was more likely to Although service levels and infrastruc-
be looked into by finance, legal, retail and ture have been reasons for business
young employee-based companies. outsourcing to India most of the par-
ticipants expressed concerns whether the
capacity of present infrastructure was
DISCUSSION AND ANALYSIS being stretched. The provision of back-up
A key question for this research has been services was now considered as a pos-
to identify which factors have been the sibility in acquiring new corporate real
most important for Western companies estate. Consistency of service and in-
outsourcing their organisational activities frastructure are critical factors and India
to India with supporting information as to may need to consider improving in-
what type of activities are involved. The frastructure to Western standards if it is to
responses showed that information tech- maintain its competitive attraction. If not,
nology (IT) and information technology Western companies will consider locating
enabled services (ITES) like business- in other countries where infrastructure is
Page 242
Naidu, Reed and Heywood
maintained to levels more acceptable to Mysore, Pune and Gurgaon may receive
them, and India will lose its current influx greater consideration in the future.
of foreign investment, which in turn is
providing investment in Indian corporate
real estate. CONCLUSION
A second key question related to the This research addressed two key ques-
quality of workspaces and locations that tions. Firstly, the factors important for
were most sought-after by firms for their Western companies’ outsourcing their
corporate real estate, and the reasons organisational activities to India, and
behind this decision. Most participants secondly, the effect of that business
identified that companies initially starting- outsourcing on corporate real estate
up did so in the CBD area. However, locational requirements in India. Over-
suburbs are now developing as preferred all, the results confirmed that low-cost
locations. For example, Bangalore, Delhi, English-speaking labour force is the
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Mumbai, Hyderabad and Chennai all foremost factor important for corporations
contain ‘A’ grade areas in the CBD, in deciding to business outsource to India.
although preferred locations are now Other factors that influenced the decision
moving towards the suburbs. Reasons to outsource included real estate, govern-
include the availability of cheap and ment costs, infrastructure, and serv-
large tracts of land, close proximity to ice levels. However, these factors were
city, government grants and sponsored only considered an added bonus and
industrial estates, locational issues for less important than the labour force
workforce access, good parking facilities availability.
and availability of large floor plates. This study confirmed that no country
The responses highlighted that invest- is competing directly against India, at
ment in real estate in campus style present, for outsourcing of back office,
facilities is being considered when they business processing outsourcing, call cen-
become an asset on the company’s balance tres and software development companies,
sheet. The responses also confirmed that since countries such as the Philippines and
companies, instead of occupying space in China cannot offer the large number of
different locations, prefer to consolidate skilled English-speaking people as India.
operations into one facility. Developers However, it should be noted that for
are offering built-to-suit facilities provided hardware and manufacturing works China
the client signs a long-term lease, with and other countries are preferred.
the most popular lease term being The effect of business outsourcing on
3 ⫹ 3 ⫹ 3 years. As well as consolidating Indian corporate real estate confirmed the
their business units, firms have improved growing preference for Grade ‘A’ accom-
productivity and taken the advantage of modation in suburban areas as the key
the synergies possible through employee area for corporate real estate locations.
proximity.
Some of the participants also referred to
earlier trends in real estate selection, FUTURE RESEARCH
which originally focussed on the primary Business outsourcing to India has matured
cities. However, participants indicated the real estate market, telecommunica-
that due to decreases in availability of tions have improved and English fluency
human resources in the primary cities, in India is flourishing. Corporate real
secondary cities like Cochin, Jaipur, estate practice in India has rapidly evolved
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The impact of business outsourcing on corporate real estate in India
and matured it is expected that this will relocate their own corporate real estate
continue in the future. To date this has provision. Where business processes are
been driven by the presence of large, conducted by local companies for
multinational corporate real estate service Western companies this creates a
providers as a result of India’s promotion corporate real estate need for those
local companies. Both consequences
as a business outsourcing haven. Their
impact on commercial and corporate
presence appears to have had an im- real estate industries in the destination
pact on the development of local cor- country, which for the purposes of this
porate real estate management and service paper are taken as largely synonymous.
providers and the long-term sustainability This paper begins to address the two
and development of indigenous corporate consequences on Indian corporate real
real estate practice. estate.
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into the evolution of Indian corporate real Corporate Location Trends’, in
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resource — both for Western companies
John Wiley & Sons Inc., New York.
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dian companies seeking to meet those Encouraging collaboration and
business outsourcing demands. interdependence among various
suppliers’, in Corporate Real Estate
Leader, Vol. 2, No. 3, pp. 10–13.
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