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Communication Process BA, Part-3
Communication Process BA, Part-3
• Definition
• Elements of communication
• References
Definition
• Communication is a process by which information is exchanged between individuals
through a common system of symbols, signs, or behaviour.
• The term communication process refers to the exchange of information between two or
more people.
• Communication is a two-way process of exchanging messages between two persons or
groups of persons.
• The participants involved in communication assume the roles of senders and receivers.
As senders, participants form messages and attempt to communicate them to others. As
receivers, they receive the messages and react to them. This sending and receiving of
information are known as the process of communication.
Aristotle Model
• Aristotle (384-322 B.C.) was the first to give the earliest basic persuasive
communication model. His explanation includes three communication
elements
Berlo’S Model
• David Berlo expanded Shannon and Weaver's linear model of communication
and created the Sender-Message-Channel-Receiver Model of Communication
Schramm’s Model
3. Encoding
4. Communication channel
5. Receiver
6. Decoding and
7. Feedback
Sender
Sender
• The communication process begins with the sender, who is also called
the communicator or source.
• The sender has some kind of information — a command, request,
question, or idea — that he or she wants to present to others.
• The sender must first encode the message in a form that can be
understood
Message
• The message or content is the information that the sender wants to relay to
the receiver.
• Additional subtext can be conveyed through body language and tone of
voice.
• Put all three elements together — sender, receiver, and message — and you
have the communication process at its most basic
Receiver
Decoding
• The audience then ‘decodes’, or interprets, the message for themselves.
• Decoding is the process of turning communication into thoughts.
• For example, you may realize you’re hungry and encode the following message
to send to your roommate: “I’m hungry. Do you want to get pizza tonight?” As
your roommate receives the message, they decode your communication and turn
it back into thoughts to make meaning.
Feedback
• The communication process reaches its final point when the message has
been successfully transmitted, received, and understood.
• The receiver, in turn, responds to the sender, indicating comprehension.
• Feedback may be direct, such as a written or verbal response, or it may
take the form of an act or deed in response (indirect).
Reference