Performance Check Week 5

Name : _______________________________________

TEST I.
Directions: Watch or look for TV or other advertisements and list down one
example for the following.

Title of Advertisement Example

( 1pt each = 6pts) (3pts each = 18pts total)

EXAMPLE: The World Wildlife

Fund uses fear in
advertising to
NEGATIVE EMOTIONAL increase awareness
MESSAGE about the harmful
effects of global
warming. The image
clearly shows that
climate change will
change you and your
descendants if you
don’t take action to
keep it.
1. Positive Emotional This image shows that
Message you should be happy with
all of your
accomplishments.
2. Negative Emotional The advertisement target
Message obese people and shames
them for their bodies
because their body is to
fat/big and make them
feel disgusted and
shamed about their body

3. Positive Logical Being a little higher or

Message larger than now. Our
goals and visions for the
future are a little
brighter.
Use your imagination
until your big dream feels
so familiar that realizing
it is the logical next step.

4. Negative Logical This advertisement

Message shows that smoking too
much can cause too much
tar in your lungs and
make you have different
lung diseases

5. Positive Business Positive communications

Message are those in which the
audience is supposed to
respond in a neutral to
positive way. Positive
messages typically
contain routine or
excellent news.
6. Negative Business This advertisement is
Message using fear to make people
vote for him in the
election.

TEST II.
Directions: Read the texts below and write one sentence that conveys a positive
idea and another sentence that presents a negative message presented
in the said passage and determine what type of negative or positive
message they are.

Every child deserves a healthy start since healthy children are

likely to have happy and successful in life. However, there are far too many
starving children in Africa for whom hunger is a constant, chronic pain.

In sub-Saharan Africa, a shocking 28 million children are

experiencing stunted growth due to malnutrition. Stunting prevents children
from developing to their full potential mentally and physically, and it is largely
irreversible.

POSITIVE MESSAGE (2pts) NEGATIVE MESSAGE (2pts)

Message:
Every child deserves a healthy start
since healthy children are likely to have
happy and successful in life.
Message:
there are far too many starving
children in Africa for whom hunger is a
constant, chronic pain.
In sub-Saharan Africa, a shocking 28
million children are experiencing
stunted growth due to malnutrition.
Stunting prevents children from
developing to their full potential
mentally and physically, and it is
largely irreversible.

Type: Emotional (1pt) Type: Logical (1pt)