PGDJMC-I PGDJMC-I (2)

Journalism & Mass Communication !Óû˛yà ÈÙÈ à

(One Year Post Graduate Diploma Course) 9V ê˛#ܲy !°á%ö SˆÎÈÙÈˆÜ˛yˆÏöy ã˛yÓ˚!ê˛V É 7×4=28
Theory Term End Examination, June 2016 SܲV §y•zê˛–
Paper - I SáV í˛zߨÎ˚ö–
Mass Communication SàV Óyï≈˛y !öÓ≈yã˛ö–
§üÎ˚ ≠ ã˛yÓ˚ â^ˇê˛y ˛õ)î≈üyö ≠ 100 SâV í˛z˛õ@ˇÃ•–
üyˆÏöÓ˚ =Ó˚&c É 80% SäV ܲöû˛yÓ˚ˆÏç™–
˛õ!Ó˚!üï˛ Ä ÎÌyÎÌ í˛z_ˆÏÓ˚Ó˚ çöƒ !ӈϢ£Ï ü)°ƒ ˆòÄÎ˚y •ˆÏÓ– Sã˛V ≤Ã!ï˛Óyï≈˛y–
x÷k˛ Óyöyöñ x˛õ!Ó˚FåÈߨï˛y ~ÓÇ x˛õ!Ó˚‹ÒyÓ˚ •hflÏy«˛ˆÏÓ˚Ó˚ ˆ«˛ˆÏe ö¡∫Ó˚ SåÈV çöüï˛–
ˆÜ˛ˆÏê˛ ˆöÄÎ˚y •ˆÏÓ– í˛z˛õyˆÏhsˇ ≤Èϟ¿Ó˚ ü)°ƒüyö §)!ã˛ï˛ xyˆÏåÈ– SçV ÄÎ˚”≈˛ ÄÎ˚y•zí˛ ÄˆÏÎ˚Ó–

ENGLISH VERSION
!Óû˛yà ÈÙÈ Ü˛
ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !°á%ö S250ÈÙÈ300 ¢ˆÏ∑V É18×2=36 Group - A

1V K˛y˛õö üˆÏí˛° ܲ#⁄ í˛y™ üˆÏí˛°!ê˛ xyˆÏ°yã˛öy ܲÓ˚&ö– Answer any two within 250 - 300 words : 18×2=36
2V K˛y˛õö Ä !ÓŸªyÎ˚öÈÙÈ~Ó˚ §¡õÜ≈˛ xyˆÏ°yã˛öy ܲÓ˚&ö– 1) What is Communication Model ? Discuss Dance Model of
3V öï%˛ö ˆÎyàyˆÏÎyà ≤ÃÎ%!_´Ó˚ ü%რ˜Ó!¢‹Tƒ=!° ܲ# ~ÓÇ û˛yÓ˚ˆÏï˛ ~Ó˚ communication.
2) Discuss the relationship between Communication and
≤Ãy§!Dܲï˛y xyˆÏ°yã˛öy ܲÓ˚&ö– Globalization.
!Óû˛yà ÈÙÈ á 3) What are the salient features of new communication tech-
nologies and their relevance in India ?
ˆÎÈÙÈˆÜ˛yˆÏöy !ï˛ö!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !°á%ö É 12×3=36
Group - B
4˛V ÚöyüÛ (NAM) Ó°ˆÏï˛ Ü˛# ˆÓyˆÏé˛ö⁄
5V ˆáòy ≤Ãܲ“!ê˛ xyˆÏ°yã˛öy ܲÓ˚&ö– Answer any three questions : 12×3=36
6V ‘The magic multiplier’ Óy çyò%=îܲ ¢∑!ê˛Ó˚ í˛zqyÓܲ ˆÜ˛⁄ ¢∑!ê˛ 4) What do you know about NAM ?
Óƒyáƒy ܲÓ˚&ö– 5) Discuss ‘Kheda Project’.
6) Who coined the term ‘the magic multiplier’? Explain the
7V !Óܲ“ ˛õƒyÓ˚yí˛y•zü Ó°ˆÏï˛ Ü˛# ˆÓyˆÏé˛ö⁄
term.
8V !ܲå%È ˛õ!Ó˚!fli!ï˛Ó˚ xyˆÏ°yã˛öy ܲÓ˚&ö ˆÎáyˆÏö ˛õyÓ˚flõ!Ó˚ܲ K˛y˛õö xöƒ §Ó 7) What do you know about ‘Alternative Paradigm’?
K˛y˛õˆÏöÓ˚ ˆÌˆÏܲ ˆÓ!¢ ܲyÎ≈ܲyÓ˚# •ˆÏÎ˚ ĈÏ벖
P.T.O.
P-1
 (3) PGDJMC-I

8) Discuss some of the situations where Interpersonal

Communication is most effective as compared to other
forms of communication.

Group - C
9) Write short notes on any four of the following :
7×4=28
(a) SITE.
(b) Development.
(c) Message Selection.
(d) Satellite.
(e) Convergence.
(f) Feedback.
(g) Public Opinion.
(h) World Wide Web.
 PGDJMC-IIA PGDJMC-IIA (2)

Journalism & Mass Communication ENGLISH VERSION

(One Year Post Graduate Diploma Course) 1. Answer any two questions : 12×2=24
Theory Term End Examination, June 2016 (a) What is News ? Discuss on News Values.
Paper - II A
(b) Describe the functions of Staff Reporter in Newspaper.
Reporting (c) What is Investigative Reporting ? Discuss in the context of
§üÎ˚ ≠ ò%•z â^ˇê˛y ˛õ)î≈üyö ≠ 50 Indian Journalism.
üyˆÏöÓ˚ =Ó˚&c É 80% (d) Explain briefly on Interpretative Reporting.
˛õ!Ó˚!üï˛ Ä ÎÌyÎÌ í˛z_ˆÏÓ˚Ó˚ çöƒ !ӈϢ£Ï ü)°ƒ ˆòÄÎ˚y •ˆÏÓ– 2. Write in brief on any two of the following : 9×2=18
x÷k˛ Óyöyöñ x˛õ!Ó˚FåÈߨï˛y ~ÓÇ x˛õ!Ó˚‹ÒyÓ˚ •hflÏy«˛ˆÏÓ˚Ó˚ ˆ«˛ˆÏe ö¡∫Ó˚ (a) Political Reporter.
ˆÜ˛ˆÏê˛ ˆöÄÎ˚y •ˆÏÓ– í˛z˛õyˆÏhsˇ ≤Èϟ¿Ó˚ ü)°ƒüyö §)!ã˛ï˛ xyˆÏåÈ– (b) Developmental Reporting.
1– ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 12×2=24 (c) News Feature.
SܲV§ÇÓyò ܲ#⁄ §ÇÓyòü)°ƒ !ӣψÏÎ˚ xyˆÏ°yã˛öy ܲÓ˚&ö– (d) Guidelines of News Writing.
SáV §ÇÓyò˛õˆÏe ܲü≈Ó˚ï˛ ≤Ã!ï˛ˆÏÓòˆÏܲÓ˚ ܲyç=!° Óî≈öy ܲÓ˚&ö– 3. Write short notes on any two : 4×2=8
SàV ï˛òhsˇü)°Ü˛ ≤Ã!ï˛ˆÏÓòö ܲ#⁄ û˛yÓ˚ï˛#Î˚ §yÇÓy!òܲï˛yÓ˚ ˆ≤Ã!«˛ˆÏï˛ xyˆÏ°yã˛öy (a) News Beat.
ܲÓ˚&ö– (b) Lead.
SâV Óƒyáƒyü)°Ü˛ ≤Ã!ï˛ˆÏÓòö §¡õˆÏÜ≈˛ §ÇˆÏ«˛ˆÏ˛õ xyˆÏ°yã˛öy ܲÓ˚&ö– (c) Deadline and Dateline.
(d) Citizen Journalism.
2– ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ !ӣψÏÎ˚ §ÇˆÏ«˛ˆÏ˛õ xyˆÏ°yã˛öy ܲÓ˚&ö É 9×2=18
SܲV Ó˚yç˜Ïö!ï˛Ü˛ ≤Ã!ï˛ˆÏÓòܲ–
SáV í˛zߨÎ˚öü)°Ü˛ ≤Ã!ï˛ˆÏÓòö–
SàV §ÇÓyò !ú˛ã˛yÓ˚–
SâV §ÇÓyò !°áˆÏöÓ˚ !öˆÏò≈!¢Ü˛y–
3– ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ !ӣψÏÎ˚Ó˚ IJõÓ˚ ê˛#ܲy !°á%ö É 4×2=8
SܲV ˛§ÇÓyò!Óê˛–
SáV !°í˛–
SàV ˆí˛í˛°y•zö Ä ˆí˛ê˛°y•zö–
SâV öyà!Ó˚ܲ §yÇÓy!òܲï˛y– P.T.O.
B-2
 PGDJMC-IIB PGDJMC-IIB (2)

2– ˆÎÈÙÈˆÜ˛yˆÏöy !ï˛ö!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 5×3=15

SܲV Úܲ!¡õí˛zê˛yˆÏÓ˚ x«˛Ó˚!Óöƒy§ ã˛y°% •ÄÎ˚yÓ˚ ˛õÓ˚ ˆÌˆÏܲ §ÇÓyò˛õˆÏe
Journalism & Mass Communication ≤Ã&ú˛!Ó˚í˛yÓ˚ˆÏòÓ˚ =Ó˚&c ܲˆÏü ÎyˆÏFåÈÛ ÈÙÙÙÈ xyˆÏ°yã˛öy ܲÓ˚&ö–
(One Year Post Graduate Diploma Course)
SáV Ú§ÇÓyò ÓyåÈy•zˆÏÎ˚Ó˚ ˆ«˛ˆÏe ˆÜ˛yˆÏöy ò%!ê˛ !òö ~ܲ öÎ˚Û ÈÙÙÙÈ Óƒyáƒy ܲÓ˚&ö–
Theory Term End Examination, June 2016
SàV ü%áÓ¶˛ê˛y !°ˆÏá ˆú˛°ˆÏï˛ ˛õyÓ˚ˆÏ° §ÇÓyˆÏòÓ˚ Óy!ܲ xÇ¢ê˛y !°ˆÏá ˆú˛°y
Paper - II B
§•ç •ˆÏÎ˚ ÎyÎ˚ ÈÙÙÙÈ Óƒyáƒy ܲÓ˚&ö–
Post Reporting SâV §ÇÓyò xö%ÎyÎ˚# ˛õ,¤˛y§Iyñ ˛õ,¤˛y§Iy xö%ÎyÎ˚# §ÇÓyò öÎ˚ ÈÙÙÙÈ ~•z
§üÎ˚ ≠ ò%•z â^ˇê˛y ˛õ)î≈üyö ≠ 50 Ó_´ˆÏÓƒÓ˚ §ˆÏD xy˛õ!ö !ܲ ~ܲüï˛⁄ ˆÜ˛ö⁄
üyˆÏöÓ˚ =Ó˚&c É 80% SäV §ˆÏ®•≤ÃÓîï˛y §yÓÈÙÈ~!í˛ê˛ˆÏÓ˚Ó˚ ˛õˆÏ«˛ Úˆòy£ÏÛ öÎ˚ñ Ú=îÛ ÓˆÏ°•z !ÓˆÏÓ!ã˛ï˛
˛õ!Ó˚!üï˛ Ä ÎÌyÎÌ í˛z_ˆÏÓ˚Ó˚ çöƒ !ӈϢ£Ï ü)°ƒ ˆòÄÎ˚y •ˆÏÓ– •Î˚ ÈÙÙÙÈ Óƒyáƒy ܲÓ˚&ö–
x÷k˛ Óyöyöñ x˛õ!Ó˚FåÈߨï˛y ~ÓÇ x˛õ!Ó˚‹ÒyÓ˚ •hflÏy«˛ˆÏÓ˚Ó˚ ˆ«˛ˆÏe ö¡∫Ó˚ Sã˛V !öí˛zç ˆí˛ˆÏflÒ áÓÓ˚ ÓyåÈy•z ܲˆÏÓ˚ö ˆÜ˛⁄ ˆÜ˛yö‰ üy˛õܲy!ë˛Ó˚ !û˛!_ˆÏï˛ !ï˛!ö
ˆÜ˛ˆÏê˛ ˆöÄÎ˚y •ˆÏÓ– í˛z˛õyˆÏhsˇ ≤Èϟ¿Ó˚ ü)°ƒüyö §)!ã˛ï˛ xyˆÏåÈ– ~•z ܲyç ܲˆÏÓ˚ö⁄
3– ˆÎÈÙÈˆÜ˛yˆÏöy ˛õÑyã˛!ê˛Ó˚ í˛z_Ó˚ !òö É 1×5=5
1– ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 15×2=30 SܲV §Ç!ÓôyˆÏöÓ˚ ôyÓ˚y §ÇÓyò˛õˆÏeÓ˚ fl∫yô#öï˛yÓ˚ Ó˚«˛yܲÓã˛ •ˆÏÎ˚ xyˆÏåÈ–
SܲV Ú§¡õyòܲ#Î˚ ˛õ,¤˛yÓ˚ ܲyç §%¤%˛û˛yˆÏÓ ˛õ!Ó˚ã˛y°öyÓ˚ çöƒ §•Ü˛yÓ˚# SáV x«˛ˆÏÓ˚Ó˚ §y•zç üy˛õyÓ˚ ~ܲܲ •° –
§¡õyòܲˆÏòÓ˚ üˆÏôƒ ܲyç û˛yà ܲˆÏÓ˚ ˆòö §¡õyòÜ˛Û ÈÙÙÙÈ Óƒyáƒy ܲÓ˚&ö ~ÓÇ
SàV §ÇÓyò˛õˆÏe ≤Ã!ï˛ §ÇáƒyÎ˚ öyü åÈy˛õy xyÓ!¢ƒÜ˛–
ˆ§•z §ˆÏD çyöyö Ä•z ˛õ,¤˛yÎ˚ ܲ# ôÓ˚ˆÏöÓ˚ ˆ°áy ÌyˆÏܲ–
SâV ≤ÃÌü ˛õyï˛yÓ˚ ~ˆÏܲÓyˆÏÓ˚ í˛z˛õˆÏÓ˚ §Ó ܲ°yü ç%ˆÏí˛¸ ÓˆÏí˛¸y x«˛ˆÏÓ˚Ó˚
SáV §ÇÓyò §¡õyòöy Ó°ˆÏï˛ Ü˛# ˆÓyé˛yÎ˚⁄ ~Ó˚ çöƒ ܲ# ܲ# ܲyç ܲÓ˚ˆÏï˛ •Î˚
!¢ˆÏÓ˚yöyüˆÏܲ ӈϰ –
ï˛yÓ˚ §!ÓhflÏyÓ˚ Óî≈öy !òö–
SàV §ÇÓyˆÏòÓ˚ !¢ˆÏÓ˚yöyˆÏüÓ˚ ܲyç ܲ#⁄ !¢ˆÏÓ˚yöyˆÏü §yôyÓ˚îû˛yˆÏÓ Óï≈˛üyö ܲy° SäV §Ó §ÇÓyòˆÏܲ xyÎ˚ï˛ˆÏ«˛ˆÏeÓ˚ xyܲyˆÏÓ˚ Ó!§ˆÏÎ˚ ˛õ,¤˛y§IyˆÏܲ ӈϰ
ÓƒÓ•yÓ˚ ܲÓ˚y •Î˚ ˆÜ˛ö⁄ §ã˛Ó˚yã˛Ó˚ ÓƒÓ•*ï˛ Ü˛ˆÏÎ˚ܲ ôÓ˚ˆÏöÓ˚ !¢ˆÏÓ˚yöyˆÏüÓ˚ ˆ°ÈÙÈxyí˛zê˛–
!ÓÓÓ˚î !òˆÏÎ˚ çyöyö ï˛yÓ˚ üˆÏôƒ ˆÜ˛yö‰!ê˛ ~áö §ÓˆÏã˛ˆÏÎ˚ ˆÓ!¢ ÓƒÓ•*ï˛ Sã˛V ≤ÃÌü ˛õyï˛yÓ˚ ~ˆÏܲÓyˆÏÓ˚ ö#ˆÏã˛ í˛yö!òˆÏܲÓ˚ ÓˆÏí˛¸y !ÓK˛y˛õö!ê˛ˆÏܲ ӈϰ
•Î˚– –
SâV §ÇÓyò §Ó˚ÓÓ˚y• §ÇfliyÓ˚ ܲyçܲü≈ §!ÓhflÏyÓ˚ Óî≈öy ܲÓ˚&ö– SåÈV ˆÜ˛ ӈϰ Óyï≈˛y !Óû˛yˆÏàÓ˚ ¢°ƒ !ã˛!ܲͧܲ–
SçÈV Óyï≈˛y §¡õyòܲ •ˆÏ°ö §¡õyòˆÏܲÓ˚ Ä Ü˛yö–
P.T.O. Sé˛V ≤ÃÌü ˛õ,¤˛yÓ˚ §ÓˆÏã˛ˆÏÎ˚ =Ó˚&c˛õ)î≈ áÓÓ˚!ê˛ˆÏܲ Ó°y •Î˚–
W-3
 (3) PGDJMC-IIB PGDJMC-IIB (4)

ENGLISH VERSION 3. Answer any five of the following : 1×5=5

(a) Article of the Indian Constitution acts as a
1. Answer any two questions : 15×2=30
safeguard for the freedom of the Press.
(a) For smooth conducting of the editorial page, editor (b) The unit of measurement of type size is .
delegates different jobs to the assistant editors — explain (c) It is mandatory to print ’s name in each edition
the statement mentioning the nature of the write-ups placed of newspaper.
on that page. (d) The headline in large type covering all the columns at the
(b) What is meant by editing of news ? Explain in detail the top of the front page is called .
(e) The lay-out in which all the news elements are set in rect-
job of editing.
angles is called .
(c) What are the functions of headline ? Why are headlines
(f) The large advertisement placed at the right hand bottom of
generally written in present tense ? Describe some com- the front page of a newspaper is called .
monly used form of headlines and mention which one is (g) is called a surgeon in the news department.
the mostly used now. (h) News editor is the and ears of the Editor.
(d) Describe elaborately the functions of the news agencies. (i) The most important news in the front page is called the
.
2. Answer any three questions : 5×3=15
(a) “The role of proof-readers is gradually loosing importance
after the introduction of computers for type-setting’ —
Discuss.
(b) ‘No two days are similar for copy selection’ — Elucidate.
(c) ‘When intro is written, the rest becomes easy’ — Elucidate.
(d) Page layout according to news, not vice-versa — Do you
agree ? Why ?
(e) Scepticism is considered to be a ‘virtue’, not ‘sin’ for a
sub-editor — Explain.
(f) Who selects the copies in the News desk ? What is the
yardstick of this selection process ?

P.T.O.
 PGDJMC-IIIA PGDJMC-IIIA (2)

Journalism & Mass Communication ENGLISH VERSION

(One Year Post Graduate Diploma Course) 1. Answer any two of the following questions : 12×2=24
Theory Term End Examination, June 2016
(a) How is editing done in a radio programme ?
Paper - III A (b) What do you mean by Akashvani’s ‘Code of ethics’ ?
(c) “Radio is the most effective medium for empowerment of
Radio people.” Analyse the statement.

§üÎ˚ ≠ ò%•z â^ˇê˛y ˛õ)î≈üyö ≠ 50 2. Answer any two of the following questions : 9×2=18
üyˆÏöÓ˚ =Ó˚&c É 80% (a) Discuss with examples how ‘news presentation’ is done
˛õ!Ó˚!üï˛ Ä ÎÌyÎÌ í˛z_ˆÏÓ˚Ó˚ çöƒ !ӈϢ£Ï ü)°ƒ ˆòÄÎ˚y •ˆÏÓ– over radio.
x÷k˛ Óyöyöñ x˛õ!Ó˚FåÈߨï˛y ~ÓÇ x˛õ!Ó˚‹ÒyÓ˚ •hflÏy«˛ˆÏÓ˚Ó˚ ˆ«˛ˆÏe ö¡∫Ó˚ (b) What do you understand by ‘Voice Capsule’ ?
ˆÜ˛ˆÏê˛ ˆöÄÎ˚y •ˆÏÓ– í˛z˛õyˆÏhsˇ ≤Èϟ¿Ó˚ ü)°ƒüyö §)!ã˛ï˛ xyˆÏåÈ– (c) Write a radio talk on T-20 cricket.
(d) Discuss various elements of radio news.
1– ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 12×2=24 3. Write short notes on the following (any two) : 4×2=8
SܲV ˆÓ˚!í˛ˆÏÎ˚yÓ˚ xö%¤˛yö §¡õyòöy ܲ#û˛yˆÏÓ •Î˚⁄ (a) Gun Microphones.
SáV xyܲy¢Óyî#Ó˚ xyã˛Ó˚î!Ó!ô Ó°ˆÏï˛ Ü˛# ˆÓyé˛y ÎyÎ˚⁄ (b) Yuva-vani.
SàV üyö%ˆÏ£ÏÓ˚ «˛üï˛yÎ˚ˆÏöÓ˚ çöƒ ˆÓï˛yÓ˚•z í˛z˛õÎ%_´ üyôƒü– xyˆÏ°yã˛öy ܲÓ˚&ö– (c) Lapel.
(d) Back Ground Music.
2– ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 9×2=18
SܲV í˛zòy•Ó˚î !òˆÏÎ˚ Óƒyáƒy ܲÓ˚&ö ܲ#û˛yˆÏÓ ˆÓï˛yˆÏÓ˚ §ÇÓyò ˛õ!Ó˚ˆÏÓ¢ö •Î˚–
SáV ÚܲZ˛fl∫Ó˚ §ÇÓ!°ï˛Û Ó°ˆÏï˛ Ü˛# ˆÓyˆÏé˛ö⁄
SàV Ú!ê˛ ˆê˛yˆÏÎ˚!rê˛Û !e´ˆÏÜ˛ê˛ !ӣψÏÎ˚ 5 !ü!öˆÏê˛Ó˚ ~ܲ!ê˛ ˆÓï˛yÓ˚ ܲ!Ìܲy !°á%ö–
SâV ˆÓï˛yÓ˚ §ÇÓyˆÏòÓ˚ !Ó!û˛ß¨ í˛z˛õyòyˆÏöÓ˚ í˛z˛õÓ˚ xyˆÏ°yã˛öy ܲÓ˚&ö–
3– ê˛#ܲy !°á%ö SˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛V É 4×2=8
SܲV àyö üy•zˆÏe´yˆÏú˛yö–
SáV Î%ÓÓyî#–
SàV °ƒyˆÏ˛õ°–
SâV xyÓ•§Çà#ï˛–
P.T.O.
Y-4
 PGDJMC-IIIB PGDJMC-IIIB (2)

Journalism & Mass Communication 9– ≤ÈÏÎyçöy !öÎ˚sfî ܲ«˛–

(One Year Post Graduate Diploma Course) 10– ≤çyÓ˚ û˛yÓ˚ï˛#–
Theory Term End Examination, June 2016 11– ~ö. !í˛. !ê˛. !û˛.
Paper - III B
ENGLISH VERSION
Television
§üÎ˚ ≠ ò%•z â^ˇê˛y ˛õ)î≈üyö ≠ 50 Answer any one question : 20
üyˆÏöÓ˚ =Ó˚&c É 80% 1. What is the importance of brainstorming ? What are the
˛õ!Ó˚!üï˛ Ä ÎÌyÎÌ í˛z_ˆÏÓ˚Ó˚ çöƒ !ӈϢ£Ï ü)°ƒ ˆòÄÎ˚y •ˆÏÓ– conditions behind a successful brainstorming ?
2. What do you understand by news based programmes ?
x÷k˛ Óyöyöñ x˛õ!Ó˚FåÈߨï˛y ~ÓÇ x˛õ!Ó˚‹ÒyÓ˚ •hflÏy«˛ˆÏÓ˚Ó˚ ˆ«˛ˆÏe ö¡∫Ó˚ What is the reason behind its popularity ?
ˆÜ˛ˆÏê˛ ˆöÄÎ˚y •ˆÏÓ– í˛z˛õyˆÏhsˇ ≤Èϟ¿Ó˚ ü)°ƒüyö §)!ã˛ï˛ xyˆÏåÈ– 3. Discuss T.V. as a medium of mass communication.
Answer any one question : 10
ˆÎÈÙÈˆÜ˛yˆÏöy ~ܲ!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 20
4. Discuss ‘SITE’.
1– üyÌy âyüyˆÏöyÓ˚ =Ó˚&c ܲ#⁄ §yÌ≈ܲ üyÌy âyüyˆÏöyÓ˚ ≤Ãôyö ¢ï≈˛=!° ܲ#⁄ 5. Mention few rules a T.V. news reporter has to follow for
2– §ÇÓyò!û˛!_ܲ xö%¤˛yö Ó°ˆÏï˛ Ü˛# ˆÓyˆÏé˛ö⁄ ~•z xö%¤˛yˆÏöÓ˚ çö!≤ÃÎ˚ï˛yÓ˚ getting ‘Nose for News’.
ܲyÓ˚î ܲ#⁄ Write short notes on any four of the following : 5×4=20
3– Úˆê˛!°!û˛¢ö àîK˛y˛õˆÏöÓ˚ ~ܲ!ê˛ üyôƒüÛ ÈÙÙÙÈ xyˆÏ°yã˛öy ܲÓ˚&ö– 6. OB Van.
7. Long Shot.
ˆÎÈÙÈˆÜ˛yˆÏöy ~ܲ!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 10
8. Vision Mixing.
4– Ú§y•zê˛Û xyˆÏ°yã˛öy ܲÓ˚&ö– 9. Production Control Room.
10. Prasar Bharati.
5– §ÇÓyˆÏòÓ˚ xÑyã˛ xyˆÏà ˆ˛õˆÏï˛ •ˆÏ° ˆê˛!°!û˛¢ö §yÇÓy!òܲˆÏܲ ܲ# ܲ# ܲˆÏë˛yÓ˚ 11. NDTV.
!öÎ˚ü xö%§Ó˚î ܲÓ˚ˆÏï˛ •ˆÏÓ⁄
ˆÎÈÙÈˆÜ˛yˆÏöy ã˛yÓ˚!ê˛ !ӣψÏÎ˚Ó˚ í˛z˛õÓ˚ §Ç!«˛Æ ê˛#ܲy !°á%ö É 5×4=20
6– Ä. !Ó û˛ƒyö–
7– °ä ¢ê‰˛–
8– !û˛¢ö !ü!:Ç–
P.T.O.
G-5
 PGDJMC-IVA
Journalism & Mass Communication
(One Year Post Graduate Diploma Course)
Theory Term End Examination, June 2016
Paper - IV A
Computer Application
§üÎ˚ ≠ ò%•z â^ˇê˛y ˛õ)î≈üyö ≠ 50
üyˆÏöÓ˚ =Ó˚&c É 80%
˛õ!Ó˚!üï˛ Ä ÎÌyÎÌ í˛z_ˆÏÓ˚Ó˚ çöƒ !ӈϢ£Ï ü)°ƒ ˆòÄÎ˚y •ˆÏÓ–
x÷k˛ Óyöyöñ x˛õ!Ó˚FåÈߨï˛y ~ÓÇ x˛õ!Ó˚‹ÒyÓ˚ •hflÏy«˛ˆÏÓ˚Ó˚ ˆ«˛ˆÏe ö¡∫Ó˚
ˆÜ˛ˆÏê˛ ˆöÄÎ˚y •ˆÏÓ– í˛z˛õyˆÏhsˇ ≤Èϟ¿Ó˚ ü)°ƒüyö §)!ã˛ï˛ xyˆÏåÈ–
ˆÎÈÙÈˆÜ˛yˆÏöy ˛õÑyã˛!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 10×5=50
1– !öˆÏ¡¨Ó˚ xÇ¢!ê˛ ÓyÇ°yÎ˚ xö%Óyò ܲˆÏÓ˚ ~ܲ!ê˛ !¢ˆÏÓ˚yöyü !òö É
Our Special Correspondent
New Delhi, Feb. 2 : The Union health ministry has advised
people with non-essential work and pregnant women to defer
or cancel travel to countries affected by the Zika virus, a
mosquito-transmitted infection that can make some people
sick and is suspected to cause foetal abnormalities.
The minstry issued the advisory as part of a set of guidlines
released today while clarifying that the World Health
Organisation had not yet recommended any travel or trade
restrictions.
The WHO has so far reported outbreaks of the Zika virus —
which can cause conjunctivities, mild fever, rash, body ache
and joint pains — from 22 countries and regions, mainly in
Central and South America. Doctors say limited observations
P.T.O.
W-6
PGDJMC-IVA (2)
also suggest an association between the Zika virus and
microcephaly — a foetal abnormality marked by a small
head and usually associated with abnormal brain
development — and certain other neurological conditions.
2– •zrê˛yÓ˚ˆÏöê˛ §¡õˆÏÜ≈˛ !ÓhflÏy!Ó˚ï˛ xyˆÏ°yã˛öy ܲÓ˚&ö–
3– ܲ#û˛yˆÏÓ ú˛y•z° ˆáÑyçy •Î˚⁄
4– x˛õyˆÏÓ˚!ê˛Ç !§ˆÏfiê˛ˆÏüÓ˚ ≤ÈÏÎ˚yçö#Î˚ï˛y §¡õˆÏÜ≈˛ !ÓhflÏy!Ó˚ï˛ çyöyö–
5– ˆú˛yˆÏê˛y¢ˆÏ˛õÓ˚ ê%˛° Ó: ܲ#û˛yˆÏÓ ÓƒÓ•*ï˛ •Î˚⁄
6– PDF ܲ#⁄ ~Ó˚ ÓƒyÓ•y!Ó˚ܲ ≤ÈÏÎ˚yà §¡õˆÏÜ≈˛ xyˆÏ°yã˛öy ܲÓ˚&ö–
7– û˛ˆÏÎ˚§ xƒy!QˆÏû˛ˆÏê˛í˛ ܲüƒyu˛ §¡õˆÏÜ≈˛ !ÓhflÏy!Ó˚ï˛ Óî≈öy ܲÓ˚&ö–
8– §Ç!«˛Æ í˛z_Ó˚ !òö ≠
ܲV úœ˛!˛õ !í˛flÒ˛ó áV •zí˛z ~§ !Óó àV ê˛ƒyÓˆÏ°ê˛ ó âV ˆ˛õ!Ó˚ˆÏú˛Ó˚y° ó
äV ü!öê˛Ó˚–
ENGLISH VERSION
Answer any five : 10×5=50
1. Edit the following passage and give a suitable heading :
Our BUREAU
Calcutta : Odafa Okolie struck twice in each half to register
an emphatic away win for Sporting Clube de Goa as they
edged past Bengaluru FC 2-1, at Sree Kanteerava Stadium,
on Saturday.
Bengaluru FC almost found the back of the net before the
crowd could hardly settle down. They forced the first corner
in the 6th minute of the game, but the effort from debutant
Michael Collins sailed over the crossbar.
Much to the horror of the vociferous home crowd, Sporting
went ahead against the flow of play with a goal from veteran
 (3) PGDJMC-IVA

striker Odafa Okolie in the 9th minute. Central defender John

Johnson came out from the box, after losing possession, failed
to fall back on time, leaving Odafa open as he didn’t waste
the opportunity to slot it home for the visitors.
Sporting Clube de Goa enjoyed the ball possession for the
next 15 minutes, with superbly controlled play at midfield
by Densill Theobald.
2. Discuss how internet functions.
3. How you will find the file ?
4. What role does Operating System (OS) play ? Write in
details.
5. How the toolbox of Photoshop is used ?
6. What is PDF ? How it is applied ? Discuss.
7. Write about Voice Activated Command.
8. Write short notes :
(a) Floppy Disk ; (b) USB ; (c) Tablet ; (d) Peripheral ;
(e) Monitor.
 PGDJMC-IVB PGDJMC-IVB (2)

Journalism & Mass Communication SàV ܲ!˛õÓ˚y•zê˛ °Aâö Ó°ˆÏï˛ Ü˛# ˆÓyˆÏé˛ö⁄ ˆÜ˛yö‰ ˆÜ˛yö‰ ˆ«˛ˆÏe ܲ!˛õÓ˚y•zê˛
(One Year Post Graduate Diploma Course) °Aâö •ˆÏÓ öy⁄ Óƒyáƒy ܲÓ˚&ö–
Theory Term End Examination, June 2016 SâV û˛yÓ˚ˆÏï˛Ó˚ ˆ≤ç ܲyí˛z!™° ≤Ãî#ï˛ ö#!ï˛üy°yÎ˚ ü!•°y Ä !¢÷ §¡õ!Ü≈˛ï˛
§ÇÓyˆÏòÓ˚ ˆ«˛ˆÏe ˆÎ !öÎ˚ü=!°Ó˚ ܲÌy Ó°y •ˆÏÎ˚ˆÏåÈ ï˛y Óƒyáƒy ܲÓ˚&ö–
Paper - IV B
3– ê˛#ܲy !°á%ö SˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛V É 4×2=8
Media Law and Ethics
SܲV ˆú˛Ôçòy!Ó˚ xyòy°ï˛ xÓüyööy–
§üÎ˚ ≠ ò%•z â^ˇê˛y ˛õ)î≈üyö ≠ 50 SáV °y•zˆÏÓ°–
üyˆÏöÓ˚ =Ó˚&c É 80%
SàV üƒy!çܲ ˆÓ˚!ü!í˛–
˛õ!Ó˚!üï˛ Ä ÎÌyÎÌ í˛z_ˆÏÓ˚Ó˚ çöƒ !ӈϢ£Ï ü)°ƒ ˆòÄÎ˚y •ˆÏÓ– SâV ï˛ˆÏ̃Ó˚ x!ôܲyÓ˚ xy•zö ÈÙÙÙÈ 2005–
x÷k˛ Óyöyöñ x˛õ!Ó˚FåÈߨï˛y ~ÓÇ x˛õ!Ó˚‹ÒyÓ˚ •hflÏy«˛ˆÏÓ˚Ó˚ ˆ«˛ˆÏe ö¡∫Ó˚
ˆÜ˛ˆÏê˛ ˆöÄÎ˚y •ˆÏÓ– í˛z˛õyˆÏhsˇ ≤Èϟ¿Ó˚ ü)°ƒüyö §)!ã˛ï˛ xyˆÏåÈ–
ENGLISH VERSION
1– ≤Ã!ï˛!ê˛ !Óû˛yà ˆÌˆÏܲ ~ܲ!ê˛ Ü˛ˆÏÓ˚ ≤Èϟ¿Ó˚ í˛z_Ó˚ xÌ≈yÍ ˆüyê˛ ò%!ê˛ ≤Èϟ¿Ó˚
í˛z_Ó˚ !°áˆÏï˛ •ˆÏÓ– 9×2=18 1. Answer one question each from Group I and Group II.
!Óû˛yà ÈÙÙÙÈ x 9×2=18
Group – I
SܲV û˛yÓ˚ï˛#Î˚ §Ç!ÓôyˆÏöÓ˚ 19 S1V SܲV ôyÓ˚y!ê˛ Óƒyáƒy ܲÓ˚&ö– ~•z ôyÓ˚y!ê˛Ó˚
(a) Explain article 19(1)(a) of the Indian Constitution. How is
§ˆÏD §ÇÓyò˛õˆÏeÓ˚ fl∫yô#öï˛y !Ó£ÏÎ˚!ê˛ Ü˛#û˛yˆÏÓ Î%_´⁄
it related to ‘freedom of the press’ in India ?
SáV û˛yÓ˚ï˛#Î˚ §Ç!ÓôyˆÏö ˆüÔ!°Ü˛ xy!ôܲyÓ˚=!° ܲ#û˛yˆÏÓ §%!ö!ÿ˛ï˛ •ˆÏÎ˚ˆÏåÈ ï˛y (b) Discuss in detail the fundamental rights guaranteed by the
Óƒyáƒy ܲÓ˚&ö– Indian Constitution.
Group – II
!Óû˛yà ÈÙÙÙÈ xy
(a) What is Press Commission ? Enumerate some of the
SܲV ˆ≤ç ܲ!ü¢ö Ó°ˆÏï˛ Ü˛# ˆÓyˆÏé˛ö⁄ !mï˛#Î˚ ˆ≤ç ܲ!ü¢ˆÏöÓ˚ §%˛õy!Ó˚¢=!° important recommendations of the Second Press
§ÇˆÏ«˛ˆÏ˛õ !°á%ö– Commission.
SáV û˛yÓ˚ï˛#Î˚ §Ç!ÓôyˆÏöÓ˚ ≤ÃhflÏyÓöy!ê˛ §¡õˆÏÜ≈˛ !ÓhflÏy!Ó˚ï˛û˛yˆÏÓ !°á%ö– (b) Discuss in detail the Preamble to the Indian Constitution.
2– ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 12×2=24 2. Answer any two questions : 12×2=24
SܲV §Ó˚ܲy!Ó˚ ˆày˛õö#Î˚ï˛y xy•zöñ 1923 !ÓhflÏy!Ó˚ï˛û˛yˆÏÓ Óƒyáƒy ܲÓ˚&ö– (a) Explain in detail the Official Secrets Act, 1923.
(b) Explain any two cases that were conducted in relation with
SáV xyòy°ï˛ xÓüyööy xy•zö §Çe´yhsˇ ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ üyü°y Óƒyáƒy ܲÓ˚&ö– Contempt of Court.
P.T.O.
B-7
 (3) PGDJMC-IVB

(c) Explain infringement of copyright. What acts do not

constitute infringement of copyright ? Elaborate.
(d) Explain the ethical guidelines in relation to reporting of
women and children as given in the Code of Ethics
developed by the Press Council of India.
3. Write short notes on any two : 4×2=8
(a) Criminal Contempt of Court.
(b) Libel.
(c) Magic Remedy.
(d) Right to Information Act - 2005.
 PGDJMC-VA PGDJMC-VA (2)

Journalism & Mass Communication 4– !öˆÏ¡¨y_´ ˆÎÈÙÈˆÜ˛yˆÏöy ~ܲ!ê˛ !ӣψÏÎ˚ 2 !ü!öˆÏê˛Ó˚ ~ܲ!ê˛ !ê˛!û˛ §ÇÓyò
(One Year Post Graduate Diploma Course) ˛õƒyˆÏܲç !°á%ö É 10
Theory Term End Examination, June 2016 SܲV ˆ˛õԈϣÏÓ˚ í˛yܲ–
Paper - V A SáV ܲƒy™yÓ˚ §¡õˆÏÜ≈˛ ≤Ãã˛yÓ˚–
Practical Writing 5– !öˆÏ¡¨y_´ ˆÎÈÙÈˆÜ˛yˆÏöy ~ܲ!ê˛ !ӣψÏÎ˚ §ÇÓyò˛õˆÏeÓ˚ ≤Ã!ï˛ˆÏÓòö !°á%ö
§üÎ˚ ≠ ò%•z â^ˇê˛y ˛õ)î≈üyö ≠ 50 S¢∑§Çáƒy 150ÈÙÈ200V É 10
üyˆÏöÓ˚ =Ó˚&c É 80% SܲV ˛õí˛¸ˆÏï˛ ã˛y•zñ !ÓˆÏÎ˚Ó˚ !˛õÖ!í˛¸ ˆÌˆÏܲ öyÓy!°Ü˛yÓ˚ ˆòÔí˛¸–
˛õ!Ó˚!üï˛ Ä ÎÌyÎÌ í˛z_ˆÏÓ˚Ó˚ çöƒ !ӈϢ£Ï ü)°ƒ ˆòÄÎ˚y •ˆÏÓ– SáV ≤Ãçyï˛sf !òӈϧ ~ܲ!ê˛ Ü˛ˆÏ°ˆÏç Ó˚_´òyö !¢!ÓÓ˚–
x÷k˛ Óyöyöñ x˛õ!Ó˚FåÈߨï˛y ~ÓÇ x˛õ!Ó˚‹ÒyÓ˚ •hflÏy«˛ˆÏÓ˚Ó˚ ˆ«˛ˆÏe ö¡∫Ó˚
ˆÜ˛ˆÏê˛ ˆöÄÎ˚y •ˆÏÓ– í˛z˛õyˆÏhsˇ ≤Èϟ¿Ó˚ ü)°ƒüyö §)!ã˛ï˛ xyˆÏåÈ–
ENGLISH VERSION
1– !öˆÏ¡y¨ _´ ˆÎÈÙÈˆÜ˛yˆÏöy ~ܲ!ê˛ !ӣψÏÎ˚ !ú˛ã˛yÓ˚ !°á%ö S¢∑§Çáƒy 300ÈÙÈ350V É
10
1. Write a feature on any one of the following topics (Word
SܲV ˆöˆÏê˛ ˆÜ˛öyÈÙˆÓã˛y– limit : 300 - 350) : 10
SáV ÓyÇ°y !ê˛!û˛ !§!Ó˚Î˚yˆÏ° ˆüˆÏÎ˚ˆÏòÓ˚ «˛üï˛yÎ˚ö– (a) Buying and selling through NET.
2– !öˆÏ¡¨y_´ ˆÎÈÙÈˆÜ˛yˆÏöy ~ܲ!ê˛ !ӣψÏÎ˚ §¡õyòܲ#Î˚ !°á%ö S¢∑§Çáƒy (b) Women empowerment in Bengali TV serials.
150ÈÙÈ200V É 10
2. Write an editorial based on any one of the following topics
SܲV ˆöï˛y!ç §Çe´yhsˇ ˆày˛õö ú˛y•z° ≤Ãܲy¢ ÷Ó˚&– (Word limit : 150 - 200) : 10
SáV §Ü˛ˆÏ°Ó˚ ˆû˛yê˛òyö xyÓ!¢ƒÜ˛ ܲÓ˚yÓ˚ ≤ÃhflÏyÓ– (a) Release of Secret files on Netaji begins.
3– !öˆÏ¡¨y_´ ˆÎÈÙÈˆÜ˛yˆÏöy ~ܲ!ê˛ !ӣψÏÎ˚ 5 !ü!öˆÏê˛Ó˚ ~ܲ!ê˛ ˆÓï˛yÓ˚ ܲ!Ìܲy (b) Proposal of mandatory voting for all.
!°á%ö É 10
3. Write a radio talk of 5 minutes’ duration on any one of the
SܲV !í˛!çê˛y° •z!u˛Î˚y– following topics : 10
SáV ˆÎyà ≠ û˛yÓ˚ˆÏï˛Ó˚ !ÓŸªçÎ˚– (a) Digital India.
(b) Yoga : India conquers the world.

P.T.O.
G-8
 (3) PGDJMC-VA

4. Write a TV news package of 2 minutes’ duration based on

any one of the following : 10
(a) Pous calls.
(b) Awareness campaign on cancer.
5. Write a newspaper report based on any one of the
following topics (Word limit : 150 - 200) : 10
(a) Wants to study, minor girl runs from her marriage
ceremony.
(b) Blood donation camp on Republic Day in a college.
 PGDJMC-VIA PGDJMC-VIA (2)

Journalism & Mass Communication 3– ˆÎÈÙÈˆÜ˛yˆÏöy ã˛yÓ˚!ê˛ §¡õˆÏÜ≈˛ §ÇˆÏ«˛ˆÏ˛õ !°á%ö É 7×4=28
(One Year Post Graduate Diploma Course) SܲV •zˆÏrê˛∆y–
Theory Term End Examination, June 2016 SáV !°ê˛° üƒyày!çö–
Paper - VI A SàV §ÇÓyò˛õˆÏeÓ˚ ˆe´yí˛¸˛õe–
Community Media Management SâV ˆö!ê˛ˆÏçö§–
§üÎ˚ ≠ ã˛yÓ˚ â^ˇê˛y ˛õ)î≈üyö ≠ 100 SäV !í˛!çê˛y° !ü!í˛Î˚y–
üyˆÏöÓ˚ =Ó˚&c É 80% Sã˛V ï˛Ìƒ!ÓˆÏöyòö–
˛õ!Ó˚!üï˛ Ä ÎÌyÎÌ í˛z_ˆÏÓ˚Ó˚ çöƒ !ӈϢ£Ï ü)°ƒ ˆòÄÎ˚y •ˆÏÓ– SåÈV §¡õyòˆÏܲÓ˚ ≤Ã!ï˛ !ã˛!벖
x÷k˛ Óyöyöñ x˛õ!Ó˚FåÈߨï˛y ~ÓÇ x˛õ!Ó˚‹ÒyÓ˚ •hflÏy«˛ˆÏÓ˚Ó˚ ˆ«˛ˆÏe ö¡∫Ó˚ SçV §ú˛ê‰˛ !öí˛zç–
ˆÜ˛ˆÏê˛ ˆöÄÎ˚y •ˆÏÓ– í˛z˛õyˆÏhsˇ ≤Èϟ¿Ó˚ ü)°ƒüyö §)!ã˛ï˛ xyˆÏåÈ–
ENGLISH VERSION
1– ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 18×2=36
SܲV xy˛õöyÓ˚ ~°yܲyÓ˚ ˆÜ˛yˆÏöy í˛zߨÎ˚öü)°Ü˛ áÓÓ˚ §¡õˆÏÜ≈˛ ܲ!üí˛z!ö!ê˛ 1. Answer any two of the following questions : 18×2=36
§ÇÓyò˛õˆÏeÓ˚ çöƒ ~ܲ!ê˛ §ÇÓyò ≤Ã!ï˛ˆÏÓòö Ó˚ã˛öy ܲÓ˚&ö– (a) Write a Report on any development news of your locality
for a Community Newspaper.
Sá˛V ~ܲ!ê˛ Ü˛!üí˛z!ö!ê˛ §ÇÓyò˛õˆÏeÓ˚ ≤ÃÌü ˛õyï˛yÓ˚ á§í˛¸y ˜ï˛!Ó˚ ܲÓ˚&ö– (b) Prepare a front page dummy of a Community Newspaper.
SàV ܲ!üí˛z!ö!ê˛ ˆê˛!°!û˛¢ö áÓˆÏÓ˚Ó˚ ≤Ãôyö í˛zͧ=!° ܲ# ܲ#⁄ §üyˆÏç (c) What are the main sources of news of a Community
ܲ!üí˛z!ö!ê˛ ˆê˛!°!û˛¢ö ܲ# òy!Î˚c ˛õy°ö ܲˆÏÓ˚⁄ 9+9 Television ? What is the role played by the Community
Television in society ? 9+9
SâV §üyˆÏç ܲ!üí˛z!ö!ê˛ §ÇÓyò˛õˆÏeÓ˚ û)˛!üܲy xyˆÏ°yã˛öy ܲÓ˚&ö–
(d) Discuss the role of Community Newspaper in society.
1– ˆÎÈÙÈˆÜ˛yˆÏöy !ï˛ö!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 12×3=36 2. Answer any three of the following questions : 12×3=36
SܲV ܲ!üí˛z!ö!ê˛ §ÇÓyò˛õe Ä Ü˛!üí˛z!ö!ê˛ ˆÓ˚!í˛ˆÏÎ˚yÓ˚ üˆÏôƒ ˛õyÌ≈ܲƒ=!° ܲ# ܲ#⁄ (a) What are the differences between Community Newspaper
and Community Radio ?
SáV ܲ!üí˛z!ö!ê˛ ˆÓ˚!í˛ˆÏÎ˚ÈyÓ˚ û)˛!üܲy xyˆÏ°yã˛öy ܲÓ˚&ö–
(b) Discuss the role of Community Radio.
SàV ˆÜ˛Ó‰° ˆê˛!°!û˛¢ˆÏöÓ˚ çöƒ ܲ#û˛yˆÏÓ !ÓK˛y˛õö §Ç@ˇÃ• ܲÓ˚ˆÏÓö ï˛yÓ˚ (c) Submit a plan for collecting advertisements for Cable
˛õ!Ó˚ܲ“öy ˆ˛õ¢ ܲÓ˚&ö– Television.
SâV ò%!ê˛ ˆåÈyˆÏê˛y §¡õyòܲ#Î˚ !°á%ö É 6+6 (d) Write two short editorials on the following : 6+6
S1V !ÓŸªyÎ˚ö S2V xyï˛B˛Óyò i) Globalisation.
ii) Terrorism.
Y-9 P.T.O.
 (3) PGDJMC-VIA

3. Write short notes on any four of the following : 7×4=28

a) Intro.
b) Little Magazine.
c) Supplementary of a Newspaper.
d) Netizens.
e) Digital Media.
f) Infotainment.
g) Letters to the Editor.
h) Soft News.
 PGDJMC-VIB PGDJMC-VIB (2)

Journalism & Mass Communication SxyV ˆÎÈÙÈˆÜ˛yˆÏöy !ï˛ö!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö– ≤Ã!ï˛!ê˛ !Óû˛yà ˆÌˆÏܲ xhsˇï˛ 1!ê˛
(One Year Post Graduate Diploma Course)
≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 12×3=36
Theory Term End Examination, June 2016 !Óû˛yà ÈÙÙÙÈ 1
Paper - VI B SܲV !ÓK˛y˛õˆÏöÓ˚ üyôƒü ˛õ!Ó˚ܲ“öyÓ˚ =Ó˚&c xyˆÏ°yã˛öy ܲÓ˚&ö–
SáV !ÓK˛y˛õö ˜ï˛!Ó˚Ó˚ ˆ«˛ˆÏe àˆÏÓ£ÏîyÓ˚ =Ó˚&c Óƒyáƒy ܲÓ˚&ö–
Advertising & Public Relations
SàV !ÓK˛y˛õö ˜ï˛!Ó˚Ó˚ ˆ«˛ˆÏe copywriter-~Ó˚ =Ó˚&c xyˆÏ°yã˛öy ܲÓ˚&ö–
§üÎ˚ ≠ ã˛yÓ˚ â^ˇê˛y ˛õ)î≈üyö ≠ 100 ~ܲçö û˛yˆÏ°y copywriter-~Ó˚ ܲ# ܲ# xyÓ!¢ƒÜ˛ =î Ìyܲy ≤ÈÏÎ˚yçö⁄
üyˆÏöÓ˚ =Ó˚&c É 80% SâV !ÓK˛y˛õö §ÇfliyÓ˚ !Ó!û˛ß¨ !Óû˛yˆÏàÓ˚ ܲyçܲü≈ !ã˛e§• xyˆÏ°yã˛öy ܲÓ˚&ö–
˛õ!Ó˚!üï˛ Ä ÎÌyÎÌ í˛z_ˆÏÓ˚Ó˚ çöƒ !ӈϢ£Ï ü)°ƒ ˆòÄÎ˚y •ˆÏÓ– !Óû˛yà ÈÙÙÙÈ 2
x÷k˛ Óyöyöñ x˛õ!Ó˚FåÈߨï˛y ~ÓÇ x˛õ!Ó˚‹ÒyÓ˚ •hflÏy«˛ˆÏÓ˚Ó˚ ˆ«˛ˆÏe ö¡∫Ó˚ SܲV ˆ≤ç ܲöú˛yˆÏÓ˚™ ܲ#⁄ ~ܲ!ê˛ ˆ≤ç ܲöú˛yˆÏÓ˚™ xyˆÏÎ˚yçö ܲÓ˚ˆÏï˛ ˆàˆÏ°
ˆÜ˛ˆÏê˛ ˆöÄÎ˚y •ˆÏÓ– í˛z˛õyˆÏhsˇ ≤Èϟ¿Ó˚ ü)°ƒüyö §)!ã˛ï˛ xyˆÏåÈ– ~ܲçö çö§ÇˆÏÎyà xy!ôܲy!Ó˚ܲ ܲ# ܲ# ˛õòˆÏ«˛˛õ ˆöˆÏÓö⁄
SáV •yí˛z§ çyö≈y° ܲ#⁄ ≤ÃÌüÓyÓ˚ ~ܲ!ê˛ •yí˛z§ çyö≈y° ≤ÃܲyˆÏ¢Ó˚ çöƒ ~ܲçö
SxV ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö– ≤Ã!ï˛!ê˛ !Óû˛yà ˆÌˆÏܲ xhsˇï˛ ~ܲ!ê˛ çö§ÇˆÏÎyà xy!ôܲy!Ó˚ܲˆÏܲ ܲ# ܲ# ˛õòˆÏ«˛˛õ @ˇÃ•î ܲÓ˚ˆÏï˛ •Î˚⁄
!°á%ö É 18×2=36 SàV Óƒ!_´àï˛ Ä ˛õyÓ˚flõ!Ó˚ܲ ˆÎyàyˆÏÎyà•z çö§ÇˆÏÎyàÈÙÈ~Ó˚ §ÓˆÏã˛ˆÏÎ˚
!Óû˛yà ÈÙÙÙÈ 1 ܲyÎ≈ܲyÓ˚# í˛z˛õyÎ˚ !•§yˆÏÓ àîƒ •Î˚ ˆÜ˛ö⁄
SܲV !ÓK˛y˛õˆÏöÓ˚ §ÇK˛y !òö– !ÓK˛y˛õö ܲÎ˚ ≤ÃܲyˆÏÓ˚Ó˚ •Î˚⁄ í˛z˛õÎ%_´ SâV §ÇÜ˛ê˛ ˛õ!Ó˚!fli!ï˛ Ó°ˆÏï˛ Ü˛# ˆÓyˆÏé˛ö⁄ Case Study-Ó˚ §y•yˆÏ΃ ~•z
í˛zòy•Ó˚ xyˆÏ°yã˛öy ܲÓ˚&ö– ôÓ˚ˆÏöÓ˚ xÓfliy ˆÌˆÏܲ ܲ#û˛yˆÏÓ ˆÓˆÏÓ˚yˆÏöy ÎyˆÏÓ ï˛y §ÇˆÏ«˛ˆÏ˛õ !°á%ö–
SáV !ÓK˛y˛õö §ÇfliyÎ˚ ~ܲçö Account Executive-~Ó˚ ܲyÎ≈yÓ!° !Ó¢ˆÏò
S•zV ê˛#ܲy !°á%öñ ˆÎÈÙÈˆÜ˛yˆÏöy ã˛yÓ˚!ê˛ É 7×4=28
xyˆÏ°yã˛öy ܲÓ˚&ö–
S1V ≤Ãò¢≈ö#–
SàV ‘Brand Positioning’ ~ÓÇ ‘Brand Loyalty’ ܲ#⁄ í˛zòy•Ó˚
S2V !í˛ ~ !û˛ !˛õ–
xyˆÏ°yã˛öy ܲÓ˚&ö–
S3V !˛õ xy•z !Ó–
!Óû˛yà ÈÙÙÙÈ 2
S4V çöˆÏ§Óyü)°Ü˛ !ÓK˛y˛õö–
SܲV çö§ÇˆÏÎyˆÏàÓ˚ §ÇK˛y !òö– ~ܲ!ê˛ Public Sector Undertaking-~ S5V ≤Ãï˛#ܲ–
çö§ÇˆÏÎyˆÏàÓ˚ =Ó˚&c xyˆÏ°yã˛öy ܲÓ˚&ö– S6V Code of Athens.
SáV çö§ÇˆÏÎyˆÏà ‘Public’ Ó°ˆÏï˛ Ü˛# ˆÓyˆÏé˛ö⁄ û˛yÓ˚ˆÏï˛Ó˚ !öÓ≈yã˛ö S7ÈV ~ ~§ !§ xy•z–
ܲ!ü¢ˆÏöÓ˚ ‘Public’ ܲyÓ˚y⁄ S8V ~ !Ó !§–
SàV û˛yÓ˚ï˛ §Ó˚ܲyˆÏÓ˚Ó˚ çö§ÇˆÏÎyˆÏàÓ˚ ≤ÈÏÎ˚yçö Óƒyáƒy ܲˆÏÓ˚ Ó%!é˛ˆÏÎ˚ !òö–

W-10 P.T.O.
 (3) PGDJMC-VIB PGDJMC-VIB (4)

ENGLISH VERSION (d) Explain the functions of the different departments of an

advertising agency with the help of an organisational
1. Answer any two questions, one from each group : chart.
18×2=36
Group – II
Group – I (a) What is a press conference ? What steps must a PRO take
(a) Define advertisement. What are the different types of to organise such a press conference.
advertisements ? Explain with appropriate examples. (b) What is a house journal ? In order to publish a house
(b) Discuss in detail the functions of an Account Executive in journal for the first time what steps must a PRO initiate ?
an advertising agency. (c) Interpersonal Communication is considered the most
(c) Explain the terms ‘Brand Positioning’ and ‘Brand Loyalty’ effective way of public relations — Why ?
with examples. (d) What is a crisis situation ? Explain with the help of a Case
Study how an organisation can come out of such a
Group – II situation.
(a) Define Public Relations. Explain the importance of the 3. Write short notes on any four : 7×4=28
Public Relations function in a public sector undertaking.
(1) Exhibition.
(b) What do you understand by the term ‘public’ in PR ? Who (2) DAVP.
are the publics of Election Commission of India ? (3) PIB.
(c) Explain the importance of public relations for the (4) Public Service Advertising.
Government of India. (5) Logo.
2. Answer any three questions. Answer at least one question (6) Code of Athens.
from each group : 12×3=36 (7) ASCI.
(8) ABC.
Group – I
(a) Explain the importance of media planning in advertising.
(b) Enumerate the importance of research in the preparation of
an advertisement.
(c) What role does a copywriter play in the preparation of an
advertisement ? What qualities must a good copywriter
possess ?

P.T.O.
 PGDJMC-VIC PGDJMC-VIC (2)

Journalism & Mass Communication 8– xy!ò ã˛°!Fã˛ˆÏe ~í˛í˛z•zö ˆ˛õyê≈˛yÓ˚ÈÙÈ~Ó˚ xÓòyö xyˆÏ°yã˛öy ܲÓ˚&ö–
(One Year Post Graduate Diploma Course) 9– ï˛Ìƒ!ã˛e ܲ#⁄ §ÇˆÏ«˛ˆÏ˛õ ï˛Ìƒ!ã˛eÓ˚ ≤ÃܲyÓ˚=!° Óî≈öy ܲÓ˚&ö–
Theory Term End Examination, June 2016 10– ü)°ôyÓ˚yÓ˚ !•!® ã˛°!Fã˛ˆÏeÓ˚ §y¡±!ï˛Ü˛ ≤ÃÓîï˛y Óƒyáƒy ܲÓ˚&ö–
Paper - VI C !Óû˛yà ÈÙÙÙÈ à
Film Studies ˆÎÈÙÈˆÜ˛yˆÏöy ã˛yÓ˚!ê˛˛ !ӣψÏÎ˚ ê˛#ܲy !°á%ö É 7×4=28
§üÎ˚ ≠ ã˛yÓ˚ â^ˇê˛y ˛õ)î≈üyö ≠ 100 11– !ܲˆÏöy≤Ãyû˛òy–
üyˆÏöÓ˚ =Ó˚&c É 80% 12– ˛õƒyö–
˛õ!Ó˚!üï˛ Ä ÎÌyÎÌ í˛z_ˆÏÓ˚Ó˚ çöƒ !ӈϢ£Ï ü)°ƒ ˆòÄÎ˚y •ˆÏÓ– 13– ܲyöö ˆòÓ#–
x÷k˛ Óyöyöñ x˛õ!Ó˚FåÈߨï˛y ~ÓÇ x˛õ!Ó˚‹ÒyÓ˚ •hflÏy«˛ˆÏÓ˚Ó˚ ˆ«˛ˆÏe ö¡∫Ó˚ 14– ï˛Ó˚&î üç%üòyÓ˚–
ˆÜ˛ˆÏê˛ ˆöÄÎ˚y •ˆÏÓ– í˛z˛õyˆÏhsˇ ≤Èϟ¿Ó˚ ü)°ƒüyö §)!ã˛ï˛ xyˆÏåÈ– 15– ÚàDyÛ–
16– Ú§Æ˛õò#Û–
!Óû˛yà ÈÙÙÙÈ Ü˛ 17– ÓyÇ°y ã˛°!Fã˛ˆÏe Ó˚Ó#w§Çà#ï˛–

ˆÎÈÙÈˆÜ˛yˆÏöy ò%!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 18×2=36

1– Úòyòy§yˆÏ•Ó ú˛°ˆÏܲ û˛yÓ˚ï˛#Î˚ ã˛°!Fã˛ˆÏeÓ˚ ˛õ!ÌÜ,˛ÍÛÈÙÙÙÈ Óƒyáƒy ܲÓ˚&ö– ENGLISH VERSION
2– û˛yÓ˚ï˛#Î˚ ã˛°!Fã˛ˆÏeÓ˚ xy!ò˛õˆÏÓ≈ •#Ó˚y°y° ˆ§öÈÙÈ~Ó˚ xÓòyö xyˆÏ°yã˛öy
ܲÓ˚&ö– Group – A
3– Ú}!cܲ âê˛Ü˛ÈÙÈ~Ó˚ åÈ!Ó ˆò¢û˛yà Ä í˛zmy› §B˛ˆÏê˛Ó˚ üü≈flõ¢≈# ò!°°Û ÈÙÙÙÈ
Answer any two of the following questions : 18×2=36
!ӈϟ’£Ïî ܲÓ˚&ö–
4– ÓyÇ°y ã˛°!Fã˛ˆÏe §y!•ˆÏï˛ƒÓ˚ ≤Ãû˛yÓ xyˆÏ°yã˛öy ܲÓ˚&ö– 1. “Dada Saheb Phalke is the poineer of Indian Feature
Film”— Explain.
!Óû˛yà ÈÙÙÙÈ á 2. Discuss the contribution of Hiralal Sen in early period of
ˆÎÈÙÈˆÜ˛yˆÏöy !ï˛ö!ê˛ ≤Èϟ¿Ó˚ í˛z_Ó˚ !òö É 12×3=36 Indian Film.

5– •!°í˛zí˛ÈÙÈ~Ó˚ fiê%˛!í˛ˆÏÎ˚y ÓƒÓfliyÓ˚ í˛zayö Ä ˛õï˛ö xyˆÏ°yã˛öy ܲÓ˚&ö– 3. “Films of Ritwik Ghatak are the heart rending document
of partition and refugee crisis.” — Analyse.
6– §¡±!ï˛ ˆòáy ˆÜ˛yˆÏöy ÓyÇ°y ã˛°!Fã˛e §¡õˆÏÜ≈˛ ~ܲ!ê˛ §üyˆÏ°yã˛öy !°á%ö–
4. Discuss the influence of Literature of Bengali Film.
7– ÓyÇ°y ã˛°!Fã˛ˆÏe üôƒ ôyÓ˚yÓ˚ ˆ≤Ã!«˛ˆÏï˛ ï˛˛õö !§Ç•ÈÙÈÓ˚ xÓòyö Óƒyáƒy
ܲÓ˚&ö–
P.T.O.
P-11
 (3) PGDJMC-VIC

Group – B

Answer any three questions of the following :

12×3=36
5. Discuss the rise and fall of studio system in Hollywood.
6. Write a Review about a Bengali Film that you have seen
recently.
7. Explain the contribution of Tapan Sinha in Bengali Film.
8. Discuss Edwin Porter’s contribution in Early Film.
9. What is Documentary ? Briefly describe the types of
Documentaries.
10. Explain the recent trend of Mainstream Hindi Film.

Group – C

Write short notes on any four of the following :

7×4=28
11. Kino-Pravda.
12. PAN.
13. Kanan Devi.
14. Tarun Mazumdar.
15. ‘Ganga’.
16. ‘Saptapadi’.
17. Tagore Song in Bengali Films.