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NICREATES

HEAVENLY
CAKES
Creatively Sweet. Minimalist. Friendly-budget.
Aesthetic cakes
for your day?
Just call us, we
make cakes slay.
LIVE. LOVE. EAT CAKES.
Business Description

This business sells a freshly baked Korean-inspired cakes. I came

up with the business name “NICREATES HEAVENLY CAKES”

because I sell enchanting cakes. The word ‘Nicreates’ came from

2 words, from my name ‘Nikki’ and from the word ‘create'

means to bring something into existence. This business sells a

personalized or customized cake and it comes with variety of

sizes. The business also offers a good-to-go hot or cold coffee.

LIVE. LOVE. EAT CAKES.


Segmenting | Profiling | Targeting | Positioning
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SEGMENTING
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SEGMENTING
SEGMENTING
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P R O F I L I N G
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T A R G E T I N G
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Primary Goal: Goal is to buy a
Gender: Female Not that responsive because
beautiful and minimalist cake that
she’s a college student, an is not that pricey.

OVE. EAT CAKES. LIVE. LOVE. EAT CAKES. LIVE. LOVE. EAT C
Age: 20 years old
influencer and a model, she
Secondary Goal: Instagram-able
have a lot things to do with

OVE. EAT CAKES. LIVE. LOVE. EAT CAKES. LIVE. LOVE. EAT C
Occupation: Student, cakes and products for Instagram
Influencer and a Model her daily life. feed purposes.
Persona 1
OVE. EATC. Tan
Mikaela Deanize CAKES. LIVE.
Income: P40, 000 – P65, 000 LOVE. EAT CAKES. LIVE. LOVE. EAT C
OVE. EAT CAKES. LIVE.
Type of Living: City (Urban)
LOVE. EAT CAKES. LIVE. LOVE. EAT C
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Communication Preference:
Instagram and Email
LOVE. EAT CAKES. LIVE. LOVE. EAT
My business can help Ms. Tan to achieve her goal to have a beautifully minimalist

cake made with love by yours truly. My business can overcome the challenges of
C
OVE. EAT CAKES. LIVE.
Personality: She is a simpleLOVE. EAT CAKES. LIVE. LOVE.
Ms. Tan to be detailed in asking whenever she have a time to reply to me.
EAT C
type of person, she love her
OVE. EAT CAKES. LIVE. LOVE.
things to be simple even with EAT CAKES. LIVE. LOVE. EAT C
her cakes. She love to spend

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time with her family and
friends in her free time.
LOVE. EAT CAKES. LIVE. LOVE.
she do not see my cakes fits her standards of simplicity.
EAT
Ms. Mikaela Tan is a model, she has the eyes to see beauty in things, and maybe
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OVE. EAT CAKES. LIVE. LOVE. EAT CAKES. LIVE. LOVE. EAT C

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