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Exactive Compensation and Corporate Governance
Exactive Compensation and Corporate Governance
This chapter focuses on the issue of executive compensation, which has had renewed
media and policy interest since the 2008 global financial crisis. It presents a literature
review on executive compensation, and then creates a framework that includes the main
themes. This framework shows how certain factors—such as institutional governance and
market governance—cooperate with CEO characteristics and firm factors in order to
influence the structure and level of executive compensation, as well as the way
performance measures are defined as the basis for setting compensation. The intended
and unintended consequences of these interrelationships are also studied.
Keywords: executive compensation, global financial crisis, CEO characteristics, firm factors, performance
measures, setting compensation
Introduction
“WHAT do you do for a living?” the conversation begins.
Even after writing in this area for more than a decade, the reaction of my new
acquaintance is nearly always the same.
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Organization Science
Internal Governance
Board Power
Independence
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When the New York Stock Exchange (NYSE) required compensation, audit, and
nominating committees to have independent directors in the early 2000s, boards lacking
this requirement got the message, such that subsequent CEO compensation was
associated with decreases in non-equity compensation (Chhaochharia and Grinstein,
2009), particularly in firms where there were no outside blockholders on the board of
directors. However, Ittner, Larcker, and Rajan (1997) found no evidence that CEOs with
more power over boards were able to sway the importance of financial metrics toward
more non-financial performance metrics—incentives which have been cited as easier
ways to increase CEO pay. From yet another perspective, Laux (2008) suggests that
completely independent boards actually push CEOs to demand more compensation in the
forms of larger severance arrangements and more stock options, as CEOs know that
termination may be more likely. Similarly, Westphal (1998) finds that increases in
structural board independence actually generate larger increases in subsequent CEO
compensation due to higher levels of CEO interpersonal influence behaviors such as
ingratiation and persuasion. Nonetheless, the general idea that board independence
promotes increased monitoring and better governance has caught on, as evidenced not
only from the increases in board independence to levels near 80 percent in recent years,
(p. 224) but also by both exchange listing requirements and legislation, which will be
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Institutional
Over the last 15 years, institutional ownership (which had reached a level of about 70
percent of total ownership for S&P 1500 firms in 2009) has received increasing attention
in CEO compensation studies. Cadman, Klasa, and Matsunaga (2010) suggest that
ExecuComp firms have lower institutional ownership concentration but higher pay-for-
performance sensitivity compared to their non-ExecuComp counterparts. Chhaochharia
and Grinstein (2009) suggest that institutional ownership can serve as a substitute for
board monitoring, such that firms with greater institutional ownership concentration can
lower total CEO compensation. Compensation may also result from the extent to which
(institutional) owners are beholden to the firm in a way that may compromise monitoring.
For example, David, Kochhar, and Levitas (1998) find that pressure-sensitive investors
(i.e. those dependent on the firm for business) are unable to influence compensation in a
manner consistent with shareholder interests, whereas investors that are pressure
insensitive (i.e. those lacking such biases) are associated with lower total compensation
and with greater proportions of long-term incentives within the pay mix.
Hartzell and Starks (2003) suggest that greater institutional ownership concentration is
associated with better pay-for-performance sensitivity and may curb executive (p. 226)
(p. 227) compensation levels. However, others suggest that it is not just the percentage of
holdings an institutional owner has at a specific firm, but also how “busy” that investor
might be in terms of the investor's other portfolio holdings. For example, Dharwadkar,
Goranova, Brandes, and Khan (2008) suggest that the positive effects of concentration at
the firm level are compromised by simultaneous large holdings in other firms. Transience
of institutional ownership may also affect monitoring ability (e.g. Dharwadkar et al.,
2008) and be associated with specific compensation designs. Dikoli, Kulp, and Sedatole
(2009) suggest that institutional owners with high turnover focus more on annual returns
than on earnings in setting bonuses, and are not only more likely to provide equity in
executive rewards, but also to award larger amounts.
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Market Governance Murphy, K. J. & 2004 American Economic Human Capital Theory
Zábojník, J. Review
Davila, A., & Penalva, 2006 Review of Accounting Agency Theory (e.g.
F. Studies bargaining power
argument)
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(Note: *) Paper does not explicitly identify theoretical framework used, though it is apparent from reading the paper.
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Currently, the literature is amazingly silent on issues of board member expertise. Under
the Sarbanes-Oxley Act of 2002 (popularly known as SOX, 15 USC 7265 Section 407
Disclosure of Audit Committee Financial Expert, e.g. Banks and Banks, 2010), at least one
member of the audit committee must be a “financial management expert.” This person
“has, through education and experience as a public accountant or auditor or a principal
financial officer, comptroller, or principal accounting officer of an issuer, or from a
position involving the performance of similar functions—(1) an understanding of generally
accepted accounting principles and financial statements; (2) experience in—(A) the
preparation or auditing of financial statements of generally comparable issuers; and (B)
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Institutional ownership and investor activism continue to gain momentum. Using recent
reports by Georgeson (2010: 18) we found that over the years 2007–10 an average of 37
percent of shareholder resolutions involved executive compensation. As a percentage of
all votes cast, shareholders voted: 62 percent against, 35 percent for, and 3 percent
abstained, on these resolutions in the 2010 Proxy Season (Georgeson, 2010: 24). Common
entities raising executive compensation resolutions included pension funds and
individuals (some of which have been referred to as corporate “gadflies” in the business
press). It will be interesting to watch the emerging role of other large investors in
compensation, particularly as their ownership stakes approach blockholder status,
including the state (e.g. previous US bailout of GM), foreign owners (e.g. sovereign
funds), as well as hedge funds (e.g. Warren Buffet and shareholders at Monsanto).
As of 2011, shareholders of firms with $75 million or more in public shares are entitled to
vote on pay (Lucchetti, 2011). Since the Dodd-Frank Wall Street Reform and Consumer
Protection Act went into effect, proxy solicitors contacted for their opinions regarding
pay-for-performance resolutions (i.e. Institutional Shareholder Services) have made “no”
recommendations on 12 percent of those they reviewed (Syre, 2011). As a specific
example, 54 percent of voting shareholders recently rejected pay plans at Jacobs (p. 229)
Engineering (Orol, 2011). Such shareholder votes are only advisory, but directors that
overrule shareholder desires might not be re-elected to boards; according to Georgeson
(2010), “at least six of the 41 directors that received majority withhold/against votes were
targeted …for poor compensation practices” (p. 5). Shareholder angst will likely continue
in the future (particularly during difficult economic times), but hopefully boards listen to
the most appropriate shareholders’ interests and not just those of the “squeaky wheels.”
There have already been several legal challenges to the Dodd-Frank Bill, including a
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Market Governance
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Labor Market
In contrast, others suggest that the celebrity status of CEOs is a great contributor to
executive compensation. Wade et al. (2006) find that market “kudos” in the form of
(p. 230) recognition as a top CEO is associated with greater short-term abnormal returns
which disappear over time, evidence which Wade et al. (2006: 656) suggest is the
“burden of celebrity”—having to beat one's own excellent previous performance.
Malmendier and Tate (2009) suggest these subsequent performance reversals partially
result from the trappings of outside activities resulting from “superstar” status (i.e.
writing books, additional directorships). Being a non-CEO top manager under such CEOs
is positively associated with one's own compensation, although these award-winning
CEOs benefit more (Graffin et al., 2008; Malmendier and Tate, 2009).
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Product Markets
Finally, product development and life cycles create compensation variability. Using
proprietary data from a compensation consultant, Bushman, Indjejikian, and Smith (1996:
163) suggest that individual performance evaluation—the “weight, out of a total of 100%,
placed on individual performance”—is positively related to the length of time associated
with developing products and the length of time associated with the life of the product.
They argue that such measures are used as part of incentive schemes giving additional
non-market-based information regarding performance. Aggarwal and Samwick (1999a)
suggest that the competitive environment within a firm's industry shapes executive
compensation decisions such that firms within industries with more intense rivalries use
less compensation indexing (i.e. relative performance evaluation). Similarly, Finkelstein
and Boyd (1998) suggest that greater CEO latent discretion (specifically, choices
regarding R&D, capital, and advertising expenditures) is associated with greater
compensation.
Wright, Kroll, and Elenkov (2002) find that changes in executive compensation following
corporate acquisitions were associated with increased monitoring (e.g. more analyst
coverage), whereas compensation changes in acquirers with less vigilant monitoring was
better predicted by changes in firm size. Cadman et al. (2010) suggest that ExecuComp
firms have more analysts following them than non-ExecuComp firms, implying additional
external oversight not already afforded by internal governance. However, external
governance by analysts may not be a complete check on management behavior.
According to Bartov and Mohanram (2004), analysts were unable to predict large
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CEO Characteristics
Managerial skills and abilities have also driven much of the debate regarding executive
compensation, reminiscent of another question often asked of scholars in compensation:
“is [insert any CEO's name here] really worth it?” Some suggest that CEO pay is a
function of talent and labor markets. Harris and Helfat (1997) find that external
successors “on average received 13% more in initial salary and bonus than did internal
successors” (p. 915). They further noted that industry-relevant experience is priced
differently for external successors such that outsiders with fewer industry-specific skills
earn more compared with external successors who do have inside industry expertise.
Few have investigated the effects of age and tenure, and the supposed risk
(p. 232)
aversion they may induce among CEOs. One notable exception is Cheng (2004) who
suggests that CEOs facing R&D investments encounter the “horizon” problem as they
approach retirement (i.e. aged 63 or older), and must receive additional incentives to
take on additional risk. Implicitly, boards acknowledge this dilemma such that firms in
their study associated “a $1000 increase in R&D spending …with a $2.48 increase in the
value of CEO annual option grants” (Cheng, 2004: 306). Similarly, when CEO retirement
income from Senior Executive Retirement Programs (SERPs) is determined in part by the
firm's earnings, there is more evidence of earnings management by CEOs in their years
before retirement (Kalyta, 2009).
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Firm Factors
Firm Characteristics
Firm size has often been cited as an important (if not the greatest) predictor of CEO
compensation in research published in premier publications over the last 15 years. For
example, Wright et al. (2002) found that post-acquisition CEO compensation was better
predicted by firm size when the firm received less analyst coverage, implying that
compensation is more aligned with shareholder interests after M&As when there is more
analyst monitoring. Similarly, Wasserman (2006) also found that firm size (number of
employees) was positively related to cash compensation. Using an economic perspective,
Gabaix and Landier (2008) suggest that executives’ compensation increases have largely
been due to enormous increases in the size of companies from 1980–2003.
Recent work in accounting by Nwaeze, Yang, and Yin (2006) implicitly questions why
there is so much research relating earnings to cash compensation, yet comparatively less
work relating cash flow measures to compensation. Similar to Natarajan (1996), Nwaeze
and colleagues (2006) suggest that cash flow from operations is less malleable, and
therefore may provide unique information for inferring CEO performance over and above
earnings-based measures. They find that both earnings and cash flows, particularly in
firm contexts where internally generated cash is more important for business growth,
explain CEO cash compensation.
Corporate Strategy
Several aspects of a firm's corporate strategy have been related to CEO compensation,
including M&As, research and development (R&D), and diversification. Datta, Iskandar-
Datta, and Raman (2001) suggest that CEOs of firms pursuing acquisitions receive more
equity-based compensation both before and after purchase. Furthermore, they find that
CEOs with more equity incentives took on more aggressive deals (e.g. paid less for
targets, (p. 233) acquired targets with more risk but also more growth prospects) that
were also associated with better performance. Kroll et al. (1997) suggest that acquisitions
in manager-controlled firms were associated with negative abnormal returns, and that
the subsequently increased firm size was associated with more cash rewards. Dow and
Raposo (2005) reveal a recent bias toward what they call “dramatics” in corporate
strategy (e.g. excessive mergers and/or downsizings, colossal change efforts) which can
be linked to extremes in executive compensation that may run counter to shareholder
interests.
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Berger, Ofek, and Yermack (1997) find that CEOs who lack monitoring employ lower debt,
whereas CEOs who face sudden changes to their job security increase debt within the
firm's capital structure. Specifically, they find that unsuccessful tender offers (i.e. an
entrenchment “shock”) are associated with the largest increases in debt, a fact the
authors suggest demonstrates CEOs’ desire to implement their own change efforts rather
than those of a potential buyer. Sundaram and Yermack (2007) cite Jensen and Meckling
(1976), suggesting that much of the pensions and deferred compensation paid to
executives are a form of “inside debt” which could have a significant impact on CEO
decisions regarding financing and other strategic options. They suggest that CEOs with
greater inside debt manage their firms more conservatively. The role of debt in
compensation has been studied by other scholars in corporate governance. Ortiz-Molina
(2007) offers (p. 234) a test of the agency costs of debt, specifically, that firm choices
regarding the forms of debt are associated with differences in links between pay and
performance.
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Institutional Governance
Regulatory
Of all the topics within this review, we note that the impact of institutional governance on
executive compensation is probably the least studied in the US. When such factors are
addressed, it is commonly in the form of regulatory aspects. According to the United
States Government Accountability Office (2006), institutional governance occurs through
two mechanisms: the public sector (e.g. the Securities and Exchange Commission, State
Boards of Accountancy), or through the private sector (e.g. Public Company Accounting
Oversight Board, the exchanges). An article by Dechow, Hutton, and Sloan (1996) is a
rare exception to the top journals’ neglect of institutional factors, suggesting that firms
were not merely passive recipients of regulatory action and actually lobbied rule makers
in order to avoid fuller disclosure of their compensation (specifically, the expensing of
stock option compensation).
Normative
Although normative associations do not enforce laws, they do affect the lawmaking
process through private standard-setting organizations (e.g. the National Association of
Securities Dealers (NASD), FASB) (as suggested by the United States Government
Accountability Office, 2006). Carter, Lynch, and Tuna (2007) found that changes in FASB
standards regarding the accounting of stock options did not change executives’ total
compensation, but was associated with a move from stock options to restricted stock.
Over the last decade or so, stock option compensation within S&P 1500 firms has gone
down from about 40 percent of total compensation to figures nearing 25 percent. Even
among firms that voluntarily expensed options before it was formally required by FASB,
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Mimetic
The desire to conform to industry pressures affects pay. Pressures related to pollution
prevention and outputs have been seen as potential determinants of executive
compensation (Berrone and Gomez-Mejia, 2009). Industry-wide practices can diffuse
through regulation and professional standards setters, and through comparisons within
industries or interlocked entities. For example, although Ezzamel and Watson (1998) do
not mention the word “peer” to define benchmarks for CEO compensation, they show how
compensation committees used CEO labor markets to encourage a “bidding up” (their
term) of compensation in the UK. Adoption of compensation innovations is facilitated by
legitimacy-enhancing interlocks (Sanders and Tuschke, 2007). Firms do value social
capital resulting from CEO interlocks; Geletkancyz, Boyd, and Finkelstein (2001) suggest
interlocked CEOs receive more total cash and options, especially when the firm is
diversified. However, not all compensation practices diffusing through corporate
networks add value for shareholders. Collins et al. (2009) found that firms backdating
CEO stock options were more likely to be interlocked with other backdating firms.
Consultants can also be a conduit for diffusion of practices as well as copying among
firms. While SOX stipulated the need for increased independence of external auditors, no
such stipulations were made for compensation consultants. Although some compensation
firms offer their clients no other services, seemingly improper conflicts of interest can
come from simultaneously setting compensation and providing other human resources
services (e.g. benefits, selection, recruitment, training, human resource information
systems, actuarial, and/or other human capital related services). Murphy and Sandino
(2010) find that the presence of compensation consultants providing additional services
to the firm beyond CEO compensation (e.g. actuarial services) is linked with greater CEO
compensation in both the US and Canada. However, this is in contrast to Cadman, Carter,
and Hillegeist (2010), who found no hints that CEO pay was higher, or that pay-
performance sensitivities were lower, for firms that utilize compensation consultants that
simultaneously provide other non-compensation-related services.
Executive Compensation
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Pay Level
Pay Structure
Many studies have also investigated the mix of incentives, including relative tradeoffs
between short and long-term compensation. Writing from the perspective of finance,
Dittmann and Maug (2007) suggest that current (e.g. distributional) assumptions
governing models of executive compensation create suboptimal contracts, and that better
contracts would include smaller amounts of options, less cash (salary), and many more
grants of restricted stock. Similarly, Narayanan (1996) finds that pay mixes vary such that
CEOs receive more cash in rough years, and more equity incentives in good years. Cash
paid to CEOs is sensitive to defined benefit pension accounting, and may be aided by
compensation committees and/or by (overly) optimistic pension return assumptions by
management (Comprix and Muller, 2006). Another common aspect of executive pay is
separation pay. Severance arrangements also continue to receive scholarly attention.
Almazan and Suarez (2003) revisit conventional assumptions regarding executive exit
packages. Interestingly, they suggest that severance pay under comparatively weak
boards may actually be better for shareholders, particularly under conditions where there
is sufficient talent in the CEO labor market.
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Performance Metrics
Many clamor for better pay-for-performance. But how should we measure performance?
Research has investigated the use of non-financial measures in performance assessment.
For example, Ittner et al. (1997) found no evidence that CEOs with more power over
boards were able to influence the relative weight of financial vs non-financial
performance metrics. However, they observed greater use of non-financial metrics (e.g.
employee safety, customer satisfaction) among firms pursuing “innovation” and “quality”
strategies—strategies whose financial impact may be hard to ascertain in the short run.
They also found an increased use of non-financial measures in regulated industries. This
is consistent with Davila and Venkatachalam (2004), who documented that non-financial
metrics in the airline industry predicted CEO cash compensation beyond the
contributions of financial and accounting measures of performance. Although many
papers suggest executives are potent leaders who are worth their pay, other scholars (see
e.g. Bertrand and Mullainathan, 2001; “skimming” notions) suggest that things outside
CEO control like “luck” (i.e. largely industry-related factors) also influence pay,
particularly in the presence of weak boards.
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Consequences
Intended
Compensation “done right” can have good outcomes. Cheng and Farber (2008) suggest
that CEO compensation, specifically executives’ pay mix, is typically revised for (p. 238)
the two years following corporate earnings restatements in a direction away from stock
options. The authors suggest these revisions are made in hopes of discouraging
inappropriate risk taking, and are associated with improved operational performance.
Early work by Gomez-Mejia (1992) suggested that a match between compensation
strategy and diversification strategy resulted in higher firm performance. Similarly, Hall
and Liebman (1998) find a “strong” relation between CEO compensation and firm
performance, suggesting that stock options have made CEO pay more contingent on
performance. Aggarwal and Samwick (1999b) find firms with less volatile stocks have
greater pay-for-performance sensitivity. Datta et al. (2001) argue that CEOs are more
likely to undertake acquisitions when their compensation includes more equity
ownership, thereby providing some evidence that equity incentives can spur executive
risk taking.
Unintended
Early work suggested that managers made accounting choices in a bid to maximize the
value of their bonuses (Healy, 1985). More recent work looks at how managers could
increase their option payouts (by about 8%!) by carefully manipulating the date
associated with their stock option grants (Narayanan and Seyhun, 2008). There can also
be other unintended consequences associated with equity compensation. For example,
Devers et al. (2008) suggest that the relationship between equity compensation and CEO
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Zhang et al. (2008) found evidence of more earnings management when the CEO had
more out-of-the money options, owned fewer shares, and the firm was not performing
well. Similarly, Cheng and Warfield (2005) suggest the firms that give more (p. 239)
equity compensation to CEOs are more likely to match or slightly exceed earnings
forecasts, thereby implying the use of earnings management. Still others (e.g. Yermack,
1997) find that the timing of stock option awards can also drive the compensation a CEO
receives, in ways counter to shareholder interests; for example, large, positive earnings
surprises (measured by Yermack as “more than two standard deviations away from the
mean analyst forecast,” p. 464) most often occurred soon after grants of options.
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The Future
Our goal was to review work done within premier publications in accounting, economics,
finance, and management related to executive compensation. While other modern
classics may materialize outside this list, we thought it informative to get a sense of just
what the top quality publications across these fields considered important in executive
compensation research. Future studies on the links between internal governance and
executive compensation will likely increase their focus on ownership. Specifically, we
visualize more investigations of institutional and other owners’ activism. While owners
disgruntled with executive compensation can always “vote with their feet,” groups of
similarly disgruntled investors may begin to share their concerns more with each other,
perhaps even band together to advocate specific aspects or structures of compensation,
or become more activist in their orientation (Brandes et al., 2005). This activism may
become less the purview of corporate gadflies, and more the domain of large,
concentrated owners, or even groups of owners, that may increasingly be able to gain the
ear of compensation decision-makers. We also suggest that the true abilities of board
members to objectively monitor and compensate executives should be given more
research attention. These abilities may be cultivated through structural options (e.g.
increased independence) but also through increasingly higher standards and additional
proficiency requirements regarding compensation knowledge.
One thing is for sure—executive compensation will continue to garner the attention of
both Wall Street and Main Street. For example, recent updates issued by Institutional
Shareholder Services (ISS), arguably one of the most followed proxy advisory firms in the
US, include several aspects related to compensation—no doubt triggered in part by the
recent financial crisis and recession (Mueller et al., 2011). Just what and who defines a
“peer company (compensation) comparison,” although not frequently cited within the
academic literature, will continue to remain a major focus for the ISS. In addition,
Mueller et al. (2011) suggest that board compensation committee receptiveness to say-
on-pay votes, and board rationales regarding how often such votes should be taken, will
also capture ISS's attention this proxy season. In fact, board members that go against
shareholder preferences on say-on-pay related votes may find themselves increasingly
less electable the next time board elections take place (Mueller et al., 2011). (p. 240) The
shareholder response could be swift and steady as boards continue to declassify (i.e.
directors are more often subject to annual vs triennial elections). All of the above are
consistent with increasing investor demands for more relevant peer comparisons,
increased transparency, and more voice in how CEOs are paid, making for more
interesting proxy seasons both now and in the future.
References
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—— (1999b). “The Other Side of the Trade-off: The Impact of Risk on Executive
Compensation,” Journal of Political Economy, 107(1): 65–105.
ALMAZAN, A., and SUAREZ, J. (2003). “Entrenchment and Severance Pay in Optimal
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Pamela Brandes
Palash Deb
Palash Deb, Management and Marketing Department, California State University San
Marcos
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