COMPANIES & PRODUCTS

Levi Strauss & Co.

 Table of Contents

01 Overview 04 Company information

Size of the global denim jeans market 2020-2026 03 Retail stores operated by Levi Strauss worldwide as of 2021, by geographical region 21
Value of the global denim jeans market 2027, by channel 04 Workforce size of Levi Strauss worldwide as of 2021, by geographical region 22
Global revenue of the apparel market 2014-2027 05 Global advertising and promotion costs of Levi Strauss 2015-2021 23
Men's trousers average prices worldwide 2018-2026 06 Share of renewable electricity used by Levi Strauss facilities worldwide 2016-2020 24
Women's trousers prices worldwide 2018-2026 07 Total greenhouse gas emitted by Levi Strauss facilities worldwide 2016-2020 25
Most popular clothing and footwear brands in the U.S. 2022 26
02 Financial KPIs
Global net sales of Levi Strauss 2010-2021 09 05 Competitors
Global net income of Levi Strauss 2010-2021 10 Revenues of Kontoor Brands worldwide 2015-2021 28
The gross profit margin of Levi Strauss & Co. 2017 -2021 11 Revenues of Kontoor Brands worldwide 2018-2021, by sales channel 29
The equity ratio of Levi Strauss & Co. 2017 -2021 12 Revenues of Kontoor Brands worldwide 2018-2021, by region 30
Cash and cash equivalents total of Levi Strauss & Co. 2017 -2021 13 Revenues of Wrangler and Lee brands worldwide from 2017 to 2021 31
Revenues of Wrangler worldwide 2018-2021, by region 32
03 Sales breakdowns Lee brand sales increase worldwide in 2021, by region 33

Global net sales of Levi Strauss by region 2008-2021 15

U.S. net revenues of Levi Strauss from 2015 to 2021 16
Global net sales share of Levi Strauss in 2021, by brand 17
Global sales share of Levi Strauss' men's products from 2015 to 2021 18
Global net sales of Levi Strauss in 2021, by sales channel 19

1
CHAPTER 01

Overview
 Value of the denim jeans market worldwide from 2020 to 2026 (in billion
U.S. dollars)
Size of the global denim jeans market 2020-2026

100

90 87.4

80 76.1
Market value in billion U.S. dollars

73
70.1
70 67.2
64.5
60.8
60 57.3

50

40

30

20

10

0
2020 2021 2022 2023 2024 2025 2026 2027

3 Description: The global denim jeans market was forecast to be worth around 76.1 billion U.S. dollars by 2026, up from 64.5 billion U.S. dollars in 2022. The denim jeans market is a sub-category within the overall apparel market. As the global apparel market grows, it is
unsurprising that the denim jeans market will also rise. Read more
Note(s): Worldwide; 2022
Source(s): ReportLinker; Statista
 Denim jeans market value forecast worldwide as of 2027, by sales channel
(in billion U.S. dollars)*
Value of the global denim jeans market 2027, by channel

80

70
Market value in billion U.S. dollars

60

50

40

30

20

10

0
Offline Online

4 Description: This statistic depicts the market value of the denim jeans market worldwide by 2027, broken down by sales channel. Online sales of global denim jeans is projected to value at about 5.6 billion U.S. dollars by 2027. Read more
Note(s): Worldwide; 2021; * Forecast Read more
Source(s): GlobeNewswire; ReportLinker
 Revenue of the apparel market worldwide from 2014 to 2027 (in trillion
U.S. dollars)
Global revenue of the apparel market 2014-2027

2.5

2.0 1.94
1.89
1.84
1.79
1.74
Revenue in trillion U.S. dollars

1.54 1.58 1.58 1.55

1.52 1.53
1.45 1.46
1.5 1.4

1.0

0.5

0.0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027

5 Description: Revenue generated by the global apparel market gradually increased from 2015, up until 2020, when the coronavirus (COVID-19) pandemic heavily impacted retail. In 2022, the revenue of this market was approximately 1.53 trillion U.S. dollars. According
to the Consumer Market Outlook, this value will increase to almost 2 trillion U.S. dollars by 2027. Read more
Note(s): Worldwide
Source(s): Statista; Statista Consumer Market Outlook
 Average price per unit of men's trousers in the United States from 2018 to
2026 (in U.S. dollars)
Men's trousers average prices worldwide 2018-2026

27.0 26.77

26.46
26.5
26.14
Average price per unit in U.S. dollars

26.0 25.79

25.44
25.5
25.15

25.0

24.54
24.5
24.22
24.05
24.0

23.5
2018 2019 2020 2021 2022 2023 2024 2025 2026

6 Description: In 2021, the average price for a pair of men's trousers across the global market increased by almost one dollar to 25.15 U.S. dollars. The Statista Consumer Market Outlook estimates that the price for a pair of men's trousers will continue to increase and
by 2026 reach around 26.77 U.S. dollars. Read more
Note(s): Worldwide
Source(s): Statista; Statista Consumer Market Outlook
 Average price per unit of women's trousers in the United States from 2018
to 2026 (in U.S. dollars)
Women's trousers prices worldwide 2018-2026

25

20.75 21.04
20.17 20.47
19.51 19.85
20 19.02
Average price per unit in U.S. dollars

18.63 18.75

15

10

0
2018 2019 2020 2021 2022 2023 2024 2025 2026

7 Description: The average price for a pair of women's trousers in 2021 increased by less than one dollar to 19.51 U.S. dollars. The Statista Consumer Market Outlook estimates prices for women's trousers will continue to increase and by 2026 lay at over 21 dollars.
Read more
Note(s): Worldwide
Source(s): Statista; Statista Consumer Market Outlook
CHAPTER 02

Financial KPIs
 Net sales of Levi Strauss worldwide from 2010 to 2021 (in million U.S.
dollars)
Global net sales of Levi Strauss 2010-2021

7,000

6,000 5,763.09 5,763.94

5,575.44
Net sales in million U.S. dollars

4,904.03
5,000 4,761.57 4,681.69 4,753.99
4,610.19 4,494.49 4,552.74
4,410.65 4,452.61

4,000

3,000

2,000

1,000

0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

9 Description: This statistic shows the global net sales of Levi Strauss from fiscal year 2010 to 2021. In 2021, Levi Strauss' net sales reached to approximately 5.76 billion U.S. dollars. Levi Strauss & Co. is an American clothing company mostly known for its denim jeans
brand Levi's. Read more
Note(s): Worldwide; 2010 to 2021
Source(s): Levi Strauss & Co.
 Net income of Levi Strauss worldwide from 2005 to 2021 (in million U.S.
dollars)
Global net income of Levi Strauss 2010-2021

600 553.54

500 461.29

394.98
Net income in million U.S. dollars

400

291.21 284.56 285.24

300
240.72 230.38 228.14
209.89
200
151.88 150.71 149.45 140.96
135.11
104.31
100

-100

-127.14
-200
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

10 Description: In 2021, Levi Strauss registered net income of approximately 553.54 million U.S. dollars, marking a significant increase from the previous year's net loss of about 127 million U.S. dollars. The company is most well-known for denim jeans brand, Levi`s,
however they produce many different types of apparel products. Read more
Note(s): Worldwide; 2010 to 2021
Source(s): Levi Strauss & Co.
 Levi Strauss & Co. gross profit margin from the financial years 2017 to
2021
The gross profit margin of Levi Strauss & Co. 2017 -2021

58.5% 58.1%

57.5%

56.5%
Gross profit margin

55.5%

54.5%
53.8% 53.8%

53.5%
52.8%
52.3%
52.5%

51.5%
2017 2018 2019 2020 2021

11 Description: The gross profit margin of Levi Strauss & Co. was 58.1 percent in 2021. In previous year the gross margin has hovered around the 53 percent mark. The income of Levi Strauss & Co. also rose in 2021. Read more
Note(s): Worldwide; November 2017 to 2021
Source(s): Levi Strauss & Co.
 Levi Strauss & Co. equity ratio in the financial years 2017 to 2021
The equity ratio of Levi Strauss & Co. 2017 -2021

40%
37.13%

35%

30% 28.23%

25% 23.04%
Equity ratio

20.75%
20% 18.84%

15%

10%

5%

0%
2017 2018 2019 2020 2021

12 Description: The equity ratio of Levi Strauss & Co. stood at 28.23 percent in 2021. This was higher than in the previous year, but didn't reach the highs of 2019, when the company's equity ratio reached over 37 percent. Read more
Note(s): Worldwide; November 2017 to 2021
Source(s): Levi Strauss & Co.
 Levi Strauss & Co. cash and cash equivalents from the financial years 2017
to 2021 (in million U.S. dollars)
Cash and cash equivalents total of Levi Strauss & Co. 2017 -2021

1,700
Cash and cash equivalents in million U.S. dollars

1,497.2
1,500

1,300

1,100

934.2

900
810.3

713.1
700 633.6

500
2017 2018 2019 2020 2021

13 Description: In 2021, Levi Strauss & Co. held just over 810 million U.S. dollars worth of cash and cash equivalents. The total value of cash and cash equivalents has steadily increased since 2017, with the anomoly of 2020 when the company held much more, almost 1.5
billion dollars worth. Read more
Note(s): Worldwide; November 2017 to 2021
Source(s): Levi Strauss & Co.
CHAPTER 03

Sales breakdowns
 Net sales of Levi Strauss worldwide from 2008 to 2021, by region (in
million U.S. dollars)
Global net sales of Levi Strauss by region 2008-2021

Americas Europe Asia

3,500
3,042.7
2,862.9 2,934.83
3,000 2,851
2,715.9 2,749.3 2,726.5 2,774 2,771.08
2,682.9
2,549.1
Net sales in million U.S. dollars

2,476.4
2,500 2,357.7
2,187.9

2,000
1,646.2 1,707.47 1,704.02

1,391.76
1,500 1,312.3
1,195.6 1,174.2 1,143.3
1,042.1 1,105.2 1,103.2 1,103.5 1,091.4
1,016.4
871.5 886.5 926.1
1,000 778.4 817.7 834.65
728.9 706 756.3 757.7 727.2 747.8 751.6
663.39

500

0
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019* 2020* 2021

15 Description: This statistic depicts the net sales of Levi Strauss worldwide from 2008 to 2021, by region. In 2021, Levi Strauss' net sales in the Americas region amounted to about 2.93 billion U.S. dollars. In total, Levi Strauss generated net sales of 5.76 billion U.S. dollars
that year. Read more
Note(s): Worldwide; 2008 to 2021
Source(s): Levi Strauss & Co.
 Net revenues of Levi Strauss in the United States from 2015 to 2021 (in
million U.S. dollars)
U.S. net revenues of Levi Strauss from 2015 to 2021

3,000

2,546.91 2,594.48
2,525.32
2,500 2,380.82 2,347.86
2,302.67
Net revenues in million U.S. dollars

1,943.52
2,000

1,500

1,000

500

0
2015 2016 2017 2018 2019 2020 2021

16 Description: This statistic depicts the net revenues of Levi Strauss in the United States from 2015 to 2021. In 2021, Levi Strauss' net revenues in the United States amounted to about 2.59 billion U.S. dollars, just surpassing the 2019 figure. Read more
Note(s): United States; 2015 to 2021; * Figures prior to 2021 are taken from a previous editions of this publication. Numbers have been rounded to provide a better understanding of the statistic. Financial year end varies from year to year: FY 2021 [...] Read more
Source(s): Levi Strauss & Co.
 Net sales share of Levi Strauss worldwide in 2021, by brand
Global net sales share of Levi Strauss in 2021, by brand

Dockers 5%
Signature by Levi Strauss & Co.
and Denizen 8%

Levi's 87%

17 Description: This statistic depicts the net sales share of Levi Strauss worldwide in 2021, by brand. In 2021, sales of Levi brand products made up 87 percent of Levi Strauss' total net sales. Read more
Note(s): Worldwide; 2021
Source(s): Levi Strauss & Co.
 Sales share of Levi Strauss' men's products worldwide from 2015 to 2021
Global sales share of Levi Strauss' men's products from 2015 to 2021

Men's products Other

120%

100%

23% 24% 28% 31% 33% 36% 35%

80%
Sales share

60%

40% 77% 76% 72% 69% 67% 64% 65%

20%

0%
2015 2016 2017 2018 2019 2020 2021

18 Description: This statistic depicts the sales share of Levi Strauss' men's products worldwide from 2015 to 2021. In 2021, sales from men's products accounted for 65 percent of Levi Strauss' total net sales. Read more
Note(s): United States; 2015 to 2021
Source(s): Levi Strauss & Co.
 Net revenue of Levi Strauss worldwide in 2021, by sales channel (in million
U.S. dollars)
Global net sales of Levi Strauss in 2021, by sales channel

4,000
3,661.4

3,500

3,000
Revenue in million U.S. dollars

2,500
2,102.53
2,000

1,500

1,000

500

0
Wholesale Direct-to-consumer

19 Description: In 2021, Levi Strauss had wholesale sales of approximately 3.66 billion U.S. dollars. In total, Levi Strauss generated 5.76 billion U.S. dollars that year in revenues that year. Read more
Note(s): Worldwide; 2021
Source(s): Levi Strauss & Co.
CHAPTER 04

Company information
 Total number of Levi Strauss company-operated retail stores worldwide as
of 2021, by geographical region
Retail stores operated by Levi Strauss worldwide as of 2021, by geographical region

400
360
344
350 328
Number of company operated retail stores

300

250

200

150

100

50

0
The Americas Europe Asia

21 Description: This statistic shows the total number of Levi Strauss company-operated retail stores worldwide as of 2021, by geographical region. As of November 28, 2021, Levi Strauss operated 1,083 retail stores worldwide. Read more
Note(s): Worldwide; 2021*; * As of financial year ended November 28, 2021. Read more
Source(s): Levi Strauss & Co.
 Total number of employees of Levi Strauss worldwide as of 2021, by
geographical region
Workforce size of Levi Strauss worldwide as of 2021, by geographical region

9,000

8,000 7,700

7,000
Number of employees

6,000

5,000 4,600
4,300
4,000

3,000

2,000

1,000

0
The Americas Europe Asia

22 Description: This statistic shows the total number of employees of Levi Strauss worldwide as of 2021, by geographical region. As of November 28, 2021, Levi Strauss employed approximately 16,600 people worldwide. Read more
Note(s): 2021*; * As of financial year ended November 28, 2021. Read more
Source(s): Levi Strauss & Co.
 Advertising and promotion expenses of Levi Strauss worldwide from 2015
to 2021 (in million U.S. dollars)
Global advertising and promotion costs of Levi Strauss 2015-2021

500

450 434.5
400.3 399.3
Advertising costs in million U.S. dollars

400

350 323.3 331.4

300 276.4 284

250

200

150

100

50

0
2015 2016 2017 2018 2019 2020 2021

23 Description: In 2021, Levi Strauss spent approximately 434.5 million U.S. dollars on advertising and promotion. This figure amounted to around 276.4 million U.S. dollars in 2015. Read more
Note(s): Worldwide; 2016 to 2021
Source(s): Levi Strauss & Co.
 Share of renewable electricity in Levi Strauss owned-and-operated
facilities worldwide from 2016 to 2020 with a target for 2025
Share of renewable electricity used by Levi Strauss facilities worldwide 2016-2020

120%

100%
100%
Renewable energy share

80% 76%
71%
68%

60%

40%

24% 25%

20%

0%
2016 2017 2018 2019 2020 2025

24 Description: In 2020, 76 percent of the electricity used at facilities owned and operated by Levi Strauss & Co was sustainable. This was approximately three times that of the percentage in 2016. The company is aiming for all of the electricity it uses at its facilities to be
sustainable by the year 2025. Read more
Note(s): Worldwide; 2016 to 2020
Source(s): Levi Strauss & Co.
 Greenhouse gas emissions of all Levi Strauss owned-and-operated facilities
worldwide from 2016 to 2020 with a target for 2025 (in thousands of metric tons)
Total greenhouse gas emitted by Levi Strauss facilities worldwide 2016-2020

60
55.28
CO2 equivalent emissions in thousands of metric

49.95
50

40
tons

30 26.67
24.45
21.34
20

10
5.6

0
2016 2017 2018 2019 2020 2025

25 Description: Facilities owned and operated by Levi Strauss & Co emitted around 21,000 metric tons of greenhouse gases in 2020. This was approximately half of the total emitted in 2016. However, there is still a way to go for the company to meet their target of 5,600
tons of emissions in 2025. Read more
Note(s): Worldwide; 2016 to 2020
Source(s): Levi Strauss & Co.
 Leading clothing and footwear brands in popularity among consumers in
the United States as of the 2nd quarter of 2022
Most popular clothing and footwear brands in the U.S. 2022

Share of respondents with a positive opinion of the brand

0% 10% 20% 30% 40% 50% 60% 70% 80%

Hanes 72%

Fruit of the Loom 71%

Levi's 71%

Skechers 65%

Wrangler 64%

Under Armour 63%

Adidas 63%

New Balance 63%

Converse 62%

Nike 61%

26 Description: According to a survey run during the second quarter of 2022, Hanes is the most popular clothing brand in the United States, with over three quarters of respondents giving a positive opinion on the brand. Fruit of the Loom and Levi's made up the top
three, both with scores over 70 percent. Read more
Note(s): United States; Q2 2022; approx. 1,500
Source(s): YouGov
CHAPTER 05

Competitors
 Kontoor Brands' revenues worldwide from 2015 to 2021 (in million U.S.
dollars)
Revenues of Kontoor Brands worldwide 2015-2021

3,500

3,008.78
2,926.46
3,000 2,830.11 2,764
Net revenues in million U.S. dollars

2,548.84
2,475.92
2,500
2,097.84
2,000

1,500

1,000

500

0
2015 2016 2017 2018 2019 2020 2021

28 Description: Kontoor Brands had net revenues of approximately 2.5 billion U.S. dollars in 2021. Wrangler and Lee are owned by Kontoor Brands. The Wrangler brand had revenues worldwide of 1.58 billion U.S. dollars in 2021. Read more
Note(s): Worldwide; 2007 to 2021
Source(s): Kontoor Brands
 Kontoor Brands' revenues worldwide from 2018 to 2021, by distribution
channel (in million U.S. dollars)
Revenues of Kontoor Brands worldwide 2018-2021, by sales channel

U.S. Wholesale Non-U.S. Wholesale Branded Direct-To-Consumer Other

3,000

171.45
2,500 296.84 124.7 0.78
Net revenues in million U.S. dollars

281.44 284.18

48.52
2,000 621.15 490.54
530.37 254.33

364.26
1,500

1,000
1,674.56 1,612.33 1,700.42
1,430.74
500

0
2018 2019 2020 2021

29 Description: Kontoor Brands had net revenues from U.S. wholesale of 1.7 billion U.S. dollars in 2021. Wrangler and Lee are owned by Kontoor Brands. The company had net revenues of roughly 2.5 billion U.S. dollars in 2021. Read more
Note(s): Worldwide; 2018 to 2021
Source(s): Kontoor Brands
 Kontoor Brands' revenues worldwide from 2018 to 2021, by region (in
million U.S. dollars)
Revenues of Kontoor Brands worldwide 2018-2021, by region

U.S. International
3,000

2,500
Net revenues in million U.S. dollars

749.34
638.89 607.01
2,000
455.69

1,500

1,000 2,014.66 1,909.95 1,868.91

1,642.15

500

0
2018 2019 2020 2021

30 Description: Kontoor Brands had net revenues in the United States of roughly 1.87 billion U.S. dollars in 2021. Wrangler and Lee are owned by Kontoor Brands. The company had net revenues of almost 2.5 billion U.S. dollars in 2021. Read more
Note(s): Worldwide; 2018 to 2021
Source(s): Kontoor Brands
 Kontoor Brands' revenues worldwide from 2017 to 2021, by brand (in
million U.S. dollars)
Revenues of Wrangler and Lee brands worldwide from 2017 to 2021

Wrangler Lee
3,000

2,500
Revenue in million U.S. dollars

1,005.8 960.2
2,000 882.3 887.1

687.62
1,500

1,000
1,619.3 1,602.2 1,518.1 1,575.2
1,349.41
500

0
2017 2018 2019 2020 2021

31 Description: The Wrangler brand had revenues worldwide of 1.57 billion U.S. dollars in 2021. Wrangler and Lee are owned by Kontoor brands. Kontoor Brands had net total revenues of 2.4 billion U.S. dollars in 2021. Read more
Note(s): Worldwide; 2017 to 2021
Source(s): Kontoor Brands
 Wrangler's revenues worldwide from 2018 to 2021, by region (in million
U.S. dollars)
Revenues of Wrangler worldwide 2018-2021, by region

U.S. International
1,800

1,600
204.32
Net revenues in million U.S. dollars

298.26
1,400 235.68
160.35
1,200

1,000

800

1,303.95 1,370.92
1,282.43
600 1,189.06

400

200

0
2018 2019 2020 2021

32 Description: Wrangler had net revenues in the United States of approximately 1.4 billion U.S. dollars in 2021. Wrangler is owned by Kontoor Brands, which had net revenues of almost 2.5 billion U.S. dollars in 2021. Read more
Note(s): Worldwide; 2018 to 2021
Source(s): Kontoor Brands
 Revenue growth of Kontoor Brands' Lee brand worldwide in fiscal year
2021, by region
Lee brand sales increase worldwide in 2021, by region

45%

40% 39%

35% 34%

30% 29%
Revenue growth

25%
25%

20%

15%

10%

5%

0%
Americas APAC EMEA Global

33 Description: The statistic shows the revenue growth of Kontoor Brands' Lee brand worldwide in fiscal year 2021, by region. In fiscal year 2021, Kontoor Brands' Lee brand's revenues increased by 29 percent worldwide when compared to the previous year, largely
driven by revenue growth in the EMEA and APAC regions. Read more
Note(s): Worldwide; 2030
Source(s): Kontoor Brands
 Sources

GlobeNewswire
Kontoor Brands
Levi Strauss & Co.
ReportLinker
Statista
Statista Consumer Market Outlook
YouGov

34