Arts

Quarter 4: Module 8
Creates an Audio – Video /
Animation Promoting a Product
Week 8
Arts – Grade 6

Alternative Delivery Mode

Quarter 4 – Module 8: Creates an Audio – video Art / Animation Promoting a Product
First Edition, 2020

Republic Act 8293, Section 176 states that: No copyright shall subsist in any work of the
Government of the Philippines. However, prior approval of the government agency or office
wherein the work is created shall be necessary for exploitation of such work for profit. Such
agency or office may, among other things, impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.)
included in this module are owned by their respective copyright holders. Every effort has been
exerted to locate and seek permission to use these materials from their respective copyright
owners. The publisher and authors do not represent nor claim ownership over them.

Development Team of the Module

Writer: SARRA A. GENAYAS

Editor: MA. YVETTE G. BAYUTAS
Grammarian: PINKY ROSE N. SON
Reviewer: PHILIP A. NACARIO
Layout Artist: MITCHELL DAVE M. CABUGUAS
Subject Area Supervisor: Philip Nacario
Management Team: Ronald G. Gutay, Estrela B. Susvilla, Mary Jane Powao
Aquilo A. Rentillosa, Cristina T. Remocaldo
ADM Coordinator: Ryan B. Redoblado

Department of Education – Region VII, Central Visayas

Office Address: Department of Education – Carcar City Division (Learning Resources

Management Section) _____________________________________
P. Nellas St. Poblacion III, Carcar City, Cebu___________________
Telefax: (032 )4878495____________________________________________
E-mail Address: carcarcitydivision@yahoo.com_______________________________
 6
Arts
Quarter 4 - Module 8

Creates an Audio-video
Art / Animation
Promoting a Product
Week 8

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Introductory Message
For the learner:
Welcome to Arts 6 Alternative Delivery Mode (ADM) Module on Creates an Audio/Video Art /
Animation Promoting a Product.

This module is designed to provide you with fun and meaningful opportunities for guided
and independent learning at your own pace and time. It will able you to process the contents of
the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correctly, you may decide to skip this module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of the

lesson. This aims to help you discover and
understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions, sentences and

paragraphs to be filled in to process what you
have learned from the lesson.
What I Can Do This section provides an activity which will
help you transfer your new knowledge or skill
into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given to

you to enrich your knowledge or skill of the
lesson learned. This also tends retention of
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 learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in developing

this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the module. Use
a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities included in
the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not hesitate to consult
your teacher or facilitator. Always bear in mind that you are not alone.
We hope that through this material, you will experience meaningful learning and gain deep
understanding of the relevant competencies. You can do it!

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 What I Need to Know

This module was designed and written with you in mind. It is here to
discuss the creation of an audio-video art /animation in promoting a
product. The module consists of two lessons:

Lesson – Creates an audio-video art /animation promoting a product

After going through this module, you are expected to create an audio-video
art /animation promoting a product. (A6PR-IV)

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 What I Know

Directions: Encircle the letter of the correct answer.

1. It explains how something works (like your product or a specific feature)
A. Introductory B. Problem/Solution C. Explanatory
2. It uses story elements (like plot, conflict, resolution, etc) to subtly
introduce or explain something
A. Narrative B. Testimonial C. Introductory
3. It tells your audience who you are, explain your mission, etc.
A. Drive action B. Introductory C. Narrative
4. It gets the audience to do something (i.e. — shop now)
A. Problem B. Narrative C. Drive action
5. It shows the old way/new way and how your product is the solution
A. Problem/Solution B. Narrative C. Drive action
6. It educates your audience about something specific, tutorial-style, etc.
A. Informative B. Entertainment C. Endorsement
7. It interviews, quotes, sound-bytes, etc., with customers around a specific
topic or theme
A. Endorsement B. Narrative C. Testimonial
8. It uses of celebrity or influencer approval / likeness
A. Introductory B. Endorsement C. Entertainment
9. It introduces or showcases a specific product or feature
A. Product-focused B. Narrative C. Testimonial
10. It delights or inspires your audience using story, humor, etc.
A. Entertainment B. Narrative C. Solution

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 What’s In

Directions: Arrange the following steps in creating an audio-video

animation. Write from 1-6 on the space provided for.
____________1. Promote your video.
____________2. Create a script and storyboard.
____________3. Have a plan.
____________4. Create your animated video.
____________5. Tract everything.
____________6. Choose a direction.

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 Lesson Creates an Audio – Video Art /
1 Animation Promoting a
Product
When it comes to marketing, no single approach will work all the time.
You need a blend of tactics and content types: blog posts, videos, emails,
social media posts with animated GIFs. The list goes on and on.

Video can be a great addition to virtually any marketing toolkit, but it

can be expensive to make. That is, unless you create your own animated
videos. Learning how to make animated videos allows you to capture people’s
interest using the visual power only a video can provide, all while taking less
time and money than a live-action video.

What’s New

Directions: Choose from the box the key points necessary in making a
plan/brief.

Core message Core message Budget

Primary goal Target audience
Availability and Promotion

_________________1. It shows how much can you afford to spend on this video.
_________________2. This must come first. Is your video promoting a product?
Helping with general brand awareness?
_________________3. It lists out where your video will be hosted and where you
may want to promote it.
_________________4. Who is your video for? What kind of video and style
resonates with that audience?
_________________5. This is the meat of your video. What’s the primary message
you want your audience to take away?

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 What is It

Why Are Animated Videos Beneficial for Promoting a Product?

https://www.powtoon.com/blog/how-to-create-an-animated-presentation-in-5-easy-steps/

Your marketing has a lot of work to do: convey brand messaging,

educate audiences on a product or service, and ensure any messaging is
concise and compelling. Animated videos can boost the effectiveness of your
marketing efforts by conveying more information in a shorter amount of
time.

Animated videos for marketing are powerful but often misused. You can
learn how to properly use them in your marketing by following these steps.

Step 1: Have a plan

Before you start working on your video, you need to make a general plan for
what it is your video will accomplish and how it will accomplish these things.
To do this, there are a few areas you need to focus on.

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 Create a brief

Once you’ve got an idea of what you want your video to accomplish,
create a brief. This will lay out the goals of your video in writing and help
you develop a script and storyboard. Some key points to add to your brief
include:

• Primary goal: Is your video promoting a product? Helping with general brand
awareness?

• Target audience: Who is your video for? What kind of video and style resonates
with that audience?

• Core message: This is the meat of your video. What’s the primary message
you want your audience to take away?

• Availability and promotion: List out where your video will be hosted and where
you may want to promote it.

• Budget: How much can you afford to spend on this video?

• Target launch date: When will your video ideally go live?

A brief doesn’t need to be a work of art. Your primary goal is to ensure

all essential elements of the animation and creation process are
documented. This will help you stay on track, and can also be useful for
winning over any stakeholders that weren’t initially on board with the idea of
making an animated video.

Step 2: Choose a direction

Now that you have your “why,” it should be a little bit easier to determine
what makes sense in terms of direction.
To give you some ideas, here’s a list of possible directions you could go in:
Introductory: tell your audience who you are, explain your mission, etc.
Explanatory: explain how something works (like your product or a specific
feature)
Problem/solution: show the old way/new way and how your product is the
solution

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 Narrative: use story elements (like plot, conflict, resolution, etc) to subtly
introduce or explain something
Drive action: get the audience to do something (i.e. — shop now)
Product-focused: introduce or showcase a specific product or feature
Testimonial: interviews, quotes, sound-bytes, etc, with customers around a
specific topic or theme
Endorsement: use of celebrity or influencer approval / likeness
Informative: educate your audience about something specific, tutorial-style,
etc.
Entertainment: delight or inspire your audience using story, humor, etc.

Step 3: Create a script and storyboard

Even animated videos with little-to-no audio or narration should have a script.
A script will lay out all the components of your video, helping you to stay on
task when creating your video. Begin by making an outline for your script that
includes the following:

• A hook: This is the main draw of the video, and will take place immediately.
This is your unique stance that should interest viewers. Think, “What does
my audience want?” It’s also a great place to put your company song or jingle
if you have one.

• A middle: The middle is where you’ll add the meat of your message; this is
where you tell your story. Think about what’s necessary to uphold the claims
made in your hook, and include it here.

• A call-to-action (CTA): This is what you want your audience to do; it’s
generally placed at the end of the video. Keep your CTA concise and direct.
Tell your audience what it is you want them to do: learn more about a product
via a link, sign up for an upcoming webinar, etc.

Your script and storyboard will likely change over time, so don’t get too
attached to anything in it. Before you even begin making the video, you’ll likely
realize certain lines aren’t working, a scene needs to be altered or removed,
etc. Until the video is done and published, the script is very much a living
document.

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Step 4: Create your animated video
Your script and storyboard are complete. Now, it’s time to tackle how to
make your animated video a reality. This process can vary, but there are some
general tips to keep you from going off the rails, running out of budget, and
blowing past your target delivery date.

Consider your audience

Think about your audience and what kind of animation will resonate
most. Your current content and style guide can be useful here, as many of
your visual stylistic elements will likely transfer to animation. This is also
important for branding’s sake, as an animated video that’s consistent with
your style guide will be more cohesive with your other marketing content.

Determine if you need to hire a voice actor

There’s a chance you’ve decided your video doesn’t need a voiceover. If

so, skip this step! But if you need any kind of voiceover, it’s important to
choose the right person for the job.

Look at animation software options

Consider using animation software. This can save your budget and even
cut down on the time needed to make your video, especially when compared
to creating custom animation.

The right software will make it possible for you to create an animation
that looks professional without needing a designer. It also allows room for
more rounds of revision and future updates, as you won’t be paying hourly to
have designers and animators redo things. Instead, you only have to pay for
the software.

Be mindful of design and branding

Keep design best practices in mind: Don’t over-clutter the video, limit
what’s animated to avoid overwhelming.

Make sure you’re using branded or company colors when appropriate.

The same goes for any kind of brand-specific font you use in your other
content, on your site, and in your other marketing materials.

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 Step 5: Promote your video
You worked hard to create your video—it’s time to share it with the right
people. Social media, your website, and your email list are all great places to
promote your new animated video. But there’s more to it than publishing it
and forgetting it.

Choose a great preview image

Before potential viewers hit play, they’ll see an image. Make sure it’s
one that draws the eye and entices them to click. Try to find an image that
piques curiosity. This could be an image with on-screen text that poses a
question, or perhaps a snapshot of a new product.

Promoting your animated video

Your animated video is done; now it’s time to make sure it’s seen. There
are a number of places where you can—and should—promote your video.

o Organic social media: Publish your animation on your own branded channels,
such as Facebook, YouTube, and Instagram.
o Paid social: Pay for social media ads to target new audiences on Facebook,
Instagram, LinkedIn, and other relevant platforms.
o Email: Your email list is a free, powerful way to promote your video. This
audience is likely more engaged than those you’ll encounter on ads, as they’re
already following your brand. This makes email an especially great place to
A/B test videos. Be sure to read up on how to send video through
email beforehand!

Step 6: Track everything

Creating an animated marketing video can take time. It’s important to
know that your work is paying off, as this can influence future efforts and tell
you if you’re missing the mark. Make sure you’re properly tracking your video
performance, ads, social posts, and emails to inform your future video efforts.

In order to ensure you’re tracking the right things, follow these tips:

• Track video performance: Use a platform that has proper analytics, like
YouTube or another professional alternative. See where people are leaving
your video, what kinds of likes and dislikes you’re getting, and so on, to
incorporate these insights into your future video efforts.
• Monitor your email sends: You should be tracking your email performance to
see if people are opening your emails, clicking the video, and watching your
content. If you have a poor open rate, try out different subject lines. If people

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 aren’t clicking the video, it’s possible the preview image isn’t enticing, or the
content itself isn’t interesting.
• Watch ad performance: You’re paying for ads, so you want to be sure you’re
getting the most out of them. A/B test different versions of ads and see which
ones get the most clicks and conversions. See what you can learn from these
tests and use that data to inform your future ads.
Much like promoting your videos, analytics takes time to get right. Over time,
you’ll learn what metrics are most important to you and your brand, and as
a result, become more effective at tracking performance.

What’s More

Directions: Write TRUE if the statement is correct. Otherwise, write

FALSE.

_____________1. A hook is the main draw of the video, and will take place
immediately.
_____________2. A middle is what you want your audience to do; it’s generally
placed at the end of the video.
_____________3. A Call-to-action (CTA) is where you’ll add the meat of your
message; this is where you tell your story.
_____________4. Make sure you’re using branded or company colors when
appropriate. The same goes for any kind of brand-specific font
you use in your other content, on your site, and in your other
marketing materials.
_____________5. Keep design best practices in mind: Don’t over-clutter the
video, limit what’s animated to avoid overwhelming.

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 What I Have Learned

Directions: Answer each item briefly.

1. Enumerate the 6 steps in creating an audio-video animation.

2. Why is audio-video animation important in promoting products?

What I Can Do

Directions: In the box below, think of your own product that you are going to
promote in video animation. Label and color it properly. Take a look at the
sample.

Sample:

https://www.facebook.com/pg/carcarchicharonjomacker/posts/

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Your Product:

Scoring Rubric:
Creativity: 3pts
Originality: 4pts
Relevance: 3pts
Total: 10pts

Assessment

Directions: Encircle the letter of the correct answer.

1. It delights or inspires your audience using story, humor, etc.
A. Entertainment B. Narrative C. Solution
2. It uses story elements (like plot, conflict, resolution, etc) to subtly introduce or
explain something
A. Narrative B. Testimonial C. Introductory
3. It gets the audience to do something (i.e. — shop now)
A. Problem B. Narrative C. Drive action
4. It explains how something works (like your product or a specific feature)
A. Introductory B. Problem/Solution C. Explanatory
5. It educates your audience about something specific, tutorial-style, etc.
A. Informative B. Entertainment C. Endorsement
6. It introduces or showcases a specific product or feature
A. Product-focused B. Narrative C. Testimonial

7. It interviews, quotes, sound-bytes, etc, with customers around a specific topic or

 theme.
A. Endorsement B. Narrative C. Testimonial
8. It shows the old way/new way and how your product is the solution
A. Problem/Solution B. Narrative C. Drive action
9. It tells your audience who you are, explain your mission, etc.
A. Drive action B. Introductory C. Narrative
10. It uses of celebrity or influencer approval / likeness.
A. Introductory B. Endorsement C. Entertainment

Additional Activity

Directions: Consider you are promoting your product online. Create your own perfect slogan
for this that would capture the interest of the viewers.

SLOGAN: ____________________________________________________________

https://www.thefooddictator.com/the-hirshon-filipino-roast-pig-cebu-lechon/
 Additional Activities What I Can Do
Answers vary Answers vary
What I Have Learned
1. Have a plan. What’s More
Assessment
Choose a direction. 1. TRUE
1. A 2. FALSE
2. A Create a script and
storyboard. 3. FALSE
3. C 4. TRUE
4. C Create your animation video.
Promote your video. 5. TRUE
5. A
6. A Track everything.
7. C
8. A 2. Answers vary
9. B What I Know
10. B 1. C
2. A
3. B
4. C
5. A
What’s New What’s In 6. A
1. Budget 5 7. C
2. Primary goal 3 8. B
3. Availability and 1 9. A
Promotion 4 10. A
4. Target audience 6 •
5. Core message 2
Answer Key
References
https://www.powtoon.com/blog/how-to-create-an-animated-presentation-in-5-
easy-steps/
https://www.facebook.com/pg/carcarchicharonjomacker/posts/
https://www.thefooddictator.com/the-hirshon-filipino-roast-pig-cebu-lechon/
https://www.vyond.com/resources/how-to-make-animated-videos-
improve-marketing-efforts/

For inquiries or feedback, please write or call:

Department of Education – Region VII

Office Address: Department of Education – Carcar City Division (Learning Resources
Management Section .
P. Nellas St. Poblacion III, Carcar City, Cebu .
Telefax: (032)77561.
E-mail Address: carcarcitydivision@yahoo.com