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Unit 1
Unit 1
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Unit 1: Communication Processes, Principles and Ethics Unit 1: Communication Processes, Principles and Ethics
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Unit 1: Communication Processes, Principles and Ethics Unit 1: Communication Processes, Principles and Ethics
1. Sender
- a person, group, or organization who initiates communication.
Learning Objectives
- She/He may be called the source, encoder, speaker or communicator.
At the end of the lesson, you are expected to: 2. Message
1. identify the element of communication - an element transmitted in communication.
2. explain the process of communication - It may consist of the idea, opinion, information, feeling or attitude of the
sender.
4. Receiver
- a person who receives, analyses, understands, and interprets the message.
- S/he can also be called decoder, reader, or listener.
5. Feedback
- the receiver’s response that provides information to the sender.
- the return process in which the receiver provides both verbal and non-verbal
signals to show whether the message is understood or not.
6. Noise
- a form of distortion, barrier or obstacle that occurs in an of the oral
communication process.
7. Adjustment
- done if the message is distorted or is not clearly understood by the receiver.
The diagram below illustrates the components and the flow of communication. 8. Context
- It is the situation from which the communication is done. It includes
settings or environment (family, school, workplace, religious
communities); social relations (friends, husband and wife, parent and
child, colleagues/boss- subordinate in the office); scenes which include
place, time and occasion (business meeting, job interview, social
gathering – parties, weddings, etc.); and culture (history, tradition, beliefs,
norms, values)
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Unit 1: Communication Processes, Principles and Ethics Unit 1: Communication Processes, Principles and Ethics
Learning Objectives
Five Steps of The Communication Process (Schreiner, 2018)
At the end of the lesson, you are expected to:
1. Creation
• It is forming the communicative intent where the sender generates and idea. 1. explain the seven principles of communication, and
• This requires the individual who is sending the message to decide what s/he 2. point out how these principles of communication can be achieved.
wants to say and select a medium through which to communicate this
information. Presentation of Content
• If the medium s/he selects is a written one, s/he must compose a concise and
clear message that others can understand and if the medium is oral, s/he must
plan out a clear spoken message.
Communication becomes more meaningful if it is:
2. Transmission
• The transmission may be as simple as meeting with the intended recipient of the
message, and orally sharing the message, or calling the individual to communicate
orally over the phone.
• If the message is a print one, it may include distributing a paper memo or sending
an email.
3. Reception
• After transmitting the message, the communication duties change hands and fall
upon the receiver of the message.
• The message is obtained either from the written format the sender selected or b
listening carefully as the message is delivered orally.
4. Translation
• Once receiving the message, the recipient must translate the message into terms
that s/he can easily understand.
• To do this, s/he must listen to or read the message in question and paraphrase it
within her/his head, turning the potentially complex context contents of the
message into more manageable and meaningful components.
5. Response
• This may be verbal and immediate, which is commonly the case if
communication is face-to-face.
• It may also be easily a written response that either expands upon the message or
simply indicates receipt of the message in question. Source: https://expertprogrammanagement.com/2018/04/7-cs-communication/
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Unit 1: Communication Processes, Principles and Ethics Unit 1: Communication Processes, Principles and Ethics
To date, China has already occupied the atolls and reefs the Philippines once
claimed before the aggressive invasion of China of the South China Sea using the 9-dash
Feedback line demarcation.
Presidential Spokesperson Harry Roque tried to put the blame on the previous
Read the Editorial below and explain how the seven Cs of communication are achieved: administration of President Benigno Aquino III by saying that “the Aquino administration
did nothing” about the creeping invasion of China in the West Philippine Sea. Roque
obviously ignored that the previous Aquino administration was persistent in pursuing its
Editorial: claims over the West Philippine Sea which resulted in the Permanent Court of Arbitration’s
ruling in our favor.
Giving in to China We cannot go to war with a superpower like China. But being in the international
from: www.philstar.com community of nations, there are other ways to resist invasion and bullying by more
powerful nation. But with the attitude and stance of President Duterte kowtowing to
There is certainly no doubt now that China’s invasion of the West Philippine Sea is Chinese officials, like they are his bosses, no diplomatic protest had been lodged against
unstoppable. The defeatist stance of the Duterte administration fuels and further emboldens China.
China to occupy the atolls and reefs with the installation of military facilities that can only Contrary to Roque’s putting the blame on the previous Aquino administration, the
be dismantled with might which the Philippines does not have. Duterte administration is the one giving in to China, backtracking the gains achieved by
The conflict in South China Sea, in which the Philippines named West Philippine the Philippines’ claim over the West Philippine Sea handed by the Permanent Court of
Sea as within its Exclusive Economic Zone, involves China, the Philippines, Brunei, Arbitration in 2016. What we can see in the way President Duterte handles the issue in the
Malaysia and Indonesia. The impasse had become longstanding and, worse, is turning into West Philippine Sea is his allegedly treasonous gesture of surrendering a part of our
a powder keg, so to speak. The controversial waterway’s strategic importance cannot be national patrimony without a whimper of protest while it is being shamelessly being
ignored as an international waterway where some $5.3 trillion worth of goods move usurped right before our very eyes.
through the sea every year, according to the United States Department of Defense.
Aside from being a strategic maritime territory, the South China Sea is estimated to
hold 10 percent of the total global fisheries, 11 billion barrels of oil reserve, and 190 trillion
cubic feet of natural gas deposits.
With its booming economy and skyrocketing demand for raw materials for its
industry, China cannot give in to other claimants of the South China Sea other than
declaring war where the victor gets the spoils.
Looking forward to its economic expansion, China declared in 1947 the
demarcation 9-dash line territory of the South China Sea which almost claimed for itself
the 3.5 million square-kilometer total area.
In 2012, the standoff between China and the Philippines happened in the
Scarborough Shoal which displayed China’s might and effectively took away the
Philippines’ control over it. With no other way to contest its claim, the Philippine filed case
before the United Nations Permanent Court of Arbitration. Philippine won the case in 2016
with the ruling that essentially dismissed as illegal China’s self-imposed 9-dash
demarcation line as illegal.
Two years after the Philippine victory over the declared 9-dash line of China and
then presidential candidate Rodrigo Duterte’s theatrics to jet ski to Scarborough Shoal to
plant the Philippine flag there, China has almost completed the militarization of the area in
the West Philippine Sea with its facilities installed.
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Unit 1: Communication Processes, Principles and Ethics Unit 1: Communication Processes, Principles and Ethics
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Unit 1: Communication Processes, Principles and Ethics
References
Montano-Harmon M.R. (2014) Developing English for Academic Purposes,
California State University, Fullerton
Manzano, B.A., Arador, MVP and Ladia MAp (2018). Purposive Communication
for College Freshmen. St. Andrews Publishing House, Plaridel, Bulacan
https://www.lanecc.edu/llc/speech/ethical-communication
https://ethiccomm.weebly.com/ethical-communication.html
https://expertprogrammanagement.com/2018/04/7-cs-communication
https://expertprogrammanagement.com/2018/04/7-cs-communication/
www.ThoughtCom.com
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