NEW PRODUCT DEVELOPMENT PROCESS

BIODIGRADABLE PLASTIC MARKET

BHAKTI BHDARA
BBA 3 SEMESTER
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Situation Analysis

The global biodegradable plastic market was valued at $1.6 billion in 2019 is expected to reach $4.2
billion by 2027, growing at a CAGR of 13.3% from 2020 to 2027.

Biodegradable plastic is a plant-based plastic with no hazardous effects on the environment. It degrades
naturally in base compounds in a reasonable amount of time. Hence, plastic, defined as biodegradable, is
made of molecule that can break down naturally by the action of micro-organisms. Some of the major
known types of biodegradable plastic include, Polylactic Acid) (PLA), Polybutylene adipate terephthalate
(PBAT), Polybutylene Succinate (PBS), Polyhydroxyalkanoates (PHA), and starch blends.

 Industry Category: The global biodegradable plastic market is segmented on the basis of type,
application, and region. Based on type, the market is classified into PolylacticAcid (PLA),
Polybutylene Adipate Terephthalate (PBAT), Polybutylene Succinate (PBS),
Polyhydroxyalkanoates (PHA), starch blends, and others. On the basis of application, the global
biodegradable plastic market is categorized into packaging, agriculture, textile, consumer durable
and others. Based on region, it is studied across North America, Europe, Asia-Pacific, and
LAMEA.

 Industry Characteristics: The global biodegradable plastic market is in the introductory

phase of the industry life cycle and is expected to explore new growth opportunities during the
coming years. Some of the basic factors driving the demand for the market include governmental
initiatives to eliminate single use plastic and strict regulatory outlook against the use of
conventional plastic products.

 Trends: Industry trends are shifting toward biobased products to reduce dependence on
conventional plastics. Moreover, most of the manufacturers in industries such as packaging,
textile and agriculture are shifting toward biobased plastic due to stringent regulations from the
government. Such factors are largely impacting the biodegradable plastic market growth.

 Stability: The growth of the market is negatively impacted by high cost of biodegradable plastic
over its conventional counterparts. For instance, polylactic acid-based bioplastics are at least
eight times as expensive as the petroleum-based plastics. However, new bioplastics made from
the skins of tropical fruits at a lower price, are expected to provide lucrative growth opportunities
in upcoming times.

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SWOT Analysis: Global Biodegradable Plastics: Snapshot

STRENGTHS WEAKNESSES
 The stringent regulatory
 biodegradable plastics
reforms by several
market is negatively
governments across that
affected by the high cost
insist on reduction of
of production of
plastic usage has
biodegradable plastics.
augmented the demand
 The vast difference
for biodegradable plastics.
between the prices of
 This new type of plastic
conventional plastics and
not only conform to the
biodegradable plastics
guidelines but also
has discouraged several
friendly toward the
emerging economies to
environment in more ways
steer clear from using
than one. Thus, the use of
these products
conventional plastic is
 the requirement of skilled
gradually being replaced
labor, which is a
by biodegradable plastic,
challenge in developing
increasing the revenue of
countries, has also
its global market by leaps
restrained the production.
and bounds.
OPPORTUNITIES
 the global biodegradable THREATS
plastics market is
projected to pace ahead
SWOT  The leading players
operating in the global
at a CAGR of CAGR of
biodegradable plastics
9.9% between 2015 and
market are BASF SE,
2023. 
Mitsubishi Chemical
 The market is estimated
Corporation, NatureWorks
to reach a valuation of
LLC, Biome Bioplastics,
US$17.66 bn by the end
and Corbion. Therefore,
of 2023 from US$9.10 bn
there is high global
at the end of 2016.
competition. Europe to
 Packaging Industry to Show Persistent Dominance
Boost Global Market as it of Biodegradable Plastics
Takes a Green Approach
In terms of application, From a geographic point
the global biodegradable of view, the global
plastics market is biodegradable market is
segmented into textile, segmented into Latin
packaging, agriculture, America, Asia Pacific,
electronic, medical, and Europe, North America,
injection molding. Of the Middle East and
these, the packaging Africa, and Latin
segment is projected to America.  This shows high
be the key consumer of regional dominance.
biodegradable plastics in
the coming years. 

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IDEA GENERATION
Q. What sources of information did you use to generate ideas?

ANS. Increasing level of air and water pollution, Government incentives towards ways of saving
environment, Increase in level of eco-friendly products.

When scientists invented plastic, it was praised for being exceptionally durable—not breaking
down naturally like organic matter. However, by the 1960s, researchers began to worry that
plastic’s durable nature was a major problem contributing to landfills and ocean pollution. By
the 1980s, scientists offered a new solution to plastic pollution: biodegradable plastic.

What Is Biodegradable Plastic?

Biodegradable plastic (or biodegradable polymer) is a synthetic compound that can decompose
over time through living organisms, eventually breaking down into water, carbon dioxide, and
leftover material called biomass. Biodegradable plastic’s ability to naturally degrade within an
organic time frame makes it unique from other plastics, which can take hundreds or thousands of
years to break down. There are several recognized types of biodegradable plastics, including
Polyhydroxyalkanoates (PHAs), Polylactic acid (PLAs), plant starch blends (like corn starch), and
cellulose-based plastics.

What’s the Difference Between Biodegradable, Bioplastic, and Compostable Plastic

There are a few notable differences between biodegradable plastic, bioplastic, and compostable
plastic:

 Biodegradable plastic refers to any plastic that can degrade naturally through living
organisms, regardless of the original material from which it derives. Plastic can be
biodegradable without being a bioplastic or being considered “compostable plastic.”

 Bioplastic is a term that describes any plastic made from renewable raw natural materials.
While some bioplastics are biodegradable or compostable, many of them are not, meaning
they won’t break down even though they’re made of natural materials.

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 Compostable plastic is a term that describes plastics that need specific conditions to break
down, rather than the less complex conditions of biodegradable plastics. While
biodegradable plastics can break down in a more natural environment, compostable plastics
usually require industrial composting facilities.

How Long Does It Take for Biodegradable Plastic to Decompose?

In general, biodegradable plastics take between three and six months to decompose when left
exposed to oxygen or light. Regular plastics can take up to 1,000 years to reach the same levels of
decomposition.

What Are the Benefits of Biodegradable Plastic?

Biodegradable plastic’s ability to break down within a year means it has several advantages over
traditional plastics:

 It decreases the waste sent to landfills or incinerators. When you toss traditional plastic into
the trash, it has a negative environmental impact because it can wind up in landfills, where it
can potentially sit for hundreds of years, or incinerators, where it will be burned and release
harmful chemicals into the natural environment. Conversely, biodegradable plastic has an
environmental benefit: it will break down in a landfill and doesn’t need to be burned.
 It takes less energy to manufacture. The manufacture of biodegradable plastics often takes
less energy than traditional plastics, meaning that it takes fewer fossil fuels and produces
fewer greenhouse gas emissions that harm the planet.
 It releases fewer harmful substances when breaking down. While traditional plastics can
leach toxic chemicals into the environment as they sit, well-made biodegradable plastics
should break down with few harmful byproducts. Instead, biodegradable plastics release a
combination of water, carbon dioxide, and biomass (which is often simply leftover plant
materials).

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What Are the Concerns Related to Biodegradable Plastic?

While biodegradable may aid in the environment conflict against traditional plastics, it does have
some drawbacks:

 It may not break down completely. While scientists have yet to determine the effects of
biodegradable plastic, there is evidence that certain types do not break down completely.
When biodegradable plastics only partially break down, it can be even more harmful to the
environment than if it had stayed whole since the smaller pieces (called microplastics)
become harder to clean up or identify.
 It can release harmful substances when breaking down. While biodegradable plastic
releases fewer harmful chemicals when breaking down, that doesn’t mean it’s harm-free—
certain types of biodegradable plastics can release harmful substances like metals and
methane.
 It reinforces a single-use mindset. Biodegradable plastic reinforces the idea of single-use
materials, encouraging excess waste production as a sustainable practice. This mindset can
have negative consequences because consumers may turn to biodegradable plastics as the
best solution for environmental issues, passing up more environmentally friendly practices
such as low-waste living, recycling, prioritizing organic materials, and composting food
waste.
 It’s expensive to produce. Biodegradable plastic is more expensive to produce than
traditional plastic, making it challenging to encourage plastic manufacturers (without
incentives) to switch to biodegradable plastic for their products and packaging.

Uses for Biodegradable Plastics

While biodegradable plastics can, in theory, replace almost every use for conventional plastics, its
higher cost prevents many manufacturers from making the switch. However, you still encounter
biodegradable plastics daily—look for a label that describes the plastic as biodegradable.
Biodegradable plastics are most commonly used to make things like:

1. Food packaging: Manufacturers can make biodegradable food packaging out of a range of
items, from cheese byproducts to almond shells. Common biodegradable plastic products
include takeout containers, carry-out bags, and coffee cups.
2. Disposable tableware: Biodegradable plastic plates, cups, and utensils are easy to find on
the market—some have the texture of paper or cardboard while others feel smoother like
traditional plastic.
3. Plastic bags: There are many biodegradable plastic bags in circulation, including shopping
bags, produce bags, and other single-use bags.

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4. Packing peanuts: While traditional packaging peanuts were made from non-biodegradable
polystyrene, there are now many starch-based packaging peanuts available that are
biodegradable.
5. Plant pots: Many companies now package their plants in biodegradable containers,
meaning the packaging can be planted straight into the ground and will decompose naturally
in the soil.
6. Medical products: Many medical materials like surgical sutures and wound dressings are
made from biodegradable material, so they naturally break down without needing an
invasive technique to remove the material after the patient has healed.

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Screening and Evaluating Ideas

Q. What factors should be considered before your idea is moved
forward to the project planning stage??

ANS. Labor, Raw material, Capital requirement, Requirement of machinery, Project

blueprint, Distribution strategy, Number of products in product mix, Categories.

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Business Analysis

Q. How will the product meet definite customer needs?

Identify- With the advent of government taking necessary steps to conserve and protect the
environment; the opportunity of replacing normal plastic with biodegradable plastic can be huge.

Distribute- The customers are mainly from packaging industry; therefore, the goal will be to give them
also the necessary information and advantages for the product.

Create: craft the features and contents that customer needs regarding the types of biodegradable
plastic bags, size, color, customization etc.

Collect: collect the customer feedback for the product and their expectation.

Q. How will the product be a logical addition to the company’s product

mix?
The biodegradable plastic bags will be logical addition to the company’s product mix as this will a new
product to all the customer and more beneficial to the environment with product depth of
sustainability. Industry trends are shifting toward biobased products to reduce dependence on
conventional plastics. Moreover, most of the manufacturers in industries such as packaging, textile
and agriculture are shifting toward biobased plastic due to stringent regulations from the government.

Q. How will the product developed, produce, and marketed???

Development- The biodegradable plastic bags will be developed in biodegradable solutions

manufacturing unit, which is located at Kondapur, Telangana. The resources which will be used to
manufacture the product will be available in India.

Produce- Biodegradable plastics can be made from 

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1) a mixture of organic bio-based materials, such as starch and cellulose 

2) biodegradable synthetic polyesters that are fossil-based  

3) bio-based oils, such as sugarcane, which are not always biodegradable.

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Biodegradable plastics can be divided into three groups according to their origin: 

a. Biodegradable but not bio-based – often made with synthetic polyesters

b. Biodegradable and bio-based – made with starch or cellulose-based materials

c. Biobased but non-biodegradable – from biobased oils 

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In a nutshell, most biodegradable plastics are made from traditional petrochemicals but designed to

break down faster.

They include additives that make them degrade rapidly in the presence of light, oxygen, moisture, and
heat. Plus, the biodegradable plastics decay faster because of the naturally occurring microorganisms
such as bacteria, fungi, and algae.

Marketed: The more marketers know about their customers, the more they will be able to optimize
spending and improve the user experience. By using this experience, we will be targeting the
customers need by focusing on their timings of a certain product on what is the best for the
consumer. Successful marketers understand that a positive customer experience typically leads to
more sales and referrals. In today’s data-driven world, customers are now more aware that brands
can collect their information through loyalty cards, social media activity, and company apps, to name
a few. They understand that when a brand recognizes who their customers are, and what motivates
them, they do a better job meeting customer need.

A marketer who wishes to be effective in today’s competitive market must be able to look at the data,
understand it, analyze it and then interpret it to create a smart marketing strategy.

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Biodegradable plastic is a plant-based plastic with no hazardous effects on the environment. It

degrades naturally in base compounds in a reasonable amount of time. Hence, plastic, defined as
biodegradable, is made of molecule that can break down naturally by the action of micro-organisms.
Some of the major known types of biodegradable plastic include, Polylactic Acid) (PLA), Polybutylene
adipate terephthalate (PBAT), Polybutylene Succinate (PBS), Polyhydroxyalkanoates (PHA), and
starch blends.

Thus, our motto is leading sustainability and eco-friendly environment by eliminating use of
conventional plastic.

Development: Prepare a Prototype and determine the

following elements:

Q. What kinds of materials are to be used in manufacturing?

Biodegradable plastic – Manufacturing process

The most familiar bioplastics are made from natural materials such as corn starch. So, let’s see how
the manufacturing process of plastic from starch looks like.

Production of biodegradable plastic from starch

STEP 1: Preparation
 Cassava tubers are peeled and washed with water. Then, the tubes are mechanically grated. 
STEP 2: Filtering
The grated cassava is mixed with water (3 times the volume of the grated material). The mixture is
strained and filtered using a coarse sieve and filter cloth.
 STEP 3: Settling
 Then, the filtrate is left to settle for six hours. The leftover parts of the starch are remixed with water
and left to settle for twelve hours. This is called starch washing. 
STEP 4: Oven-drying
The starch (wet) is dewatered manually and then oven dried.
It is dried at a temperature of 105ºC for 4 hours, to make sure the starch is in its barest minimum
moisture content.
STEP 5: Film preparation 
The cassava starch is tested for moisture content using an infra-red moisture meter. 

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STEP 6: Biodegradable film mixture

A mixture of 1kg powdered cassava starch, 2kg polyvinyl alcohol liquid, 100g talc powder, and 100g
urea is prepared. The resulting mixture is added to 400ml of glycerin. 
STEP 7: Producing the biodegradable film
The whole mixture is stirred to produce a semi-dry powder. Thereafter, the mixture is pressed out with
a Blownfilm extruder to produce a biodegradable film, which can either be used directly or modified
further for use.

Q. What type of packaging will your product need? What function will
the package serve?

Paperboard cartons.

Paperboard is a paper-based material that is lightweight, yet strong. It can be easily cut and
manipulated to create custom shapes and structures. These characteristics make it ideal to be used
in personalized packaging. It is made by turning fibrous materials that come from wood or from
recycled wastepaper into pulp, and then bleaching it. Paperboard packaging comes in various
grades, each suitable for different packaging requirements.

Functions of the package serving:

 Physical Protection – from shock, vibration, compression, temperature, etc. of the objects
enclosed in the package.
 Barrier Protection – protecting as a barrier from oxygen, water vapor, dust, etc.
 Reducing theft - Packaging that cannot be re-closed or gets physically damaged with
signs of opening aids in the prevention of theft.
 Convenience –includes features which add convenience in distribution, handling,
display, sale, opening, re-closing, use, and re-use.
 Marketing - The packaging and labels can be used by marketers to encourage potential
buyers to purchase the product.

Q. What brand name will the product have?

ANS. Biodégradable Solutions

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Test Marketing

A. How will your product be tested? (By a special group, laboratory,

or under actual market conditions) Explain your decision.

Biodégradable plastic
Soil Testing – Hydrocarbon testing EPA 8015

The EPA Soil Testing EPA 8015 gives the ability for manufacturers to see that the material continues
to biodegrade to completion. We qualify the complete biodegradation of the material by conducting
these tests in accordance with the new set standards by the FTC Green Guides. This allows
customers and regulators to see the material biodegrades by microorganisms to material found in the
environment as set by the definition of biodegradable: capable of being broken down especially into
innocuous products by the action of living things.

Marketing Goals and Objectives

Q. What do you want to accomplish with this plan? Objectives are

used to evaluate the marketing plan, need to be simple and
measurable.
ANS. We want to accomplish with this plan is:

1. To achieve the brand image

2. To maximize our sales
3. To increase the profit margin
4. Build awareness and credibility for the new product and the company.
5. Create immediate opportunities for sales and distributor channels

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Identification of target market

Q. who is your primary and secondary target markets?

Primary targets

Packaging industries, food and beverage, consumer durable, bakeries, agriculture, and textile are the
potential customers of Biodegradable Plastic industry.

Key Market Segments

 By Application
o Packaging
o Agriculture
o Consumer Durable
o Textile
o Others
 By Type
o Polylactic Acid (PLA)
o Polybutylene Adipate Terephthalate (PBAT)
o Polybutylene Succinate (PBS)
o .PHA (Polyhydroxyalkanoates)
o Starch Blends
o Others
 By Region
o North America
 U.S.
 Canada
 Mexico
o Europe
 UK
 Germany
 France
 Italy
 Spain
 Rest of Europe
o Asia-Pacific
 China
 India
 Japan
 South Korea
 Australia

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 Rest of Asia-Pacific
o LAMEA
 Brazil
 Saudi Arabia
 UAE
 South Africa
 Rest of LAMEA

Commercialization: Marketing the New Product

Product:
Q. Provide detailed description of the new product / Include
instructions on the use of the product??

FOOD-GRADE BIODEGRADABLE LINERS & FILMS

With the rising global demand for eco-friendly plastics, Biodegradable solutions is proud to offer
biodegradable plastic bags and film that provides the same strength as traditional bags, contains no
toxic by-products, and does not require special handling.  We manufacture biodegradable film into
gusseted box liners, flat poly bags, and tubing. Our liners are made from LLDPE, HDPE, and
blended PE depending on your needed application.

Our innovative and environmentally safe material provides several advantages including:

 The same strength and tensile properties as traditional plastics.

 No toxic by-products.
 Does not use heat, light or mechanical stress to break down.
 Does not require special handling (unlike PLA and oxo-degradable products).
 Does not contain heavy metals (unlike most oxo-degradable products).
 Specific formulations that meet FDA requirements.

CUSTOM SIZING & BLENDS

The width of biodegradable film ranges from 6” wide to 50” wide, with the film thickness between 0.8
mil to 4.5 mil. As a manufacturer, we can offer clear and colored film options, and include a one-color
company logo to your liners to promote your company’s eco-friendly efforts.
FOOD-GRADE BIODEGRADABLE LINERS & FILMS

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With the rising global demand for eco-friendly plastics, Plascon is proud to offer biodegradable plastic
bags and film that provides the same strength as traditional bags, contains no toxic by-products, and
does not require special handling. We manufacture biodegradable film into gusseted box liners, flat
poly bags, and tubing. Our liners are made from LLDPE, HDPE, and blended PE depending on your
needed application.

Our innovative and environmentally-safe material provides a number of advantages including:

The same strength and tensile properties as traditional plastics.

No toxic by-products.

Does not use heat, light or mechanical stress to break down.

Does not require special handling (unlike PLA and oxo-degradable products).

Does not contain heavy metals (unlike most oxo-degradable products).

Specific formulations that meet FDA requirements.

CUSTOM SIZING & BLENDS

The width of biodegradable film ranges from 6” wide to 50” wide, with the film thickness between 0.8
mil to 4.5 mil. As a manufacturer, we can offer clear and colored film options, and also include a one-
color company logo to your liners to promote your company’s eco-friendly efforts.

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BOX LINERS

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BAKED GOODS

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FLORAL

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FRESH PRODUCE

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Q. Include a features and benefit chart of the product??

Advantages of using biodegradable plastics:

1. Reduction in Carbon Emission:

The formation of traditional plastic involves use of carbon in an excessive amount. This carbon
is released into the atmosphere when the used plastic begins to decompose or melt. There are
positives that methane & other pollutants could also be released when traditional plastic is
recycled or burned.
In contrary to which, biodegradable plastics do not release carbon or methane as no carbon is
used in its manufacturing process. Biodegradable plastics are broken down by naturally
occurring bacteria & since these plastics are plant-based, minimal amount of carbon is
released during the composting process.

2. Lesser Energy Consumption:

Though the initial investment in the biodegradable plastics might be slightly higher, in the long
run biodegradable plastics involve lesser amount of energy in its manufacturing process & do
not need fossil fuels to be recycled. Thus, it contributes in conserving petroleum supplies.
Conversely, traditional plastic comes from heating and treating oil molecules until they turn into
polymers & demands more energy in its production & burning of fossil fuel.

3. Environmentally friendly Disposable Solution:

The traditional plastics are thrown on the scrapheap at landfills. As a consequence, the land
that could have been used for agriculture, residence or industrial applications is converted into
landfills by non-biodegradable plastic.
The usage of biodegradable plastic products will reduce the number of landfills as these
products undergo biodegradation when buried or given to composting. The micro-organisms in
soil will breakdown the plastic pieces into compost, humus other useful compounds. However,
these bacteria will turn up their nose at traditional plastic. Yes, you can try loading their dinner
plates with plastic bottles or bags, & you shall see the entire meal being skipped by these
unicellular gluttons.

4. Recyclable Material:
Biodegradable plastics not only take significantly lesser time to breakdown but can also be
recycled to manufacture more plastic by-products. The products produced are non-toxic as
they don’t contain chemicals or toxics if compared to traditional plastic.
Use of ground-breaking technology in recycling the bioplastic has closed the loop by creating
the materials that lessen our reliance on traditional plastics. The recycled materials are
compatible with standard plastic manufacturing equipment, thus making a way for rapid market
adoption.

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Q. Include brand identification and what significance it has “How did

you come up with your brand”?

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Q. Develop a package/ labelling or package design for the product.

Place:
Q. Provide detailed information about your targeted location.

o North America
 U.S.
 Canada
 Mexico
o Europe
 UK

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 Germany
 France
 Italy
 Spain
 Rest of Europe
o Asia-Pacific
 China
 India
 Japan
 South Korea
 Australia
 Rest of Asia-Pacific
o LAMEA
 Brazil
 Saudi Arabia
 UAE
 South Africa
 Rest of LAMEA

Q. Where will your product be sold?

ANS. Our product will be sold to:
Packaging industry
Wholesalers
Exporters
Online e-commerce
Medical stores
General stores

Q. How will your product be produced and distributed?

ANS. The product will be produced at our main center Kondapur, Telangana.

Selective distribution

The product will be distributed in bulk to the above listed customers from different industries.
This strategy of distribution is selected because we want our products to cover a wide geographical
area instead of limiting it to a specific area.

Price:

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Q. Determine your pricing objective (maximize profits, increase sales,

maintain an image)
ANS. Our objective is to increase sales at minimum cost, as there is having a great market of
packaging industries. So, it’s our first priority to increase sales which can easily increase brand
recognition and in future it can give a better return.

Q. Study Costs-include a detailed list of all raw materials used, total

expenses in making the product, and number of products you plan on
producing. Calculate your Break-Even Point.
ANS. Project Plan Expenditure is 50Cr
1 biodegradable bag cost roughly Rs 0.6

Q. Estimate the demand (according to your text, elastic or inelastic

demand)

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ANS. In elasticity of demand tell us that where a change in the price of the product where a change in
the price of the product does not significantly impact the demand for that product. When demand for a
good or service is static when its price or other factor changes, it is said to be inelastic. So, when the
price goes up, consumers will not change their buying habits. So, our product will be having inelastic
demand as the consumer will not change their buying habits for our product.

Q. Study the competition-what are your competitors’ prices?

ANS. As such it’s our new product for India so there very less competitors so we can’t have
competitors’ price.

But competitors globally are:

Key Market Players

 BASF SE
 BIOME TECHNOLOGIES PLC.
 CORBION N.V.
 DANIMER SCIENTIFIC
 DOW INC
 EASTMAN CHEMICAL COMPANY
 KURARAY CO., LTD.
 MITSUBISHI CHEMICAL HOLDINGS
 NOVAMONT S.P.A
 PTT GLOBAL CHEMICAL COMPANY LIMITED

Q. Decide on a pricing strategy; (cost-oriented, demand-oriented, or

competition-oriented), explain your decision.
ANS. As we have discussed earlier where our more focus is to increase our sales, so our pricing
strategy will be cost oriented. Which will increase the sales by providing at minimal cost .

Promotion:
Q. Decide on your promotional mix
*** You will need to decide on how you are going to promote your
product; choose from the following list of promotional media. You will
also need to create the advertisements as well as explain what you
have selected for your advertising campaign. (You will not need to
create a promotional budget for this project)

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ANS. Biodegradable solutions has considered advertising for its products as a high priority for driving
sales. The promotion and branding in Biodegradable solutions mix utilizes all media channels like
print, TV, online ads, billboards etc.

The advertisements Biodegradable solutions will be aggressive where they will showcase the
importance of using natural and sustainable ways of making products. Their advertisements will also
be under scrutiny as they have alleged that its competitors have been using harmful products.
Biodegradable solutions advertisements showcase their entire product range targeting the audience
who want a healthy lifestyle by using naturally sustainable products.

a) Print Advertisement (choose at least two methods)

1. Billboards
2. Online advertising

b) Public Relations/ Personal Selling

Q. what activities will you plan that will promote the image of your
company?
ANS. Online content containing nature effectiveness and videos likewise will publish our
advertisements and with help of social platforms promotions will be continued.

Implementation:
Q. How will you launch your new product?
ANS. With the help of online portals, and website we can launch our product. Also, we can have
launch event.

Q. Who will be responsible for getting it off the ground?

ANS. Salesperson and marketer will be responsible for getting it off the product.

Q. Will you have any sponsorships or endorsements?

ANS. Yes, we can have as environmentalists as ambassadors and in sponsorships we can have local
investors and banks.

Q. How will you accomplish relationship building with your

consumers?

ANS. We can accomplish relationship building with our consumers by sending the e-mail templates,
rating scale, and providing feedback forms.

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 NEW PRODUCT DEVELOPMENT PROCESS

Evaluation and Control

Q. What will you do to evaluate the success of your new product?
Ans. We can have sale performance report; brand identity can also help us. And we can get idea by
feedback form systems too.

Thank you!

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