1. What are the phases of value creation and value delivery?

Ans. Any company is charged with providing consumer service at a profit. Only
by fine-tuning the valuation will a firm gain. The method of distribution and
the collection, provision and communication of superior value to increasingly
well-informed customers.

The value creation and delivery series can be divided into three stages. First,
choosing the value is the "homework" marketers must do "Before any product
exists. They must segment the market, choose the suitable one Goal, and
improve the value positioning of the offering. 'Segmentation, targeting,
positioning (STP)' formula. The core of strategic marketing is that. The second
step is to have meaning. Relevant marketing must be defined by Marketing
Characteristics, costs, and distribution of goods. In the third level, the task is to
communicate the value by using the to announce and promote the product,
the Internet, advertisement, sales force, and all other communication
methods. The process of value distribution starts before a product exists and
continues through production and after launch. Each process has implications
for cost.

2. What is Value Chain?

Ans. Michael Porter of Harvard has suggested the value chain as a method for
finding ways to generate more value for consumers. Each company is a
synthesis of activities conducted to develop, manufacture, market, deliver and
support its product, according to this model. In a particular organization, nine
strategically important activities, five main and four support activities,
generate value and expense. (1) inbound logistics, or getting materials into the
business, are the primary activities; (2) operations,

Or the conversion of materials into finished products; (3) outbound logistics or

the supply of final products; (4) the putting on the market,
Sales, which includes; and (5) support. Help operations are performed by
specialist departments: (1) acquisition, (2) production of technology, (3)
management of human resources, and (4) firm infrastructure. (The costs of
general management, planning, finance, accounting, legal, and political
relations are covered by infrastructure.)

3. Most large companies consist of four organizational levels: What are

those four organizational levels?

Ans. Most large corporations consist of four layers of organization: (1)

corporate, (2) division, (3) business unit, and (3) business unit (4) Product.
Corporate headquarters is responsible for creating a comprehensive corporate
strategy to direct the whole business;

It decides on the amount of money to be allocated to each department, as well

as which companies to start or exclude. Each division sets up a plan which
covers the allocation of funds within the division to each business unit. A
strategic strategy is established by each business unit to bring the business
unit into a sustainable future. Finally, for the achievement of its goals, each
product level (product line, brand) develops a marketing strategy.

The marketing plan is the core method to direct and organize the marketing
campaign. It operates at two levels: tactical and strategic. Based on an
overview of the best business prospects, the strategic marketing strategy sets
out the target markets and the value proposition of the firm. Marketing
strategies, including product features, advertising, merchandising, pricing,
distribution channels, and operation, are listed in the tactical marketing plan.