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Group 4 - HBN 121 - Business Proposal Introduction - First Submission
Group 4 - HBN 121 - Business Proposal Introduction - First Submission
Group 4 - HBN 121 - Business Proposal Introduction - First Submission
2. Company/Product Logo:
On our logo, you can see the name of our business as well as our tagline. You
can also see a coffee bean at the back of the name of our business. Since we will run a
coffee shop, the coffee bean is the main ingredient that we will need in order to produce
high-quality coffee. The color scheme that we chose for our logo is a neutral color
scheme to match the vibes and aesthetics of coffee and in order for our customers to
easily distinguish that we mainly serve coffee. This logo also features a simple and
minimalistic vibe, which matches that of a coffee. We believe that this logo will ensure
that we will attract customers who want to have a sip of a good cup of warm coffee to
boost them and give them a smile on their faces for their entire day.
3. Tagline:
“Enjoy Life With a Sip of Coffee”
We aspire to be your go-to spot for your daily coffee grabs. Now more than ever,
take some moments to enjoy and relax with our soothing café scent and perfectly
brewed coffees. Do not let your life unscented with a delicate coffee. The Grounds brew
for you, we'll always provide you with the best cup in your very own hands.
● Marketing:
○ Social Media Advertisements (Facebook, Twitter, Instagram, etc.) and
Printed Materials (Flyers, Brochures, etc.): ₱80,000 (1 year -
Advertisements)
○ Website (Hostinger Web Hosting): ₱2,100.00 (1 year)
This fund allotted for these estimated expenses will cover 1 year of our business
venture. It may vary depending on the number of customers since the number of
products and services that our business will provide is dependent on it. Excess funds
will serve as our emergency/safety funds which are allotted for any unexpected events
that may occur and by the end of the year, all remaining funds are going to be added to
next year’s business fund. This is just a starting fund and the funds for the succeeding
years will be computed depending on the level of popularity or success of our business
venture.