ELMER ALINSOG

5786 Polaris Street, Unit 5L, Makati, Philippines | 09178288290 elmer@travelstrategybusiness.com 

ONLINE TRAVEL & TOURISM BUSINESS, TECHNOLOGY & DISTRIBUTION EXPERT
COMPETENT. RELIABLE. CONSISTENT. 20 + years experience working in Silicon Valley and Wall
Street corridor with Fortune 500 and Global 2000 corporate executives. Trend spotter, extremely
resourceful, early adopter, dedicated, energetic and self-motivated solutions provider with creative
approach to problem solving, catalyst for initiating positive change and excellent mental thought
process, vendor/customer relations negotiating and leadership skills with a proven track-record on
identifying key areas for improvement. Successfully meeting or exceeding sales goals and objectives
and extremely knowledgeable today’s market makers, movers and shakers.

AREAS OF COMPETENCY
- Online travel e-commerce strategy - Competitive market research, data
- Sales, marketing and strategic analysis & lead generation techniques
partnerships - Transform non-core intellectual
- Business plan development & revenue property assets into revenue generating
modeling assets
- Online marketing, advertising strategy - Operational plan [policies & guidelines,
and execution standard operating protocols, standard
- In-depth technology automation, R&D operating procedures]
experience - .NET/J2EE/RoR - Identifying financing channels
- Products and services development - RFI/RFP development & response
- Human capital sourcing management
- Technology architecture requirements - Products & services providers sourcing
gathering and design & procurement

DIVERSE INDUSTRY WORK EXPERIENCE
- Enterprise software development - Legal & Real Estate
- Call Center & BPO – travel reservation - Telecommunications
- Travel - commercial & private charter - Healthcare/Pharmaceutical
- Hospitality & ground transportation - Publishing
- Financial - Semiconductor
- Fashion - Aerospace and Federal Contractors
- Entertainment - Automotive

2/2008 to present
Travel 2.0 | Strategy + Business | Founder, Managing Director – Manila, Philippines HQ
- The Travel 2.0 | Strategy + Business team is a network of global travel & tourism domain
experts on business & technology architecture, business development and marketing. The
Travel 2.0 | Strategy + Business team provides assistance to medium- and large-scale travel &
tourism companies to construct creative and economic strategies and solutions, which connects
the right B2B buyers and sellers for corporate travel and leisure travel procurement and
expands supplier's products distribution globally using Travel 2.0 mashups cutting edge
technology.
6/2006 to 2/2008
International Travel Group | EVP Sales, Marketing & Partnership – New York, NY
- Primary consultant to International Travel Group by leveraging various dynamic packaging 
booking engine and XML/API web services based automation tools to create buy­side and sell­
Side   travel   content   aggregation,   distribution   and   contact   center   reservation   protocols   & 
processes.   Responsible   for   identifying   Travel   2.0   and   Web   2.0   API   Mashup   integration 
possibilities   as   well   as   Web   Analytics,   which   relates   to   travel   technology   and   airlines 
automation.   It   includes   the   creation   of   real­time   yacht   charter   distribution   system   and 
aggregation of 120 + Adventure/Experiential Tours through XML/API direct connectivity.
- Selected clients and partners that were consummated include Amadeus, Sabre Travel network, 
NexGen  Travel, XYKA,  SkyBird,  Skylink, TransAm, Travel Holdings, Rearden Commerce, 
Wyndham Vacations Ownership, YachtBooker, YachtStore, Adventure Engine, etc.

ORGANIZATIONAL EXPERIENCE

8/2005 to 6/2006
Fareportal, Inc. | VP Business Development, Marketing & Partnerships – New York, NY
- Responsible for overall business and partnership development of Jen Travel Equity Group of
Companies; Fareportal, Inc. – technology entity, Travelong – a corporate division, Farebuzz – a
B2B division and Cheapoair – a business to consumer division.
- Formulate strategy of operation – ticketing, contact center reservation protocols & processes,
negotiating & structuring partnership deals, online marketing initiatives that include PPC,
SEM/SEO, Organic Search, Banner Advertising and Affiliate Programs. Conduct campaign
quantitative analysis. Successfully closing small, medium to enterprise scale accounts that
could possibly double or triple the group of companies’ revenue size at the end of 2007.
- Extensive knowledge in providing travel technology automation, aggregation of third-party
negotiated airlines contracts and wholesale travel contents via GDS/ATPCO, net fares. With
emphasis to expand fulfillment distribution channel using pull/push OTA compliant XML/API
direct connect.

11/2002 to 7/2005
Independent Business Consultant & Founder of FlightPointe & Company – New York, NY
- Provided general business consulting to SMB market and being a private jet charter broker 
while architected and designed a real­time Private Jet Charter and Air Taxi GDS Automation. 
Developed a business plan and financial projection to raise $5M to develop the technology 
platform – still an on­going endeavor.

PROFESSIONAL SERVICES & SEMICONDUCTOR WORK EXPERIENCE

Business Development Manager   
Qwest® Global Services/Professional Services, NYC / 3/2000 – 10/2002
- Conduct account penetration strategy and analysis for the Northeast Sales team. Managed and 
supported 22 sales personnel.
- Gather business requirements’ analysis, RFP/RFI proposal response and management.
- Perform business, user requirements gathering and analysis. Instrumental for establishing 
protocols and standard operating procedures within various delivery groups, identifying 
demarcation­ points between stakeholders, product development, business modeling, 
identifying and conduct initial due­diligence on major vendors for strategic partnership and 
facilitate in creating marketing related collaterals.
- Provide e­Business Process Consulting for internal and external clients.
- Global 2000 Companies portfolio includes; Bausch & Lomb company, Bank of New York, 
Anheuser Busch, Brylane, Columbia House, Comedy Central, Swatch, MetLife, Heidelberg, 
IBM, Sony, EMI Music, Louis Vuitton, Liz Claiborne, Deutsch Bank, Merrill Lynch, etc.

Accomplishment
- Instrumental in establishing products/services and operational definition for the Qwest 
Managed Services division. $13.2M highest deal closed, $2.3M deals average closed and 
instrumental in establishing the Qwest Managed Services division.

Process Application Engineer

Hewlett-Packard Labs, Palo Alto, CA / 9/1992 – 2/2000
- Establish goals, objectives, and policies. Develop and implement programs to ensure process 
efficacy of manufacturing Flat Panel Display devices, applications, market research trends and 
practices, cost analysis, price structuring, capital equipment purchasing, outsourcing and 
logistics.
- Involved in life cycle process (new and continuous processes and automation) of wearable 
miniature display for Department of Defense application and LED ­­ technology transfer.
- Process engineering for various high­vacuum deposition of phosphor and thin film for EL, 
OLED, FED and Cathodoluminescence for Flat Panel Display applications.
- Design and Systems Integration of high­vacuum deposition equipment and maintenance.
Accomplishments:
- The opportunity to learn and be exposed to various and latest technologies such as Internet, 
Intranet, and Extranet Infrastructure and Architecture design since 1990.
- Saved company $4.3 million in R & D and technology transfer expense.
- Co­author of paper submitted in Berlin Germany at the 1998 EL International Workshop.
- Designed vacuum deposition using multiple sputtering targets utilized for phosphor deposition 
on various Flat Panel Display applications with full­cycle systems integration.
- Patent lead author­designer of a Method for Fabricating Pixilated Polymer Organic Light 
Emitting Devices.
 - OSHA certified with 80 hrs Emergency Response Training.

Process Engineer
Hoya Optics, Inc., Fremont, CA / 2/1991 – 3/1992
- Vacuum deposition of thin film, and supervision of optics division in a production 
environment.
Accomplishments:
- Produced $1.9 million a year in additional profits as a leader in the creation of Thin Film 
Department.

EDUCATION AND CONTINUING STUDIES

Bachelor of Science in Marine Transportation, and two-year General Courses Studies at Long Beach
City College and Mount San Antonio College. 4-year Vocational High School, major in Fine Arts and
Architectural Drafting Courses.

Market research for future growth and applications of Flat Panel Display technology on retail,
entertainment, financial, marketing and advertising market.

Current continuing studies primarily focus on creating a Travel XML Exchange & Registry
Marketplace similar to how the NASDAQ trades financial services and instruments.