The Implementation of 4P’s on MacDonald’s

University of The People

Marketing Management Course

BUS 5112-01 AY 2022-T3

written Assignment Unit 1

Dr. Marshall Benveniste

February 2, 2022
 The Implementation of 4P’s on MacDonald’s

MacDonald's is the example I have chosen for this assignment:

Today, fast food is one of the most pressing needs for a lot of people, as life has become much

faster and hectic than it used to be.

McDonald’s success can be attributed to a variety of factors, as it could have been the right time.

It could have been providing a pleasant customer experience, but one of the most important

major factors their marketing team.

McDonald's Corporation's marketing mix 4P’s includes a number of approaches that cater to the

needs of various quick-service restaurant markets around the world.

In this assignment, I will demonstrate how to use the 4P’s on McDonald's.

Product

McDonald's began selling their new sandwich, which is a beef burger sandwich with a special

sauce that gives it a unique taste. They named it Elite, and it's available as a sandwich or as a

combo with Pepsi and potato.

Elite sandwiches are also available in two different sizes, medium and large.

Promotion

Now we are ready for the next P which is the promotion , will do it in a variety of ways and

through a variety of channels, including advertisements on TV and radio, street banners, Mac

application, and the co-branding companies with whom they collaborate.

Place

Now it is time for the third P, which is the location or delivery process, how customers will find

it. which McDonald's must mention in their advertisements that they will find in all McDonald's

Restaurants as:

MacDonald’s in the malls

MacDonald’s in the Petro station

Customers can also order it online and have it delivered to their home.

Price is the final P’s that will play an important role in the entire process; we have a very

affordable price that can meet all our customers' needs.

We have sandwich alone with 2$, if you will take it as a combo you have to add only 0.99$.

And now because our customers are Elite in our eyes, we offer them our Elite Sandwich to

enjoy it at their preferred McDonald's., and will make two special offers.

The first is the lunch meal, which will be served from 12 p.m. to 3 p.m. on Monday and

Wednesday for $3 instead of $3.99.

Second, if you use our app and buy four sandwiches, the fifth is free.

We want you to be happy with our services.

Value Preposition In that section, we will discuss why customers should choose us over other

burger restaurants.

We offer them newly Sandwich with a unique taste

We provide them with bundle offers in which they can purchase a sandwich alone or as part of a

combo, they can buy one and get one free on certain days of the week, and if they use our APP,

they will receive a fifth sandwich free after purchasing four sandwiches.
They can easily reach us and offers are available in all restaurants throughout the city.

Our customers are valuable to us, and our mission is to serve them in a highly professional

manner, to meet their needs, and to be their preferred place to visit and spend their time with us.