https://iide.

co/case-studies/swot-analysis-of-parle/

https://www.mbaskool.com/brandguide/food-and-beverages/547-parle-g.html

PepsiCo

2. ITC Limited

tps://www.mbaskool.com/brandguide/food-and-beverages/3541-parle-products-ltd.html

https://www.mbaskool.com/marketing-mix/products/17252-parle.html

https://www.slideshare.net/payalawere/project-on-marketing-study-of-parle

https://www.mbaskool.com/marketing-mix/products/17001-itc.html

https://www.itcportal.com/media-centre/press-reports-content.aspx?
id=821&type=C&news=networked-advantage

https://www.linkedin.com/pulse/marketing-mix-britannia-prateek-munjal/

https://okcredit.in/blog/biscuit-manufacturers-in-india/