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Unit 2 Consumer Theory
Unit 2 Consumer Theory
The diamond water paradox essentially states that there is no relationship between the
price and the utility of a product.
https://youtu.be/CzmCCoC33r4
Ultimately, worth is incredibly subjective. We pay for a number of things that people around
us may find hard to see value in and vice versa. But if you’ve decided something was worth
the money – in whatever way – never feel the need to justify it. It doesn’t matter. Others
don’t get to decide what’s worth your money. You do.
Concept of utility
Initial utility
The utility derived from the consumption of first
unit of the commodity is called initial utility.
It is always positive
Total utility
The aggregate of utilities obtained from the
consumption of different units of commodity is
called total utility.
Marginal Utility
The change that takes place in the total utility by
the consumption of an additional unit of
commodity is called marginal utility. It is also called
additional utility
Suppose by the consumption of the first piece of
bread you get 15 units of utility and by the
consumption of second piece you get 25 unit of
utility. Thus consumption of second piece of bread
added 10 units of utility to total utility. Thus MU is
10 units.
Indifference Map
The Indifference Map refers to a set of Indifference Curves that reflects an understanding and
gives an entire view of a consumer’s choices. The below diagram shows an indifference map
with three indifference curves.
Here, we understand that all three products resting in the indifferent curve give him the same
satisfaction. However, his preference for those combined products can be arranged in the order
of preference