Professional Documents
Culture Documents
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STRATEGIC MANAGEMENT
Assignment
Introduction:
With a vision to become the bank of choice and to be the most valuable financial brand in Bangladesh,
Eastern Bank Ltd. (EBL) began its journey in 1992. Over the years EBL has established itself as a leading
private commercial bank in the country with undisputed leadership in Corporate Banking and a strong
Consumer and SME growth engines. EBL’s ambition is to be the number one financial services provider,
creating lasting value for its clientele, shareholder, and employees and above all for the community it
operates in.
Founded: 1992
Website www.ebl.com.bd
Eastern Bank Limited provides commercial banking products and services to the corporate, mid-market,
and retail segment in Bangladesh and internationally. It also provides financial products and services,
including corporate deposit accounts, syndicated financing, trustee and agency services, term loan,
project finance, export-import financing, working capital and other finance, bonds and guarantees,
investment and business counseling, infrastructure finance, and cash management services, as well as
treasury, securities, and custody services. In addition, the company makes investments, placements, and
borrowing in money and capital markets; offers various credit and debit cards; and deals with foreign
exchange business, as well as provides corporate banking, Internet banking, student banking, and Hajj
remittance services, such as handling foreign demand drafts and foreign telegraphic transfers in Saudi
Arabian and local currency. As of June 30, 2010, it had 39 branches, 26 SME centers, 60 ATMs, and 4
active kiosks. Eastern Bank Limited was founded in 1992 and is headquartered in Dhaka, Bangladesh.
To become the bank of choice by transforming the way we do business and developing a truly unique
financial institution that delivers superior growth and financial performance and be the most
recognizable brand in the financial services in Bangladesh. They deliver service excellence to all our
customers, both internal and external & create an enabling environment and embrace a team based
culture where people will excel & ensure to maximize shareholder’s value. Systems, procedures and
training to maintain a cohesive and professional team in order to achieve service excellence.
Eastern Bank Ltd. (EBL) has launched “EBL Junior”, a savings account for students, with a view to include
the young population of the society under banking umbrella and help students learn the benefits of
savings from an early age.
EBL Managing Director & CEO Ali Reza Iftekhar formally launched the new product of the bank at a
simple event organized at RAJUK Uttara Model College today ( February 23, 2011). School students and
parents were present at the ceremony. Any student aged between 11 and 17 years can open this
account at all EBL branches jointly with his/her parent. This account will instill savings habit into the
students and familiarize them with modern banking facilities EBL offers. The account comes with
Internet Banking, ATM and Cheque book facilities which need to be operated by the parentsonly.
EBL Junior offers 6% interest on daily balance to be paid semi-annually. This will help the fund in the
account grow at a faster rate than the conventional savings account. A parent can use the account to
save for the future expenses of his/her child like higher education, marriage or for any purpose.
EBL will gradually cover all the leading schools in major areas of the country to promote the student
banking products and services.
Eastern Bank Ltd. has unveiled a new Visa corporate card in Bangladesh. The EBL Visa corporate card is
designed to make companies’ payments easier. Card users will be able to handle their official and
personal expenditures while travelling abroad for business, said Shah in a press briefing at Sonargaon
Hotel. Global acceptance, ATM cash advance facility, comprehensive insurance coverage and global
customer service are the main features of the card. For individuals, no annual fees are associated with
the card. But companies will have to pay an annual membership fee for the services.
Eastern Bank Ltd Introduced Two New Loan Products, EBL Uddom and EBL Invoice Factoring:
Eastern Bank Ltd. introduced two new loan products, tailored for small and medium enterprises (SMEs).
The loan products namely EBL Uddom and EBL Invoice Factoring. Under the package, the entrepreneurs
will have to pay 16% interest and repay in a reducing balance system. Equal monthly instalment facility
is available within four years. The SME clients will be given loans against their bills under EBL Invoice
Factoring. The entrepreneurs can take loans to manage their running capital. Small and medium
enterprises often suffer from working capital crisis due to a delay in obtaining payments against their
bills — after supplying products or services. This new product will enable them to get cash support to
keep their business running smoothly. One can get loans up to BDT 50 million at a 13% rate, while the
bank will finance up to 80% of his or her total arrears to the clients. The entrepreneurs will have to
submit invoices from their buyers or debtors that include EBL’s corporate clients, multinational
corporations, banks, non-bank financial institutions, insurance companies and non-government
organisations. As security, an entrepreneur will need to deposit 50% of the loan amount as fixed deposit
with a competitive interest rate, the managing director said. EBL has 25 SME centres across the country,
and plans to launch more products for the sector.
Corporate Banking fulfills various banking needs of large Corporate Houses, as well as Financial
Institutions & Micro-Credit Organizations. In the process, EBL has gained the confidence of the corporate
world and established a unique brand image of sound efficiency and immediate delivery. We are now
present in key business districts of the country serving both local and multi-national corporate houses,
with ready access to our team of relationship managers, product and sector specialists.
Our product assortment ranges from short term financing of day to day business operations to long
term loans for expansion of your business. We work with you to understand your specialized needs and
design tailored and structured solutions for your business.
Transaction services
EBL Offshore Banking Unit (EBL OBU) commenced its operation in May 19, 2004. OBU offers limited
trade transactions, as allowed by Bangladesh Bank, to finance mainly to Fully Foreign Owned
Companies, and in limited cases to Joint Venture Companies provided permission from Board of
Investment (BOI). Following services are available in Offshore Banking Unit of EBL:
Local and International trade business is always challenging. Right from the selection of buyers
/suppliers to make shipments of goods, hundreds of issues are involved. You need to make proper
business decisions and timely execution of the decisions is very vital in order to succeed in this
perplexing area. Rely on us! We are here to support you all the way with our long experiences and
expertise to handle various types of trade business, both domestic and international. Our team of trade
experts is always ready to give you the right advices and proper counseling you need to make the most
efficient use of your time and resources that will ultimately turn your business a successful one.
Monitoring payments