Creating Awareness and Pr Communication Using

Social Media

Introduction:
 This strategic perspective on how social media should be managed. You will
be encouraged to challenge both what you already believe and what you may
have been told about what constitutes an effective approach to social media.
You will learn practical techniques to harness the latest online platforms and
trends for strategic impact. You will learn how to ensure that activity creates
measurable value, rather than simply using tools or creating engagement and
awareness.

Who Should Attend:

 This is an advanced-level course designed for learners in senior roles, aspiring
to mastery and innovation. Learning is pitched at a level to help you to
synthesise best practice and direct strategic implementation.
 Advanced Social Media Skills for Communications and PR is recommended
for people who are already familiar with the tools of social media and now
want to deepen their expertise.

Course Outlines:
Day 1:
New social media channels.
This module covers the latest innovations, updates and arrivals in social
media channels:
 Platforms.
 Best practice.
 Practical workshops.
 Social media integration.

Day 2:
Align online and offline communication strategies so that they complement
and reinforce each other:
 How to integrate social media strategy.
 Presentation of case studies and structured discussion.
 Social media style guides.
 Content creation for social media.

Day 3:
Social media content creation from both strategic and operational
perspectives:
 Visual content.
 Graphic creation tools.
 Managing social media teams.
How to design and lead an effective team of social media communication
professionals:
 Team structures.
 Team qualities.
 Team roles.
 Managing social media teams.
 Collaboration tools.
 Extended applications of social media.

Day 4:
Non-core features of social media platforms that can create useful
engagement:
 Conducting research and development in social media.
 Online survey tools.
 Taking online offline: meetups and events.
 Social media for internal communications.
 Community engagement in social media.
How to identify and interact with existing online communities:
 Working with influencers.
 Social media communities.
 Event management in social media.

Day 5:
Manage online events in a way that generates reputational value for an
organisation:
 Integrated events.
 Social media competitions.
 Tracking return on investment in social media.
How to measure the impact of social media engagement activities:
 Measurement tools.
 Targeting options.