Marketing Management- II

(MKTM511)
SUBMITTED BY: SUBMITTED TO:
SIDDHARTH VERMA RAJESH DORBALA
12202147 FACULTY
MSOB, LPU MSOB, LPU

SHIVANSHI TIWARI
12215687
MSOB, LPU
 Personal info:
Gender: Male Age range: 22-30
Nationality: Indian Annual Income: 4-10 lakhs
Marital status: single Interests: travelling etc.

Issues: Goals: Needs & benefits:

 Rashes  Hygienic, dry, rash free.  Keeping the intimate area
 Itching  Itch - free, smells fresh moisturised,
 Unhygienic  Having a long working day or having  Maintaining sexual hygiene
an impromptu date should be  Ready-to-use application that gives
exuding confidence without a scratch the quick cleanse.
 No more irritation  Travel-friendly packaging
 Pleasant intimacy  No-rinse Intimate hygiene

1. Online advertising (YouTube
ads, AdSense.)
AWARENESS
2. Using different social media
platforms, especially Instagram, to
spread more awareness about the
brand's motive to meet men's
Itching Issue.
1. Focus and development of an
easy web interface that includes
shopping to payments.
PURCHASE
2. Also providing new launch testers.
3. It should also focus on offline
distribution.
4. He should promote the liquid
powder of the hero product.
1. Creating engaging content and
social media camping.
2. Publishing informative and
SEARCH interesting blogs on websites.
3. Also, introducing male related
content in all channels related to
Rashes, Itching & Unhygienic
skin will make this product more
relevant and important.
Should go for online feedback or
survey is a good option where
after purchase customers need to
POST
SALES share their experience after using
the product. With promising and
exciting deals and offers for future
purchases. Or tag your social
media accounts. Also host online
fun contests or quizzes.
 According to the page speed statistics, the
1 speed of this website is below the average
parameters according to the collected data for
28 days.
According to SEMrush, backlink audit and
traffic analysis shows a downward trend. But
organic search is increasing.
3 4
The website also lists the ingredients to
provide more information about the product.
2 Site audit results show slight improvement.
The website has a very simple user interface.
Including a variety of products for both men
and women, systematically presented as (for
him and for her)
The website has also integrated its social
media handles.
The animations and graphics on the website
are really beautiful.
 Website
Auditing proof