PORTFOLIO

product design

Shreya Verma
Hello!
I am Shreya Verma.

I am a cheerful person who loves spending time in solitude, admiring the

sunsets! I am currently a 6th-semester student, learning Fashion and
Lifestyle Accessory Design from the National Institute of Fashion Technology,
Patna.

Ever since I was young, I was interested in DIYs, fashion and design. I was
always curious about how things were made. In my teen years, I came to
know about NIFT and I knew I wanted to be here.

Design to me is being playful with my ideas and exploring deep within my

thoughts. I love indulging myself in product, logo, communication and
infographics design. I also have a keen interest in sports and fitness, singing,
and interior styling.
 EDUCATION WORK EXPERIENCE
BACHELOR OF DESIGN GRAPHIC DESIGNER
National Institute of Fashion Infographic Design.
Technology, Patna, Bihar. YODA App.
2019-2023

AISSCE SKILLS
Dhanbad Public School,
Dhanbad, Jharkhand. ANALOG
2017 - 2018 Story Telling
SHREYA VERMA AISSCE
Product Styling
Prototyping
PRODUCT & GRAPHIC DESIGNER Dhanbad Public School, Ideation
Dhanbad, Jharkhand. Creative Writing
2015 - 2016 Management

WORKSHOPS SOFTWARE

SIKKI GRASS CRAFT

NIFT, Patna.

BASICS OF GRAPHIC DESIGN

YODA App.
 What's Inside?

01 02 03 04 05
ALLAY TWILIGHT HIRAETH REVERIE COORDINATED
01 ALLAY
SIMPLE DESIGN PROJECT.
To design a solution that is durable,
easy to carry and efficient to use,
Individual Project | 3 Weeks. protecting you from heavy loads.
SECONDARY
RESEARCH.
As we know, water scarcity is a very
common problem, specially in the
rural areas. People, mostly in
villages, have to move outside their
homes to fetch water and the burden
largely falls on women.
These rural women have to take
multiple trips to the local wells, to
collect water.
Also, the pressure, added with the
distance to water sources, creates
back, feet, and posture problems.
Year : 2019
TARGET AREA :
Villages in extremely high water
stressed states, especially where
there is no access to electricity.
SURVEY.
39.1% women living in rural India have to step out of their
homes to fetch water.
-Gaon Connection Survey.
16% women said they have to walk between 1
km and 5 kms twice a day to fetch water.
2,388 women said they have to walk one
kilometre to fetch water.
4,131 women said they have to walk 200
meters for water.
Every one in three Indian is getting affected due to water crisis.
They are dependent on handpumps, taps, borewell, lakes, wells
and rivers for water.
Year : 2019
Source : https://www.gaonconnection.com/gaonconnectionsurvey/women-
have-to-walk-long-distance-to-fetch-water-which-affects-their-health-
gaon-connection-survey--45331
 PERSONA & EMPATHY MAPPING.
Personal Information. Hobbies. Goals.
Mouni Devi, 32, living in Sitamarhi, Bihar is a vegetable Cleaning house. Buying new land.
Standing in queues with heavy weights
vendor and a mother of 4 children. She loves to clean and Spending time with her family. Growing different varieties of
for a long time is a physical burden.
spending time with her family. She is good at gardening Growing new plants. fruits and vegetables.
and loves growing new plants. She wants to buy new land
and grow different types of fruits and vegetables.

Says. Thinks.
It is very difficult to carry heavy water vessels. When would her children be old enough to help
Wants to buy new land. her fetch water.
Loves to clean. The Government is too lazy to think about them.
The existing containers are not spacious
enough to hold much water at once.
Does. Feels.
Cooks meal for 8 people, 3 times a day. Bad, as her kids have to suffer a lot.
Help her kids in their studies. It would be great, if the problem of water scarcity
Travels for 2 kilometers every day, to bring is solved.
clean water.

Pain Points.
Carrying heavy buckets and vessels full of water.
Has to walk 4 kms everyday, to fetch clean water.
Difficulty in time management.
Carrying heavy load on heads
cause serious posture problems.
 THEME
LINES.

Board.
GEOMETRY.

Board.
BOARDS.

INSPIRATION
IDEATION.
 10 inches.

20 inches.

13 inches.
 Strong metal base.

6 inches.
Thick durable straps.
 Metal Lid.

20-25 litres storage

capacity (Approx.)
02 TWILIGHT
BEDROOM DECOR DESIGN PROJECT.
To redesign an existing bedroom
space, as per the client's need.
Individual Project | 3 Weeks.
CLIENT PROFILE.
LIFESTYLE.
Name Natasha
Description Busy Professional.

Age 27 years old.

Location Shirley Lane, Delhi, 104.

Occupation Managing Director.

Income Range ₹90,000/- to ₹2,00,000/-

a month.

Hobbies. Goals. Needs.

Working out. Having a spacious and aesthetic bedroom. Ample space in the bedroom.
Dancing. Activating her fitness journey. Movable furniture.
Creative writing. Introducing her brand to the world. Free space for easy movement.
EXISTING LAYOUT : NEW LAYOUT :

Measurements - (L- 13'10", B- 10'10")

BOARDS.

THEME

Board
Colourplay
Plywood

Wood
Timeless

Serene

Metal

Cushion

Calm

Soft

Board
Glass

3D Tiles
TWILIGHT.

MATERIAL
03 HIRAETH
DESIGN DETAILING.
To design a smart hanger that is easy to use,
comes with detachable parts and consumes lesser
Individual Project | 4 Weeks. space, letting you dry maximum clothes at a go.
PROBLEM AREAS :
Obvious Problems.
Lack of space in apartments
for a proper laundry.
People living in high rise apartments,
face difficulty in drying clothes, as it
is hard to fix things at top.
Non - Obvious Problems.
Clothes might get blown away by
A lot of clothes needs to be Use of furniture and other installments
the wind, when put in balconies, or
dried at once. creates chaotic surroundings.
outside of the windows to dry.
Placing too many clothes in a compact space,
Strings attached in the middle Other existing alternatives are not
makes them difficult to dry properly and
of rooms for drying clothes. detachable, thus lacks efficiency.
consumes much more time than usual.

 NEED STATEMENTS :
A product that would consume lesser space, while drying clothes.
A design which can hold maximum number of clothes in a go.
User friendly product.
A lightweight product which can be carried and placed anywhere, as per our convenience.
Detachable parts.

FUNCTIONS : SUB - FUNCTIONS :

Minimum space consumption. Detachable parts, can be assembled as per convenience.
Minimal design, Ergonomic size. Enough space.
Easy to use. Strong and spacious enough to hold maximum clothes.
Easy access, Easy to place anywhere. Aesthetic Value.
Ready to assemble. Minimalistic design.
 EXPLORATIONS : FINAL CONCEPT :
1.

Easy to use.
Minimal design.
Detachable parts.
Consumes lesser space.
Can dry maximum no. of
clothes in a go.

2.

After doing the brainstorming and

doodling some concept ideas, I finalized
this particular concept ideation, as it
fulfilled all the required needs.
SMART HANGERS.
Can be placed
anywhere.

Clean, minimalistic
design.

Easy to use.

#7D7E7E

#323232
 PROTOTYPING.
A B
Gathered the materials
required.
C D
Cut the rectangular pieces into the
required shape and made holes.
USER TESTING.
Cut 4 equivalent rectangular
cardboard pieces.
FEEDBACKS.
FINAL PRODUCT.
“The problem of drying clothes that
we usually overlook, needs to be
solved. It takes a lot of efforts as
well as space in the house.
I liked the feature of the product
where it can be placed behind the
doors and even curtains of windows.
Being lightweight and having
stretchable length, just adds extra
value to it.”
Assembled other parts of the
product.
- Spriha Sahay.
“I faced this problem for a very long
time. I used to use strings and wires to
hang clothes, even my study table,
because of lack of space. Then I also
tried some products, but always found
some drawbacks.
The way that your product can be
placed, anywhere and does not need
much space, solves much of the
problems. I liked the overall design and
work. Good.”
-Nishant Kumar.
04 REVERIE
LIVING SPACE DECOR PROJECT.
To design a hanging lantern that
evokes an essence of nature in a living
Individual Project | 4 Weeks. space.
DESIGN STYLE. TARGET AUDIENCE.
Classic Contemporary. Upper middle income group.

Timeless.
Minimal.
Elegant.

BOARDS.
INSPIRATION
MOOD

Soft
Timeless
Petals

Sophisticated

Curvy

DAHLIA.
Clean

Abstract

Board
Board ELEGANT.

Curved
IDEATION.
DESIGN.
'Breaking the Shell.'
Height :
L - 10 inches.
B - 7 inches.
D - 6 inches.
Weight : 1 kg. (Approx.)
Colours : Beige, Brown and Golden.
Material : Rosemary wood.
Price : ₹10,000/-

COST SHEET.
Materials :
Wood - Rosewood.
Market price - ₹6000 / cubic feet.
Used - ₹3000/- (1/2 cubic feet.)
LED bulbs (3 units) - ₹300×3 = ₹900/-

Additional charges :
Adhesive + Bulb holder + Wire : ₹300/-
Labour Charge - ₹800/-

Total manufacturing cost - ₹5,000/-

Estimated selling price - ₹7,999/-
 4 inches

18 inches
Material - Rosemary Wood
7 inches

4 inches
05 COORDINATED
DESIGN STUDIO 3 - RANGE DESIGN.
To design a range of products for
Fastrack.
Individual Project | 8 Weeks.
DESIGN OPPORTUNITY.
Ever since Covid-19 came into action, the slogan - "Vocal for local" was
popularized and was given light. It seemed that the youth of the country,
in the Indian market started taking interest in their history and culture.

#L o v e W i t h Pride.
t o bring YOU DO YOU.
DESIGN BRIEF.
t t e m p t
In an a ve out in the
lo
light to a c k c a ptured
st r
open, Fa ents in our
om
little m that amount
Design Objective - To design a range of products for Fastrack, ay
every d
wherein infusion of organic elements, inspired by s o m u c h more.
to
pottery from Indian Handicrafts will be given light.

Target Audience - Young Indians of age group between 20-25 years.

Hard Objective - Easy to use.

Soft Objective - Casual, Organic, Clean & Simple.

Price Range - ₹ 1000 - 3000/-


Brand Philosophy :
Move On. It is Fastrack's mantra. This simple
phrase is the expression of the way the
brand thinks, operates, communicates, and
works.
Brand Mission :
Creating a pioneering spirit and a caring,
value-driven culture that fosters innovation,
drives performance, and ensures the highest
global standards in everything they do.
Brand Values :
Fastrack brand is the concerted marketing
efforts of the company along with trendy,
affordable products to allure its target
customer segment. The focus has always
been to remain at the forefront of innovation
with a variety of offerings.
Competitors :
Diesel
Casio
Demographics.
The target market for the FASTRACK market is
youth between the age of 18-35 ages including
working adults and post-graduate students.
#1446A0
The brand has a different range for both male
and female consumers.
#3780C6
Logo
The age group of 18-35 has an average
#FAF199
Variations
income of 5 - 7 lakhs.
#F5D547
Psychographics.
#DB3069
#9C224B
Font face- Iperion
Fastrack users wear branded jeans, shirts and
sunglasses. They target the personality of
young, energetic, achievement-oriented people.
Fastrack is for people of today. This range is
broadly aimed at young Indians who are fashion-
oriented and are always eager to try new things.
Competitors :
95% of this age group are into social media &
internet. They love music but the top most
interest right now is arts & entertainment.
Sports is something which makes them feel
relaxed.
BOARDS.

THEME
Coordinated INSPIRATION

Delicacy
Board
Board

Movement
Pottery
Colourplay

Earthenware
Organic

Fluid

Natural

Earthy
Natural

Organically Crafted.
IDEATION.

SHAPES.
DOODLES.
 s

9 in
he
nc

ch
9i

es
FORMS.

9 inches

Strap

Chain

D - ring
Material - Rexine
THANK YOU
product design

Shreya Verma