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Unboxing
The Mall.

Open up a world of possibilities for your consumers.

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Your brand, at the centre

of it all, will be poised and
The mall of ready to provide just what
the consumer wants- relaxed

tomorrow is By 2021, the idea of a mall as we know it is set to change.

While e-commerce begins to dominate sales in most
shopping amid a range of
activities, all culminating to

different.
make their day out worthwhile.
sectors, people will turn to a mall as a place to experience
each product before they buy. Today, it is estimated that
about 70% of all shopping trips begin online.

In 2021, it is very likely that most purchase decisions are

made in an environment that focuses not just on the buying,
but on the experiences that surround it.

What’s more, the experiences that people opt for in a mall

will change more radically than we can imagine today.
Smaller theatres with more diverse shows will become
the norm rather than an exception. Today, a mini theatre
in Bengaluru seats just eighteen people and streams
content that they are all interested in. In the future,
curated shows for small groups of audiences will be quite
common. Malls will be open through the day, and night,
providing entertainment opportunities suitable to every
demographic.

And it will all happen with a focus on going local. Local food
like the benne dosa will feature on popular menus in the
city, and filter coffee will become a regional statement of
this city’s dweller.
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What would it be like if every trip to the

mall were different? A picnic today, a
concert tomorrow, a Zumba day-out later.
The opportunities to turn a mall into a
personalised experience centre are limitless.

As an experiential mall, it offers open

food courts, gardens, an amphitheater,
movie opportunity and an auditorium that
collectively encourage people to spend
more time here. The atmosphere is one of a
casual day out, with many options to explore
things that each individual finds interesting
and meaningful.

What if a mall could create the atmosphere

that prompts people to spend more time
here, exploring, buying and eating at their
own pace? Forum Falcon City brings this
very idea to life.
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Welcome to
landscaped
gardens, right next
to your store
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Think high street shopping around the world-

Soho, Times Square and Orchard Road- and
Forum Falcon City in Bengaluru.

The space for establishments in Forum

Falcon City has been designed to provide a
sense of openness and moves away from the
modularity we see today. Apart from greater
visibility for each brand, this layout allows you
to use the space around you as a means to
connect with your consumers.

As a digital-enabled mall, we support you

in your endeavours- be they in the form of
augmented-reality enabled trial rooms or a
guided walkthrough of the space and the
brands it houses.
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The story of
a garden
The garden city of India is famous for its
well-manicured lawns, its shaded canopies,
its early-morning dew, and weather that no
other Indian city can boast of. In our design
thinking for Forum Falcon City, we wanted
to bring all of these iconic natural elements
indoors.

The central garden court is multi-layered and

presents a view of greenery at all levels of the
space. The adjacent food court is planned
such that multiple seating configurations are
available for people of different group sizes
and preferences.

Interspersed throughout the mall are pop

up food courts that remind one of south
Bangalore’s famous food street.

With vast open spaces, a garden theme

reminiscent of Bengaluru’s famous outdoors,
a well-ventilated food court and multiple
dining options as well as an auditorium, this
is all set to be the most happening location
in the city.
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Bangalore’s iconic Khoday Brewery development is

The
reshaping itself into a destination for shopping, food and
fun. The centrepiece of this redevelopment is Forum
The atmosphere
Falcon City. Strategically located at the intersection of
Kanakpura Road, Raja Farm and Thippasandra road as well location The Garden Court at Forum Falcon City is the
as the up-and-coming residential development in the area,
backdrop that sets the stage for events, pop-
this landmark property is sure to attract the most discerning
ups, impromptu performances and endless
of buyers.
conversations. The atmosphere is one of
laid-back fun, and there is something always
The catchment of south Bangalore is elite, discerning
happening at Forum Falcon City. With a diverse
and well-placed on the economy ladder. Educational
range of events, Bengaluru’s largest auditorium,
institutions, homes and offices nearby employ and house
an amphitheater for shows and jam sessions, and
people willing to spend time and money on experiences
a seating arrangement that guarantees a lazy
that matter to them.
meal, this is a picnic come to life.

Apart from all of South Bengaluru and its heritage

properties, the catchment area includes consumers from
the IT hubs like Whitefield and Electronic city which are
now accessible by road and will soon be connected by
metro rail lines.

Colleges such as KSIT Engineering College, Yellama

Dasappa Institute of Technology, Yashaswi International
School, Shankara Arts, City Engineering College and
Jnana Sweekar PU College also fall in the vicinity.

This unique amalgamation of a diverse catchment in a

very desirable location is what makes Forum Falcon City
the perfect place to think of retail in a new light. Here is a
chance to present your brand as representative of the city’s
evolving needs. Here is the opportunity to understand your
future customer and interact with them in a more intimate
manner.
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Your store
What does unboxing a mall mean to your
brand?

Your consumers no longer have to walk in

straight lines, going in a modular fashion
from one store to the next one. Instead, they
can spot your store from strategic locations
around the floor they are on. They can choose
to take the shorter route to get to your
store as opposed to walking to the nearest
confluence point.

This layout allows you to showcase your brand

in a much more engaging manner.Build
experiences in your store, within the perfect
setting that is Forum Falcon City. Treasure
Hunts, Karaoke Evenings, Impromptu Jams,
Brand Contests, Bake Sales, Grooming
Sessions, Music Nights, Craft Corners,
Slam Poetry, Jazz Evenings, Cocktails and
Conversations, Dinner under the moonlight-
the opportunities to promote your brand as
an experience are endless.
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Leasing options,
brand pitch
Flexible Options For Businesses With Big Dreams

Research shows that people today have the

attention span of ten seconds or lesser. In such a
scenario, retail outlets serve not just as shopping
destinations but also as solid, experiential
reference points for your brand’s voice and online

HOME
endeavour. It is only natural, then, that you want to
make the experience as memorable as possible.

Forum Falcon City encourages the innovator with

a vision. We want to foster the startup culture that
WORK
FORUM
Bangalore is so famous for. Retail innovators hold
pride of place in our vision, and we are happy to
support your vision for your business.

Be it a short-term lease or a long-term growth plan

with Forum Falcon City, the options are as limitless
as the space itself.
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Let’s talk about how Forum Falcon City can bring your vision to life.

V. Muhammad Ali – COO

E: ali@prestigeconstructions.com

Pallavi Jayprakash – GM, Leasing

E: pallavi.jayaprakash@prestigeconstructions.com