Running Head: READING RESPONSE 1

Reading Response

Name

Affiliation
READING RESPONSE 2

Reading Response

Many architects in the 1960's accepted the fact that many of their ways were becoming

outdated and thus a need to change with the trend. Many had refused to accept the certainty that

the changes were inevitable thus the need to start on new ways. Urban ways were changing and

people soon embraced the trends of the new ways, the sharp criticism of the architectural

journalist left more for thought. The more the Americans embraced the idea of obsolescence, the

more they criticized it .Most of the Americans who own businesses agree to the fact that

obsolescence greatly determines the present status of their economy. These entail purchasing of

new products before expiring of the old ones. This is very true in the modern world. New models

of products are manufactured before the old models completely run out of stock. In the American

Hearts, obsolescence was not expressing the same picture that it used to show especially when it

comes to investments. In the early 1960s, critiques to obsolesce culturally started rising up.

In many American societies, people quit using numerous useful objects and started

wasting resources due to the idea of obsolescence. As time passed, many people criticized the

logic behind obsolescence. Many people including students, embraced obsolescence as an

effective and everlasting feature of a well laid business strategy. Some people did not believe in

the idea of planned obsolescence, for example, purchasing a new model of a car is not usually

done for the sake of change, but it is usually one`s desire to acquire a new model for personal

reasons. In the early 1960, both preservationism and obsolescence existed in the same society

peacefully, however, following the many protests against; numerous positive strategies were laid

for the reversal of obsolescence. There is always a lot of persistence for the reversal of various

decisions made. One of the great theorists of architectural obsolescence was also a very active
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preservationist in the neighboring societies. Many prospering obsolescence industries were

abandoned by industrialists. However, both preservationism and obsolescence were change

rationalist in many modern interests. Preservationism helped many isolated urban buildings to

ensure stability and continue with changes in whole sale.

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