GROUP ASSIGNMENT BPME1013

INTRODUCTION TO INTREPRENEURSHIP
GROUP V

LECTURER: PROF. DR. MOHD SOBRI BIN MINAI

GROUP: GROUP 5

NO NAME NO. MATRIK

.
1. SYAKIRAH BINTI MOHD ISHAK 279336
2. NIK AINA BALQIS BINTI NIZA 279685
3. SITI HAZRATY AISYA BINTI CHE LATEH 279708
4. NUR SABRINA BINTI SHAMSUL BAHRIN 281148
5. WAN NURUL HUDA MUNIRAH BINTI WAN MOHD 281976
SADRI
6. NOR FARAHIN BINTI RAMLI 281995
7. SURINNAH BINTI SUBUH 282004
2
 Appendix I

Entrepreneurial Skills Rubric

Level 1 Level 2 Level 3 Level 4 Level 5 Marks

Executive Group did Missing parts Had each Had each Presented in a
Summary not include of the component. component way that was
in executive Might not overall clear clear and
presentation summary. have been but might made sense
or to such a Left some clear or well have left to
limited questions. described. some stakeholders.
degree it Left some questions. Had each
would not questions. component.
count.

About Group did Missing parts Had each part Had each part Had each part
Business not include of about of the about of the about of the about
in business. Left business but business and business and
presentation some not presented started to supported the
or to such a questions. in a very clear support some decisions.
limited or organized of the Clearly
degree it way. Was not decisions but presented.
would not supported. still left for
count. Left some some
questions. questions.

Marketing Group did Missing parts Had each part Had each part Had each part
Plan not include of the of the of the of the
in marketing marketing marketing marketing
presentation plan. Left plan but not plan and plan and
or to such a some presented in a started to supported the
limited questions. very clear or support some decisions.
degree it organized of the Clearly
would not way. Was not decisions but presented.
count. supported. still left for
Left some some
questions. questions.

Management Group did Presented a Presented an Presented an Presented an

& not include management management management management
Organizational in & & & &
Plan presentation organizational organizational organizational organizational
or to such a plan but not plan and then plan turned plan turned
limited supports or either and provided and provided
degree it explanation. provided support and support and
would not support or explained explained
count. explained how it how it
how it represented represented
represented the work the work

3
 the work environment. environment.
environment. Might not Completely
have been clear and well
completely presented.
clear.

Operational Group did Presented an Presented an Presented an Presented an

Plan not include operational operational operational operational
in plan but not plan and then plan turned plan turned
presentation supports or either and provided and provided
or to such a explanation. provided support and support and
limited support or explained explained
degree it explained how it how it
would not how it represented represented
count. represented the work the work
the work environment. environment.
environment. Might not Completely
have been clear and well
completely presented.
clear.

Financial Plan Group did Only Presented Presented Presented

not include presented the both cost and both cost and both cost and
in cost or the revenue but revenue and revenue and
presentation revenue. did not provided provided
or to such a provide support. Not support.
limited support or completely Clear and well
degree it research for clear but presented to
would not how they got overall good. stakeholders.
count. the
information.

Business Group did Only Presented Presented Presented

Model Canvas not include presented the business business business
in certain model canvas model canvas model canvas
presentation component of but did not and provided and provided
or to such a business provide support. Not support.
limited model canvas. support or completely Clear and well
degree it research for clear but presented to
would not how they got overall good. stakeholders.
count. the
information.

Overall Group was Group was a Everyone Everyone Everything at

Presentation disorganized little participated. participated a level 4 plus
and the disorganized Each section in the it had
presentation and there was presentation. something
was not were some presented. It The flow that made it
coherent parts that was not made sense stand out just
and could needed work. always clear. and it was a little bit
not be Might have clear, more.
followed. missed one entertaining
Missing section. and
many

4
 components. Someone professional.
Someone or might not
a few people have
might not participated.
have
participated.

Score = ……/ 40

5
LIST OF CONTENTS

No. Content Page

1. Executive summary 6
2. About the business 7
3. Market planning 8
 Target market selection 8
 Target market size and trends 8

 Sales promotion and strategies 9

 Pricing strategies 9
10
 Product strategies
4. Management and organization plan 11
5. Operational plan 12
 Introduction 12
 Operation flowchart 12

 Material planning 13

6. Financial plan 14
 Source of fund 14
 Cash flow statement 15

 Profit and lost statement 16

 Balance sheet 17

7. Business model canvas 18

8. Conclusion 19
9. Reference 21
10. Appendix 22
 Partnership agreement 22
 Product logo 23

6
1.0 EXECUTIVE SUMMARY

The Gadis Kerepek is a company who sell variety of chips product. The founder of
this company is Syakirah binti Mohd Ishak, a 20 years old young woman who is very
ambitious and hard working. She then shares the idea to sell this product to her friend,
Wan Nurul Huda Munirah binti Wan Mohd Sadri who is eagerly agree with her. Later on,
the company is established with five more members in it. Each of member have their
own part that make them is the biggest shareholder in the Gadis Kerepek company.

Our company main product is The Kerepek which is a tapioca chips product. Tapioca
chips is a traditional snack that is extremely well-liked among Malaysian for centuries.
Tapioca chips was made from tapioca who was drained and fried until it turns goldish
and classically flavored with salt and black pepper. We choose to sells this product
because it will never be outdated. As evidence, you can see peoples still sell this product
nowadays and it is in any celebration like, Hari Raya Aidilfitri, weddings, and etc.
Moreover, it is the most favorable snack during leisure time.

Our company basically using social media like Instagram and Facebook as our main
platform to promote our product to the public. The amount of engage that our company
get through these two platforms is surprisingly high. Therefore, our product demand is
also high. Although the demand is high, we still sell our product at an affordable price
because we want everyone can enjoy our delightful tapioca chips product.

7
2.0 ABOUT THE BUSINESS

Our company is selling tapioca chips as our main product and was named as The
Kerepek. The idea to sell tapioca chips and not others because our company can easily
get a lot of tapioca supplies in Malaysia since we have a lot of tapioca tree here
especially in Selangor and Johor. This is because tapioca tree is very suitable planted in
areas with frequent rainfall. Although the supplies are not as many as the one in
Thailand and Indonesia, Malaysia still got a lot.

Tapioca is a significant staple food in ASEAN, which is included Malaysia.

Traditionally, we Malaysian would boil the tapioca and eat it with sambal or we can also
make sweets from it, which is baked tapioca cake. Each version is Malaysian favorite
and usually eat it during tea time. Therefore, we see this as our opportunity to sell our
own tapioca chips product because the only reason is it was truly famous among
peoples not only in Malaysia but also around the Asia. Also, the fact that tapioca chips
can be stored for a long time can be very convenient for our consumers.

As we know, nowadays, there is a lot of tapioca chips-based products but most of it

has an artificial flavor. Artificial flavors are flavors used to replace the natural flavors
because of their chemical composition similarity. As you can see, it is very unhealthy.
For the sake of producing unique products, most entrepreneur choose to use artificial
flavor who is clearly unhealthy, to produce unique flavors in their product. As example,
lately there are a lot of new flavors such as salted egg, cheese, nachos, and etc.

Besides, as we know that food coloring would make the food look more appetizing,
while food flavoring is added to enhance existing flavor. Our body has a tendency to
handle any kind of natural reaction, but of this artificial flavor and sweeten can cause
ingestion and other health related issues. So, that is why our company produce a
homemade tapioca chips that we make it from scratch, packaging it with care, and
deliver it to your house with love!

Currently, our company is still paving our way to be one of the most successful
entrepreneurs who sell homemade tapioca chips products. We have been fixing and
keep improving our product along this time, and now we are so confident with the quality
of our tapioca chips product, will sell hard in the local and foreign market.

8
3.0 MARKET PLANNING

3.1 TARGET MARKET SELECTION

Our vision is to be one of the successful and popular company that supply
authentic homemade tapioca chips to the locals. So, our main target market
place is Kuala Lumpur since it was a big city with a population that is neither too
large or too small. We really think it was a good start place. Furthermore, Kuala
Lumpur is a city who is already gone through urbanization process. Therefore,
most of traditional things are reducing. So, we believe that our tapioca chips
product will blast in Kuala Lumpur market.

For your information, we have a long-term plan to expand our product to the
Singapore, Indonesia, and Thailand. Our company choose Singapore as our first
next target market because it was the nearest market place with Malaysia. We
also believe that peoples in Singapore shares the same tastebuds with
Malaysians because we once in same nation long time ago. As for Indonesia and
Thailand, the only reason is tapioca is very popular over there too. Just like
Malaysia, tapioca is the most common staple food in the Indonesia and Thailand.

Our product does not have a specific targeted customer because tapioca
chips is the most popular snack among Malaysian no matter old or young. But we
do target a few groups of people like, wholesale buyers, students, and etc.
Moreover, we are very sure that traditional snack like tapioca chips will get a lot
of attention since it was hard to find it especially in urban places.

3.2 TARGET MARKET SIZE AND TRENDS

Kuala Lumpur has a very significant market size gap, with a total population
of 7,997,000 peoples in it. The lowest wages are RM 1,200, while the highest is
RM 28,622. Despite having a very large difference gap, we found that all of our
possible customers can afford to buy our product. We are targeting about 5%
from total population in Kuala Lumpur would consume our product and at least
each customer will buy two bags of The Kerepek.

9
3.3 SALES PROMOTION AND STRATEGIES

Our company use social media, which is Instagram and Facebook as our
main platform to promote The Kerepek because it has a high level of reach and
strong influence. As we can see nowadays, most of peoples were using media
social to interact, buy things, use for business, and etc.

Instagram and Facebook record a high number of users which means it is

also bring the most engagement rate among the social media. By using hashtag
and story advisement we can reach the customers who want to find something
alike to our product. Our company also can gain trust from them by updating our
post daily and show them how we processing our product from scratch until it
was sent it to the customer. Aside from using postal service, we will also use
charge on delivery (COD) as one of our service. We will only provide COD
service to an area not exceeding 20 kilometers from our company.

As for promotion, we will provide a trial pack which it will have all of flavor in
our product for new customer. This trial pack will be sold half price from the
original product. We also have other promotion plan in hand such as combo
pack, monthly give away, and buy three free one.

3.4 PRICING STRATEGIES

As for the production cost, we merely use a lot of money for a bag of The
Kerepek. We estimated roughly only RM 6 for each unit of tapioca chips, RM 1
for a zip lock bag, and the sticker is only RM 0.50 each, so it was sum up to RM
7.50 for each bag of The Kerepek. To profit from sales, we sell each of bag of
The Kerepek for RM 10, so we will get RM 2.50 as our profit. If we sell it minimum
30 bags per day then we will get RM 300, and RM 9,300 in a month. Roughly
calculate after we minus it with the production cost, our profit will be RM 2,325.
That was for a month, if we count it for a year then it would be RM 27,900.

10
 We purposely put a low and affordable price for our customers. Even the
price is affordable but does not mean the quality of our products is not the best.
We only serve first class products quality to ensure their satisfaction while
enjoying our products.

3.5 PRODUCT STRATEGY

We strictly choose everything that will be include in our product from the
tapioca chips, the size and color of the bags, the design of the sticker to the
amount of tapioca chips that will be pack into the bag. We will make sure the
quality all of this is the best.

For the bag, we choose a size that can be filled with an affordable amount of
tapioca chips so later our customers can fully enjoy without feeling the chips are
not enough for them. The choice of colors that are pleasing to the eye makes it
attractive. Coupled with a simple logo making it not loaded with decorations.

Aside from choosing the best quality of tapioca and it’s taste, we also choose
to do all the packaging process cleanly to ensure the quality of our products is
always in the best condition.

Everybody has their own roles and position in the company, from scale the
needed quantity of tapioca chips in each bag, packaging it, and to deliver it to
your home safely. For your information too we do our work with passion to make
sure everything is good and pleasing.

11
 4.0 MANAGEMENT AND ORGANIZATIONAL PLAN

DIRECTOR

SYAKIRAH BINTI MOHD ISHAK.

- Monitor performance and initiate action

to strengthen the decision.

MARKETING MARKETING FINANCIAL ADVERTISING AND

STRATEGY RESEARCH PROMOTION
1. WAN NURUL
1. NUR SABRINA 1. NOR FARAHIN HUDA MUNIRAH 1. SURINNAH BINTI
BINTI SHAMSUL BINTI RAMLI. BINTI WAN SUBUH.
BAHRIN. MOHD SADRI.
- Assist 2. SITI HAZRATY
2. NIK AINA management in - Make and prepare AISYA BINTI CHE
BALQIS BINTI decision making plans LATEH.
NIZA. more accurate and finance based on
effective marketing. business needs - Conduct advertising
- Medium to to operate and promotions
achieve success goods at least a
with month or
provide the most once a year to attract
important services customers.
to user.

12
5.0 OPERATIONAL PLAN

Introduction

The operational plan is essential as it provides better visualization in describing how

the work will be done, the workflow from input to end results including the resources that
will be used along the way required to success. Our objectives of operational plan are: -

To ensure the effectiveness and efficiency of the resources of the business.

By developing operational strategies, an entity can examine and implement effective

and efficient process for using the resources, personnel and work process.

Helps the business to produce products or rendering services according

specification, quality and time specified by the customers.

This operational plan the business to ensure the day-to-day operation system is
performed that will create values to products and services produced as it will fulfil
customer’s needs and wants.

Operation flowchart

 Process flowchart

Purchase the chips from the supplier.

Sort the chips according to the weight which is

15gram per pack.

Pack the chips into the packaging used

Sealed every packaging.

Stick the product sticker and label to each

packaging.

13
  Activity flowchart.

Receive orders from the customers through Whatsapp and

Instagram Messenger.

Varify the orders and inform the customers regarding the

payment.

Payment receive from the customers including the

customer's details.

Preparing the customer's orders including the courrier which

is print the details and wrap the packaging using bubble
wrap.

Put in the packaging into flyers bag and send it to the

selected courrier services. Inform the tracking numbers to
the customers.

Material Planning

 Raw Material (per month)

Items Quantity Price/unit (RM) Total Price (RM)

Chips 1000 6 6000
Sticker/Label 900 0.50 450
Ziplock packaging 900 1 900
Total 7,350

14
  Operation Budget

Fixed Assets Monthly Expenses Other Expenses

(RM) (RM) (RM)
Fix Cost:
Printer 230
Production Cost:
Raw Material 7,350
Other Expenses:
Overhead 40
Total 230 7,350 40

6.0 FINANCIAL PLAN

6.1 SOURCE OF FUND

Table below show the Gadis Kerepek company source of fund.

Project implimentation cost Source of Fund

(RM) Loan Own money
(RM) (RM)
Asset (equipment) 1 300 1 000 300
Working capital for one week (salary and 700 - 700
material)
Registration and one-time promotion cost 200 - 200
Total investment 2 200 1 000 1 200

Period Principal Interest Loan balance

First week 50 10 750
Second week 50 10 500
Third week 50 10 250
Fourth week 50 10 0
 Loan amortization

15
 Period Depreciation Cumulative Book value
depreciation
First week RM10 RM10 990
Second week RM10 RM20 980
Third week RM10 RM30 970
Fourth week RM10 RM40 960
 Depreciation table

6.2 CASH FLOW STATEMENT

First Second Third Fourth Total

week week week week
Cash inflow
Balance carry over 1 200 1 400 1 600
Capital (from Step 1) 1 200 - - - 1 200
Loan (from Step 1) 1 000 - - - 1 000
Sale (from market study) 1 300 1 300 1 300 1 300 5 200
Total cash inflow 3 500 2 500 2 700 2 900 7 400
 Cash flow projection.

First Second Third Fourth Total

week week week week
Cash flow
Asset (equipment) 1 300 - - - 1 300
Registration and promotion 200 - - - 200
Raw material 300 300 300 300 1 200
Salary 200 200 200 200 800
Interest payment (from step 2) 10 10 10 10 40
Loan payment (pricipal) 250 250 250 250 1 000
Total cash outflow 2 260 760 760 760 4 540
Balance 1 240 1 740 1 940 2 140 2 860

16
  Projected income statement per month

RM
Sale 5 200
Cost of goods sold 1 200
Gross profit 4 000
Deduct
Salary 800
Registration and promotion 200
Interest 40
Depreciation 40
Net profit 1 480

6.3 PROFIT AND LOST STATEMENT

The Gadis Kerepek Company

Income Statement

For the Year Ended November 30, 2020

Revenues RM RM

Merchandise Sales 18 000

Kerepek income 10 000

Total revenues: 28 000

Expenses

Cost of goods sold 10 000

Depreciation expense 2 000

Rent expense 1 000

Supplies expense 700

Utilities expense 600

Total expense 14 300

17
Net income 13 700

6.4 BALANCE SHEET

Balance Sheet (The Gadis Kerepek Company)

Fixed assets Liabilities

Building 10000 Loans 20000

Machines 8000

Vehicles 6500 Debts 2000

Furnitures 5500

Current assets Equity

Cash (hand) 7000 Capital 28000

Cash (bank) 10000

Stocks 2000

Borrowers 1000

Total RM50000 RM50000

18
 7.0 BUSINESS MODEL CANVAS

KEY KEY VALUE CUSTOMER CUSTOMER

PARTNER ACTIVITIES PROPOSITION RELATIONSHIP SEGMENTS
-Workers to -Selling -Apply the -Personal -Various ages
make chips. tapioca chips. concept of "the assistance. from children to
-Chip -Promoting tastiest chips in -Self-servive. the elderly.
packing tapioca chips the world" to - -Wholesaler.
supplier. widely. attract -Students.
CHANNELS
-Tapioca -Good customers.
Social Media
chips services -Various
Marketing
supplier. -Advertising flavors.
-Facebook.
on social -Testers are
-Instagram.
media. provided.
-WhatsApp.
-Production of -Affordable
-Twitter.
chips by: price of RM10
1. Agent per package.
Channels
2. Dropship -Suitable to eat
-Company sites.
it anywhere.
-Business
KEY -There is a zip
number.
RESOURCES lock to make it
-Company card.
-Online convenient.
payment -Selling in
system. areas that do
-Cash on not have a
delivery chipmaker
(COD) there.
service.

Machine
-Printer.
-Weighing
scale.
-Impulse
sealing
machine.

19
 Modal
-Partner.
-Family.
-Bank loan.

Human
-Coworker.
-Partner.

COST STRUCTURE REVENUE STREAMS

-Cost of material for the manufacture of -Profit from promotion event.
chips as well as flavor. -Profit from the purchase of various flavors.
-The cost of holding an event. -Profit from dropships and agents.
-Electricity bill payment.
-Workers’ wages.
-Packaging costs.

8.0 CONCLUSION

In conclusion, we really emphasize to all of our workers that our consumer is our
priority. We care about the ingredients that we used in our product and the price is
reasonable and affordable. Even thought, the price is low, but we still get a win win
situation between consumers and our company.

We also realize that with the cost of entrepreneurship in Universiti Utara Malaysia,
UUM, it can expand our opportunities to venture into business and become
entrepreneurs. Apart from meeting the needs of the course, it can give us new
experiences especially to be a successful leader and entrepreneur.

Such an experience will not only be obtained theoretically but it also needs to go
through practice. This subject will indirectly foster a spirit of cooperation among students
as well as educate students to achieve goals in teamwork. Students can also learn ways
to form a comprehensive business that desperately needs the spirit of cooperation
between members in achieving the set objectives.

20
 Hopefully with the Gadis Kerepek can help students in learning to run a business in
the future. In addition, it is hoped that the existence of this subject to some extent helps
students to be brave to venture into business to form their identity and give them
encouragement to be more confident in life.

21
9.0 REFERENCE
1. Benson, Z. (2018, May 10). 10 Reason to Use Instagram for Your Business.
Retrieved from business.com: https://www.business.com/articles/10-reasons-to-use-
instagram-for-business/
2. BERNAMA. (2019, December 18). Gaji minimum RM 1,200 sebulan di 57 bandar
utama. Retrieved from:
https://www.bharian.com.my/berita/nasional/2019/12/639835/gaji-minimum-rm1200-
sebulan-di-57-bandar-utama
3. Rampton, J. (2019, February 19). 7 Steps to a Perfectly Witten Business Plan.
Retrieved from entrepreneur.com:
https://www.entrepreneur.com/article/281416#:~:text=A%20business%20plan%2C
%20as%20defined,can%20serve%20several%20different%20purposes.
4. Siti Rohana Idris. (2017, November 6). Rezeki penjual ubi kayu. Retrieved from
https://www.bharian.com.my/berita/wilayah/2017/11/347281/rezeki-penjual-ubi-kayu
5. BERNAMA. (2019, August 24). Hidangan ubi rebus mengimbau kenangan Ketika
penjajahan Jepun. Retrieved from
https://www.sinarharian.com.my/article/44616/KHAS/Cerita-Merdeka/Hidangan-ubi-
rebus-imbau-kenangan-ketika-penjajahan-Jepun

22
10.0 APPENDIX

10.1 PARTNERSHIP AGREEMENT

The stated partnership agreement was completed on 08 November 2020. We have

agreed to be one of the members in this partnership and to enter into a partnership
agreement in this Gadis Kerepek business.

We as the business partnership name for Gadis Kerepek Sdn Bhd as listed below:

NO. NAMA
1 Syakirah binti Mohd Ishak
2 Nur Sabrina binti Shamsul Bahrin
3 Nor Farahin binti Ramli
4 Surinnah Binti Subuh
5 Siti Hazraty Aisya Binti Che Lateh
6 Nik Aina Balqis Binti Niza

7 Wan Nurul Huda Munirah binti Wan Mohd Sadri

We agree to be a member of this business and have agreed to establish a

partnership business and comply with the rules and regulations as set out below:

I. All partners are entitled to share business profits and all losses will be contributed
equally between partners, whether capital or otherwise incurred by the company.
II. All partners have a right to the profits made by the business according to the
percentage of capital contribution.
III. Partners have the right to be paid based on contributions to the business.
IV. All partners will bear the same percentage of capital contribution in the event of a
loss. But one has to bear the loss personally if the loss is caused by the individual
himself.
V. Each partner has the right to be actively involved and participate in the
management of the partnership business.
VI. In the nature of business partnerships, no change can be made without the
consent of all existing partners.

23
VII. Normal things in business every day can be decided by the majority of partners,
but every change that always happens needs to be made with the consent of all
partners.
VIII. New partners may not be introduced as partners in this business unless they
obtain permission and consent from all existing partners.
IX. Partners may withdraw after obtaining the consent of another partner.
X. All partners are not allowed to take leave more than 30 days a year, but only if in
an emergency.
XI. All business account books should be kept in the main business premises.
Partners are allowed to inspect books if they have the right to keep copies of
books.

10.2 PRODUCT LOGO

24